towards a digital ecology: the new organization's digital footprint
DESCRIPTION
Ten years ago, many not-for-profit organizations didn't have a single website online and often struggled to create them. Today, many organizations have multiple websites: their main site, microsites, specific campaign sites, maybe even some program sites. Add in Facebook and Twitter and the struggle required to maintain this digital footprint becomes obvious. All these websites form a digital brand that represents your organization's digital ecology. This web presence, or digital ecology, needs to be thought through strategically. You need to explore this interconnectedness by answering basic questions like How should all these connect? When do you kill a site? When do you launch a microsite and when do you add another navigation item?TRANSCRIPT
- 1. Towards a Digital Ecology:
The New Organizations Digital Footprint
NTEN, March 31, 2011
Phillip Djwa
CEO and Chief Strategist
Agentic Communications
[email protected]
2. Phillip Djwa, CEO and Strategist
2
- Phillip, as a career-long social entrepreneur, has more than 18 years experience in the high-technology industry.
3. He has worked on a wide range of technology and web-integrated communications projects for Fortune 500, high-tech start-up, and not-for-profit organizations. 4. Phillip has a BA from Simon Fraser University in Fine Arts, and an MFA in Electronic Arts