Digital Impact Conference

An Ambivalent Mobile Content Strategy

What practical tools and techniques can

charity communicators use to help their

organisations better communicate with a

dual-screening, multi-channel, mobile

first audience?

Some Drupal developers, 2013

We shall return to the

developers later . . .

Because . . .

QuickTime™ and aGIF decompressor

are needed to see this picture.

Stolen from Cleve Gibbon: http://www.slideshare.net/cleveg/defining-content-architecture

http://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/

New and

Improved

Scary slide!

http://chiefmartec.com/2012/09/marketing-technology-landscape-supergraphic-2012/

http://www.fastcodesign.com/1671735/infographic-the-intricate-anatomy-of-ux-design#1

http://tahoedesigner.com/

Found here: http://www.fusionthetic.com/design/fusionthetic-brand-design/

Team Chunk

vs

Team Blob

Introducing Team Blob...

http://www.silverstripe.org/forms-newsletter-blog-modules-released/

http://www.silverstripe.org/customising-the-cms/show/7952

Introducing Team Chunk...

(In a minute...)

Introducing Team Chunk...

In scope:

four-ish approaches

to‘going mobile’

Out (temporarily): what that actually means...

Out (temporarily): what that actually means...

Out (temporarily): what that actually means...

0. Apps

1. Responsive

http://ami.responsivedesign.is

http://evolvingtowardagile.blogspot.co.uk/2013/04/an-experience-report-building-mobile.html

http://www.netmagazine.com/tutorials/build-responsive-site-week-going-further-part-5

http://www.zdnet.com/blog/sap/what-is-the-ultimate-ruggedized-mobile-device/1043

2. MDot

http://xkcd.com/869/

http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of-

smartphone_11.html

http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-

recommendations-on-seo-for-mobile/

http://sarawb.com/2012/03/07/content-strategy-responsive-design/

http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo-

for-mobile/ http://trentwalton.com/2011/07/14/content-choreography/

http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo-

for-mobile/ http://trentwalton.com/2011/07/14/content-choreography/

http://www.cennydd.co.uk/2013/the-gradient-chart

http://baymard.com/blog/content-on-mobile-vs-desktop

https://medium.com/design-ux/d35eacec9e45

3. Adaptive

http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/

http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/

Everything that

can be digital

will be digital. Razorfish strapline

http://econsultancy.com/uk/blog/63061-eight-ways-estate-agents-can-make-the-most-of-mobile

1. Metadata

http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big-

thing-part-2/

http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big-

thing-part-2/

2. Tools

a. Testing

http://www.howtogomo.com/en-gb/d/test-your-site/#getmo-meter

http://www.browserstack.com/

http://vanamco.com/ghostlab/

b. design tools and workflow

c. travel light

d. look for structure opportunities

Spitfire Ale

http://spitfireale.co.uk

e. learn about microdata and rich

snippets

f. learn about markup languages

g. ask more from your developers

Q, M and Team Chunk OO, 2013

Simon Bostock

Strategy & Planning

Deeson Online http://deeson-online.co.uk

@deeson_labs

http://www.linkedin.com/in/bostocks