towards new development models: the added value of mediterranean culture in the knowledge economy

Zante Conference Zakynthos 5-7 June 2006 1

Towards (a) New Development Model(s): the Added Value of Mediterranean Culture in the Knowledge Economy

Urbanisation côtière et zones rurales a haute structuration historique: un modèle d’intervention

Towards (a) New Towards (a) New Development Development Model(s)Model(s)

Jesse MarshAtelier Studio Associato

[email protected]

The Added Value of Mediterranean Culture in the Knowledge Economy

Zante (GR) Conference, 05-07.06.06




Lisbon objectivesLisbon objectives

• Lisbon Special European Council of 23-24 March 2000

• Set the objective of making the EU 'the most competitive knowledge-based economy in the world' by 2010

Preparing the transition to a knowledge-based economy and society by better policies for the information society and R&D, as well as by stepping up the process of structural reform for competitiveness and innovation and by completing the internal market




Knowledge assetsKnowledge assets

• Emphasis is on abstract, codified knowledge

B: Proprietary

C: Textbook

• Little understanding of concrete, uncodified knowledge

A: Personal

D: Common Sense (social knowledge)




Cultural HegemonyCultural Hegemony

“DIRECTIONS OF VALORISATION” IN EUROPE




Mediterranean CultureMediterranean Culture

CENTRUM

PERIPHERIA

MEDITERRANEA

Centrum Peripheria Mediterranea

Patrimonio Industriale ArtiCulturale AgriCulturale

Cultura Conformità Diversità Interculturalità

Target Grandiorganizzazioni

Reti diimprese

Volontariato,non-profit

Mercati Mercati dimassa

Mercati dinicchia

Mercati dibaratto

Reti Capitale Relazionisociali

Scambio

Tecnologia Trasferimento Adattamento Autonomia

Politica Industriale Coesione Innovazionesociale

A MULTI-CULTURAL MODEL OF DIALOGUE




Examples in practiceExamples in practice

LOCALCULTURE ANDRESOURCES

SME NETWORKSAND ECONOMICDEVELOPMENT

INFORMATION &COMMUNICATIONTECHNOLOGIES

PARTICIPATIONCONCERTATION

LORELocal and Regional Planning

Observatory Network

NEWTIMENew E-Work Techniques

in Micro-enterprises

ISIASInformation SocietyImpact AssessmentFor Sustainability




LORE (TERRA, 1997-2001)LORE (TERRA, 1997-2001)

• Participatory planning observatories in five localities

Ikaria (GR): sustainable tourism, sheep grazing

Pelion (GR): building codes, water & waste, footpaths

Messara (GR): networked public services for five towns, agricultural market portal

Alcamo (IT): “wine roads” (integrated cultural-enotourism)

Ragusa (IT): network-building among cheese-producing farmers




LORE knowledge: “local”LORE knowledge: “local”

LOCALACTIONS

KNOWLEDGEBASE

OBSERVATORYORGANISATION

OBSERVATORYSPECIFICATION

ANIMATIONDISSEMINATION

NETWORKDEVELOPMENT

LOCALVISIONING

EXTERNALSOURCES

EXTERNALACTORS

NETWORKPARTNERSBEST

PRACTICE

ON-GOINGACTIONS

OBSERVATORYCHARTER

OBSERVATORYSERVICES

PARTICIPATORY OBSERVATORY TO FACILITATE LOCAL KNOWLEDGE FLOWS




ISIAS (ISI, 1998-2000)ISIAS (ISI, 1998-2000)

• Local workgroups to define and compare Sustainable Information Society strategies for 2050

Helsinki Metropolitan Area (FI): strong Information Society policy

Ganderkesee (DE): rural “dormitory” province with a Teleworking Centre

Leiedal (BE): densely populated, flat; industrial SMEs with heavy environmental load

Derry/Londonderry (EI/UK): comparative study with integrated cross-border IS strategy

Gulf of Castellammare (IT): marginalised rural area looking to eno-gastronomy and rural tourism




GDP in Helsinki Region

0

50

100

150

200

250

300

1995 2000 2005 2010 2015 2020

Year

1000 F

MK

/Capit

a

Golden Centre SISU

The strong increase of GDPin the SISU scenario iscaused by the multiplepositive direct as well asindirect impacts, e.g., fromthe growth of InformationSector and education level.Although the total increase inGDP seems to be realisticthe strong growth in thebeginning of SISU strategyimplementation (in year2000) is not. In the startmore slightly growing curvewould be more appropriate.

ISIAS: “global”ISIAS: “global”

Target Scenariofor the Gulf

ofCastellammare

Civic Network:Public Open-

AccessConferences

System

CooperationNetwork

Public Admin.sand NGOs

Virtual EnterpriseIntranet

for Agricultureand Tourism

StrongUptake

WeakUptake

StrongUptake

WeakUptake

StrongUptake

WeakUptake

Descriptive Aspects for Region X

Indicators 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10

Environment

Society

Economy

ICT Services

Prescriptive Aspects per Region (Sustainability)

Indicators 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10

Ecology

Equity

Futurity

Participation

SCENARIO MODELLING AND COMPARATIVE REGIONAL BENCHMARKING




NEWTIME (IST, 2002-04)NEWTIME (IST, 2002-04)

• Mentoring micro-firm networks to accompany broadband adoption and measure impacts

Western England: Small hotel association

Cornwall: Digital Peninsula Network

Sweden: Small rural furniture manufacturer

Denmark: “House” of creative professions

Madrid: Automotive supply chain

Lisbon: Audio-visual micro-firms

Sicily: distributed Scientific and Technological Park




NEWTIME: “relational”NEWTIME: “relational”

NETWORKORIENTATION

TYPE OFKNOWLEDGE

FAMILY /SOCIAL BUSINESS

TACIT

CODIFIED

HIGHDENSITY

WEAKTIES

LOWDENSITY

STRONGTIES

FamilyCultural

EthnicComunity

Peer

Learning/supportTerritorial District

Organisational

Industrial District

Supply chain

Social inclusion

Learning regionsCommunities

of Practice

Learning organisations

BROADBAND IMPACT ON NETWORK TYPOLOGIES




The URBACOST ProjectThe URBACOST Project

• Examine dynamics of urbanised Mediterranean coastal strips together with their back-lying rural, historically characterised zones

• Explore prospects for integrated and balanced development through valorisation of the inward territories, especially for sustainable tourism

• Confront planning hypothesis with local actors for concerted, integrated development strategies




An URBACOST HypothesisAn URBACOST Hypothesis

• Territories (like companies) can be considered as “knowledge repositories”, embedding especially concrete and uncodified knowledge

• Development strategies should thus focus on local economic actors’ ability to tap value from their territory’s knowledge assets

• Participation and concertation in integrated strategy-defining processes are an effective way to extract a territory’s knowledge-based development potential




Knowledge strategiesKnowledge strategies

VALUE ADDITIONGLOBAL LOCAL RELATIONAL

PRODUCTS CONSUMPTION IDENTITY PROCESS

TRANSACTIONS FINANCIAL ECONOMIC TRUST

STRATEGY CENTRES OF EXCELLENCE

TERRITORIAL MARKETING

NETWORK DEVELOPMENT

SPATIAL QUALITY

PERFORMANCE MEMORY INTERACTION

TEMPORALITY CHRONOS SOCIALLY NORMED

KAIROS

DEVELOPMENT OBJECTIVE

GROWTH SUSTAINABILITY CREATIVITY

INFRA-STRUCTURE

LOGISTIC EFFICIENCY

PHYSICAL ACCESS

SOCIAL CAPITAL

EDUCATION CODIFIED TACIT EXPERIENTIAL

INVESTMENT PRIORITY

R&D (NEW KNOWLEDGE)

CODIFICATION (TRANSFER)

NETWORK STRUCTURES




Implications for 2007-13Implications for 2007-13

• Need for a specifically Mediterranean persepective on the knowledge economy

• Role of mentoring/participation/ concertation in managing knowledge strategies

• Pilot tests of alternative development models – i.e. “Creative Regions” in concrete Mediterranean contexts

towards new development models: the added value of mediterranean culture in the knowledge economy

Education