towards profitable growth - basf · demonetization severely impacted fmcg and leather businesses...
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Towards Profitable GrowthAGM Presentation by
Raman Ramachandran, CMD, BASF India Ltd.
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Cautionary noteForward looking statements
� Only matters in the public domain can be subject matter of discussion in
this meeting
� As a matter of policy, we do not provide any prognosis about the future
business situation
� We do not comment or give guidance on future results or business outlook
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Safety first, safety always
Internal safety audits- Nellore &
Mangalore, Ankleshwar, DahejICC audit awards RC logo
till 2020
Source: BASF
ICC Aditya Birla award - Best
Compliant Company - DISTRIBUTION
Crop Protection’s Suraksha Hamesha
campaign- finalist for Safety Champions Team
award (APAC)3
Source: Industrial Green
Source: BASF Source: BASF
Two heroes saved three lives -
Vasant Patil and Jaywant Thakur
Source: BASF
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A year of political and economic ambiguity
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Low consumer price -
inflation ratio
7th pay commission
rolled out
Normal monsoons Rupee Strengthened
50
60
70
80
INR vs USD vs Euro
USD EURO
Source: Zee Business Source: RBISource: Skymet Source: ET.com
Source: MarcotrendsSource: LittleStepsSource: LinkedIn
Brexit and US Elections – Rising trend of Protectionism Crude Oil pricing –
Mostly stable within a band
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7.67.6
8.2 6.87.3
6.7
8.7
5.6
2015-16 2016-17
India: Short term impact due to policy
changes and demonetization
Manufacturing sector declined; Average capacity utilization @72%
Demonetization: Negative impact
5
Q1 Q1Q2 Q3 Q4 Q2 Q3 Q4
GDP Growth - Gross value added (% y-o-y)Source: CMIE
8.2
10.79.3
7.7
13.2
8.2
12.7
5.3
2015-16 2016-17
Source: CMIE
Manufacturing growth (%)
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Source: BASF Source: Companies India Source: Better India
Two wheeler industry FMCG Construction Industry
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Demand varied in our focus industries
Agriculture
� 4.8% growth with normal monsoon
� Leading crop protection companies reporting
decline in current financial year
Automobile
� Grew @ 5.4% FY 2016-17. Domestic sales >2
Mio units. Growth continues in current year
(SIAM)
� Maruti, Hyundai, Renault, etc. launched new
models
6
Source: BASF Source: BASF
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Demand varied in our focus industries
FMCG
� Demonetization severely impacted FMCG and
Leather businesses between Nov-16 to Feb-
17
� Volatility in feedstock prices impacted the
chemical industry in the first half of this year
Construction
� Sector grew marginally @ 3.1%; Liquidity was
a major concern
� RERA Act and demonetization continues to
have negative impact
� Influx of competitors in Construction
Chemicals market
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Source: BASF Source: IndianMirror
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Chemicals
� Customer industries: paints & coatings,
pharma, agro. chem., polyurethane foam
� Maintained key supplier position
� Leveraged market supply demand
dynamics for pricing opportunities
8
Performance Products
� Customer Industries: paints & coatings, home
& personal care, fuel & lubes, animal & human
nutrition, pharma & plastic additives
� Leveraged Dahej to grow in the strategic
relevant markets to grow by 9%
Sales: 232 Cr.
6%
Source: BASF Source: BASF
*
* 6% is largely agency business and represents the commission for BIL from Chemicals
Sales: 2262 Cr.
41%
Segment Performance
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Functional Materials & Solutions
� Developed Customer specific solutions
� Improved business with industry leaders
(MSIL)
� Grew by 8% with volume growth across
businesses units
� Increased utilization of our sites in India
Segment Performance
Source: BASF Source: BASF
Agricultural Solutions
� Enhanced vitality index with new products
� Diversified business beyond herbicides in
Soybeans and to new crops, corn and
specialty crops
� Grew by 8% on near normal monsoons
Sales: 2207 Cr.
40%
Sales: 726 Cr.
13%
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Make in India: making the best of our
manufacturing assets
Kharagpur, West Bengal
� Sixth construction chemicals plant; operational
from May16’
� Well-equipped concrete lab delivers tailor-
made recipes for entire range of admixtures
and accelerators in Eastern India as well as
Bhutan
Innovation Campus, Mumbai
� BASF group’s biggest investment in South
Asia - Inaugurated on March 3, 2017
� The campus will expand our existing R&D
activities in India
� BASF India’s Application labs for Dispersion,
Pharma, Consumer Care and performance
chemicals moved to new campus
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Source: BASF Source: BASF
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Innovation: Crop Diversification with new
launches in Agricultural Solutions
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� Launched new products for rice crop protection: Basagran, Adexar, Seltima
� New products driving growth in this financial year
® Registered trademark of BASF Group
™ Trademark of BASF Group
Basagran Seltima®Adexar ®
Rice
Opera
Wheat
Acrisio, Merivon
Grapes and Apples
TynzerTM
CornSource: BASF
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Innovation: customized solutions for
Indian market received well
® Registered trademark of BASF Group
™ Trademark of BASF Group
MasterSeal and MasterWeld:
Sealants & Adhesive range
Stakeholders checking MasterEase,
MasterSeal and Master Seal ® Traffic
Systems in Mumbai
Low VOC paint based
Acronal® ECO- EDA
Elastomeric paint based
on Acronal 7079- EDAElastoskin PU foam comfort with
customized spray skin cover- PM
Toiler cleaner for FMCG
brand with EM MSA Solution
Source: BASF
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Business performance: improved
operating results
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PBT before exceptional items
Above figures are as per Ind AS
April 2016 - March 2017
-250
-200
-150
-100
-50
0
In crores
FY 15-16 FY 16-17
-202
-29
Sales growth of 7% Y-o-Y; Operating results improved significantly
Revenue
0
1000
2000
3000
4000
5000
6000
FY 15-16 FY 16-17
5,5265,157
In Crores
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Business performance: Q1 results
impacted by GST cost & RM price volatility
+9%
April 2017 - June 2017
1,400
1,450
1,500
1,550
1,600
1,650
1,700
INR Crore
Sales Revenue
Q1 FY 2015-16 Q1 FY 2016-17
1513
1649
0
1
2
3
4
5
6
7
8
9
INR Crore.
PBT before exceptional items
Q1 FY 2015-16 Q1 FY 2016-17
8
1
Above figures are as per Ind AS
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Beyond the numbers
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Customers and industry recognized our
quality, service and efforts
BASF India Limited, Annual General Meeting 2016-17
CCE: Gold Quality
Consistency Award
from Bajaj Auto
Best Supplier in
Quality
Tata Motors
EC- Best Supplier
Award from Honda
Motorcycles &
Scooters
2nd rank (among BSE
500 companies)
for listing mandates
Working Mother and
AVTAR Best
Companies for
Women in India
Source: BASF
Source: BASF
Source: BASF
Source: BASF
Source: BASF
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Successful and engaged employees lead
us to organizational success
BASF India Limited, Annual General Meeting 2016-17
CM: 1st in Inorganics’ Trader
Transactional Supplier Hunting
competition APAC
EV Extra Mile Award
Customer Service Award –
Finalist
Sales Excellence Award –
Finalist
17
Workshop reinforcing
Critical Leadership skills
Ankleshwar employees in
visual technical
management workshop
Source: BASF Source: BASF Source: BASF
Source: BASFSource: BASFSource: BASF
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Supporting communities and social
business; fostering diversity
Sanitation classes for children in Thane Veerapruram water plant inauguration
BASF India Limited, Annual General Meeting 2016-17
AP seed funding for small holders- Mahila Bachat Gat
18
Source: BASF
Source: BASF Source: BASF
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Summing Up
� Grow above market
� Improve efficiency
� Optimize working capital
� Maximize capacity utilization
� Innovate to meet market demands
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BASF India Limited, Annual General Meeting 2016-17
Source: BASF
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Thank you for your trust
and continued support!
Thank you for your trust and
continued support!
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