Whatever that may be?

Andrew Smith

A Geek who is paid to share lots of tech stuff

Works at the Open University as an academic

Currently author / co-author of thirteen text books

Also author / co-author of academic papers

An operating system (used on your Android Phone)

A case of bureaucratic traction

Personal motivation to ensure it recruits students (above target)

Used different social media tools to get message out there

Built up a „presence‟

Went from unranked◦ To Google Page 2

◦ Then Page 1

I did get others to help (this is valuable)

Don‟t expect to be Stephen Fry

Followers are useful

Getting your page links out there is more useful

Bit.ly and other short URLs

Google will find these

Don‟t go mad with twitter fever, its about timing and content

Have something to say Follow others Pre-tweet / re-tweet / reply Automate with Twuffer, TweetDeck or

IFTTT

Decision:◦ Do you want it to be your private

ramblings?◦ Do you wish it to be your professional

persona?◦ Or both?

Its not a case of what is better

More, which is right (for you)

Which may be both◦ You as an individual

◦ You as a „Fan Page‟

◦ You as a „group page‟

◦ You as a „hang out‟

◦ Using events …

Ability to link to RSS/Twitter

Helps the narrative

You the blogger

Others blogging on you

Linking to Facebook/Twitter/Google+ (more soon)

Can be on anything

You can set it up to be your website◦ So www.you.com

You can email entries◦ Therefore you can send them from

your smart-phone-pad-email-client thingy

Frequency is important, blogs with the frequency of a comet don‟t do well

This one is slightly more challenging

You have to be of note albeit in a minor way

Therefore it may be when you have something published

Keep to facts, not opinions

Anything posted must be verifiable

Wikipedia

RSS (really simple syndication)◦ You may also discover terms like Atom

You can feed twitter into Facebook or Google+

You can feed your blog into Twitter

You can feed other RSS sources into Twitter

You can use Paper.Li and link with IFTTT

Confused yet?

We are writers?

But …◦ Many respond to the spoken as well

as written word

◦ Poetry, prose and promotion

◦ Comedian Richard Herring is currently releasing five minute shorts

◦ Stephen Fry, used Twitter/AudioBooas a parallel to QI series H

Attempting to engage in a multi-media world (but keep it simple)

About you

About your work

Its not one channel, its all working in unison

Blog about each other

Co-Retweet

Agree posts on each other facebookwalls

Use „your writing group‟ as an interesting entity

Agree collaboration

Mumsnet ….◦ How this was started was unconventional

◦ But look at the impact?

There are no rules in this world, just enthusiasm

Cross-posting and forum postings

The impression of presence is often greater than presence itself

Don‟t fall into the Johann Hari / (some) MP‟s trap / and don‟t try to be „I am Spartacus‟

Keep it honest, ensure its fair

Keep it as accurate as possible, if its an opinion, say so

You will endure critique, respond, don‟t react

Rather than searching the net, let the net come to you

Setting key phrases◦ Title of your work, your name, your pseudonym

◦ Live or as a daily/weekly digest

I use it to watch „me‟, „modules‟ and others

“The codfish lays ten thousand eggs, The homely hen lays one; The codfish never cackles, To tell you when she's done; And so we scorn the codfish, While the humble hen we prize; Which only goes to show you, That it pays to advertise”

Blog : www.teraknor.co.uk

Twitter : @teraknor

WikiPedia : Andrew Smith Author Education Professional

◦ LinkedIn is also very useful

◦ PR does help, but they are an effort