HOW TO GET STARTED IN SOCIAL MEDIA

SUMMARYABOUT TOWING GURU

WHAT IS SOCIAL MEDIA

NEW WAYS TO CONNECT

STATS & FIGURES

4 SIMPLE STEPS

QUESTIONS?

ABOUT US

• Towing Guru started in 2008• Parent Company Softline Solutions founded in

1999• Specializing in Online Marketing for the

Towing Industry• Customer Focused

WHAT IS SOCIAL MEDIA?Social Media is a simple way of connecting withof connecting with people online who have the same interests as you.

Social Media Marketing is an important part of your small business strategy and here are 3 reasons why….

3 Reasons Why1. Your Customers Are Talking About You

1. Whether Your connected to Facebook or Twitter your customers are and they are talking about your business. Why?

2. Customers Expect You to Be Engaged1. Notice I did not use the want, but expect. Social Media has

become a new platform for Customer Service

3. Social Media Enhances Your Visibility1. Visibility +Credibility = Profitability. With over 100 Million

users on Facebook its easy to see why you could be missing out on a huge opportunity.

Looking for new ways to... • Connect with your current customers? • Reach out to potential customers?• Establish your credibility?• Manage your online reputation?• Take care of customer complaints?• Start a "buzz" about your business?• Rank higher in the search engines?

Then it's time you spent a little more time socializing online!

Everyone's talking about the marketing opportunities social media sites create for businesses -- especially small businesses -- but there are so many social media sites that it's hard to know where to start.

Here's a plan for getting started that will locate the best places for you to be socializing without wasting your time.

The easiest way to learn about the various sites -- and to see whether or not your target market is using them -- is to start by checking out blogs where your prospective customers hang out. Many bloggers will have sidebar links to their accounts on social networking sites, so you can click through and check out what they're doing there.

When you find an influential blogger, check what they're doing on the social networking sites, and see if you can get involved in a similar way. Also, make sure you check through their blog rolls and links to find where they are going to hang out -- and head there, too!

GOOGLE VS FACEBOOK

4 Simple Steps to get your business on Social Media

• Set up user profiles for your business• Find users and groups that relate to your business• Add yourself to communities that share common interests

with your business• Keep your sales pitch to a minimum

1.Set up User Profiles for Your Business

Set up user profiles for your business at all the major community social media sites. Start with the most popular sites first (the ones we've discussed), and then head to smaller niche sites you discover through your blog research. Include a link to your website and a short introduction to what your business does in your bio. Remember, don't make it hard sell or pushy in any way -- keep it informative and friendly.

2. Find Users and Groups that Relate to Your BusinessOnce you've set up your profile on a site, do searches there to find users and groups that relate to your business. An easy way to do this is to enter keywords into the search bar and see what comes up!

3. Add Yourself to Communities that Share Common Interests with your BusinessAdd yourself to communities that share common interests with your business by joining groups, and "following" like-minded people or requesting them as "friends." Spend some time checking out what types of conversations and discussions are going on between your new friends, and in your new communities, then join in the discussion when you've had a chance to gauge the tone and activity there

4. Keep Your Sales Pitch to a MinimumWhen you're ready to join in the discussion or communicate with other members, keep your sales pitch to a minimum. In social networking, you're not out there selling -- you're getting your name out onto the Web and building relationships with potential customers and other business owners.

When you post on your blog or in social networking groups, your focus should always be on providing valuable information and expertise, as that's the kind of content that will get people interested in you and your business.

QUESTIONS?QUESTIONS ABOUT THE PRESENTATION?

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