town of century local and regional market area …haas.uwf.edu/content/town of century - local and...

Town of Century

Local and Regional Market Area Analysis

Town of Century

Town of Century

Freddie W. McCall, Sr.– Mayor

The Haas Center

Rod Lewis, PhD—Director

Project Team

Rod Lewis, PhD Aaron Schmerbeck, MS

Matthew Schwalb, MA, MSA Sarah Trenton, MA

Primary Contact

Rod Lewis, PhD Haas Center

The University of West Florida, Emerald Coast

1170 Martin Luther King Jr. Boulevard Building 2, Room 250

Fort Walton Beach, Florida 32547 (850) 510-0771

[email protected]

about us

Located in the Sun Trust Tower in historic

downtown Pensacola, Florida, the Haas

Center collects, analyzes and distributes

economic data for clients seeking expert

economic advice. We exist to help entre-

preneurs and industry leaders—from tradi-

tional manufacturing to emerging technolo-

gies—meet their information needs in the

modern economy.

The Haas Center specializes in data analy-

sis for the purposes of economic forecast-

ing, marketing research, business expan-

sion, tourism, and real estate development,

as well as industry and academic studies.

The Haas Center’s staff combine academic

credentials with varied experience, ranging

from economists to survey specialists.

Each professional combines innovation

with attention to detail to produce high-

quality research products for Center cli-

ents.

For further information please visit our

website at haas.uwf.edu, or contact Rod

Lewis at [email protected].

Town of Century

Table of Contents

Introduction .......................................................................................................... 4

Local Market Labor Shed ................................................................................... 5

Labor Demographics and Employment Concentrations ............................... 7

Inflow/Outflow of Local Labor ........................................................................ 9

Greater Regional Market Labor Shed ............................................................... 12

List of Tables

Table 1: Town of Century Employment Demographic Profile(2011) ......... 7

Table 2: Town of Century Educational and Industrial Profile ...................... 9

Table 3: Inflow/Outflow Report ....................................................................... 10

Table 4: Demographics of the Local Area Market's Outflow/Inflow of

Labor ....................................................................................................... 11

Table 5: Home Destination Report ................................................................... 12

Table 6: Regional Employment by Super Sector ............................................. 15

List of Figures

Figure 1: Geographic Drive Time by Radius ................................................... 6 Figure 2: Job Density for the Town of Century .............................................. 8 Figure 3: Inflow and Outflow from the Local Area Market of Labor ......... 10 Figure 4: Distribution of Workers’ Residence Employed in the Town of Century, FL ............................................................................................ 13 Figure 5: Regional Labor Concentration .......................................................... 14

Contents

Town of Century

The Haas Center has been commissioned by the Town of Century, Florida to create an

economic development strategic plan as part of the Comprehensive Planning Technical

Assistance Grant Program administered by the Florida Department of Economic Oppor-

tunity, Division of Community Development. Utilizing funds from this program, the Town

of Century, in conjunction with the Haas Center, will create an Economic Development

Strategic Plan for the purposes of outlining existing local and regional market conditions, as

well as assessing the area’s challenges and opportunities associated with the Town’s eco-

nomic development. By doing so, in a collaborative manner, with local and regional stake-

holders (citizens, policymakers and businesses), the Center will assist the Town of Century

with developing a long-term plan to take advantage of the area’s innate economic ad-

vantages, while leveraging regional resources in an efficient and effective manner. These

actions will better position the Town and its citizens to compete for jobs and investment in

the 21st century economy.

In accordance with the requirements set forth by the Planning Technical Assistance Grant,

the strategic plan includes a series of five tasks, which outline the project’s goals:

Task I: Development of Regional Economic and Demographic Profile

Task II: The Identification and Analysis of the Local and Regional Market Area

Task III: The Collection of Input from Local and Regional Stakeholders

Task IV: Challenges and Opportunities in the Local and Regional Market

Task V: Prepare the Final Economic Development Strategic Plan

In fulfillment of Task II, working from the Economic and Demographic Profile provided

previously, this report defines the local and regional market area for which the Town of

Century can consider its primary and secondary sources of labor. The pages that follow

provide an overlay of Century’s local and regional labor shed, thus signifying where target

industries will draw from the pool of available labor. 4

Introduction

Introduction

Town of Century

The Town of Century’s Local Market Area is defined as existing within a 45 minute drive

time from the town center. Figure 1 (on the following page) presents a visualization of

drive time radii of 15, 30 and 45 minute intervals. As was mentioned in the Economic and

Demographic Profile, within these radii a number of key infrastructure assets exist. The

Town of Century’s main transportation artery is US Highway 29, running north from Pen-

sacola, FL to Baltimore, MD. This four lane highway provides 30 minute access to Inter-

state 65, which runs north from Mobile, AL to Gary, IN, and 45 minute access to Interstate

10,which runs east-west connecting Jacksonville, FL with Santa Monica, CA. Additionally,

the Town of Century is within 60 minutes of the Port of Pensacola—a 50-acre facility of-

fering a Foreign Trade Zone, an Enterprise Zone and stevedoring and marine terminal ser-

vices.

While identifying the key infrastructure assets is crucial to creating an effective economic

development strategy, so too is identifying the local labor shed. A labor shed is best de-

scribed as the area from which local industry draws its workers. For example, the US Cen-

sus Bureau estimates that within the boundaries of the Town of Century, a total of 336 pri-

mary jobs exist. However, not all 336 jobs are filled by residents of the town. Identifying

the demographics (education, age, etc.) of these workers, and from where they commute,

allows stakeholders to develop processes to better target industries that require matching

skill sets.

The pages that follow present employment concentrations, inflow/outflow figures and

home destination data for the Town of Century. Moreover, we include employment con-

centrations and leading industry employment figures for the defined regional market area.

While the local market area is defined as extending outward from the Town of Century by

a 45 minute drive time, the regional market area is defined as the immediate five county

area, including Escambia County, FL, Santa Rosa County, FL, Baldwin County, AL, Es-

cambia County, FL and Mobile County, FL.

5

Local Market Labor Shed


Town of Century

6


Figure 1: Geographic Drive Time by Radii

Town of Century

7

Table 1: Town of Century Employment Demographic Profile (2011) Source: US Census Bureau, Center for Economic Studies

Total Primary Jobs

Count Share

Total Primary Jobs 336 100.0%

Jobs by Worker Age

Age Count Share

Age 29 or younger 106 31.5%

Age 30 to 54 154 45.8%

Age 55 or older 76 22.6%

Jobs by Earnings

Earnings Count Share

$1,250 per month or less 158 47.0%

$1,251 to $3,333 per month 133 39.6%

More than $3,333 per month 45 13.4%

Jobs by Worker Race

Racial Profile Count Share

White Alone 250 74.4%

Black or African American Alone 77 22.9%

American Indian or Alaska Native Alone 3 0.9%

Asian Alone 4 1.2%

Native Hawaiian or Other Pacific Islander Alone 0 0.0%

Two or More Race Groups 2 0.6%

Jobs by Worker Ethnicity

Ethnic Profile Count Share

Not Hispanic or Latino 334 99.4%

Hispanic or Latino 2 0.6%

Jobs by Worker Sex

Gender Count Share

Male 100 29.8%

Female 236 70.2%

Table 1 presents demographic data for all primary

jobs located in the Town of Century. The data con-

tained in the table provides a snapshot of the types

of workers currently employed in the town.

As of 2011, 336 primary jobs were based in the

Town of Century

Nearly 46% of all workers are between the ages

of 30 and 54

Roughly 40% of all workers earn between

$1,251 and $3,333 per month, while 47% earn

less than $1,250 per month

Of the 336 workers employed in the Town of

Century, 30% are male and 70% are female

Figure 3 on the following page presents employment

concentrations throughout the Town of Century. As

the figure depicts, there exists three areas of concen-

trated employment: the industrial park located in the

southwest portion of the town, the town center (seat

of local government) and the state line (where ef-

fects of economic activity from Flomaton, AL seep

over into the Town of Century).

Labor Demographics and Employment

Concentrations

Labor Demographics and Employment Concentrations

Town of Century

8

Figure 2: Job Density for the Town of Century Labor Demographics and Employment

Concentrations

Town of Century

9

Inflow/Outflow of Local Labor

Table 2: Town of Century Educational and Industrial Profile Source: US Census Bureau, Center for Economic Studies Jobs by Worker Educational Attainment

Count Share

Less than high school 36 10.7%

High school or equivalent, no college 70 20.8%

Some college or Associate degree 77 22.9%

Bachelor's degree or advanced degree 47 14.0%

Educational attainment not available (workers aged 29 or younger)

106 31.5%

Jobs by NAICS Industry Sector

Count Share

Agriculture, Forestry, Fishing and Hunting 0 0.0%

Mining, Quarrying, and Oil and Gas Extraction

0 0.0%

Utilities 0 0.0%

Construction 0 0.0%

Manufacturing 6 1.8%

Wholesale Trade 2 0.6%

Retail Trade 145 43.2%

Transportation and Warehousing 2 0.6%

Information 0 0.0%

Finance and Insurance 1 0.3%

Real Estate and Rental and Leasing 0 0.0%

Professional, Scientific and Technical Services

3 0.9%

Management of Companies and Enterprises

0 0.0%

Administration & Support, Waste Management and Remediation

2 0.6%

Educational Services 0 0.0%

Health Care and Social Assistance 110 32.7%

Arts, Entertainment and Recreation 0 0.0%

Accommodation & Food Services 41 12.2%

Other Services (excluding Public Administration)

3 0.9%

Public Administration 21 6.2%

Table 2 presents educational and industry employ-

ment data for all primary jobs existing in the Town

of Century:

Of the 336 primary workers, 11% have less than

a high school degree, 21% have a high school

degree, 23% have at least some college and 14%

have a Bachelor’s degree

The Retail Trade sector accounts for over 43%

of all jobs with 145 workers

The Health Care and Social Assistance sector

employs nearly 33% of the Town’s workers with

110

Accommodations & Food Service and Public

Administration (Local Government) combined

employ 62 workers and roughly 18% of the

workforce

Figure 3 (on the following page) presents the in-

flow/outflow of commuters to the Town of Centu-

ry. The figure depicts the number of workers who

live outside the Town of Century that commute to

work on a daily basis, the number of workers who

live in the town and are employed in the town, and

the number of workers who live in the town but

commute outside the town limit to work.


Town of Century

10

Inflow/Outflow of local Labor

Figure 3: Inflow and Outflow from the Local Area Market of Labor

Table 3: Inflow/Outflow Report

Selection Area Labor Market Size (Primary Jobs)

Count Share

Employed in the Selection Area 336 100.0%

Living in the Selection Area 352 104.8%

Net Job Inflow (+) or Outflow (-) -16 -

In-Area Labor Force Efficiency (Primary Jobs)

Count Share

Living in the Selection Area 352 100.0%

Living and Employed in the Selec-22 6.2%

Living in the Selection Area but 330 93.8%

In-Area Employment Efficiency (Primary Jobs)

Count Share

Employed in the Selection Area 336 100.0%

Employed and Living in the Selec-22 6.5%

Employed in the Selection Area but 314 93.5%

As can be seen from Table 3, of the 336 workers in the

town, 314 live outside the town limits and commute to

work on a daily basis; however, on a daily basis 330

individuals travel outside of the town to find work.

Simply put, this means that on a daily basis for every

worker commuting into the town roughly one worker

commutes outside. This 1:1 ratio signifies relatively

subdued economic activity occurring within the town

limits. In comparison, Pensacola, FL has a commuter

Town of Century

11


Table 4: Demographics of the Local Area Market's Outflow/Inflow of Labor

Outflow Job Characteristics (Primary Jobs)

Count Share

External Jobs Filled by Residents 330 100.0%

Workers Aged 29 or younger 90 27.3%

Workers Aged 30 to 54 172 52.1%

Workers Aged 55 or older 68 20.6%

Workers Earning $1,250 per month or less 106 32.1%

Workers Earning $1,251 to $3,333 per month 137 41.5%

Workers Earning More than $3,333 per month 87 26.4%

Workers in the "Goods Producing" Industry Class 67 20.3%

Workers in the "Trade, Transportation, and Utilities" Industry Class 70 21.2%

Workers in the "All Other Services" Industry Class 193 58.5%

Inflow Job Characteristics (Primary Jobs)

Count Share

Internal Jobs Filled by Outside Workers 314 100.0%










Interior Flow Job Characteristics (Primary Jobs)

Count Share

Internal Jobs Filled by Residents 22 100.0%










ratio of nearly 3:1—meaning that for every 3 work-

ers commuting to work in the city only 1 worker

commutes outside the city for work. This signifies

that Pensacola economy acts as a center of gravity

for employment in the region, whereas Century’s

1:1 commuter ratio means that the town neither

attracts workers nor do they export workers.

Table 4 presents demographic data for each of the

commuting classes. These data demonstrate the age

breakdown of each class, their earning per month

and industry type in which they are employed.

Of the 330 residents who travel outside the

town for work, approximately 52% are be-

tween the ages of 30 and 54. This figure drops

to 46% for those commuting into the city and

41% for those workers already living in Centu-

ry.

Over 25% of those traveling outside the town

limits for work earn over $3,333 per month.

This figure decreases substantially for those

commuting into the town to nearly 14%, and

more so for those living and working in the

town to just over 9%

Town of Century

12

Greater Regional Market Labor Shed

Greater Regional Market Labor Shed Table 5: Home Destination Report -

Where Workers Live Who are Employed in the Selection Area - by Places Source: US Census Bureau, Center for Economic Studies

Count Share Total Primary Jobs

336 100.0%

Jobs Counts by Places Where Workers Live - Primary Jobs

Count Share

Century Town, FL 22 6.5%

Atmore City, AL 15 4.5%

Flomaton Town, AL 10 3.0%

Molino CDP, FL 10 3.0%

Ensley CDP, FL 6 1.8%

Pace CDP, FL 6 1.8%

Pensacola City, FL 6 1.8%

Brewton City, AL 5 1.5%

East Brewton City, AL 4 1.2%

Jay Town, FL 4 1.2%

Mount Carmel CDP, FL 4 1.2%

Tallahassee City, FL 4 1.2%

Wright CDP, FL 4 1.2%

Brownsdale CDP, FL 3 0.9%

Milton city, FL 3 0.9%

Myrtle Grove CDP, FL 3 0.9%

Navarre CDP, FL 3 0.9%

Daphne City, AL 2 0.6%

Monroeville City, AL 2 0.6%

Chumuckla CDP, FL 2 0.6%

East Milton CDP, FL 2 0.6%

Niceville City, FL 2 0.6%

Oriole Beach CDP, FL 2 0.6%

Pine Level CDP, FL 2 0.6%

Gordonville Town, AL 1 0.3%

All Other Locations 209 62.2%

While the inflow of commuters to the town is negat-

ed by the equal number of those traveling outside

the town limits for work, understanding where the

inflow of commuters are traveling from provides us

with a snapshot of the broader regional market

from which the town (and thus future businesses)

can draw future labor. Figure 4 (on the following

page) provides a geographical representation of

where workers employed in the Town of Century

reside. Table 5 lists the top 25 locations from which

workers commute. As both the figure and table sug-

gest, the Town of Century draws high concentra-

tions of workers from within its local market area

(45 min radius); however, concentrations of workers

are also drawn from the broader regional market (5

county area) and as far away at Monroe County, AL.

Surprisingly, just over 62% of these workers are

drawn in from areas outside of the region.

Figure 5 (page 14) provides a geographical represen-

tation of employment concentrations throughout the

regional market area. As the figure illustrates, these

concentrations are found in regional population cen-

ters—most notably Mobile, AL, Pensacola, FL and

Pace/Milton, FL. These areas are where the skilled

labor is currently found, and thus where industries

will naturally be attracted.

Town of Century

13

Greater Regional Market Labor Shed

Figure 4: Distribution of Residency for Workers Employed in the Town of Century, FL

Town of Century

14

Figure 5: Regional Labor Concentration Greater Regional Market Labor Shed

Town of Century

15

Local and Regional Market Analysis

Table 6: Regional Employment by Super Sector (Source: EMSI, Inc.)

Description Escambia County,

FL

Santa Rosa

County, FL

Baldwin County,

AL

Escambia County,

AL

Mobile County,

AL

Agriculture, Natural Resources & Mining 165 322 678 397 1,174

Construction 6,568 2,328 2,392 421 9,687

Education and Health Services 23,774 4,711 7,830 1,083 23,222

Financial Activities 7,703 1,324 3,257 515 9,307

Government 20,312 6,386 8,657 3,954 24,477

Information 1,518 825 312 53 1,905

Leisure and Hospitality 14,863 5,039 12,327 949 15,857

Manufacturing 4,925 597 3,679 2,259 18,928

Other Services 3,666 918 1,713 269 5,258

Professional and Business Services 13,793 4,594 4,512 303 20,000

Trade, Transportation and Utilities 23,822 7,035 15,701 2,249 36,114

Total 121,126 34,091 61,059 12,451 165,929

Table 9 presents a current picture of regional com-

parison of industry concentrations by super sector.

These sectors contain broad swaths of industries,

but the regional comparison provides a snapshot of

which industries currently employ the greatest con-

centrations of workers throughout the regional

market area.

Mobile, AL leads the region in manufacturing

jobs with 18,928, or 11% of its total employ-

ment

Escambia, FL provides the greatest concentra-

tion of Education and Health Services with

nearly 20% of its workforce housed in this sec-

tor

Roughly 1 out of every 5 employees (20%) in

Baldwin, AL is employed in the Leisure and

Hospitality sector

The Trade, Transportation and Utilities sector

comprises roughly 20% of each county’s work-

force, indicating the region’s reliance on such

jobs

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