Social Media 101

By: Maureen Kerr, Kerr Consulting

Content • niche • twitter• new markets •

social media• keywords • YouTube •

facebook • Web 2.0 • business• export •blogging•

Workshop #1: Introduction to Social Media

Agenda

• Introductions• 3 sections of workshop:

– Intro to social media– Building an online brand– Promoting your organization online

• Discussion/questions

Who Uses Social Media?

How Do I Know?

508 visits...

No Traditional Media

How We Consume Media Has Changed

1970’s: tv, radio, newspaper, magazines, record player

1980’s: VCR, Walkman, PC, video games, Satellite TV

Present Day: Internet, mobile phones, Blogs, text messaging. iPhones

Jump On!

The Social Media Space

Adoption of Social Media

Crossing the Chasm by Geoffrey A. Moore

Definition of Social Media

 Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. 

Lingo

• Blogs • Micro-blogging• Content• Transparency• Tags• Photo-sharing

Nuances of Social Media

Interaction & Social Media

Social media users want to interact and are open to Those who have more than just an online presence.

Old Marketing Funnel

Flipping the Funnel:Seth Godin

Free E-book: Flipping the Funnel Google: Seth Godin

www.Sethgodin.typepad.com WORTH SHARING

Why It’s Perfect for Business

• It's FREE• Reach new audiences• Provides new ways of reaching existing

audiences• Great way to build relationships• And bring people down the funnel• Drive traffic to your website

WHY SOCIAL MEDIA IN NOT FREE…

Resources required for social media may include:

Strategic consultation

Training

Creating content

Integrating tools

Distributing content

Relationship management

Measuring value

**But the province will often pay up to 50%

How to Use Social Media for Your Business

• Define your Strategy• Market Research• Build your Brand• Put profiles on: Facebook, LinkedIn,

Twitter (but only if you’re going to use them!)

• Start conversations, it’s about dialogue• Post pictures, videos and podcasts

Listen

Break

Build an Online Brand

• Start with:– Facebook– LinkedIn– Twitter– Flickr– YouTube

The New Marketing Strategy

What Is Your Niche?

The History of the Long Tail

• Popularized by Chris Anderson in a 2004 “Wired” magazine article that has led to a series of books

• Long Tail Theory: “Long tail products that are in low demand (low sales volume) collectively make up a market share that exceeds the bestsellers.”

Facebook

Not just for fun:- Fan pages- Group pages - Business page- Advertising- Targeted, qualified, demographics- Pay-per-click

LinkedIn

Pinterest.Com

Copyright

Become a Blogger

Twitter.com

Hootsuite

Break

Search Engine Optimization(SEO)

Keyword Research

https://adwords.google.com/select/KeywordToolExternal

Or just Google: “google keyword tool”

A Bit of a Science…

• Domain name• Alt tags on

pictures on your website

• Links of keywords• Press releases• Articles• Tagging blog posts

• Titles of pages• Categories on blog• Meta tags• Twitter posts• Tagging pictures• Throughout your

website copy/text

USE YOUR KEYWORDS EVERYWHERE:

Public Relations(PR)

• Article Marketing;• Press Releases;• Promote and market yourself, but subtly;• Provide keywords, links back to your site;• Provide something of value;• Put a spin to it;• Research industry publications online and

off.

PR Sites

•  www.inewswire.com, • www.prlog.org,• www.przoom.com, • www.openpr.com, • www.pr-usa.net, • www.seenation.com

The Basic Rules

• Listen• Engage• Measure

Have fun!!!

Questions?

www.MaureenKerr.ca