townhall update - marketing · office, or a personal car for at least 5 years. how will your...
TRANSCRIPT
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Today’s Topic
FNB’s CEO has not made use of either an office, or a personal car for at least 5 years.
How will your operational circumstances change after Covid-19?
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It’s already happening
Twitter told employees they can work from home permanentlyEven before the COVID-19 outbreak, Dorsey had voiced plans to encourage a "distributed workforce" with more remote employees living outside San Francisco, where the company is headquartered
Google, Microsoft, Facebook, and Amazon – employees can keep working from home through the fall, even if their offices reopen sooner
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Faith and Discipline
“You must maintain unwavering faith that you can and will prevail in the end, regardless of the
difficulties,
and at the same timehave the discipline to confront the most brutal facts
of your current reality, whatever they might be”Admiral James Stockdale
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Brutal Reality
Will pass
Experts – with us for some time; till end 2021
Second wave
Reorganize – every place you can put your foot down; cast your eyes over
Focus only on the negative – risk of missing the opportunities
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Which Mode are you in?
Survival Mode
Navigation Mode – Finding the best path forward
Opportunity Time
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Decide…
Writer? Character?
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How To Make The Right Decision
“It's not about making the right choice.It's about making a choice and making it right.” – J.R. Rim
Identify your goal, your destinationGet the map to your destinationHave a planBe agile – continuous planningAccept you don’t, and will NEVER know everything – PartnersGet tools to assist with the aboveCommit to lifelong learning – Believability Weighting
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Critical Requirements
TrustConfidence
PartnersTools
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Make sure both your microscope and telescope are IN FOCUS
Critical Requirements (Cont.)
Short Term & Internal Long Term & External
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The concept of an alliance of business owners and other high-powered peers was introduced in the book Think and Grow Rich by Napoleon Hill
“No individual has sufficient experience, education, native ability and knowledge to insure the accumulation of a great fortune, without the cooperation of other people”
Partners
Ray Dalio
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Partners (Cont.)
Ray Dalio
Use them to Believability Weight your decision making
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What are “Operations”?
Customer ServiceEmployee DevelopmentFinancesHR ProceduresInformation TechnologyInternal CommunicationsMarketingOperationsPlanningSales
Interactions
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Interactions
It is impossible not to interact with humans and/or technology
It is impossible not to benefit from the interaction of others
Try and imagine a scenario…
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Interactions (Cont.)
“Buyers of meeting solutions are increasingly interested in converged solutions that offer embedded audio, along with video and collaborative capabilities
Meeting technologies have developed… to allow users to benefit from the collaborative experiences whether they are using videoconference room systems, sitting at their desks using desktop or web clients, or accessing from mobile devices”
“Magic Quadrant for Meeting Solutions” based on the 2019 Gartner Digital Workplace Consumer Survey
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Interactions (Cont.)
Gartner asked the included vendors’ reference customers to list the key desired business outcomes for choosing their meeting solution.Top 5:1. Creating operational efficiencies2. Cost management3. Driving innovation4. Improving business process agility5. Enhancing decision making
“Magic Quadrant for Meeting Solutions” based on the 2019 Gartner Digital Workplace Consumer Survey
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Customer Service
Virtual shopping
Web site is designed to provide information and service to our customers
Check before going to store
Payment systems
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Employee Development
Measure employee performance objectively
Have effective performance evaluations
Working hours
Training
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Finances
Clearly defined Budget and Cash Flow
Management Accounting
Retained Income
Scenario Planning – ongoing
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HR Procedures
Employment
KPIs
CTC Variables
Performance management process
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Information Technologies
Mobility
Create operational efficiencies
Cost management
Enhancing decision making (interaction)
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Internal Communications
Face-to-face vs. Virtual
Video vs. Real-time
Aimed at ensuring understanding by all employees
Many available platforms
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Marketing
Written plan
UVP
Use the optimum marketing and distribution channel/s for getting product to our customers
Use an integrated approach to marketing products/services
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Operations
Keep up with changes in technology
Review in-house work for outsourcing, to take advantage of companies that can do so more effectively and efficiently
Production and employee scheduling and tracking processes to control labor costs, and for effective resource scheduling
Integrate continuous improvement into all areas and monitor effectiveness
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Planning
Written Strategic Plan
Identified strengths, weaknesses, opportunities and threats
Scenario planning before deciding on a strategic direction
90 Day Plans
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Sales
Have a sales strategy focused on your target market
Have a written plan for increasing sales
Prepared sales presentation (Template)
Identified and measured key sales metrics (leads, sales, sales cycle time, re-orders, etc.)
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Summary
Get intimate with your FinancesUnderstand How your Customers are ImpactedAssess your Customers & Impact on RevenueContinue working with non-paying clients?Review your Sales PipelineReview Revenue ForecastsNew Sales PlanNew Marketing planIdentify New Emerging Opportunities
(Cont.)
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Summary (Cont.)
EmploymentOfficesParkingAccessSafetySecurityInsuranceTravel
OutsourcingInsourcingImprove and refine OperationsFunctional remote offices setupProductivityCommunication
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In Closing
You can’t blame anyone for being in this position next year this time,
and next time…