D E A N M E A D , R I L E I G H E L D E R , A L E X I S Z Y B A C H , D A V I D L E W I S

TOWNSQUARE MEDIA

BACKGROUND INFO

• Founders Terry Jacobs & Bill Stakelin

• Co-founder Steven price in 2010

• World wide radio

• 3rd largest

• 311 channels

BACKGROUND INFO

• National portfolio of music and entertainment

• They reach over 50 million US visitors monthly

• Townsquare is one of the leading producers of live events in the United States:

• They produce and hold 500 events across the country

• They attract approximately 600,000 total attendees

INSANE INFLATABLE

• Created, launched, and now produce this event

• The nation’s largest and most popular obstacle race

• This race will visit 70 cities in 2015

FOLLOWERS ON SOCIAL MEDIA

Twitter

• Has 2,920 followers on twitter.• Following 333• Schedule on air time

for their talent. • Required to write a

blog and post on twitter

Facebook

• Has 2,917 likes on facebook. • Uses Facebook more

to promote their on air talent.

QUESTIONS AND ANSWER WITH MR. SHEETS

Question• How do you guys as

an organization use new media to your advantage?

Answer

• the digital platform is a core principle for Townsquare Media. We have seen growth of 30% on average for the past 3 years in digital advertising.

QUESTIONS AND ANSWER WITH MR. BRICE

Question

• Do you guys advertise a lot on social media websites and if so which are your most powerful social media sites where you engage the most and which one is the weakest where you aren't doing as well as you would like?

Answer

• We try to utilize everything that is available to use. We have targeted Facebook postings for our on-air talent, Twitter postings during their schedule air-time for interaction and each on-air person is required to do a number of blogs each day to again engage with our listening audience. We are the first media company in the market to active use a texting platform as well for the audience to interact.

QUESTIONS AND ANSWERS WITH MR. SHEETS

Question

• What are the missions and stakeholders of your organization

Answer

• Our goal is “To create and distribute original and motivating media experiences that connect communities seamlessly with content they love, people they trust, products they want, and things that matter” – this is what we try to do. Stakeholders – we are a publicly traded company.

QUESTIONS AND ANSWER WITH MR. SHEETS

Question

• Would you say that social media is helping you promote your organization or it is hurting you as an organization? If social media never came around would your organization be as powerful with out it if you use it to your advantage if not why don't you believe in the power of social media?

Answer

• Social media is a part of life – we need to be involved daily so it helps brand our properties….if it wasn’t around we would continue to do what our counterparts do.

QUESTIONS AND ANSWERS WITH MR. SHEETS

Question

• Do you get any sales from social media? Since you guys are worldwide how many out of state listeners listen out of state? If you have any info on that.

Answer

• We receive contacts from all forms so yes that can lead to commerce for our business from social media. Because of the way radio is regionally tracked or service area – then out of state listeners do not count in our metro or TSA.

BANKRUPT

• Situation • http://

www.townsquaremedia.com/press/regent-communications-announces-completion-of-reorganization-plan

TOWNSQUARE MEDIA

WORK CITED

• Had an interview with Mr. sheets who is general manager of the radio stations. (through email.) • "Townsquare Media - Digital Media & Radio

Advertising Company." Townsquare Media - Digital Media & Radio Advertising Company. N.p., n.d. Web. 01 May 2015.