1. Toy Store Observation
Of Gender Equalities & Inequalities

2. Looks innocent enough from the outside
3. Combined for boys & girls
4. Birthday cards exemplified clear cut Girl sections & Boy displays.
5. Gift wrapping displayed Gender segregation between the sexes & the imaginative/fantasy worlds children enjoy.
Girls
Boys
6. Products marketed to children through the genderization of colors & fabrics.
Begins in infancy
And continues
7. An example of a toy that offers some physical movement geared towards girls because what boy would be caught hoola hooping with something glittery even if it was blue. They would be too scared that their peers would judge them.
8. Halloween Costumes are very stereotypically gendered.
Boy = superhero
Girl = witch/princess
9. House hold items that are gendered by colors that are sociallyrecognized.
Equality
Girls & boys
10. Here we have the Media influencing the marketing world for girls & boys.
11. We have the color green which can often times be Gender neutral being used to show the masculine monster & the color pink a girl standard being used in combination with the creatures hair up-do.
12. I observed that sometimes they would have light blues in girl toys.
Pastels
Princess
13. Seemingly Gender Neutral
14. Segregated objects for children by typical social colors.
15. Girls can play with glittery Unicorns BUT boys have to play with plain old brown ponies.
16. Stuffed toys for girls & boys but what is interesting to note is the facial features & the arrangement of the Chipettes & Chipmunks on the packaging.
17. My observations summarized.
Toys R Us:The name of the store suggests a personal connection between the self, and objects becoming a reflection of that self.
However from the outside appearance of the stores sign we get a feeling of gender neutrality although once inside it is very cut and dry; with splashes of girly pinks and boyish blues on every isle.
Boy toys isles opposite girl isles.For example as it is almost Halloween there were Spiderman costumes lined up opposing the Princess and Witch costumes.
When I continued observing the store I saw isles devoted to girls littered with Barbie's and covered in all pink marketing signs opposite the boyisles with Star wars and tons of blue signage.
My class poster is a clear continuation of the pictures I took in the store and the observations I made while there and once I was home flipping through the toy store adds to assemble the board for class. There were toys for girls portraying the domestic soft side that society wants from its women. And there were isles devoted to making boys the macho masculine men we demand them to be.
There were also a few items that were seemingly gender neutral by societies standards which I pasted in the center of my poster.