Congratulations to Toyota Financial Services and their marketing team, led by Brand and Design Director Daniel Ko, for winning first place in the 2016 Wally Awards. Along with a feature article in GD USA, a grand prize of $1,000 goes to the designer who shows the most creativity with their use of YUPO® Synthetic Paper.

The winning poster doubles as a pocket folder and was designed using YUPO® Original 78 lb. text. The piece announced Toyota’s 2016 National F&I World Tour, an incentive contest that rewards winning sales performers with exciting vacation packages.

“These destinations are pure adventure, and there’s a strong tie-in in terms of durability and YUPO, the product, being very adventurous,” reported Ko. Each of the three destinations – St. Thomas, Cape Town and Costa Rica – was announced with a beautifully designed travel guide, poster and all-access travel pass flooded with gorgeous, color-rich images.

“Functionally, we wanted this poster announcement piece to have some longevity…and wanted the poster to be hung up and visible for the three-month long contest,” Ko continued. “Regular paper didn’t have the durability and strength needed for the project.”

Daniel and his team partnered with B&G House of Printing in Gardena, California and determined that YUPO possessed all of the qualities to support the multi-faceted design. Between seeing Yupo’s announcements of the Wally Awards in his subscription to GD USA and his direct experience with the product for past Toyota printed materials, Daniel and B&G knew YUPO’s durability and high print quality would be the perfect fit for the job.

When asked about the success of the piece, Ko reported that when he saw Toyota’s vice president of marketing wearing the travel pass on a lanyard around the office, he thought to himself, “I’ll take that as a win.”

Thanks to Daniel and his team for trusting YUPO with their most important projects.

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TOYOTA® DID IT ON YUPO,® THEN SENT PEOPLE PACKING.

READ OUR WALLY AWARD WINNER’S SUCCESS STORY.

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