TOYOTA

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Wasim Khalil

Globalization Challenges

Vision & Mission

Vision is to be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology.

Mission of Toyota is to provide safe & sound journey. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.

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About Toyota It was established in 1937 in Japan

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Risaburo Toyoda

It is leading auto manufacturer and the eighth largest company in the world. Toyota vehicles have found their way to over 170 countries It production more than 200 million

vehicles in 2014 Toyota Motor Corporation’s annual revenue

was $213 billion It employed 338,875 people.

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TOYOTA’S BACKGROUND

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Toyota has 53 manufacturing companies in 28 countries and regions outside Japan

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Design , Research & Development bases in 9 locations outside Japan

Different Brands Include Toyota, Lexus, Daihatsu and Hino

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Toyota was ranked as the world's most valuable car brand

in 2014

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Probably the most important message Liker wishes to convey is that it is not simply the Toyota Production System (TPS) that accounts for Toyota’s success but something bigger called the Toyota Way.

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WHY TOYOTA ARE SUCCESSFUL ?

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TPS

The 14 principles for “Toyota Way”:

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SWOT ANALYSIS

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TOYOTA’S STRATEGY IN INTERNATIONAL MARKETS

Taking advantage of the opportunities of a global market, Toyota has adopted a global strategy, but considering the characteristics of markets in which it acted. ‘think global, act local’

TOYOTA Set up design labs in Europe and USA for a better understanding of local influences and preferences of current and potential clients, showing care for their needs .(YARIS)

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TOYOTA’S STRATEGY IN INTERNATIONAL MARKETS

KAIZEN strategy : It means „continuous improvement” .

TOYOTA products with high quality, and innovating automotive technologies (develop hybrid systems)

TOYOTA global strategies are considering entering the international growing market, stable, slowly and surely.(EU)

Toyota took advantage of opportunities offered by emerging countries with growing economies, lower wage costs and more flexible markets (BRIC).

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Aiming for Global Quality Assurance

Toyota established many manufactories in in line with a policy of "producing vehicles where the demand exists“.

It is no important were Toyota cars are made but all car must have same level of quality .by spread Toyota’s manufacturing philosophy “the Toyota Way” to all of Toyota manufactories and locations.

Also Toyota work on strategy to make all location self-reliant by decreasing the support comes from Japan to let each of the overseas locations

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Thank you

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