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    PARIS

    2014 i-ROADAgility and comfort

    FUEL CELL SEDANThe car of the future is here

     TOYOTA

    C-HRConcept Design innovation and driving pleasure

    PRESS  ON LY

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    Find all content digitally on

    Toyota Motor Europe reserves the right to alterany details of specications and equipmentwithout notice. Details of specications andequipment are also subject to change to suitlocal conditions and requirements. Pleaseenquire at your national PR department of

    any such changes that might be required foryour area. Vehicles pictured and specicationsdetailed in this publication may vary frommodels and equipment available in your area.Vehicle body colours might dier slightly fromthe printed photos in this publication.

    4. TOYOTA C-HR ConceptDesign innovation and driving pleasure

    Combining a bold new dynamic design language

    with an agile, engaging driving experience to cre-

    ate its own, unique oer within the highly-de-

    manding European car market, a new concept ve-

    hicle, the TOYOTA C-HR Concept makes its world

    debut at the 2014 Paris Motor Show.

    10.TOYOTA POWERTRAIN ROADMAPMatching technology to usage

    The TOYOTA Roadmap envisages the ecient useof all available energy sources, thus ensuring the

    long-term continuity of private and public trans-

    port despite restrictions that will weigh increas-

    ingly heavily on the use of traditional fossil fuels.

    12. TOYOTA FUEL CELL SEDANThe car of the future is here

    After more than 20 years of research, Toyota’s vi-

    sion of the car of the future has become a reality.

    Presented to the public for the rst time at the

    2014 Paris Motor Show, the new Toyota Fuel Cell

    Sedan is capable of carrying 4 passengers in com-fort. It has a range comparable to that of a petrol

    engine vehicle and may be refuelled in just 3 min-

    utes, yet emits nothing but water vapour.

    16. TOYOTA i-ROADThe agility of a motorcycle, the comfort of a car

    Less than 2 years after Toyota rst revealed its

    i-ROAD concept vehicle, a road-legal, 2-seater

    version of the company’s tricycle-format Per-

    sonal Mobility Vehicle (PMV) makes its European

    debut at the 2014 Paris Motor Show.

    20. NEW 2014 TOYOTA YARISMade in Europe for European customers

    Designed at Toyota’s European Design Centre,

    the new Yaris was created in France by Europeanengineers for European customers. Reecting the

    highly competitive nature of the B-segment in

    Europe, its highly distinctive styling ensures that

    it really stands out from the crowd.

    23. NEW TOYOTA AYGOToyota’s unique take on the A-segment

    New AYGO builds on its predecessor’s strengths

    of engaging design, driving enjoyment and a fre-

    quently refreshed model line-up with a new, more

    playful dimension.

    26. IMAGE BANK

    TABLE OFCONTENTS

    3

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    Combining a bold new dynamic design language with an agile,

    engaging driving experience to create its own, unique oer

    within the highly-demanding European car market, a new

    concept vehicle, the TOYOTA C-HR Concept makes its worlddebut at the 2014 Paris Motor Show. It gives a rst hint of a type

    of vehicle that Toyota would like to bring to market.

    4

    TOYOTA C-HR ConceptDESIGN INNOVATION AND DRIVING PLEASURE

    bit.ly/Wbh0Wg

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    Toyota has a long-standing reputation for

    innovation in many diverse segments of the

    global automotive market.

    20 years ago, the company created a new

    market segment with its pioneering and in-genious RAV4. Fundamentally dierent to a

    traditional 4x4, the RAV4 featured a small,

    2.0 litre engine mounted transversally with-

    in a monocoque bodyshell, and all-round

    independent suspension in a very compact

    body (just 3.69 m long), all this packaged in

    an aspirational and progressive design.

    Launched in Japan in 1997 and in Eu-

    rope in 2000, the Prius was the world’s rst

    mass-produced full hybrid vehicle. It fea-

    tured a unique Toyota Hybrid System which

    established a major industry milestone invehicle powertrain development and set

    new standards for quiet, ecologically-res-

    ponsible driving pleasure.

    In 2012, Toyota introduced the GT86

    to universal acclaim. Boasting the world’s

    only front-mounted horizontally opposed

    engine and rear-wheel drive package,

    the compact, entirely driver-focused 2+2sports car gives form to the pure, intrinsic

     joy of driving through precise, instantane-

    ous response to even the smallest inputs.

    Today, the synthesis of 20 years of Toyota

    creativity, the C-HR Concept recaptures

    the design and packaging ingenuity that

    spawned the rst RAV4, introduces a new

    version of the sophisticated, full hybrid

    powertrain technology rst realised in the

    Prius and, inspired by the GT86, targets new

    levels of dynamism and agility.

    This highly-innovative design study for astylish, lightweight and dynamic C-segment

    hybrid crossover is designed to stand out in

    an increasingly homogenous market place.

    5

    THE TOYOTA C-HRConcept EMBODIES

    THE SYNTHESISOF 20 YEARS

    OF TOYOTA

    CREATIVITY

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    ing theme to the segment. Below a compact,

    sensual cabin prole, the lower bodywork

    has been sculpted to represent the facetted

    surfaces of a highly-durable, precision-cut

    gemstone.

    In plan form, the corners of the bodyshell

    have been cleanly shaved o. This both re-

    moves mass from the overall volume, and

    emphasises the powerful air of the front

    and rear wheel arches, reinforcing the new

    crossover’s broad, planted stance from eve-

    ry viewpoint.

    The front of the C-HR Concept not only

    represents a further development of

    Toyota’s Under Priority and Keen Look de-

    sign identity, but also introduces new styl-

    ing themes which hint at a future design

    direction for Toyota vehicles.

    Above a robust central bumper prole, the

    slim upper grille associated with Under Pri-

    It is the next rendition of Akio Toyoda’s prom-

    ise, on taking over the presidency of Toyota,

    to build more emotional cars that make their

    owners fall in love with driving again.

    The C-HR Concept oers the combina-

    tion of compact packaging and outstanding

    agility essential to those with active urban

    lifestyles.

    It has been conceived around a new plat-

    form designed to satisfy customers’ de-

    mands for state of the art handling and con-

    trollability. In conjunction, a new advanced

    full hybrid powertrain oers a uniquely en-

    gaging driving experience matched to 21st

    century trac conditions, whilst delivering

    outstanding eciency.

    A NEW ARCHITECTURE STYLING THEME

    The TOYOTA  C-HR Concept introduces an

    expressive new, diamond architecture styl-

    6

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    ority design has been evolved into a oat-

    ing ‘wing’ graphic which ows seamlessly

    around the front corners of the vehicle to

    the front fender apexes. Within the wing,

    vigorous headlamp detailing incorporates

    a high-tech, 3D treatment of the distinctive

    Daytime Running Lights (DRL).

    Adding emphasis to the vehicle corners

    to further reinforce the new crossover’s

    solid stance, the large lower grille is anked

    by strongly sculpted downward projections.

    These powerful frontal elements are under-

    scored by an aero-inspired, oating front

    spoiler.

    The evolution of the Keen Look design is

    expressed through the Under Priority de-

    sign with enhanced 3-dimensional struc-

    ture and headlamps, making the whole

    front centre of gravity low whilst reinforc-

    ing it’s good stance.

    7

    THE TOYOTA C-HR ConceptINTRODUCES AN EXPRESSIVE

    NEW, DIAMOND ARCHITECTURE

    STYLING THEME TO THE SEGMENT

    HYBRID HERITAGE 

    Oering excellent fuel and emissions eciency without sacricing eithercabin space or driving ease and comfort, hybrid vehicles (HVs) are now widelyaccepted by consumers as mainstream vehicles. This enables them to play animportant part in the commercialisation of eco-cars.

    Reecting this widespread acceptance, cumulative global sales of Toyotaand Lexus HVs since the launch of the rst Prius in Japan in 1997 have nowtopped the 7 million mark.

    In Europe, driven by the success of Yaris Hybrid and Auris Hybrid, Toyota andLexus have together sold some 780,000 HVs since the Prius went on sale in2000, equating to more than 10% of total hybrid sales worldwide.

    On the eight rst months of 2014, Toyota and Lexus Hybrid sales reached107,000 representing 28% of the TOYOTA group sales in Western Europe. Onthe same period and for the same 31 countries (EU28, Switzerland, Norwayand Iceland) the Yaris Hybrid share is established at 31% and the hybrid ver-sions represent more than 50% of the Auris and Auris Touring Sports sales.

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    From the side, the highly-facetted lower

    body, muscular wheel arches and aggres-

    sively angular rear shoulder are juxtaposed

    with an exceptionally sleek cabin prole.The glasshouse is emphasized by the

    sweeping, uninterrupted extension of the

    side glazing into the rear screen. This cre-

    ates a slim, oating, spoiler-tipped rooine

    the length of which is exaggerated by resid-

    ual C-pillars which taper into needle points

    either side of the rear screen.

    The oating roof is detailed with pat-

    terned openings which create a uniquely

    animated play of light within the C-HR Con-

    cept’s cabin space.

    Seen from the rear, the dramatically ta-pering glasshouse emphasises the cross-

    over’s wide shoulders and planted stance.

    Once again shaped in the manner of a fac-

    8

    THE DRAMATICALLY TAPERING GLASSHOUSE EMPHASISES

    THE CROSSOVER’S WIDE SHOULDERS AND PLANTED STANCE

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    etted gemstone, the vehicle rear shares the

    front bodywork’s corner detailing. Highly-

    distinctive, aero-inspired, oating rear

    lamp clusters further enhance the broadshoulders of the C-HR Concept’s muscular

    lower bodywork.

    A unique wheel design reinforces the ve-

    hicle’s crossover credentials, the blade de-

    sign of the spokes hinting at the sophisti-

    cation and eciency of the C-HR Concept’s

    full hybrid powertrain.

    A GLOBAL PROJECT ROOTED IN

    THE EUROPEAN MARKET

    The C-HR Concept is another tangible ap-

    plication of Toyota’s new Global Visionthinking, rst advocated by President Akio

    Toyoda in 2011. Recognizing that Europe is

    the most demanding market for small and

    mid-sized vehicles, Toyota uses this region

    as benchmark for dening future global A-,

    B- and C-segment cars. Toyota Motor Eu-

    rope (TME) has also become the company’sskill centre for diesel engines, perceived

    quality and vehicle dynamics.

    In the case of C-HR Concept, there was

    close cooperation between Toyota’s vehi-

    cle planning centres in Japan and in Eu-

    rope, in order to get a good understanding

    of the latest European customer demands

    and vehicle trends. As for the styling of the

    concept car, it is the result of a global co-

    operation between ED2  (European Design

    Development Centre) and the other design

    centers.TME will continue to work hand in hand

    with TMC (Toyota Motor Corporation in Ja-

    pan) to enter the C-crossover segment.

    9

    NEW PLATFORMAND POWERTRAIN 

    4,350 mm long, 1,850 mm wide1,500 mm high and with a wheel-base of 2,640 mm, the C-HRConcept is conceived around a newplatform. With a lower centre ofgravity and increased structuralrigidity, it will contribute to greatlyimproved driving dynamics.

    The concept employs a new, full

    hybrid powertrain that will deliversignicantly improved fuel e-ciency.

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    TOYOTA POWERTRAINROADMAPMATCHING TECHNOLOGY TO USAGE

    1010

    TOYOTA HAS BEEN WORKING FOR OVER 40 YEARS ON THE DESIGN AND DEVEL

    ENVIRONMENTALLY-FRIENDLY MOBILITY SOLUTIONS, WITH THE ULTIMATE AIMRANGE OF ECOLOGICAL VEHICLES TO SUIT ALL USER PROFILES.

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    The TOYOTA Roadmap envisages the ecient use of all available

    energy sources, thus ensuring the long-term continuity of private

    and public transport despite restrictions that will weigh increas-

    ingly heavily on the use of traditional fossil fuels.

    In this context, TOYOTA has now been working for over 40 years

    on the design and development of more environmentally-friendly

    mobility solutions, with the ultimate aim of oering a full range ofecological vehicles to suit all user proles.

    Drawing on its unrivalled experience with hybrid powerplants,

    TOYOTA is already producing electric vehicles, hybrids and re-

    chargeable hybrids and is preparing to launch its rst fuel cell se -

    dan. Hence, the company is laying solid foundations for the future

    coexistence of several types of low- or even zero-emission cars.

    In the immediate future, short range, individual mobility will be ca-

    tered for by small, typically urban, electric vehicles like the i-ROAD.

    At the other end of the scale, the fuel cell will prove particularly ap-

    propriate for long-distance car journeys, public transport and freight

    transport.

    Between these two currently-emergent extremes, the major-ity of vehicles will continue to use an internal combustion engine

    powered by liquid fuels including petrol, diesel, bio and compressed

    gasses such as natural gas.

    In this context, TOYOTA remains convinced that its award-winning

    hybrid powerplant – that topped the 7 million mark in September – is

    the technological response best suited to dealing with mobility issues

    relating to the environment and the depletion of energy reserves.

    TOYOTA uses a 100% ‘series-parallel’ hybrid, capable of running

    alternately in electric or thermal modes and also in a combination of

    the two. It benets from both the performance attributes of a ‘paral-

    lel’ hybrid and the simplicity and cleanliness advantages of a ‘series’

    hybrid, without experiencing any of their respective drawbacks.

    According to gures published for 2013 by the European Com-mission and the European Environment Agency, the average emis-

    sions of the Toyota/Lexus eet sold in Europe were 116.6 g/km.

    The company therefore already exceeds by 11.3 g/km the 127.9 g/

    km target set for 2015.

    1111

    MENT OF MORE

    OFFERING A FULL

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    The world’s rst production hydrogen-

    powered sedan is a development of the

    Toyota FCV Concept which made its interna-

    tional debut at the 2013 Tokyo Motor Show.

    Though remaining faithful to the avant-garde styling of that concept, the Toyota

    Fuel Cell Sedan’s radiator grille, headlamps

    and rear lights as well as the aerial, roof and

    fuel-ller ap have been modied in the in-

    terests of road-going practicality. And the

    concept’s cameras have, of course, been re-

    placed by classic exterior rear-view mirrors.

    The Toyota Fuel Cell Sedan will be launched

    in Europe in 2015.

    SPECIFIC ARCHITECTURE

    Designed to provide a practical solution tomotorists’ everyday requirements, the new

    hydrogen-powered Toyota is a front-wheel

    drive 4-door, 4-seater sedan. It features

    After more than 20 years of research, Toyota’s vision of the car

    of the future has become a reality. Presented to the public for

    the rst time at the 2014 Paris Motor Show, the new Toyota Fuel

    Cell Sedan is capable of carrying 4 passengers in comfort. It hasa range comparable to that of a petrol engine vehicle and may be

    refuelled in just 3 minutes, yet emits nothing but water vapour.

    TOYOTA FUEL CELL SEDTHE CAR OF THE FUTURE IS HERE

    12

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    yet been decided. More detailed informa-

    tion, such as specications, exact prices and

    sales targets, will be announced at a later

    date.

    TOYOTA’S STANCE ON FCV R&D

    Toyota’s commitment to environmentally-

    friendly vehicles is based on three basic prin-

    ciples: embracing diverse energy sources;

    developing ecient, low-emission vehicles;

    and driving real and positive environmental

    change by popularising these vehicles.

    Hydrogen is a particularly promising al-

    ternative fuel. It can be produced from a

    wide variety of primary energy sources

    – including solar power and wind power –

    and is easy to store and transport. When

    compressed, it has a higher energy density

    than batteries. In addition to its potential as

    a fuel for home and automotive use, hydro-

    gen could be used in a wide range of furtherapplications, including large-scale power

    generation.

    Fuel cell vehicles contribute to the diver-

    sication of automobile fuels, emit no CO2 

    or environmentally harmful substances

    during operation, and oer all the conveni-

    ence of gasoline-powered cars. Toyota be-

    lieves they have a great deal of potential,

    and are ideal environmentally-friendly ve-

    hicles with which to promote a sustainable-

    mobility society.

    14

    THE TOYOTA FUEL CELL SEDAN WILL BE LAUNCHED

    IN EUROPE IN 2015.

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    MAIN TECHNICAL SPECIFICATIONS

    Power source Hydrogen fuel cell

    Fuel cell type Polymer electrolyte

    Electric motor Permanent magnet

     Hydrogen tanks 2 high-pressure units (70 MPa)

    THE HYFIVE PROJECT 

    The aim of the Hyve Project (Hydrogen for Innovative Vehicles) is to speedup the introduction of hydrogen-powered cars on European roads. 15 carmanufacturing and energy providing partners are involved. They will joinforces to ensure a coordinated deployment of fuel cell vehicles, in conjunc-tion with the establishment of the refuelling infrastructure required for theiroperation.

    Toyota, BMW, Daimler, Honda and Hyundai will be responsible for the

    deployment of a eet of 110 vehicles to 6 European cities -Bolzano, Copenha-gen, Innsbruck, London, Munich and Stuttgart. A network of hydrogen refuel-ling pumps will be developed simultaneously within these 5 regions, as well asin Sweden, a close neighbour of Denmark.

    From now until the eective launch of the programme at the end of 2015,the vehicles deployed by Toyota will be equipped with a continuous data loginsystem for the entire duration of the 3-year project. Thus they will provide theengineers with detailed, day-to-day feedback on their use and performance,information essential to the further development of this edgling technology.For all stakeholders, this project will also build the public image of the hydro-gen-powered car.

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    ACTIVE LEAN TECHNOLOGY AND

    REAR-WHEEL STEERING

    2,345 mm long, 1,455 mm high, 870 mm

    wide and with a wheelbase of 1,695 mm,

    the revised Toyota i-ROAD is 5 mm shorter,

    10 mm higher and 20 mm wider than the

    concept vehicle, and still boasts ultra-com-

    pact dimensions.

    This equips the PMV with the ability to ma-

    noeuvre smoothly along roadsides and nar-row alleys, and also makes it possible to park

    four i-ROADs in a single car parking bay.

    The full electric powertrain of the Toyota

    i-ROAD remains unchanged, featuring a

    lithium-ion battery providing power to a

    pair of 1.9 kW electric motors mounted

    within the front wheels. Combining brisk

    acceleration with near-silent running, the

    Toyota PMV has a range of some 50 km*,

    after which it may be fully recharged from

    a conventional household power outlet in

     just three hours.Key to the higher levels of stability, safe-

    ty, comfort and enjoyment associated with

    the Toyota i-ROAD driving experience is

    Toyota’s new, entirely intuitive ‘Active Lean’

    technology.

    Operating in conjunction with rear-wheel

    steering via a conventional steering wheel,

    the Active Lean system features a lean ac-

    tuator motor and gearing mounted above

    the front suspension member, linked via a

    yoke to the left and right front wheels.

    An ECU calculates the required lean based

    on steering angle, gyro-sensor and vehiclespeed information. The system automati-

    cally moves the wheels up and down in op-

    posite directions and is able to apply a lean

    angle to counteract the centrifugal force of

    cornering.

    The system also operates when the i-

    ROAD is being driven straight ahead on a

    stepped surface, the lean actuator auto-

    matically compensating for changes in the

    road surface to keep the body level.

    Active Lean technology delivers a unique

    driving experience, with all the enjoymentof two-wheeler riding, exceptional ma-

    noeuvrability and a minimum turning circle

    of just 3.0 metres, yet without the need for

    the driver to stabilise the vehicle during slow

    speed manoeuvres, or when stationary.

    Because the system obviates the need for

    the driver to lower his feet to the road sur-

    face at any time, the Toyota i-ROAD may be

    equipped with a safer, weatherproof, closed

    body construction.

    This not only means that the new PMV

    may be driven without a helmet, but also

    allows for a more car-like on-board envi-ronment, with the potential to benet from

    such features as heating, an audio system

    and Bluetooth mobile phone connectivity.

    THREE-YEAR REAL-LIFE TEST IN

    GRENOBLE, FRANCE

    In October 2014, urban transport of the fu-

    ture will become a reality in the French city

    of Grenoble.

    A partnership formed between the City of

    Grenoble, Grenoble-Alpes Métropole, EDF,

    Sodetrel, Toyota and Citélib will conduct a3-year trial targeting an increase in the e-

    ciency and eectiveness of public transport

    systems (trams, buses, trains) through their

    17

    COMPLETE CABIN WEATHERPROOFING

    ALLOWS FOR DRIVING WITHOUT HELMETOR SPECIALIST OUTER CLOTHING

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    interconnectivity with full electric PersonalMobility Vehicles.

    This real-life test will allow commuters in

    Grenoble to drive the rst or last few kilo-

    metres of their trip in a PMV, whilst using

    public transport for the majority of their

     journey. This will not only increase exibil-

    ity and time-saving, but also contribute to

    reduced trac congestion and improved air

    quality in city centres.

    Connected to Grenoble’s public trans-

    port IT infrastructure, this trial scheme will

    complement the city’s current car-sharing

    service by allowing users to pick up a PMV atone location and drop it o at another.

    By bringing together their respective

    competencies, the project partners aim to

    oer Grenoble an innovative service which

    will allow a thorough, real-life evaluation of

    the potential of this new form of mobility.

    18

    HIGH STABILITY AND EASY MANOEUVRABILITY

    GUARANTEED THANKS TO UNIQUE ‘ACTIVE LEAN’TECHNOLOGY

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    Toyota’s role in this new partnership will be

    to provide 35 i-ROAD PMVs as part of a total

    eet of 70 ultra-compact, all-electric Toyota

    vehicles. All vehicles may be charged at one

    of over 100 charging points, spread around

    30 new charging stations located close to

    public transport stops throughout the city.

    Participants in this visionary car-sharing

    scheme will be able to make use of two ded-

    icated smartphone apps. One includes anintelligent route planner designed to help

    users reach their destination via the most

    ecient route and transport method, based

    on real-time trac congestion information,

    public transport schedules and the other

    oers availability of PMVs. Via this app, us-

    ers will also be able to submit reservations

    for an available PMV.

    19

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    Discussing the new 2014 Yaris, Alessandro

    Massimino, Product Manager at Toyota Mo-

    tor Europe said: “Yaris has always been a

    very powerful proposition from a rationalperspective: great packaging, durability,

    cost of ownership... And we’ve had an ex-

    tremely positive response to the hybrid

    version. So, with the new 2014 Yaris, we

    wanted to go one step further: to create a

    vehicle that would appeal not only to our

    customer’s brains, but also to their hearts.’

    DYNAMIC, EMOTIVE EXTERIOR DESIGN

    New, 2014 Yaris features an even stronger,

    more dynamic execution of Toyota’s bold

    Under Priority frontal design language with

    Keen Look detailing. The narrow upper andlarge, trapezoidal lower grilles which hall-

    mark Under Priority design now merge to

    form a powerful, cross-shaped structure.

    A chrome trim bar runs through the length

    of the upper grille into Keen Look headlamp

    clusters, tying the frontal elements together

    with a strong, horizontal emphasis of vehicle

    width. The headlamp clusters themselves in-

    corporate new projector lamp technology for

    both high and low beams, and LED Daytime

    Running Lights (DRL).

    Underlined by a ‘oating’ spoiler whichfurther strengthens the dominance of the

    Under Priority design language, the large,

    trapezoidal lower grille focuses attention

    on the bottom of the new Yaris, reinforcing

    the dynamic potential of its ground-hug-

    ging stance and low centre of gravity.

    To the rear, a new bumper design gives

    the appearance of a broader, lower stance,

    whilst the integral diuser strengthens the

    new Yaris’ road presence with a more sport-

    ing, self-condent image. Upgraded rear

    lamp clusters incorporate a new, LED light

    graphic which further enhances the vehi-

    cle’s personality with a unique lighting sig-

    nature made possible by using light-guide

    technology.

    Unlike the previous generation Yaris, all

    powertrain derivatives now share the same

    overall styling, with more subtle cues alone

    identifying dierent versions, including theYaris Hybrid.

    MORE SOPHISTICATED INTERIOR WITH

    ENHANCED SENSORY QUALITY

    The new interior design reects three key,

    customer-informed objectives: enhanced

    roominess and dynamism in the cabin, im-

    proved sensory quality; and overall visual

    simplication with better colour variation

    and more sophisticated nishes.

    Creating a more horizontal feel to the

    dashboard, the upper instrument panel isthinner, and the upper surface of the driv-

    er’s instrument binnacle has been restyled

    for a slimmer look. The door panel has also

    Designed at Toyota’s Euro-

    pean Design Centre, the new

    Yaris was created in France by

    European engineers for Euro-pean customers. Reecting the

    highly competitive nature of

    the B-segment in Europe, its

    distinctive styling ensures that

    it really stands out from the

    crowd.

    20

    NEW 2014 YARISMADE IN EUROPE FOR EUROPEAN CUSTOMERS

    bit.ly/WbhiMM

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    been redesigned to combine a more uid,

    dynamic appearance with a larger soft-

    touch area and greater functionality.

    The centre console has been raised by 23

    mm to reduce the length of the gear shift

    lever. Now featuring the latest Toyota Touch

    2 multimedia systems, the console touch

    screen has been increased in size from 6.1”

    to 7”. This visually emphasises one of the

    Yaris’ unique features.

    The area of soft touch nishes has been

    increased within the cabin. The upper

    instrument panel grain nish has been

    changed for improved tactility and a less

    glossy appearance. The Yaris-trademark,

    sculpted central dashboard panel features

    an increase in soft-padding thickness, and

    its graining diers between model grades.

    Throughout, normal chrome trim has

    been replaced by satin chrome, giving a

    more modern, sophisticated appearance.

    The new, 2014 Yaris further benets from arange of all-new seat trims, with a new fab-

    ric pattern and colour for each grade.

    NEW GRADE STRATEGY AND EQUIPMENT

    FOR BROADER APPEAL

    Matching the B-segment’s widening base,

    new 2014 Yaris oers broader appeal

    through a range of more clearly dierenti-

    ated grades, each with their own unique

    character.

    This dierentiation is reinforced through

    grade-specic interior colour schemes, and

    varying treatments to numerous exterior

    and interior elements, including the lower

    grille, alloy wheels, seats, centre console, in-

    strument panel, and steering wheel inserts.

    For instance, diverse treatments of the

    lower grille and the grille surround inserts

    will identify the dierent model grades: the

    Yaris Hybrid will feature a piano black grille

    with satin chrome surround, reecting its

    high-tech credentials.

    High equipment levels feature through-

    out the grade structure, with a leather

    steering wheel, air-conditioning and the

    Toyota Touch 2 multimedia system tted as

    standard from Active grade. A comprehen-

    sive range of optional equipment includes

    Toyota Touch 2 with Go, an enhanced, full

    map navigation system with online connec-

    tivity.

    In addition to the conventional verticalrange structure, the choice of trim nishes

    has been extended horizontally with the

    arrival of two additional grades. A dynamic

    Style grade features special 16-inch al-

    loy wheels, a unique, square mesh radiator

    grille pattern and optional Red pack interior

    highlighting.

    Focusing on comfort and quality of life

    onboard, the Lounge grade is dierentiated

    by 15-inch alloy wheels, chrome inserts

    surrounding a black radiator grille and op-

    tional Light Brown interior trim for a warm-

    er and softer appearance.

    Though the 2014 Yaris range now of -

    fers closer styling unity, subtle dierences

    still allow the range-topping Hybrid grade

    to stand out. It features a unique front and

    rear LED lighting signature, a piano black

    radiator grille and specially-designed 15-

    or 16-inch alloy wheels. A high-tech inte-

    rior is nished in a blend of black and grey,

    with blue instrument back-lighting and

    partial Alcantara® upholstery.

    WIDEST POWERTRAIN CHOICE IN THE B-

    SEGMENT

    The new Yaris oers a choice of four pow-

    ertrains: two petrol, one diesel and one hy-

    brid. The comprehensively improved 3-cyl-

    inder 1.0 petrol unit is the rst member of a

    new family of 14 highly thermally ecient

    engines to be launched globally by 2015.Alternating between the Atkinson and

    Otto cycles for the optimum combination

    of fuel eciency and performance, the 1.0

    litre unit’s exceptional thermal eciency of

    37% means that it now boasts a combined-

    cycle fuel consumption of 4.1 l/100 km and

    CO2 emissions reduced to 95 g/km.

    1.33 petrol and 1.4 diesel engines have

    beneted from modications aimed at

    reducing noise and vibration. Mated to

    21

    EUROPE IS THE WORLD’S FASTEST

    GROWING HYBRID MARKET.

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    6-speed manual gearboxes, they both enable

    the Yaris to reach a top speed of 175 km/h

    with fuel consumption in the combined cycle

    of 4.8 l/100 km for the 1.33 petrol version

    and 3.8 l/100 km for the 1.4 D-4D. The 1.33

    petrol unit is available with a continuously

    variable Multidrive transmission.

    The Yaris Hybrid is powered by a 4-cyl-

    inder Atkinson-cycle 1,497cc engine. This

    hybrid powertrain has also been revamped.

    In order to further reduce internal friction,

    the valve lifters have been coated with a di-

    amond like carbon (DLC) material. In addi-

    tion, the software of the Hybrid system has

    evolved in order to improve energy recov-

    ery. As a result, the Yaris Hybrid’s CO2 emis-

    sions and combined cycle fuel consumption

    are still further reduced to 75 g/km and 3.3

    l/100 km respectively.

    IMPROVED DRIVING PLEASURE

    The 2014 Yaris features comprehensive,customer feedback-driven improvements

    to its ride comfort and handling, with a sig-

    nicant reduction in Noise, Vibration and

    Harshness (NVH).

    A more rigid upper and lower body struc-

    ture oers a more direct and linear re-

    sponse to steering inputs, allowing a more

    comfortable ride whilst maintaining bal-

    anced body control.

    The rear suspension has been redesigned

    to incorporate a new, stier torsion beam.

    Combined with softer coil springs, this im-

    proves ride comfort whilst maintaining good

    body roll control. The front suspension also

    features softer coil springs for greater ride

    comfort, whilst the introduction of rebound

    springs within the shock absorbers increases

    front anti-roll stiness, improving handling

    and reducing body roll during cornering.

    In addition, new front and rear shock ab-

    sorber valve technology reduces the trans-

    mission of vibrations from the road surface

    and further improves the new Yaris’ ride qual-

    ity without compromising its handling agility.

    New electric power steering control logic

    takes advantage of these bodyshell sti -

    ness and suspension enhancements to of-

    fer customers signicantly improved steer-

    ing feel, responsiveness and accuracy for a

    more engaging driving experience.

    The 2014 Yaris also benets from a marked

    reduction in interior noise levels through

    three key measures: the reduction of highfrequency noise from the engine and the

    road surface; the reduction of low frequency

    noise from the engine; and the reduction of

    wind noise during high speed driving.

     

    YARIS SUCCESS BOOSTED BY HYBRID

    TECHNOLOGY

    Europe is the world’s fastest growing hybrid

    market. Sales increased by 34% in 2013,

    with the region accounting for 12% of total

    global hybrid sales.

    Over the same period, European sales of

    Toyota hybrids have risen by some 43%,

    and 1 in 5 of all Toyota passenger vehicles

    sold is now a hybrid.

    The Yaris Hybrid sold almost 50,000 units

    in 2013, and now accounts for 31% of total

    Yaris sales in Western Europe. It is the best-

    selling alternative powertrain in the B-seg-

    ment, and the second-best-selling car in

    the entire European alternative powertrain

    market (EV, Hybrid and PHV) just behind

    the Toyota Auris Hybrid.

    Toyota’s hybrid powertrain oers cus-

    tomers a uniquely smooth, quiet and en-

    tirely intuitive driving experience. It deliv-

    ers strong, seamless acceleration from a

    standstill and, under electric motor power

    alone, near-silent running with zero CO2,

    NOx and particulate emissions.

    Through these attributes, all Toyota

    hybrids not only generate signicantly

    stronger brand loyalty than petrol or die-sel powertrains, but also consistently instil

    greater loyalty to hybrid powertrains them-

    selves than any other manufacturer.

    With rival hybrids only now entering

    diverse market segments, Toyota’s early

    investment in this technology has ena-

    bled it to sustain a clear lead in alternative

    powertrain technology. And it anticipates

    that, by 2020, 15% of all passenger vehi-

    cles will be equipped with a hybrid pow-

    ertrain.

    22

    THE 2014 YARIS FEATURES COMPREHENSIVE,CUSTOMER FEEDBACK-DRIVEN IMPROVEMENTS

    TO ITS RIDE COMFORT AND HANDLING

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    Discussing the new AYGO, David Terai, Chief

    Engineer of the new AYGO said: ‘All too of-ten, A-segment cars lack in desirability.

    There seems to be an implicit agreement

    amongst manufacturers that drivers of

    small cars won’t mind having to compro-

    mise. Design is treated as secondary, and

    there isn’t much equipment to select from.

    I simply cannot believe that this is true. I am

    convinced that these drivers -just like any

    other- want a car that they can be proud of,

    and I took it as my task to create such a car.’

    DRAMATIC J-PLAYFUL DESIGN

    New AYGO rejects the stereotypical A-seg-ment design principles of functionality over

    styling. Despite class-leading compactness

    (just 7 mm longer than its predecessor at

    3,455 mm), it has a striking appearance,

    with dramatic and sophisticated yet playful

    lines.

    Within a robust, mono-form bodyshell,

    new AYGO owes its unique character to a

    ‘J-Playful’ design concept based on the ex-

    pansion of a soft object within a rigid struc-

    ture. As it bursts through the hard shell

    it creates break lines, forming the AYGO’sbold frontal ‘X’ graphic. This spreads out-

    wards across the surface of the bodywork,

    and contains all the vehicle’s key compo-

    nents, including upper and lower grilles,

    headlamps, foglamps, and even mirrors andside glazing.

    This powerful ‘X’ graphic also forms the

    basis for exterior customisation, which is

    integral to the design of the new AYGO.

    In prole, the roof has been lowered by 5

    mm and the header moved forwards, shift-

    ing the cabin’s centre of gravity to the front.

    This creates a more balanced, forward-

    leaning posture. The roof itself features a

    new, pagoda-style prole and an integral

    rear spoiler to aid aerodynamics.

    The rear of new AYGO mirrors the frontal

    ‘X’ graphic, the tailgate and lower bumperforming the break lines which split the solid

    surface of the vehicle. The upper bumper

    section widens into strongly protruding

    wheel arches which give the vehicle a broad,

    stable stance.

    On board, the trapezoidal centre console

    provides the main interior design theme. Its

    design is mirrored throughout the cabin in

    such elements as air vents, door trim and

    the gear level bezel.

    The console supports a wide dashboard

    with a matt, anti-glare nish, framed bysleek A-pillars designed to increase driver

    visibility. The instrumentation features a

    permanently lit, high-visibility, concentric

    New AYGO builds on its prede-

    cessor’s strengths of engagingdesign, driving enjoyment and

    a frequently refreshed model

    line-up with a new, more play-

    ful dimension.

    23

    NEW AYGOTOYOTA’S UNIQUE TAKE ON THE A-SEGMENT

    bit.ly/1qbpf0C

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    ring meter incorporating a central, multi-

    function display.As with the exterior, numerous interior

    elements can be customised.

    Despite an unchanged wheelbase of

    2,340 mm, the length of the passenger

    compartment has been increased by 9 mm.

    The driving position has been improved by

    reducing the steering wheel angle from 28

    to 26.6 degrees, lowering the front seat

    hip point by 10 mm, and equipping the seat

    with height adjustment. A 7 mm increase in

    headroom and 20 mm wider armrest fur-

    ther contribute to front seat comfort.

    Luggage capacity has been increased by29 litres to 168 litres, and access has been

    improved by a 75 mm wider loadspace

    opening between the tailgate sill and rear

    seat back.

    CLEVER CUSTOMISATION, AT ANY TIME

    With a comprehensive range of simple, af-

    fordable and readily available customisa-

    tion choices, new AYGO customers can tai-lor their car to their personal taste.

    More than 10 parts around the vehicle can

    be easily replaced at any stage during the

    life of the vehicle. Clever construction and

    a carefully considered installation strategy

    ensure this process is fast, straightforward

    and inexpensive.

    Interchangeable parts on the exterior

    -the x-shaped front grille, rear bumper in-

    sert, front fender garnish and alloy wheels-

    and in the interior -the instrument panel,

    centre console, air vents, shift knob and

    gear lever surround- can easily be changedwithin a short time, even after several years

    of ownership.

    GENEROUS GRADES, PERSONALISATION

    PACKS AND SPECIAL EDITIONS

    Standard equipment on new AYGO is gen-

    erous. All models feature an AM/FM audio

    24

    AYGO’S X-TOUCH IS THE FIRST SYSTEM IN

    THE A-SEGMENT TO HAVE A REAR VIEWCAMERA FITTED AS STANDARD.

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    IMAGE BANKFind the full Paris 2014 image gallery on our newsroom.

    26

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