BY – VISHNU TANDI12LLB084

TOYS AND

GAMES

INTRODUCTION

“SNEHA TOYS AND GAMES” was established in 1994.

It deals with electronics, non electronics games and toys.

Head quarter in Rajasthan and now 70 stores across all over India .

Brand name in toys and game sector.

MARKETING MIX

Product – all category

Price - average

Promotion-by media, by free trial, by well known personality.

Place – large channel

SEGMENTATION

High quality-high price-higher class people

Good quality- average price-middle class people

Average quality-low price-low class people

TARGETING

According to economic condition

According to market

According to demand

POSITIONING

New game FIGHTER PLANE.

Affordable price.

Good quality.

MARKETING STRATEGY

People power.

Customer need

New innovation.

SWOT ANALYSIS

Strengths

People power70 storesLarge distribution channel

Weakness

Online presenceHome delivery

Opportunities

Brand nameNew products

Threats

Competitors