toys for you (toys makers/distributors)

8/8/2019 Toys for You (toys makers/distributors)

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Project TeamAsim Rabbani Majid Mahmood Nauman Ilyas

Haroon Shah

15 th May, 2010

Marketing PlanLaunching Toys Company in Malaysia



Introduction

Malaysia

Formed in 1963, when the former British colonies of Singapore and the East Malaysian states of Sabah andSarawak joined the Federation

Yang di-Pertuan Agong is the Supreme Head of thecountry

Najib Razak is the Prime Minister

Kuala Lumpur is the capital of Malaysia

Ringgit is the currency



Co nsumer Analysis

P opulation evolution:

2006 2007 2008 2009

Population (m) 24.5 25.0 26.0 27.15

P opulation by age group:



C ont¶d...Urbanization of the population:

Income/Buying power:Mean monthly gross income is between 7000 to 9000 R

Average Household spending pattern:

Brand/ P rice sensitive:People are more brand loyal



Co nt d...

Lifestyles/Sh opp ing habbits:

Pe opl e ar e be coming mor e afflu e nt, sophisticat ed an d

cosmopolitanSpe nd re sourc e s on h e alth, b e auty, lif e styl e an d fitn e ss

Pe opl e pr e f e rs for e ign bran d s

Pe opl e ar e be coming mor e de man d ing



C orporate objectives



Our Missi o n & Visi o n

Missi o nTo nurtur e an d de ve lop th e cor e comp e te nc e of th e

Toys 4 U r e tailing chain for th e be ne fit of ourstak e hol de rs (custom e rs, shar e hol de rs, an d e mploy ee s)

Visio n

To be th e d ominant toy r e tail e r for chil d re n in Malaysiaoff e ring th e right pro d ucts, at th e right pric e , at th e

right plac e , at th e right tim e in a pl e asurabl e an d conv e nie nt shopping e nvironm e nt



SWOT Analysis

Effective corporate and business strategy,Well chosen and well trainedemployees/labour to do their respective jobs,Strong customer services,Online shopping centre,Responsive Supply Chain.

Stre ngths

Do not possess a long history, came late incompetition,Lot of imports,Safety concern on few products, although theproducts have safety labels

We akn e sse s



SWOT Analysis

Wide range of products (toys)Multi functioning of employeesMerging and acquisition competitor canimprove the performanceExport policies of the country

O pportuniti e s

Multinational giant competitors, Wal-mart(retailer), Mattel, Toys 4 UEconomy of the worldThe tariffs and taxes that company has to payPeople are more loyal to existing brands

Thre ats



P orter 5 forces analysisP orter 5 Forces High Moderate Low

Threat of New Entrant

Bargaining power of

Suppliers

Bargaining power of Buyers

Threat of Substitute products

Rivalry among existingindustry firms



Marketing Mix (4Ps)

Pro duct



P roducts



Place



G eographical Areas to C over



Pro m o tio ns



Cont d...



Sound MachineToyland

Fun 4 U Area

Game WorldWonderland

Barbies 4 U

Imaginarium

Bike Shop

Future Plan



C ompetitors

In business for last 60 yearsWorking in Asia and Europe

Working in 33 countries American based



C ompetitive Strategy

Toys 4 U will strive to challenge the existing marketplace of the competitors by offering:

Price discounts;

Lower price toys;

Improved services;

Distribution innovations;

Manufacturing cost reduction.



P ri i

Toys 4 u will use the Market PenetrationStrategy

With current products Attracting non-users



Life C ycle & B CG



P rojected Income Statement

P ARTI C ULARS JANUARY FEBRUARY MAR C H AP RIL MAY JUNEales/Revenue/Services

Stuffed Toys 168,000 196,000 224,000 238,000 271,600 280,000Rubber Toys 70,000 85,000 100,000 105,000 110,000 120,000

ooden Toys 40,000 45,000 47,500 50,000 52,500 60,000278,000 326,000 371,500 393,000 434,100 460,000

LessC

ost of G

oods SoldDirect Material(Stuffed Toys) 90,000 105,000 120,000 127,500 145,500 150,000

Direct Material(Rubber Toys) 46,200 56,100 66,000 69,300 72,600 79,200Direct Labour(Stuffed Toys) 72,000 84,000 96,000 102,000 116,400 120,000Direct Labour(Rubber Toys) 21,000 25,500 30,000 31,500 33,000 36,000Carriage 25,200 - - - - -

254,400 270,600 312,000 330,300 367,500 385,200

G ross P rofit/Loss 23,600 55,400 59,500 62,700 66,600 74,800

Less dministrative ExpensesSalaries 10,000 10,000 10,000 10,000 10,000 10,000Rent 2,500 2,500 2,500 2,500 2,500 2,500Electricity Charges 150 150 150 150 150 150Gas Charges 200 200 200 200 200 200

ater Charges 100 100 100 100 100 100Entertainment 1,000 1,000 1,000 1,000 1,000 1,000

ravelling Expense 1,500 1,500 1,500 1,500 1,500 1,500Repair & Maintenance 1,000 1,000 1,000 1,000 1,000 1,000Stationary Expense 150 150 150 150 150 150Communication Expense 850 850 850 850 850 850

Postage Expense 450 450 450 450 450 450Less DepreciationMachinary 1,667 1,667 1,667 1,667 1,667 1,667Furnuture Fixture 750 750 750 750 750 750Computer 1,000 1,000 1,000 1,000 1,000 1,000Cleaning Expense 50 50 50 50 50 50Bank Charges 100 100 100 100 100 100Printing 1,000 1,000 1,000 1,000 1,000 1,000

Less Marketing ExpenseSelling Expense 27,490 27,770 28,050 28,190 28,526 28,610

dvertisement Expense 5,000 5,000 5,000 5,000 5,000 5,000

54,957 55,237 55,517 55,657 55,993 56,077Net P rofit (31,357) 163 3,983 7,043 10,607 18,723ccumulated P rofit (31,357) (31,194) (27,211) (20,168) (9,561) 9,162



P rojected C ash Flow Statement

P ARTI C ULARS JANUARY FEBRUARY MAR C H AP RIL MAY JUNE

C ASH INFLOWS

Opening Balance - 490,643 442,806 401,289 386,832 356,339

Initial Investment 1,000,000 - - - - -

Receipts - 278,000 326,000 371,500 393,000 434,100

1,000,000 768,643 768,806 772,789 779,832 790,439

C ASH OUTFLOWS

Furniture Purchased 60,000

Computer 40,000

Machinary 100,000

Direct Expenses 254,400 270,600 312,000 330,300 367,500 385,200

Administrative Expenses 22,467 22,467 22,467 22,467 22,467 22,467

Marketing Expense 32,490 32,770 33,050 33,190 33,526 33,610

509,357 325,837 367,517 385,957 423,493 441,277

C losing Balance 490,643 442,806 401,289 386,832 356,339 349,162



P ROJE C TED BALAN C E SHEET

P ARTI C ULARS JANUARY FEBRUARY MAR C H AP RIL MAY JUNE

ASSETS

Furniture & Fixtures 60,000 60,000 60,000 60,000 60,000 60,000

Machinary 100,000 100,000 100,000 100,000 100,000 100,000

Computers 40,000 40,000 40,000 40,000 40,000 40,000

Depreciation (3,417) (3,417) (3,417) (3,417) (3,417) (3,417)

Advance RentSecurity Rent

Cash in hand 490,643 442,806 401,289 386,832 356,339 349,162

Debtors 278,000 326,000 371,500 393,000 434,100 460,000

Total Assets 965,226 965,389 969,372 976,415 987,022 1,005,745

C AP ITAL & LIABILITIES

Capital 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000

Acc. P rofit (31,357) (31,194) (27,211) (20,168) (9,561) 9,162

Accumulated Depreciation (3,417) (3,417) (3,417) (3,417) (3,417) (3,417)

Total Liabilities 965,226 965,389 969,372 976,415 987,022 1,005,745



Financials Cont¶d...

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