INTRODUCTION• Indian Toy industry is large and

growing, which needs more organized approach.

• The market is growing at 15% to 20% per annum.

• The size of the toy market can be estimated to be about $4.5 billion.

• There is no excise imposed so the figure of production would not be available.

THE MAJOR PLAYERS

• The four large players who have global operations namely Mattel, Leo, Hasbro, and Bandai.

• Mattel Toys are the largest toy manufacturers in the world.

• Mattel sells toys under the brand name of Barbie, Hot Wheels, Star Beans etc.

• The Mattel Company is a $6 Billion company out of which their market share in India is around 20%.

MARKET CAPITALIZATION

• The Indian Toy Industry is of Rs 250 crore and is set to grow at 25 % due to rising demand from India and abroad.

• More emphasis on quality and innovation along with Indian taste has helped both children and profit margins.

• India is producing the incomparable quality of toys, which is unmatched elsewhere and therefore, the demand for Indian-made toys is rising by leaps and bounds.

SIZE OF THE INDUSTRY

• Indian Toy Industry’s market size is about Rs.250 crores where 10% constitutes of organized sectors and 90% constitutes of unorganized sector.

• India has been ranked 8th and UK is ranked 1st for the Toy Industry in the world.

• An average Indian kid today spends Rs 250 on a toy, UK kid spends $281 (Rs.14000).

TOTAL CONTRIBUTION TO THE ECONOMY

• Indian Toy Industry is estimated at Rs.80-Rs.120 Crore which is dominated by approximately 1250 small and very small producers scattered across the country.

• The producers are mostly based in the Delhi, Mumbai, Northern State of Punjab, Uttar Pradesh and Haryana, also some in the Southern part of Tamilnadu.

• India has 35 - 40 crores manufacturing base out of which Delhi especially Noida rules 30 crore of markets and Mumbai rules the other 10 crore market.

EMPLOYMENT OPPORTUNITY

• Indian Toy Industry has tremendous potential to raise its productivity, create employment and for all-round development of the economy.

LATEST DEVELOPMENT

• In 2006 the toy retail business has risen by 150% globally.

• Today Indian Toy Industry has reached a level, with many host of products like fun games, electronic toys, stuffed toys, educational games, toy cars, etc.

PRESENTED BY: SUBHADIP MITRA