trabajo final maestria 04-09

8/19/2019 Trabajo Final Maestria 04-09

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GESTIÓN ESTRATÉGICA DEL SECTOR PÚBLICOMaestría en Gestión Públia

MAESTRIA EN GESTION PÚBLICA

GESTION PÚBLICA ESTRATÉGICO DE SECTOR PÚBLICO

Empresa Municipal de Agua P!a"le # Alcan!arillad deSan Mar!$n % EMAPA SAN MARTIN S&A&

DOCENTE:

MBA. HÉCTOR AGUSTIN AGUINAGA FERNÁNDEZ.

ALUMNOS:

JULIO ESCALANTE TORRES. ANALYN GARCÍA TORRES.ELVA GONZALES PINEDO.SILVIA MARISOL QUIROZ.MIGUEL ÁNGEL RÍOS SAJAMI.GINO SAAVEDRA PINEDO.ROSS MERY TANANTA VILLACORTA.LADY DIANA AREVALO ALVA

TARAPOTO – PERÚ

2015

http://images.google.com.pe/imgres?imgurl=http://www.ucvlima.edu.pe/ci/imagenes/logo_portada_ci.jpg&imgrefurl=http://www.ucvlima.edu.pe/ci/&usg=__m5io-vpkhCYtnQeeVMUuYLpGPN0=&h=91&w=194&sz=8&hl=es&start=6&um=1&itbs=1&tbnid=WTyHVf2PQBZi8M:&tbnh=48&tbnw=103&prev=/images?q=logos+universidad+cesar+vallejo&um=1&hl=es&sa=N&ndsp=20&tbs=isch:1http://images.google.com.pe/imgres?imgurl=http://www.ucvlima.edu.pe/ci/imagenes/logo_portada_ci.jpg&imgrefurl=http://www.ucvlima.edu.pe/ci/&usg=__m5io-vpkhCYtnQeeVMUuYLpGPN0=&h=91&w=194&sz=8&hl=es&start=6&um=1&itbs=1&tbnid=WTyHVf2PQBZi8M:&tbnh=48&tbnw=103&prev=/images?q=logos+universidad+cesar+vallejo&um=1&hl=es&sa=N&ndsp=20&tbs=isch:1


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ESQUEMA GENERAL DE PRESENTACIÓN

1. DESCRIPCIÓN GENERAL DE LA EMPRESA.2. ANALISIS SITUACIONAL DE LA INSTITUCIÓN.3. LOS 6 EJES ESTRATÉGICOS.4. MATRICES DE ANÁLISIS.5. COMPARATIVO Y COMENTARIO DE LOS DOS PUNTOS DE VISTA.6. CONCLUSIONES.7. RECOMENDACIONES.

INTRODUCCIÓN

La Emp!"a M#$%&%pa' (! A)#a P*+a,'! - A'&a$+a%''a(* (! Sa$ Ma+$ / EMAPA SAN MARTIN S.A.0 !"(! !&*$*ma a#+1$*ma0 !$ !"+! "!$+%(* (!,! )!$!a "#" p*p%*" !"*" !&*$1m%&*" 2#! '!p!m%+a$ "*"+!$%,%'%(a( !$ 'a p!"+a&%1$ (! "!3%&%*" (! "a$!am%!$+* ,4"%&*0 p!* a 'a 5!&6a !"+*"!"*" $* ''!)a$ a ,% '*" &*"+*" (!' m!7*am%!$+* %$+!)a' (!' "%"+!ma (! !(!" (! a)#a -(!"a)8! 2#! -a mp'%!*$ "# &%&'* (! 3%(a.

EMAPA Sa$ Ma+$0 !" #$a !mp!"a 2#! !"+4 "%!mp! !$ 'a ,9"2#!(a (! m!7*a !' "!3%&%* 2#!,%$(a a 'a &*m#$%(a( "a$ma+%$!$"!0 "%$ !m,a)* !$ 'a *p!a+%3%(a( "! p!"!$+a$ m#&6a" 3!&!"%$&*$3!$%!$+!"0 5a&+*!" !:1)!$*"0 '*" a'!" (!,!$ "#p!a"! (! 'a m!7* ma$!a.

E' p!"!$+! +a,a7* (! G!"+%1$ E"+a+;)%&a &*$"+a (! "%!+! pa+!". E$ 'a p%m!a pa+! "! !a'% !7!" !"+a+;)%&*" !$!' a' "! 3%"'#m,a 'a" !'a&%*$!" (! 'a !mp!"a &*$ #$a "!%! (! a&+*!" '*&a'!"0 !)%*$a'!" -$a&%*$a'!"= !$ 'a a+a pa+! "! !a'%


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(%a)$*"+%&a'a "%+#a&%1$ (! pa+%(a. E$ 'a 2#%$+a pa+! "! p!"!$+a &*mpaa+%3* - &*m!$+a%* (! '*"(*" p#$+*" (! 3%"+a !3a'#a$(* 'a" *p*+#$%(a(!"0 am!$a L!- G!$!a' (! S!3%&%*" (! Sa$!am%!$+* - "# R!)'am!$+* ap*,a(* p* D!&!+*

S#p!m* N? //PRES - m*(%5%&a(* p* D.S. N? @/@/VIVIENDA.

C*m%!$?. - ? (! 'a '!- N? @= a" &*m* !$ '*" A+'*" K? - ?0 T!&!a - O&+a3a (%"p*"%&%1$

&*mp'!m!$+a%a (! 'a '!- N? @KK0 (! 'a" $*ma" '!)a'!" 2#! (!5%$!$ - "!a'a$ !' p*&!"* (! 'a



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+a$"5!!$&%a &*$ '*" (!&!+*" L!)%"'a+%3*" N? K - > &*mp'!m!$+a(*" &*$ !' D!&!+* S#p!m* N?

//PCM.

S! &*$"+%+#-! %$%&%a'm!$+! 'a EMPRESA MUNICIPAL DE SERVICIOS DE AGUA POTABLE Y

ALCANTARILLADO DE SAN MARTIN EMAPA SAN MARTIN S.A.0 -* a&&%*$a%a(* !"+a,a

&*$5*ma(a p* 'a" M#$%&%pa'%(a(!" P*3%$&%a'!" (! Sa$ Ma+$0 M*-*,am,a0 Lama"0 Ma%"&a'

C4&!!"0 H#a''a)a - R%*7a0 &*$ a#+*$*ma a(m%$%"+a+%3a - 5%$a$&%!a0 !$&a)a(a (! !7!+a !'

(!"a*''*0 &*$+*'0 *p!a&%1$ - ma$+!$%m%!$+* (! '*" "!3%&%*" (! a)#a p*+a,'! - a'&a$+a%''a(* (! Sa$

Ma+$0 &*$ 5#$&%*$!" !"p!&%5%&a" paa !"+! 5%$ !$ '*" a"p!&+*" (! p'a$!am%!$+*0 p*)ama&%1$0

5%$a$&%a&%1$0 $*ma+%3%(a(0 p!paa&%1$ (! p*-!&+*"0 !7!&%1$ (! *,a"0 a"!"*a - a"%"+!$&%a

+;&$%&a - &!'!,a +*(*" '*" a&+*" - &*$+a+*" paa !' mp'%m%!$+* (! "#" *,7!+%3*"0 &*$5*m! a "#"

!"+a+#+*" - !)'am!$+*"= (!,%(am!$+! !p!"!$+a(a" p* "#" A'&a'(!" (! +#$*.

A &*$3*&a+*%a (! 'a a'&a'(a (!' C*$&!7* P*3%$&%a' (! Sa$ Ma+$ (! 5!&6a > (! A)*"+* (! 0 "!

%$"+a'a 'a J#$+a Emp!"a%a'. E' (a @K (! S!+%!m,! "! ap#!,a$ '*" E"+a+#+*" (! 'a Emp!"a. E' @>

(! "!+%!m,! (! 0 'a M#$%&%pa'%(a( P*3%$&%a' (! M*-*,am,a (!"%"+! !$ %$+!)a 'a $#!3a

%$"+%+#&%1$ - m!(%a$+! a!(* (! A'&a'(a &!a "# p*p%a Emp!"a M#$%&%pa' - )!"+%*$a "#

"!paa&%1$. E' (! Ma L!- G!$!a' (! S!3%&%*" (! Sa$!am%!$+*0 "! a!(a +a$"5!%

a&&%*$!" a '*" C*$&!7*" D%"+%+a'!" (! M*a'!" - 'a Ba$(a (! S6%'&a-*0 (%"+%,#&%1$ 2#! "! !5!&+9a !$

!'a&%1$ &*$ !' $9m!* (! 6a,%+a$+!" !:%"+!$+!" !$ &a(a (%"+%+*0 (a+*" +*ma(*" (!' 9'+%m* C!$"*

Na&%*$a'0 &*$3%+%;$(*"! (%&6a" M#$%&%pa'%(a(!" D%"+%+a'!" !$ a&&%*$%"+a"0 (%"m%$#-!$(* &*m*&*$"!!$&%a !' p*&!$+a7! (! pa+%&%pa&%1$ a&&%*$a%a(* (! 'a M#$%&%pa'%(a( P*3%$&%a' (! Sa$

Ma+$.

C*m* -a 6!m*" 3%"+*0 EMAPA SAN MARTIN S.A.0 !" #$a E$+%(a( P!"+a(*a (! S!3%&%*" (!

Sa$!am%!$+* EPS0 (! (!!&6* p%3a(*0 !&*$*&%(a &*m* +a' p* 'a S#p!%$+!$(!$&%a Na&%*$a' (!

S!3%&%*" (! Sa$!am%!$+* SUNASS.



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A" m%"m*0 "! (!(%&a a 'a p*(#&&%1$ - (%"+%,#&%1$ (! a)#a p*+a,'!0 !&*'!&&%1$ - !3aa&%1$ (!

a)#a" "!3%(a"0 "%!mp! +a,a7a$(* paa m!7*a '*" "!3%&%*"0 'a !5%&%!$&%a !$ !' #"* (!' a)#a

p*(#&%(a ! %$&!m!$+a(* 'a &*,!+#a (! '*" "!3%&%*" (! a)#a p*+a,'! - (! a'&a$+a%''a(*.

La a+!$&%1$ (! 'a !mp!"a "! !a'%


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P!"%(!$+! M#$%&%pa'%(a( P*3%$&%a' (! Sa$ Ma+$ I$). A$+*$%* P;!< C#


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2. AN3LISIS SIT/ACIONAL DE LA INSTIT/CIÓN

2.1. ANILISIS E4TERNO ,PESTEC-

2.1.1. ASPECTOS POLTICOS6 LEGALES 7/RDICOS.

S! (!,!$ +*ma !$ !$+a +*(a 'a $*ma+%3%(a( 3%$'a(a a 'a p!"+a&%1$ (! '*" "!3%&%*" (!

"a$!am%!$+* !$+! 'a" a'!" "! !$!$+a$

C!a&%1$ (! 'a S#p!%$+!$(!$&%a Na&%*$a' (! S!3%&%*" (! Sa$!am%!$+* D!&!+* L!- N?

@>0 p#,'%&a(* !' (! (%&%!m,! (! @.L!- G!$!a' (! S!3%&%*" (! Sa$!am%!$+* / L!- @>0 p#,'%&a(a !' @K (! 7#'%* (! K.R!)'am!$+* (! 'a L!- G!$!a' (! S!3%&%*" (! Sa$!am%!$+* - "#" m*(%5%&a+*%a" /

D!&!+* S#p!m* N? //PRES0 p#,'%&a(* !' @ (! a)*"+* (! .L!- Ma&* (! '*" O)a$%"m*" R!)#'a(*!" (! 'a I$3!"%1$ P%3a(a !$ '*" S!3%&%*"

P9,'%&*" - "#" m*(%5%&a+*%a" / L!- N? @@0 p#,'%&a(a !' @ (! 7#'%* (! @.R!)'am!$+* G!$!a' (! 'a S#p!%$+!$(!$&%a Na&%*$a' (! S!3%&%*" (! Sa$!am%!$+* - "#"

m*(%5%&a+*%a" / D!&!+* S#p!m* N? /@/PCM0 p#,'%&a(* !' @ (! 5!,!* (! @.La $#!3a L!- G!$!a' (! A)#a"La L!-!" - (%!&+%3a" m!(%*am,%!$+a'!" 2#! (!,!$ mp'% 'a" Emp!"a" (! "!3%&%*" (!

"a$!am%!$+*

E$ a$+* a '*" +!ma" p*'+%&*"0 "! (!,! m!$&%*$a !' ap*-* (!' E"+a(* a +a3;" (!'

P*)ama A)#a Paa T*(*" 2#! p*"%,%'%+a !' a&&!"* a 5%$a$&%am%!$+*" paa 'a !7!&%1$ (!

*,a" "a$%+a%a". I)#a'm!$+! a +a3;" (!' S%"+!ma (! F*+a'!&%m%!$+* (! Capa&%(a(!" "!)!$!a$ - p*m#!3!$ "!3%&%*" (! &apa&%+a&%1$0 a"%"+!$&%a +;&$%&a paa 'a" !mp!"a" a 5%$ (!

m!7*a "#" &apa&%(a(!" %$"+%+#&%*$a'!".

2.1.2. ASPECTOS ECONÓMICOS

a- E$%"u!+n E!%n+m!a #e "a Re&+n

E' &*$3!$%* (! $a3!)a&%1$ F'#3%a' P!#a$*/Ba"%'!* (! %mp#'"1 !' &*m!&%*0 !$'a


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L#!)* (! #$ 'a)* p*&!"* !3*'#+%3* (! 'a !&*$*ma (!' D!pa+am!$+*0 "! !mp%!>.0 !" (!&% a2#!''a" p!"*$a 2#! !"+4$

p!paa(a" - !$+!$a(a" paa #$a 'a,*0 p!* 2#! "! !mp'!a$ !$ *+a m#- (%"+%$+a. E' !mp'!*

a(!a(* !p!"!$+a "*'* !' .0

E$ !' D!pa+am!$+* (! Sa$ Ma+$ !' >K.@ (! 'a PEA !" ma"'%$a0 $*" %$(%&a 2#! !$

6*m,!" &*m* !$ m#7!!"0 "! &*$&!$+a !$+! @ a KK a*". La PEA !$ !' D!pa+am!$+* (!

Sa$ Ma+$ "! &*$&!$+a !$ 'a" a&+%3%(a(!" (! a)%'+#a0 )a$a(!a0 p!"&a &*$ >. . S%$

!m,a)* !' K.> !" %$(#"+%a'0 a" m%"m* !' K. "*$ (! !"+a#a$+!" - 6*+!'!".

#- Me&a 'en#en!as ) G"%(a"8a!+n #e "a E!%n%m*a.La )'*,a'%


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E' (!"a*''* +!&$*'1)%&* !$ !' "!&+* !"+4 a"*&%a(*0 p* #$ 'a(*0 a 'a" %$5a!"+#&+#a" 'a"

a'!" !$ a')#$*" &a"*" +%!$!$ p*,'!ma" (! (%"!*0 &*$"+#&&%1$0 *p!a&%1$ -

ma$+!$%m%!$+*. P* *+* 'a(*0 'a" !mp!"a" !$ )!$!a' &a!&!$ (! p*5!"%*$a'!" - +;&$%&*"

!"p!&%a'%


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L*" )#p*" 2#! &*$5*ma$ 'a P*,'a&%1$ E&*$1m%&am!$+! A&+%3a0 !$+! a > a*"0 "*'* !'

!"+4$ !$ !(a(!" (! > a*" a m4"= a" m%"m* m4" (! 'a m%+a( (! 'a p*,'a&%1$ !"%(! !$

!' 4!a #,a$a >.> - !' !"+* !$ !' 4!a #a' .K.

2.1.


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!- C"ma ) Tempera'ura

E' &'%ma !" p!(*m%$a$+!0 &4'%(* - 69m!(*0 &*$ #$a !"+a&%1$ "%$ ''#3%a" 2#! &*!"p*$(! a'

%$3%!$* a#"+a'. La %!)#'a 5%"%*)a5a (!' D!pa+am!$+* (! Sa$ Ma+$ (a &*m* !"#'+a(* 'a

p!"!$&%a (! &*$(%&%*$!" &'%m4+%&a" 6!+!*);$!a" 2#! 3aa$ p%$&%pa'm!$+! &*$ 'a a'+%+#(0 'a

p!&%p%+a&%1$ p'#3%a' - 'a ;p*&a (!' a*.

E$ '*" "!&+*!" ,a7*" - &*'%$a"0 !' &'%ma !" "!&* - &4'%(* &*$ +!mp!a+#a" 2#! p*m!(%a$ '*"

@>C. - p!&%p%+a&%*$!" (! a m.m. a$#a'!" &*$&!$+a(a" !$ '*" m!"!" (! E$!*

A,%' B!''a3%"+a - P%&*+a= !$ '*" "!&+*!" (! &*'%$a" a'+a"0 !' &'%ma !" '%)!am!$+! 69m!(* -

"!m%/&4'%(* &*$ +!mp!a+#a" p*m!(%* a$#a' (! @KC - p!&%p%+a&%*$!" 2#! "*,!pa"a$ '*"

0 m.m. a$#a'!" Lama". E$ 'a


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S%"+!ma (! I$3!"%1$ P9,'%&a SNIP (a 3%a,%'%(a( a '*" p*-!&+*" (! %$3!"%1$ -

$!&!"%(a(!" (! 5%$a$&%am%!$+* +!$%!$(* %mp'%&a$&%a" !$ 'a" (!&%"%*$!" !"+a+;)%&a" (!

'a !mp!"a. SUNASS &*m* !$+! !)#'a(* !7!&! !'a+%3* p*(! "*,! 'a !mp!"a

(!,%(* a "# *' !$ !' "!&+*. E"+! p*(! 'a *,'%)a a ma$+!$! &%!+*" pa4m!+*" (!

"!3%&%*"0 a *p!a ,a7* $*ma" ! %$5*ma (! '*" !"#'+a(*" (! 'a )!"+%1$ p* +a$+*

+%!$! %$5'#!$&%a !$ 'a 5*m#'a&%1$ - !7!&%1$ (! '*" p'a$!" !"+a+;)%&*" - *p!a+%3*" a"

&*m* !$ !' !"+a,'!&%m%!$+* (! +a%5a". D! *+* 'a(*0 !' )*,%!$* !)%*$a' "! &*$"+%+#-!

!$ #$ )#p* (! %$+!;" %mp*+a$+! paa 'a !mp!"a - paa 'a &*m#$%(a( p* a$+*

(%"p*$! (! 5*$(*" paa !a'%!% N 1

STAEHOLDERS

U"#a%*"

E"+a(*

C*m#$%(a(

R!)#'a(*

Ta,a7a(*!"

P*3!!(*!"

M#$%&%pa'%(a(



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2.2.2. MISIÓN

B%$(am*" "!3%&%*" (! a)#a p*+a,'! - a'&a$+a%''a(* "a$%+a%* (! &a'%(a(0 &*$ +!&$*'*)a -

p!"*$a' &apa&%+a(*0 paa &*$+%,#% a m!7*a 'a &a'%(a( (! 3%(a (! $#!"+*" #"#a%*" -

+a,a7a(*!".

2.2.9. @ISIÓN

E$ !' a* @ EMAPA Sa$ Ma+$ S.A.0 !" #$a !mp!"a (! "a$!am%!$+* '(! !$ !' 4m,%+*

$a&%*$a'0 "a+%"5a&%!$(* 'a" $!&!"%(a(!" (! '*" #"#a%*"0 $#!"+*" +a,a7a(*!" !"+4

&*mp*m!+%(*" - +a,a7a$(* !$ !2#%p*0 &*$ !"p*$"a,%'%(a( "*&%a'0 p!"!3a$(* 'a "a'#( - !'

m!(%* am,%!$+!.

2.2.:. @ALORES

R!"p*$"a,%'%(a(R!"p!+*H*$!"+%(a(L!a'+a(

2.2.5. O7ETI@OS

a- O7ETI@OS GENERALGaa$+%


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2.2.


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2.2.B. PERSONAL

La !mp!"a !$+a &*$ 'a 5#!

S#, +*+a' >P!"*$a' SNP K>T*+a' @K

E$ )!$!a' "! p#!(! (!&% 2#! !' p!"*$a' +%!$! m#&6a m*+%3a&%1$0 "%$ !m,a)* !2#%!!$

5*+a'!&! "#" &apa&%(a(!". E' (!+a''! (!' !2#!%m%!$+* (! (%&6a" &apa&%(a(!" "! !$!$+a$

(!"&%+a" !$ "# P'a$ (! F*+a'!&%m%!$+* (! Capa&%(a( (!" P'a$ FC ap*,a(* m!(%a$+!

R!"*'#&%1$ (! G!!$&%a G!$!a'. E' P'a$ (! F*+a'!&%m%!$+* (! Capa&%(a(!" Emp!"a%a'!"

!" #$ %$"+#m!$+* (! )!"+%1$ 2#! &*$+!mp'a !$ 5*ma *(!$a(a0 &*6!!$+! - "%"+!m4+%&a '*"

*,7!+%3*"0 m!+a"0 !"+a+!)%a" - a&&%*$!" 2#! &*$(#&%4$ a m!7*a !' (!"!mp!* (! $#!"+a

!mp!"a a +a3;" (!' 5*+a'!&%m%!$+* (! &apa&%(a(!".

2.2.. SIT/ACIÓN OPERATI@A DE LOS SER@ICIOS DE AG/A ALCANTARILLADO

a- ;uen'e #e A&ua ) Pr%#u!!+n



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La 5#!$+! (! a,a"+!&%m%!$+* (! a)#a 2#! !$+a EMAPA SAN MARTIN S.A paa a,a"+!&! (!

a)#a p*+a,'! !" a)#a "#p!5%&%a' *" - 2#!,a(a" - a)#a" "#,+!4$!a" ma$a$+%a'!".

(- ;uen'e #e A&ua Se#e Cen'ra"

La" 5#!$+!" (! a)#a 2#! a,a"+!&!$ 'a" '*&a'%(a(!" (! Taap*+*0 M*a'!" - Ba$(a (!S6%'&a-*0 &*!"p*$(!$ a 'a" m%&* !$&a" (!' S6%'&a-* &*$ #$ &a#(a' m$%m* (! 'p"0

Ca&6%-a &*$ &a#(a' p*m!(%* (! 'p"= - A6#a"6%-a &*$ #$ &a#(a' m!(%* (! 'p". E'

!$(%m%!$+* (! !"+a" 5#!$+!" 6a %(* (%"m%$#-!$(* (!,%(* a 'a p!ma$!$+! (!5*!"+a&%1$ (!

'a" &a,!&!a"0 *%)%$4$(*"! (!#m,!" (! '*" &!*" &!&a$*" a 'a" %,!a" - &a#&!"

a5!&+a$(* '*" &a#(a'!" - 'a &a'%(a( (!' a)#a.

!- ;uen'e #e A&ua Su!ursa"es

La 5#!$+! (! a)#a 2#! a,a"+!&!$ a 'a" '*&a'%(a(!" (! Sap*"*a0 Lama"0 Sa$ J*"; (! S%"a -

B!''a3%"+a p*3%!$! (!' * S6%ma0 2#!,a(a J#a$7#%&%''* - (*" ma$a$+%a'!" (!$*m%$a(*"M%"62#%-a Q,(a. Am%$%* B'a$&* - Q,(a. Am%$%* ma$a$+%a' Va'!$&%a0 !"p!&+%3am!$+!.

D%&6a" 5#!$+!" (! a)#a "! !$!$+a$ a5!&+a(a" !$ "# !$(%m%!$+* !"p!&%a'm!$+! !$ ;p*&a"

(! !"+%a7!0 &*m* &*$"!!$&%a (!' %$&!m!$+* (! 4!a" (!p!(a(a" - (!5*!"+a(a"0 p* 'a

+a'a %$(%"&%m%$a(a (! '*" ,*"2#!" &a#"a$(* 'a !(#&&%1$ (! &a#(a'!" - !' a#m!$+* (! 'a

+#,%(!< p* '*" (!"'%ass en "a nu'r!+n a#e!ua#a #e "%s n>an'es ) "as ma#res

&es'an'es.



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C*$ 'a" ma(!" G!"+a$+!" "! mp'! (! a!(* a '!- *+*)4$(*'! "# (!"&a$"1 m!(%&* p*

ma+!$%(a(0 6*a (! 'a&+a$&%a - "# &*,* p* a"%)$a&%1$ (! 'a&+a$&%a - !$ &a"* (!' +a,a7a(*

ma"'%$* "! '! a"%)$a !' p!m%"* p* pa+!$%(a(. ,;-

A!!es% un$ersa" #e "a p%("a!+n a ser$!%s a#e!ua#%s #e a&ua ) saneamen'%.

L*" Ta,a7a(*!" +%!$!$ a&&!"* a' "!3%&%* (! a)#a "%$ &*,* a')#$* . ,D-

Pr%m%!+n #e "a !u"'ura6 e" #ep%r'e ) e" en're'enmen'%.

La Emp!"a &!'!,a a&+%3%(a(!" '+#a'!"0 a$%3!"a%* (! 'a !mp!"a0 a$%3!"a%* (!'

S%$(%&a+*. ,;-

A!!es% &aran'8a#% a una us'!a au'+n%ma e n#epen#en'e.

La Emp!"a $* "! *p*$! a 2#! !' +a,a7a(* a&&!(a a (%5!!$+!" *)a$%"m*" (!' !"+a(* paa

(!5!$(! "#" (!!&6*" 'a,*a,'!". ,;-

C%ns%"#a!+n #e "a ns''u!%na"#a# #em%!r?'!a ) "a par'!pa!+n p%"*'!a #e "a

!u#a#an*a.

La Emp!"a !"p!+a 'a" (%5!!$+!" 5*ma" (! a"*&%a&%1$ (! '*" +a,a7a(*!"0 a" &*m* 'a

'%,!+a( (! !'!)% a "#" a#+*%(a(!" "%$(%&a'!" - p*'+%&a". ,;-

(- E7E ESTRATGICO N 2 In!"us+n #e '%#%s "%s peruan%s en "a $#a na!%na" !%n

supera!+n #e "a p%(re8a ) me%rar "a #s'r(u!+n #e n&res%s as* !%m% ase&urar una

&ua"#a# #e a!!es% a "as %p%r'un#a#es para '%#%s6 sn #s!rmna!+n

Re#u!!+n #e "a neu#a#es6 #e "a p%(re8a ) #e "a p%(re8a e'rema !%n (ene>!%s #e

pr%&ramas s%!a"es !%n$er'#%s en a&en'es pr%#u!'$%s #e (enes ) ser$!%s !%n #eman#a

#e "%s mer!a#%s n'ern% ) e'ern%.

E:%"+! %$!2#%(a( p* '*" (%5!!$+!" !)m!$!" 'a,*a'!" '!- @ R;)%m!$ P%3a(*0

L*&a(*!" (! "!3%&%* ,D-

Ase&urar "a &ua"#a# #e %p%r'un#a#es para '%#%s sn nn&Jn 'p% #e #s!rmna!+n.

T*(*" +%!$!$ 'a *p*+#$%(a( (! 6a&! #$a '$!a (! &a!a (!$+* (! 'a *)a$%%rma!+n #e" se!'%r rura" ar'!u"a#%s #en'r% #e "a e!%n%m*a na!%na" en !%n#!%nes

#e $#a sm"ares a" pr%me#% ur(an%6 !%n #$ers>!a!+n #e "as a!'$#a#es e!%n+m!as. A&+#a'm!$+! 'a p*,'a&%1$ p* 'a $!&!"%(a( (! 3%3%!$(a *pa +!!$*" a)&*'a"0 p* '* +a$+*

$* +%!$!$ a&&!"* a p*&!"*" (! "a$!am%!$+*. La p*,'a&%1$ paa +!$! (!!&6* a' p*)ama

(!' +!&6* p*p%* $!&!"%+a$ &!+%5%&a(* (!' a&&!"* a' a)#a U,a$%


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A!!es% ) me%ramen'% #e "a $$en#a #e "a p%("a!+n.

D*$(! 6a- !(!" (! a)#a - p%'!+a" 'a p*,'a&%1$ p#!(! a&&!(! a 'a 3%3%!$(a - !" ap*-a(a p*

!' )*,%!$* a +a3;" (! +!&6* p*p%*. ,;-

!- E7E ESTRATGICO N 9 Es'a#% #em%!r?'!% ) #es!en'ra"8a#% ue >un!%na !%n e>!en!aa" ser$!% #e "a !u#a#an*a ) #e" #esarr%""%6 ) &aran'8a "a se&ur#a# na!%na"

A&"#a#6 'ransparen!a ) e>!a!a #e "a a#mns'ra!+n pJ("!a en '%#%s sus n$e"es6 a"

ser$!% #e "%s #ere!F%s #e "as pers%nas en &enera" ) #e "%s empren#e#%res e

n$ers%ns'as en par'!u"ar.

E' "#m%$%"+* (! a)#a p*+a,'! !" (!m*&4+%&* - (!"&!$+a'%ensa na!%na" %ren'a#% a "a pr%'e!!+n

#e nues'r% 'err'%r% ) para pre$enr )K% en>ren'ar !ua"uer amena8a6 pre%!upa!+n )

#esa>*% ue p%n&a en pe"&r% "a se&ur#a# na!%na".

P'a$!" (! &*$+%$)!$&%a 3%$'a(a" a' INDECI0 p'a$!" (! !m!)!$&%a0 a$4'%"%" (!3#'$!a,%'%(a( (! +*(* !' "%"+!ma (! p*(#&&%1$0 (%"+%,#&%1$ (!' a)#a a" &*m* (! 'a

!&*'!&&%1$ (!' (!"a)8! a$+! a'2#%! &a+4"+*5!. ,;- ,O-

C%ns%"#a!+n #e una nue$a H'!a es'a'a" !%n'ra "a !%rrup!+n.

Va'*!" 5*&a'%


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U"* (! +!&$*'*)a0 %$5a!"+#&+#a - )!"+%1$ &*mp!+%+%3a paa #$ ,#!$ "#m%$%"+* (! a)#a -

"a+%"5a&&%1$ (! 'a" $!&!"%(a(!" 5#+#a" a$+! !' &!&%m%!$+* #,a$*. . ,;- ,O-

Impu"s% s%s'en#% #e "as ep%r'a!%nes en (ase a una %>er'a ep%r'a("e #$ers>!a#a6

a!'$#a#es s%s'en("es ) e" a!!es% a nue$%s mer!a#%s.

In!remen'% #e "%s emp"e%s #e!en'es para "a m%#ern8a!+n n!"us$a.

A$+! 5#+#a amp'%a&%1$ (! 'a" !(!" - (! '*" 6*a%*" (! "#m%$%"+* (! a)#a. Emp!"a 2#!

%$&*p*a !$ "# p'a$+!' 'a,*a' a p!"*$a" &*$ 6a,%'%(a(!" (%5!!$+!" - &*$ (%"&apa&%(a( 5"%&a

paa 'a,*!" 2#! !' m!(%&* *pa&%*$a' !&*m%!$(a. ,;-

Desarr%""% #e !%n&"%mera#%s pr%#u!'$%s re&%na"es.

La" %$(#"+%a" - '*" )a$(!" &!$+*" &*m!&%a'!" "! (!"a*''a$ a$(* "! )aa$+%nan!er%s 'ransparen'es ) e>!en'es6 !%n ns''u!%nes s+"#as ue >a!"'an e"

>nan!amen'% ) "a n$ers+n. La !mp!"a !$ '*" 9'+%m*" a*" a(2#%%1 &*$5%a$raes'ru!'ura a#e!ua#a

Su>!en'e ) a#e!ua#a n>raes'ru!'ura e!%n+m!a ) pr%#u!'$a #es!en'ra"8a#a #e us%

pJ("!%.

I$5a!"+#&+#a !5%&%!$+! !$ '*" p*&!"*" p*(#&+%3*" (!' a)#a - !$ *5%&%$a"0 paa '*)a

mp'%m%!$+* (! '*" *,7!+%3*". . ,;-

A!'$#a# n#us'ra" #$ers>!a#a ) !%n a"'% $a"%r a&re&a#% en "%s se!'%res a&rar%s6

pesuer%s6 mner% ) 'ur*s'!%6 !%n!%r#an'e !%n "as $en'aas !%mpara'$as ) !%mpe''$as#e !a#a espa!% &e%&r?>!% re&%na".

P*+a,%'%


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>- E7E ESTRATGICO N !% #e "as p%("a!%nes "%!a"es.

R!"*" $a+#a'!"0 &*$"!3a&%1$ (! 'a" !$&a" paa a"!)#a 'a "*"+!$%,%'%(a( (! !"*"

6(%&*" a+a3!< (! a'%a$%ue n'e&ra" en e" ?m('% na!%na". T*(a" 'a" EPS (!,!$ mp'% p* $*ma &*$ !' p'a$ (! "!)#%(a( (!' a)#a - (!$+* (! !"+!

p'a$ !"+4$ 'a" !"+a+!)%a" paa ma$+!$! 'a &a'%(a( am,%!$+a' - 'a &a'%(a( (!' a)#a. ,;-

Mane% n'e&ra#% ) e>!en'e #e" a&ua ) "as !uen!as a n$e" na!%na".

E" !' p'a$ (!' a&+#a' )*,%!$*0 2#! +*(a" 'a" EPS "!a$ a(m%$%"+a(a" p* !' )*,%!$* &!$+a' a

+a3;" (! 'a OTASS - p*"+!%*m!$+! (a'! !$ &*$&!"%1$0 - !' ma$!7* (!' !"*" 6(%&* '*

a(m%$%"+a !' ANA - !' ALA0 a $%3!' $a&%*$a' 'a EPS pa)a #$ (!!&6* p* &a(a m!+* ,%&*

2#! &ap+a. ,O-

:. MATRICES DE ANASIS

:.1. ANALISIS ;ODA

;ORTALEAS. R!"p!+* a '*" (!!&6*" 'a,*a'!"

@. Op*+#$%(a( (! '$!a (! &a!a -!m#$!a&%1$ a&*(!

. Emp!"a !&*$1m%&am!$+! !"+a,'! &*$+!&$*'*)a (! p#$+a - &*$5%a$


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. T!!$*" a)&*'a" "%$ a&&!"* a' a)#a.

OPORT/NIDADES

. P'a$!" (! !m!)!$&%a - &*$+%$)!$&%a3%$'a(a" a' INDECI.@. U"* (! +!&$*'*)a a$+! !' &!&%m%!$+* #,a$*. C*$5%a$

>. C*$"!3a&%1$ (! 'a" !$&a" paa "#"*"+!$%,%'%(a( . @ .@AMENAAS . Pa+%&%pa&%1$ &%#(a(a$a !$ 'a" +a%5a" . @ .

@. U"#a%*" !$ "!&+*!" a)&*'a" . .TOTAL . 2.25;uen'e E"a(%ra!+n Pr%paC1m* "! p#!(! *,"!3a !$ !' a$4'%"%" (! 'a Ma+%< (! 'a !3a'#a&%1$ (! '*" 5a&+*!" !:+!$*" 3!m*"

2#! !' p*m!(%* p*$(!a(* !" (! @.@0 2#! %$(%&a 2#! 'a !mp!"a $* !"+4 ap*3!&6a$(* 'a"

*p*+#$%(a(!" 2#! '! *5!&! '*" !7!" !"+a+;)%&*".



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:.9. MATRI E;I

MATRI E;I

;ACTORES E4TERNOS CLA@E@ALOR CALSI;ICACIÓN

@ALORPONDERADO

;ORTALEAS . R!"p!+* a '*" (!!&6*" 'a,*a'!" . K .K

@. Op*+#$%(a( (! '$!a (! &a!a -!m#$!a&%1$ a&*(! .@ .

. Emp!"a !&*$1m%&am!$+! !"+a,'! &*$+!&$*'*)a (! p#$+a - &*$5%a$


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. R!"p!+* a '*" (!!&6*" 'a,*a'!"@. Op*+#$%(a( (! '$!a (! &a!a -!m#$!a&%1$ a&*(!. Emp!"a !&*$1m%&am!$+!

!"+a,'! &*$ +!&$*'*)a (! p#$+a -&*$5%a$


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:.5. MATRI DE LA PLANEACIÓN ESTRATGICA COMPETITI@A

FACTORES CRITICOS PARA ELÉXITO

PESO

ESTRATEGIA

ESTRATEGIA

ESTRATEGIA

ESTRATEGIA

ESTRATEGIA

ESTRATEGIA

ESTRATEGIA

ESTRATEGIA

ESTRATEGIA

E 1 E 2 E 3 E 4 E 5 E 6 E 7 E 8 E 8

OPORTUNIDADES: C.A CTA C.A CTA C.A CTA C.A CTA C.A CTA C.A CTA C.A CTA C.A CTA C.A CTA

1 Pl!"# $" "%"&'"!() *(+!,)!'"!() -)!(l$# lINDECI. /.15 1.// /.15 2.// /.3/ 3.// /.45 2.// /.3/

2U#+ $" ,"(!+l+'0 !," "l(&"()%)"!,+ &!+ /.1/ 2.// /.2/ 2.// /.2/ 3.// /.3/ 2.// /.2/

3 C+!)! "! "l #"(,+& (&"$),)()+ /./5 3.// /.15 2.// /.1/ 3.// /.15 2.// /.1/

4 I!(&"%"!,+ $"l "%l"+ /.15 3.// /.45 3.// /.45 1.// /.15

5C+!,(,+# )!,"&!()+!l"# A#+()()! (+!)!-")+!)#,# /.2/ 3.// /.6/ 2.// /.4/ 3.// /.6/ 3.// /.6/ 2.// /.4/ 3.// /.6/ 2.// /.4/

6C+!#"&-()! $" l# ("!(#& # #+#,"!))l)$$ /.1/ 4.// /.4/ 2.// /.2/ 3.// /.3/ 2.// /.2/

AMENAAS

1P&,)()()! ()$$! "! l#,&)# /.15 3.// /.45 1.// /.15 2.// /.3/ 2.// /.3/ 2.// /.3/ 3.// /.45 2.// /.3/

2 U#&)+# "! #"(,+&"# '&0(+l# /.1/ 2.// /.2/ 3.// /.3/ 2.// /.2/ 4.// /.4/

FORTALEAS 1 R"#",+ l+# $"&"(+# l+&l"# /.1/ 2.// /.2/ 2.// /.2/

2O+&,!)$$ $" l0!" $" (&&"&* &"%!"&()! (+&$" /.25 3.// /.75

3

E%&"# "(+!%)(%"!,""#,l" (+! ,"(!+l+'0 $" !,* (+!)! "! "l #"(,+&(&"$),)()+. /.1/ 2.// /.2/ 3.// /.3/ 3.// /.3/ 2.// /.2/ 2.// /.2/ 2.// /.2/ 4.// /.4/



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4E%&"# ")()"!," &+("#+&+$(,)-+ * (+! (+!,(,+# !)-"l )!,"&!()+!l /.15 2.// /.3/ 3.// /.45 3.// /.45 2.// /.3/ 2.// /.3/ 2.// /.3/ 4.// /.6/

5C%l)%)"!,+ $" l# !+&%# $"ll! $" #"'&)$$ /./5 2.// /.1/ 2.// /.1/ 3.// /.15 4.// /.2/

DE!ILIDADES

1T&8$+&"# (+! (("#+ l '$" +&% '&,), /.1/ 1.// /.1/ 4.// /.4/

2I!"9)$$ +& $)"&"!," &:')%"!l+&l /.1/ 2.// /.2/ 3.// /.3/ 2.// /.2/

3T"&&"!+# '&0(+l# #)! (("#+ l'. /.15 1.// /.15 4.// /.6/ 4.// /.6/ 3.// /.45

TOTAL 2."" 2.1" 1.85 2.3" 2.15 2.6" 1.8" 3.3" 1.65 3.15;uen'e E"a(%ra!+n Pr%pa



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5. AN3LISIS [email protected]. MATRI E;I E;E DE LA INSTIT/CIÓN

E@AL/ACIÓN DEL ;ACTOR E4TERNO MATRI E;E

AMENAAS @ALORES CLASI;ICACIÓN @a"%r P%n#.. C*$(%&%*$!" &'%m4+%&a" . K. .@@. Ma' #"* (!' S!3%&%* . @. .@@. C*$+am%$a&%1$ am,%!$+a' (! 'a" 3!+%!$+!" (!a)#a . . .K. D!5*!"+a&%1$ . . .@. C*$!:%*$!" &'a$(!"+%$a" . @. .K OPORT/NIDADES. A'%a$. X$%&* p*3!!(* (! a)#a . . .@KK. Capa&%+a&%1$ p!%1(%&a .> . .. I$(!p!$(!$&%a !$ (!&%"%*$!" )!!$&%a'!" p!"!a "! (!' "!&+* p#,'%&* . . . DEILIDADES. N* "! !$+a &*$ p'a$+a (! +a+am%!$+* (!a)#a !"%(#a' . @. .@>@. R!m#$!a&%1$ $* a&*(! a' m!&a(* .@ @. .@K

. R*+a&%1$ (!' p!"*$a' . . .K. S#"+a&&%1$ (! !2#%p*" - ma+!%a'!" . . .. Ma' &'%ma 'a,*a' .> . .>TOTAL . 2.9;uen'e E"a(%ra!+n Pr%pa

5.2. MATRI E;I E;E DE LA INSTIT/CIÓN CON LOS E7ES ESTRTATGICOS



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!"+4 (!m*"+a$(* 2#! ap*3!&6a "#" 5*+a'!

trabajo final maestria 04-09

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