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    TO BE THE GLOBAL MARKET LEADER IN

    SOFTWARE SOLUTION FOR TRACEABILITY

    FXA GROUP LIMITED

    Traceability in the Supply Chainwww.fxagroup.com

    Raw Materials

    Supplier

    Manufacturer

    Transportation

    RetailerCustomer

    Chatta [email protected]

    +66 (0) 2640-8211

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    Food Industry

    U.S.$10 trillion food industry - Relevant market U.S.$10 Billion.

    382,866 food facilities registered with the U.S. FDA well over500,000 worldwide potential customers with multiple sites.

    Food safety and quality assurance.

    Lack of public trust in food safety Governments react toconsumers concerns. EC Food Law; US Food Safety Law;Japanese Food Safety Law.

    Brings transparency of food supply chain and narrows scope ofrecall in the event of a problem to minimize cost of recall.

    2009 Peanut Corporation of America files Chapter 7 Bankruptcyafter recall. Kellogg reported U.S.$70M loss because of PCA peanutscare.

    2008 salmonella in tomatoes cost industry U.S.$250M.

    2008 Westland/Hallmark meat recall cost company U.S. $117Mforced company into bankruptcy.

    2006 spinach recall cost U.S. industry U.S.$350M.

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Lack of Traceability

    Business Problem?Consumer Problem?

    Government Problem?

    Illnesses traced to food in the U.S. costs $152B peryear 76M sick 325,000 Hospitalizations 5000

    Deaths. 42% of consumers buy different brands today vs. 2

    years ago because of safety concerns

    47% more concerned today about food safety than 2years ago

    Snacks

    Salmonella

    Dog treats

    Melamine

    Tomatoes

    Salmonella

    Jalapenos Peanut Butter

    Salmonella

    Rice GMO Lettuce

    E. Coli

    Chocolate

    Salmonella

    Chicken Bird

    FluChicken

    ListeriaGr. Beef

    E. Coli

    Toothpaste

    DiethyleneGlycol

    Cantaloupe

    Salmonella

    Toys Lead Pork

    Listeria

    Cookie Dough

    E. Coli

    Spinach

    E. Coli

    Chocolate

    Nuts

    Onions

    E. Coli

    Peanut Butter

    Salmonella

    Baby Food

    Botulism

    Pet Food

    Melamine

    Canned Chili

    E. Coli

    Gr. Beef

    E. Coli

    Beef

    E. Coli

    Milk

    Melamine

    Chicken Bird

    Flu

    Gr. Beef

    Salmonella

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Traceability Yields Food Quality/Safety

    Provides transparency in the food chain

    By tracing product from

    individual farmers versus

    batches that include multiple

    farmers allows for identifying

    good and bad farm practices and

    source of food safety problems.

    Allows for rapid and precise recall in the

    event of a problem

    By tracing all aspects of the supply chain

    allows use of analytics to improve the

    quality of their products by clearlyidentifying the practices that produce the

    best quality product.

    Ensures

    Necessary processes are

    followed correctly at every stage

    of the supply chain.

    Quality ingredients are used in

    farm and processing.

    Alerts for non-conformance.

    Facilitates collection ofquality assurance

    and certification information.

    Provides detail to identify the cause of

    the problem and take corrective action.

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Pre-conditions and pre-requisites

    Farmer Registration

    Definition, GAP awareness

    Facility Registration

    Slaughter house, Further process, GMP, HACCP

    Stakeholder Registration Middlemen, Third party certification

    Identification

    Movement document

    Health Certification

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Governments are Demanding Traceability Solutions

    Reacting to consumer

    demand

    Reduce health care costs

    Prevent future major

    health safety incidents with

    legislation.

    Build country brand for

    food exports for safety and

    quality.

    Internal requirements ( food within the

    country )

    Ensure safe food for citizens

    Single window for control and

    authentication

    Demographic detail for analysis and

    action

    External requirements ( food imported )

    Ensure food safety

    Keep out eradicated diseases /

    viruses

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Need for traceability system

    Size of the damage - Agriculture and Livestock represent up to

    20 percent of GDP.

    Reimbursement - Animal disease is a major problem.

    Tracking - Movement of livestock is random

    Early control of transmission and isolation of diseases is anecessity

    Heightened Food safety concerns

    Identification

    Standardized the system using GS1 for cross-border trading

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Economic advantages of Traceability

    Global demand for livestock

    products.

    Creation of the ASEAN Economic

    Community (AEC)

    Growing demand for branded /

    labeled food products

    Increased productivity in livestock

    because of standardization across the

    region

    Quick response and control of animal

    diseases,

    Regulate cross-border animal

    movement,

    Improved public health

    Accuracy of livestock statistics

    Data on FMD for detailed analysis

    Healthy , competitive livestock sector

    Adoption of best farm practices.

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Characteristics

    Breadth

    The amount of information the traceability system records

    Balance the costs and benefits of attribute information to determine the

    efficient breath of product tracing system

    Depth

    How far back or forward the system tracks

    Depend on where hazards and remedies can enter the food

    production chain

    Precision

    The degree of assurance with which the tracing system can pinpoint

    a particular food products movement

    Decision depends on

    The acceptable error rate driven by quality requirements

    The unit of analysis container, truck, create, day of production

    or shift

    OpsSmart can be configured without any changes to the application

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Livestock Product

    Traceability

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Poultry Traceability System

    PSFarm

    Fe

    edMill

    Hatche

    ry

    BroilerFarm

    Slaughter&

    Further

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Swine Traceability System

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Scan QRCode on

    Package

    Query Traceability

    Information in

    Server Result within seconds

    Livestock Traceability with 2D barcode

    Consumer can view safety and quality information

    before they purchase their food by scanning 2Dprinted on package

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Livestock Traceability with 2D barcode

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Livestock Traceability with 2D barcode

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    TO BE THE GLOBAL MARKET LEADER IN

    SOFTWARE SOLUTION FOR TRACEABILITY

    Livestock Traceability with 2D barcode

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Sharing of information among trading

    partner Betagro Case Study

    Data Warehouse

    Manufacturer

    Importer or

    Supermarket

    300,000 chickens2,000 pigs

    processed daily.

    200 tons of chicken product

    270 tons of chicken meat

    850 tons of pork meat20 tons of pork product

    produced daily

    The products are shipped to

    over 200 Customers in EU,

    North America, and Japan

    FXA OpsSmart help all tradingpartners to share traceability

    information

    Farm

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Organic Product

    Traceability

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Rice Traceability System

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Data Entry Screen

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    TO BE THE GLOBAL MARKET LEADER IN

    SOFTWARE SOLUTION FOR TRACEABILITY

    Scan QRCode on

    Package

    Query Traceability

    Information in

    ServerResult within seconds

    Rice Traceability with 2D barcode

    Consumer can view safety and quality information

    before they purchase their food by scanning 2D

    printed on package

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    TO BE THE GLOBAL MARKET LEADER IN

    SOFTWARE SOLUTION FOR TRACEABILITY

    Rice Traceability with 2D barcode

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Rice Traceability with 2D barcode

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    TO BE THE GLOBAL MARKET LEADER IN

    SOFTWARE SOLUTION FOR TRACEABILITY

    Rice Traceability with 2D barcode

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    TO BE THE GLOBAL MARKET LEADER IN

    SOFTWARE SOLUTION FOR TRACEABILITY

    Rice Traceability with 2D barcode

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    SOFTWARE SOLUTION FOR TRACEABILITY

    Q& A