traceability case study spotlight - gs1
TRANSCRIPT
Diane Taillard & Tatyana Dyadyushko, GS1 Global Office
GS1 Industry & Standards Event 2020
Traceability case study spotlight
2 December 2020 (07:30-08:30 CET)
© GS1 2020
GS1 Global Office Traceability Team
Tim Marsh
Senior Director
Traceability,
Provenance &
Sustainability
2
Diane Taillard
Director Consumer
Safety and
Traceability
Aya Abdelaziz
Manager Traceability
and Solutions
Tatyana
Dyadyushko
Senior Marketing
Manager
© GS1 2020
Agenda
1. Cross Border Traceability Project between Hong Kong and Vietnam
- Heidi Ho, Principal consultant, GS1 Hong Kong
- Anson Poon, Sr Supply Chain Consultant, GS1 Hong Kong
2. FrieslandCampina Traceability user case “from Grass to Glass”
- John Beerens, CSO Kezzler
- Frits van den Bos, Innovation manager, GS1 Netherlands
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© GS1 2020
Agenda
1. Cross Border Traceability Project between Hong Kong and Vietnam
- Heidi Ho, Principal consultant, GS1 Hong Kong
- Anson Poon, Sr Supply Chain Consultant, GS1 Hong Kong
2. FrieslandCampina Traceability user case “from Grass to Glass”
- John Beerens, CSO Kezzler
- Frits van den Bos, Innovation manager, GS1 Netherlands
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Cross Border Traceability Project
GS1 Hong Kong & GS1 Vietnam
Heidi Ho and Anson Poon, GS1 Hong Kong
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Project Background
© GS1 2020
➢ GS1
❖ To secure GS1 positioning on government engagement and to facilitate G2G collaboration
❖ To strengthen GS1 presence within the industry
❖ To prepare and develop an enabling data platform to support Vietnam's National
Traceability Platform development
➢ Industry:
❖ To provide a traceability tool for industry players to satisfy Vietnam National Traceability
Initiative
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Project Objectives
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Parties
1. C.P. Vietnam Corporation
A chicken processing plant under C.P. Foods which located in Vietnam. It export products to different cities and countries including Hong Kong
2. C.P. Hong Kong A member of C.P. Foods which import various kind of products into Hong Kong market
3. DCL Global Logistics Third Party Logistics Service Providers to support transportation, warehouse and distribution services for C.P. Hong Kong
4. GS1 Vietnam Technical support for Vietnamese exporters on process mapping and implementing global standards and project execution
5. GS1 Hong Kong Provide traceability platformTechnical support for Vietnamese exporters on process mapping and implementing global standards and project execution
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Project Stakeholders
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➢ Charoen Pokphand Foods Public Company Limited (C.P. Foods) is
one of the largest agro-industrial and food business in the world.
➢ It operate in both livestock (swine, broilers, layers, and ducks)
and aquaculture (shrimp and fish) businesses. The vertically
integrated businesses incorporate the manufacturing of animal
feed, animal breeding, animal farming, meat processing, and
food processing.
➢ It has operations in 18 countries, export to approximately 40
countries which across 5 continents which cater to over 3 billion
citizens of the world
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Project Stakeholders
https://www.cp-foods.com/en/cp_story/#overviewhttps://www.undercurrentnews.com/2019/10/31/cp-foods-commits-to-source-fishmeal-from-traceable-legal-sources/
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Project Stakeholders
➢ Products: Frozen Nuggets & Middle Wing
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➢ GTS
➢ GTIN & Batch
➢ SSCC
➢ EPCIS
❖ Hong Kong EPCIS Platform (ezTRACK): EPCIS platform being used to capture data
throughout the supply chain based on the above business steps and exchange the data
with each other to provide the full visibility and information to the relevant parties.
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GS1 Standards
© GS1 2020
➢ Vietnam to Hong Kong
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Project Scope
Key ProcessesReceive
& LoadingShipping Unloading Transporting
Step 2: Goods Received Step 3: Goods Transported to Warehouse
Farm/Man
ufacturer
Packaging &
Processing
Step 1: Goods dispatch from overseas
Consumer
1. Name and contact details of importer*2. Item Description*3. GTIN & Batch No.*
4. Expiry /Best before date*5. Total quantity (net weight)*
6. Carton Box (SSCC)7. Container Number8. Country of Origin*
9. Name and address of processing plant / slaughterhouse10. Registration number of processing plant / slaughterhouse
11. Health Certificate*12. Air waybill no. / container no./ vehicle no.*
13. Order Number*
1. Name and contact details of exporter*2. Date of arrival*
3. GTIN & Batch No.*4. Item description*
5. Expiry /Best before date*6. Total quantity (net weight)*
7. Carton Box (SSCC)8. Container Number
9. HS code 10. Country of Origin*
11. Air waybill no. / container no./ vehicle no.
1. Name and contact details of exporter*2. Date of acquisition*3. GTIN & Batch No.*
4. Date of arrival*5. Item description*
6. Expiry /Best before date*7. Total quantity (net weight)*
8. Carton Box (SSCC)9. Container Number10. Country of Origin*
11. Air waybill no. / container no./ vehicle no.12. Order Number
C.P. Hong KongC.P. Vietnam Corporation DCL Logistics
Receive Transporting
ConsumerVietnamese
Customs / Border
Authority
Inspection
Customs Inspection
EPCIS
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ezTRACK - Data Capture Screen
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ezTRACK - Data Capture Screen
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ezTRACK - Data Capture Screen
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1. Goods Dispatch from Overseas
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2. Goods Received
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3. Goods Transported to Warehouse
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Project Outcome
Project Outcome
1. ACHIEVED food traceability from business to business and business to consumer
It proved that it is feasible to support with full visibility from source to end customers.
2. UPLIFTED brand image through product protection and quality assurance
It proved that it assists product quality assurance and monitoring.
3. ENHANCED Efficiency and visibility
The project showed a potential saving of up to 66% on record management.
© GS1 2020
➢ To working closely with government
stakeholders to lobby their presence in the
coming projects
➢ Lobby relevant stakeholders to participate the
upcoming project, to promote the results and
to extend to different types of products
➢ Extension of data captured with cold chain
related information to provide the full picture
➢ Spread out consumer engagement
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Next
© GS1 2020
Agenda
1. Cross Border Traceability Project between Hong Kong and Vietnam
- Heidi Ho, Principal consultant, GS1 Hong Kong
- Anson Poon, Sr Supply Chain Consultant, GS1 Hong Kong
2. FrieslandCampina Traceability user case “from Grass to Glass”
- John Beerens, CSO Kezzler
- Frits van den Bos, Innovation manager, GS1 Netherlands
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December 2020
Frits van den Bos & John Beerens
Traceability user case: From Grass to Glass
Where it all started…
Background
• Consumers need access to timely, clear, reliable information1
• 93% of moms in China find product information insufficient2
• Chinese FDA reshaping traceability legislation3
• More countries increasing attention to traceability
1 Food and Agricultural Organization of the United Nations (UNFAO)2 FRISO-commissioned survey conducted by Nielsen 3 Financial times «China’s baby formula plan hits foreign producers»
RFC’s objectives
TrackEasy App Experience
System Integration
Kezzler codesSecure unique IDs as the foundation
Kezzler’s solution generates millions of
unique and secure IDs:
The codes are carrier agnostic and when
placed on a product, give it a unique ID
1F2L119PT654W35
K89EDK763982KL9
2N7889ER194NGSD
M1PT537WA569SLA
GS1 Digital Link StandardEnabling coherent use of the same code across applications
Example GS1 Digital Link:HTTPS://TO.BRAND.COM/01/12341234123412/21/8S78RRP2ZE82YE6
The Digital Link code can be scanned by a variety of users, including:
• Manufacturing for Hierarchy building and Data association
• In Distribution for rebuilding of hierarchies
• In Retail Point-of-sales to read pricing and register unit as sold
• By Inspectors for checking conformity in distribution and retail
• By Consumer to check authenticity and provenance, or to participate in loyalty program
Kezzler supports the use of SSCC codes for tracking of pallets and containers through Supply chain
Address
Kezzler AS
Dronning Eufemias gate 6
0191 Oslo
Norway
Phone+47 90 211 200
Get in touch
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Questions ?
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A poll is coming up next !
Have you already visited GS1
Traceability Case Study Library ?
a) Yes, once.
b) Yes, several times.
c) No, I heard about it but did not visit it yet.
d) No, I have never heard about it.
© GS1 2020 39
GS1 Traceability Case Study Libraryhttps://www.gs1.org/standards/traceability/case-study-library
See top success stories from around the world and learn how businesses are using GS1 standards for traceability
New call for case studies1 Oct – 31 Dec 2020
© GS1 2020 40
A poll is coming up next !
Which traceability case studies
would you like to find in priority
in the library among the following
ones ? (choose maximum 2)
a) Apparel
b) General Merchandise
c) Construction
d) Rail
e) Transport & Logistics
f) Market places
g) Blockchain
h) Digital Link
© GS1 2020 41
Other resources
• “Why is traceability the answer to efficiency and visibility in your supply chain and beyond?” (video) https://www.youtube.com/watch?v=g8qmNzvVDPw
• GS1 standards for traceabilityhttps://www.gs1.org/standards/traceability#gs1-traceability-standards
• For GS1 Member Organisations https://mozone.gs1.org/gs1-traceability-overview/
© GS1 2020 42
Thanks to all the speakers
© GS1 2020
Please take a moment to complete a session survey
Did you enjoy the session?
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© GS1 2020
Contact information
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Diane Taillard
Director Consumer Safety & Traceability
GS1 Global Office
Blue Tower, Avenue Louise 326, bte 10
B-1050 Brussels, Belgium
+32 2 788 78 39
+32 475 60 02 29
Tatyana Dyadyushko
Senior Marketing Manager
GS1 Global Office
Blue Tower, Avenue Louise 326, bte 10
B-1050 Brussels, Belgium
+32 2 788 78 94
+32 475 92 23 09
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