track and field strategic plan
TRANSCRIPT
1. Host two Activities a month starting in 2012
2. Host more meets: March/April (Association), Host a
regional meet
3. Use and Distribute Resources
4. Community Service Projects
5. Synchronize more Public Relation efforts
6. Promote Track & Field in areas of Georgia that need more
support and exposure
Host two Activities a month starting in 2012
A. Multiple Purposes: Attracts those that have not
participated, free advertising, provides a different venue
away from the track
B. Peak Interest = Successful Membership Drive
C. Market mostly using Association website, Social media
pages on facebook, twitter, linkedin, (radio/print), and word
of mouth
Host more meets: March/April (Association), Host a
regional meetA. Have the Association Meet early 2012 to provide better
opportunity for athletes in the area
B. Set a Domestic Opportunity/Summit
C. Bid for a Regional Meet (Rome loc, Savannah loc)
D. Use Bid Packaging and Local Resources provided
E. Budgets
Use and Distribute Resources
A. Atlanta Chamber of Commerce/Atlanta Sports Council
B. High Performance Division/USATF Foundation
C. Promote Track & Field in areas of Georgia that need more
support and exposure
D. AAC/Track & Field Association Funding
Community Service Projects
A. Fundraising
B. Holidays, Causes, Patriotism, Development
C. Collaborate with Fellow Committees
Synchronize more Public Relation efforts
A. Assist other committees in their activities
B. Consult with Athletes @ their individual schedules and
Consolidate efforts
C. Partner with Different Groups outside USATF interested in
our Sport
Promote Track & Field in areas of Georgia that need more
support and exposure
A. Customized Business Plan for those areas
B. Appoint a Captain in the area to lead activities
C. Go Support the Area
D. Create a Unique Marque Event for that are to Build upon
