tracking mobile users
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www.foxmetrics.com [email protected] - +1 877.850.0130 @foxmetrics
Customer Analytics and Targeting
Tracking Mobile Users
www.foxmetrics.com [email protected] - +1 877.850.0130 @foxmetrics
Customer Analytics and Targeting
Do you have a sizable mobile user base? Here are some dimensions to consider when tracking them.
www.foxmetrics.com [email protected] - +1 877.850.0130 @foxmetrics
Customer Analytics and Targeting
Device What type of device are they using?
Is the user on IOS, Android, Windows, OSX?
www.foxmetrics.com [email protected] - +1 877.850.0130 @foxmetrics
Customer Analytics and Targeting
LocationTracking user location gives you the option of triggering
location-based promotions.
www.foxmetrics.com [email protected] - +1 877.850.0130 @foxmetrics
Customer Analytics and Targeting
Session LengthsPeople generally spend less time navigating sites while on
mobile. Make sure your mobile users have a seamless experience on your mobile site.
www.foxmetrics.com [email protected] - +1 877.850.0130 @foxmetrics
Customer Analytics and Targeting
Efficient UXThis one is sort of a continuation from session lengths. Is
your UI allowing users to efficiently find the info they want?
www.foxmetrics.com [email protected] - +1 877.850.0130 @foxmetrics
Customer Analytics and Targeting
These are just a few of the many dimensions that FoxMetrics supports and are vital to the success of your mobile strategy.
We’d love to hear how you are using FoxMetrics! Let us know on Twitter @FoxMetrics.