tracking production expenses a tool for crop selection and market evaluation
DESCRIPTION
Estimating Income Don’t plant until you know your market Talk to potential buyers about demand for new products Estimate farmers’ market weekly sales for each crop or product Put it together into a simple marketing chartTRANSCRIPT
Tracking Production Expenses
A tool for crop selection and market evaluation
The goal is PROFIT !
• P = I – E• Profit = Income – Expenses• The big picture is an average of:
• P = I – E
• P = I – E• P = I – E
Estimating Income
• Don’t plant until you know your market• Talk to potential buyers about demand for
new products• Estimate farmers’ market weekly sales for
each crop or product• Put it together into a simple marketing
chart
Outlet: Saturday Farmers’ Market
Thursday Farmers’ Market
CSA Marin Organic
Berkeley Bowl
Bunched Greens
150 bunch/wk @ $1.50 X 30 weeks = 4500/$6750
100 bunch/wk @ $1.50 X 30 weeks = 3000/$4500
Total # bunches/Total Estimated $
Bunched Carrots
Salad mix
Oriental Eggplant ? ? ? ? ? ?
Total EstimatedSat FM Income
Total EstimatedThurs FM Income
Total EstimatedSales Income $
Estimating Production Expenses
• Production Operating Costs– Land preparation– Planting– Irrigation – Fertilization– Crop Protection– Support System – Pruning– Pest Management
Estimating Production Expenses
• Production Operating Costs, continued– Field Cleanup– Harvest– Post-harvest: clean, sort, pack – Packaging and labels– Equipment Operating Costs– Interest on Operating Capital
Estimating Production Expenses
• Cash Overhead (whole farm expenses)– Property Taxes– Insurance– Office Expense – Land Rent– Investment Repairs
• Non-Cash Overhead : depreciation
Production Operating Costs + Allocated Share of Overhead
(Whole Farm Costs)
= Total Crop Production Expenses
UC Cost of Production Studies
• Available for a variety of crops• A variety of regions, production scales• Some for organic production• Diversified crop study coming soon
• Some studies include excel spreadsheets for farmer self-entry and modification
• Studies chart profitability in relation to price and yield (Ranging Analysis)
• http://coststudies.ucdavis.edu/current.php
Estimating Marketable Yield
• Ask other growers• Ask your UC Cooperative Extension Farm
Advisor• Ask your supplier
• Check county agricultural commissioner’s annual crop reports
• http://www.cdfa.ca.gov/statistics/ to find average crop yields, 1998-2007
Estimated Wholesale Break-even
• Break-even yield– Number of marketable boxes per acre needed to pay
all costs = (total costs per acre)/(expected price per box)
– Break-even yield varies with price per box• Break-even price
– Price per box needed to pay all costs = (total cost per acre)/(expected number of marketable boxes per acre)
– Break-even price varies with yield per acre
After the Estimates
• Revise your marketing chart • Create a budget for each planned crop based on
your projected income and expenses– Budget land, inputs, labor – Include owners’ labor– University of Florida’s One hundred Foot Row
Budgets:• http://smallfarms.ifas.ufl.edu/planning_and_management/bud
gets.html
Recording Reality
• Create a crop journal for each crop – Record all inputs, activities and hours– Create a system for each worker to record time spent
on each crop• Some use pocket notebooks in the field
– Record yields, harvest dates, etc.• Keep a paper trail for every aspect of production,
not just finances• Check reality (from journal) against crop budget
and estimates
Planning for Profit
• Compare budget to reality for each crop• Evaluate new crops• Plan the next year with a little bit more
information