tracking production expenses a tool for crop selection and market evaluation

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Tracking Production Expenses A tool for crop selection and market evaluation

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Estimating Income Don’t plant until you know your market Talk to potential buyers about demand for new products Estimate farmers’ market weekly sales for each crop or product Put it together into a simple marketing chart

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Page 1: Tracking Production Expenses A tool for crop selection and market evaluation

Tracking Production Expenses

A tool for crop selection and market evaluation

Page 2: Tracking Production Expenses A tool for crop selection and market evaluation

The goal is PROFIT !

• P = I – E• Profit = Income – Expenses• The big picture is an average of:

• P = I – E

• P = I – E• P = I – E

Page 3: Tracking Production Expenses A tool for crop selection and market evaluation

Estimating Income

• Don’t plant until you know your market• Talk to potential buyers about demand for

new products• Estimate farmers’ market weekly sales for

each crop or product• Put it together into a simple marketing

chart

Page 4: Tracking Production Expenses A tool for crop selection and market evaluation

Outlet: Saturday Farmers’ Market

Thursday Farmers’ Market

CSA Marin Organic

Berkeley Bowl

Bunched Greens

150 bunch/wk @ $1.50 X 30 weeks = 4500/$6750

100 bunch/wk @ $1.50 X 30 weeks = 3000/$4500

Total # bunches/Total Estimated $

Bunched Carrots

Salad mix

Oriental Eggplant ? ? ? ? ? ?

Total EstimatedSat FM Income

Total EstimatedThurs FM Income

Total EstimatedSales Income $

Page 5: Tracking Production Expenses A tool for crop selection and market evaluation

Estimating Production Expenses

• Production Operating Costs– Land preparation– Planting– Irrigation – Fertilization– Crop Protection– Support System – Pruning– Pest Management

Page 6: Tracking Production Expenses A tool for crop selection and market evaluation

Estimating Production Expenses

• Production Operating Costs, continued– Field Cleanup– Harvest– Post-harvest: clean, sort, pack – Packaging and labels– Equipment Operating Costs– Interest on Operating Capital

Page 7: Tracking Production Expenses A tool for crop selection and market evaluation

Estimating Production Expenses

• Cash Overhead (whole farm expenses)– Property Taxes– Insurance– Office Expense – Land Rent– Investment Repairs

• Non-Cash Overhead : depreciation

Page 8: Tracking Production Expenses A tool for crop selection and market evaluation

Production Operating Costs + Allocated Share of Overhead

(Whole Farm Costs)

= Total Crop Production Expenses

Page 9: Tracking Production Expenses A tool for crop selection and market evaluation

UC Cost of Production Studies

• Available for a variety of crops• A variety of regions, production scales• Some for organic production• Diversified crop study coming soon

• Some studies include excel spreadsheets for farmer self-entry and modification

• Studies chart profitability in relation to price and yield (Ranging Analysis)

• http://coststudies.ucdavis.edu/current.php

Page 10: Tracking Production Expenses A tool for crop selection and market evaluation

Estimating Marketable Yield

• Ask other growers• Ask your UC Cooperative Extension Farm

Advisor• Ask your supplier

• Check county agricultural commissioner’s annual crop reports

• http://www.cdfa.ca.gov/statistics/ to find average crop yields, 1998-2007

Page 11: Tracking Production Expenses A tool for crop selection and market evaluation

Estimated Wholesale Break-even

• Break-even yield– Number of marketable boxes per acre needed to pay

all costs = (total costs per acre)/(expected price per box)

– Break-even yield varies with price per box• Break-even price

– Price per box needed to pay all costs = (total cost per acre)/(expected number of marketable boxes per acre)

– Break-even price varies with yield per acre

Page 12: Tracking Production Expenses A tool for crop selection and market evaluation

After the Estimates

• Revise your marketing chart • Create a budget for each planned crop based on

your projected income and expenses– Budget land, inputs, labor – Include owners’ labor– University of Florida’s One hundred Foot Row

Budgets:• http://smallfarms.ifas.ufl.edu/planning_and_management/bud

gets.html

Page 13: Tracking Production Expenses A tool for crop selection and market evaluation
Page 14: Tracking Production Expenses A tool for crop selection and market evaluation

Recording Reality

• Create a crop journal for each crop – Record all inputs, activities and hours– Create a system for each worker to record time spent

on each crop• Some use pocket notebooks in the field

– Record yields, harvest dates, etc.• Keep a paper trail for every aspect of production,

not just finances• Check reality (from journal) against crop budget

and estimates

Page 15: Tracking Production Expenses A tool for crop selection and market evaluation

Planning for Profit

• Compare budget to reality for each crop• Evaluate new crops• Plan the next year with a little bit more

information