tracking the anonymous gis user in king county
DESCRIPTION
This presentation analyzes 6 years of detailed GIS-based web mapping application user statistics within 35 King County (WA) departments and offices. It also compares King County web mapping application usage growth compared to other municipal jurisdictions accross the US.TRANSCRIPT
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Tracking the Elusive Anonymous GIS User in King County
King County GIS Center Greg Babinski, GISP
King County, Washington
Microsoft
Boeing
Paccar
Nordstrom's
Amazon
Starbucks
Port of Seattle
Weyerhaeuser
Washington Mutual
Univ. of Washington
Population (2006 USCB est.): 1,826,000 (14th most populous US county)Area: 2130 square miles (sea level to 8,000’)39 incorporated citiesViable agricultural and private forestry areasRemote wilderness & watershed lands
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Low-cost basic GIS capability
Alternate to expensive desktop GIS software
Provides GIS capability to the public
Low cost enhanced service for citizens
Reduces phone calls or visits for basic public services
Others?
Why Do Agencies Develop Web Mapping Applications?
Extensive Published StatisticsSpecialized Web Application Performance AnalysisSpecialized Web Map Data Usage AnalysisSimple High Level Usage Statistics:
Internal (agency) usageExternal (public) usageUser sessionsLength of sessionsHits or page views per sessionTotal unique usersCorrelate internal I/P address ranges with specific users
Web Mapping Application Statistics
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What is the potential for web mapping application usage within jurisdictions?
How can we know if external use of our applications has reached ‘market saturation’?
Does our ‘market-population’ adjusted usage differ from other jurisdictions, and if so, why?
What does our internal web mapping application usage tell us about our anonymous GIS users?
Web Mapping Research Objectives
ParcelViewer
CensusViewer
iMap
http://www.metrokc.gov/gis/mapportal/index.htm
KCGIS Center Web Mapping Applications
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King County iMap
KCGIS Web Mapping Application User Statistics: 2002-Present
Total User Sessions
Total Map Page Hits
Internal Sessions & Hits
Public (External) Sessions & Hits
Average Length of User Session
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KCGIS Web Mapping Application User Statistics: 2002-Present
KCGIS Web Mapping Application User Statistics: 2002-Present
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Mid-2007 survey with 10 questions
Sent to 88 jurisdictions with public web mapping applications
Seven (7) cities in Washington State
Five (5) cities outside Washington State
30 counties in Washington State
39 counties outside Washington State
One (1) regional agency in Washington State
Six (6) regional agencies outside Washington State
External Web Mapping Usage Survey
Initial 2007 survey response disappointing
15 completed surveys returned (17%) and only eight (8) track usage statistics:
Four (4) counties in Washington
Three (3) counties outside Washington
One (1) regional agency outside Washington
Only five (5) agencies reported multi-year statistics
Three (3) agencies reported single-year statistics
External Web Mapping Usage Survey
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External Web Mapping Usage Survey: Findings
External Web Mapping Usage Survey: Findings
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External Web Mapping Usage Survey: Findings
County IT Division Correlates I/P Address Ranges with County Business Units
Used to Allocate Web Mapping Application Costs to Business Units (Babinski, 2005)
34 Work Units Identified
Individual Users can be Identified
KCGIS Web Mapping ApplicationInternal User Statistics
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KCGIS Web Mapping ApplicationInternal User Statistics
KCGIS Web Mapping ApplicationInternal User Statistics
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Financial and business support for GIS
Management curiosity about GIS usage
Stealth GIS Needs Assessment
Educational tool
Who are those guys?
Thinking About the Anonymous GIS Web Mapping User
King County’s Original 1992 GIS Strategic Plan:
Detailed survey of all county departments
Detailed compilation of 125 recommended GIS applications
1993-1998 KCGIS implementation at reduced level
2003 report analyzed results of KCGIS implementation:
Only 12% of the original 125 applications were actually developed by the original KCGIS implementation
2003 KCGIS iMap fully operational as a key enterprise service
Thinking About the Anonymous GIS Web Mapping User
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Thinking About the
Anonymous GIS Web Mapping
User:Usage
Intensity
Thinking About the
Anonymous GIS Web Mapping
User:Usage
Ranking
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King County GIS Center Maps (2007) [Online] King County GIS Center. Available from:
http://www.metrokc.gov/gis/mapportal/. [Accessed 3 December 2007]
Babinski: “Defining the Cost and Determining the Value of Enterprise GIS” URISA Annual Conference Proceedings, 2005.
Babinski: “2002 KCGIS O&M Issue Statement #4: Status of Original GIS Capital Project Work” King County GIS Center, 2003
References
Questions?Suggestions?Research Directions?
Greg Babinski, GISPFinance & Marketing ManagerKing County GIS Center201 South Jackson Street, Suite 706Seattle, WA [email protected]/gis
Questions and Follow-up Research Discussion