tracking tweets from · superbowl superbowlxlix seahawks patriots gohawks pats fanfest superfanfest...
TRANSCRIPT
XLIX
SPANISH
GERMAN
ITALIAN
PORTUGUESE
FRENCH
4%
2%
1%
1%
1%
NOTE: The above shows the top languages used in
tweets at the Super Bowl, but is not an exhaustive list.
TRACKING TWEETS FROM
# of tweets
# of tweets
# of tweets
# of tweets
# of tweets
# of tweets
# of tweets
# of tweets
# of tweets
# of tweets
2014 2015
27%19%
81% 73%
HOW WERE TWEETS SENT?
WHO WAS TWEETING?
TOP INFLUENCERS IN ATTENDANCE, BY FOLLOWERS
Which mobile operating systems were used to send tweets
SUPERBOWLWhich mobile operating systems
were used to send tweets
Twitter for
Using a point-in-polygon technique to isolate geolocational data from University of Phoenix Stadium, MediaMiser monitored tweets sent only from the venue and its parking lot during Super Bowl weekend.
MediaMiser collected thousands of tweets from those at the game (who had geolocational services enabled on their device) both before, during and immediately after the big event.
Steve Aoki, DJ
Vanessa Huppekothen, model
2,394,384 2,394,434 50
939,581 940,842 1,261
Rich Eisen, NFL Network
865,145 867,766 2,621
Tony Dungy, NBC
523,567 524,972 1,405
Miesha Tate, UFC fighter
N/A 319,056 n/A
Charissa Thompson, Fox Sports Live
255,532 255,546 14
Ted Gibson, celebrity hairstylist
180,114 180,122 8
Montel Williams, TV personality
130,651 130,739 88
StubHub
n/A 125,099 n/A
Anastasia Ashley, surfer
n/A 124,937 n/A
FIRST TWEET FOLLOWER COUNT
LAST TWEETFOLLOWER COUNT
# FOLLOWERSGAINED
4
2
11
10
1
3
2
34
1
1
SB49SuperBowl
SuperBowlXLIXSeahawks
Patriots
GoHawksPats
FanfestSuperFanFest
Halftime
974
967
359
226
221
168
130
104
97
73
ENGLISH
91%
PRESENTED BY:
www.mediamiser.com©2015 MediaMiser Ltd.
@MediaMiser
VS
Steve AokiRich Eisen
Montel WilliamsStubHub
Charissa ThompsonMiesha TateTed Gibson
Werner Vogels, Amazon CTOJohn Rampton, journalist
80
80
81
81
83
84
84
84
85
201452%47%
2015
20148%9%
2015
201427%40%
20149%2%
2015
20140%1%
2015
20140%1%
2015
2015
20141%0%
2015
(NOT INCLUDING TEAM HANDLES)
HIGHEST KLOUT SCORE IN ATTENDANCE
MOST USED HASHTAGS
WHICH LANGUAGES WERE USED?
THE TWITTER STORY
(NOT INCLUDINGTEAM HANDLES)
Women tweeted from the Super Bowl
8% more than last year.
Steve Aoki was so excited before the game, he tried to make a bet on Twitter…
No word as of yet on how the bet worked out…
There was rain in the air during the leadup to the big game…
But as the NFL's Rich Eisen arrived for work, the skies opened up:
…Some noteworthy Seahawks fans were about to leave very disappointed...
…And some in attendance just had verbal diarrhoea: