traction board development training

8/14/2019 Traction Board Development Training

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2008 Board Development Training

Traction Advisory BoardTraction Advisory Board

2008 Development Training

March 30,2008

Derwin Dubose, Development Chair

[email protected]


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Our Fundraising MissionOur Fundraising Mission

Traction is developing an on-going development

program that generates the funds needed to not

only sustain the organizationally annually, but alsolays the groundwork for long-term plans.

It is the Boards responsibility to create and sustainthat program and realize that donors are not

raised, but they are developed.


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Outline of the TrainingOutline of the Training

\Overview of our Fundraising Plan

\Fundraising Resources and Time Allocation

\Some concrete proposals for your approval

\The quick and dirty on major giving

\One final word of advice\QNA


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Five Components to the ProgramFive Components to the Program

\A Board Campaign

100% Board giving sets the tone for the

organization.

\Capacity Building

Infrastructure building in 2008 will set the tone

for the organizations complete future.

Donor database, email, website, publications


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Five Components to the ProgramFive Components to the Program

\Grants and Strategic Partnerships

The backbone of our funding sources

\Major Gifts Defined previously as gifts above $100

Sustains long-term organizational history

\Grassroots fundraising

Member contributions, pass-the hat, events


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Three Fundraising ResourcesThree Fundraising Resources

People

Money

Time

The money we bring in and the money we spend to get it

Board, Donors,

Traction Members,

Volunteers

The only resource weThe only resource weThe only resource weThe only resource we

cancancancant make more of!t make more of!t make more of!t make more of!

Where do we focus

our attention?


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A New Model for Time AllocationA New Model for Time Allocation

Grants and StrategicGrants and StrategicGrants and StrategicGrants and Strategic

PartnershipsPartnershipsPartnershipsPartnerships

Major GiftsMajor GiftsMajor GiftsMajor Gifts

Events

GrassrootsFundraising

Bo

ard/stafftimecom

mitment

Return

on

inve

stment

$200,000

$40,000

$7,500

Fin

ancialGoal


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Concrete ProposalsConcrete Proposals

\ED take lead on grants and strategic

partnerships

Board ensures support by recruiting volunteersto help with grants and sponsorships

Board assists ED when possible to submit grants

Explore ways the new staff can assist withgrants and sponsorships


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Concrete ProposalsConcrete Proposals\Less resources going toward events and

grassroots fundraising

Vital to programming, but low ROI for FR

Shift from reactive fundraising to proactiveNo staff/volunteer capacity for many FR events

Quality of product compromised

Adapt a less is more approach to eventsAugust 31: House Party (Save the Date)

Candid discussion on Festivus

Shift from Traction events to external fundraisers


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\Board takes the lead on capacity building

Vital to the long-term success of the organization

and essential to all aspects of fundraising Donor database and email

A new website

Fundraising publications (case statement,

proposals)


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\Board takes the lead on major giving

Vital to the long-term success of the organization

Major donors stick around for a while

Grassroots donors become major donors over

time if a good major giving infrastructure is in

place

Learning experience for Board members

professional development


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Major GivingMajor Giving

\Defined by Traction as$100+ gifts

\Goal set at $40k this

year

2 @ $5000

4 @ $2500

7 @ $1,000

11 @ $500

20 @ $250

30@ $100

= $10,000

= $10,000

= $7,000

= $5,500

= $10,000

= $3,000

Total = $40,000


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Moves Management for Major GivingMoves Management for Major Giving

Moves management is a series of initiativesor moves to develop each prospect's

awareness of,

knowledge of,

interest in,

involvement with,and commitment to

the institution and its mission.


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Moves Management for Major GivingMoves Management for Major Giving

\Research and Identification

\Cultivation\Solicitation

\Stewardship

TRACTIONSTYLE


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Research and IdentificationResearch and Identification

\Who are our prospects? Friends and family

Traction members

Employers and coworkers Community leaders and elected officials

Ideological partners (list shares and public lists)

\Database entry and data management

\Assignment to major gift officers


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CultivationCultivation

\Introduction to the prospect Phone call, email, referral, bump

\Relationship building by assigned officer

In-person advisory meeting

Personal invitation to Traction event

\Needs Clear and concise website and materials


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SolicitationSolicitation

\Person-to-Person solicitations with ED andassigned officer

In-person asks for 80-20 donors

Formal proposals for 80-20 donors

Phone and at-event asks okay for lower dollar

\Needs:

Clear and concise website and professionallydone materials (campaign plan)


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StewardshipStewardship

\Prompt personal acknowledgement ofdonations (3 hits)

\Public recognition

Website (prominent billing), publications

Giving societies, special events

\Stewardship visits for large donors

\Get referrals to other donors


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One Final Bit of NoteOne Final Bit of Note

\Traction needs a development staff person

Coordinating major gifts, researching prospects,

doing data entry, and planning events are fourfull-time jobs

We are limiting ourselves and losing

continuity/efficiency by having volunteers driveand coordinate this process, as opposed to staff


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QNAQNA

\How do you see yourself fitting into the

moves management process?

\What are your questions/concerns?

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