Traction
Written by: Gabriel Weinberg & Justin
MaresPresented by: Kyle
Curnow
50/50 Product R&D &Traction
Focus on Strategies that Move the Needle
Continuously Run Tests & Quantify
Stay Privy to New Tactics to Reach Customers
Define Critical Path
Measure all actions back to end goal
S.E.M.Product Positioning
Offline Ads- Choose Wisely
S.E.O.
Link with Relevant Websites
Content Marketing
Blogging helps other traction channels- SEO. PR, Email marketing, & business development
Email Marketing
Build Customer Email List
Personalize Messages
Sales
Look from a Customers Perspective
Existing Platforms
Consistently Highly Ranked Apps