traction pp

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Traction Written by: Gabriel Weinberg & Justin Mares Presented by: Kyle Curnow

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Traction

Written by: Gabriel Weinberg & Justin

MaresPresented by: Kyle

Curnow

Bullseye Framework

50/50 Product R&D &Traction

Focus on Strategies that Move the Needle

Continuously Run Tests & Quantify

Stay Privy to New Tactics to Reach Customers

Define Critical Path

Measure all actions back to end goal

Viral Marketing

Cut Viral Cycle Time

Public Relations

S.E.M.Product Positioning

Social & Display Ads

Offline Ads- Choose Wisely

S.E.O.

Link with Relevant Websites

Content Marketing

Blogging helps other traction channels- SEO. PR, Email marketing, & business development

Email Marketing

Build Customer Email List

Personalize Messages

Business Development

Sales

Look from a Customers Perspective

Affiliate Programs

Existing Platforms

Consistently Highly Ranked Apps