tracxn research - smart homes report, may 2017

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Page 1: Tracxn Research - Smart Homes Report, May 2017
Page 2: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

TracxnWorld’s Largest Startup Research Platform

2

Page 3: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Contents

Topic Page No.

Scope of Report 04

Entrepreneur Activity 06

Investment Trend 11

Who is Investing 22

Exit Outlook - IPO, Acquisitions 26

Sub Sector Analysis 29

Interesting Companies 48

Useful Links 60

Company List 62

Team 201

3

Page 4: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Sector Overview

Scope of report

Feed definition

Companies developing IoT-based (internet connected) devices and software solutions for home automation and securityapplications.

Primary inclusions in this feed

Companies which are developing hardware for automating any kind of function in homes. Most of the times devices areconnected to users smartphone through cloud or GSM. Also includes smartphone apps which are able to connect to most ofhome automation hardware thus providing a common platform for monitoring and control.

Primary exclusions from this feed

All the homes devices that are not connected to cloud and devices which can be remote controlled from a short distancelike bluetooth speakers

The scope of this report includes equity as well as debt funding received by the companies.

Disclaimer: The information and data in the report is based on global developments tracked in the sector till April 27, 2017. This is to categorically state that any eventsand relevant developments after the said date will not reflect in the report.

4

Page 5: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

5

Contents

Page 6: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

26

44

102

185

247

212

72

0

60

120

180

240

300

2010 2011 2012 2013 2014 2015 2016

# o

f C

om

pa

nie

sYoY – Number of companies founded

6

Nest Tado Ring Labs Juicero Rokid Brava Home Zapati

Bidgely Netatmo Canary August Smartfrog Limited Papa Bear SAM

Page 7: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Large Upcoming Sectors

# of Companies Founded

Average Age

# of Companies Funded

Business ModelTotal

FundingExample

16 Apr-2013 9Home Automation > HVAC Control > AC Management

$71M tado.comTado

2011, Munich

56 Feb-2013 22 Home Security > Access Control > Locks $57M latchaccess.comLatch

2014, New York City

52 Feb-2013 23Home Automation > Smart Kitchen Appliances

$198M skelabs.comSKE Labs

2013, Toronto

30 Feb-2013 7Home Automation > Connected Device Management > Smartphone App

$102M peel.comPeel

2009, Mountain View

50 Jan-2013 23Home Automation > Monitoring > Environment

$120M hello.isHello

2012, San Francisco

75 Nov-2012 26 Home Automation > Gardening $108M easybloom.comPlantsense

2006, San Francisco

88 Jul-2012 28 Home Automation > Smart Lights $64M lifx.comLIFX

2012, Melbourne

120 May-2012 31Home Automation > Connected Device Management > Hubs

$229M savant.comSavant Systems

2005, Barnstable

7

Page 8: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Large Upcoming Sectors

# of Companies Founded

Average Age

# of Companies Funded

Business ModelTotal

FundingExample

86 Apr-2012 31Home Security > Video Monitoring & Alerts

$500M ring.comRing Labs

2012, Santa Monica

58 Jan-2012 19Home Security > Video Monitoring & Alerts > Monitoring Camera

$291M canary.isCanary

2012, New York City

35 Sep-2011 12Home Automation > Gardening > Outdoor

$94M edyn.comEdyn

2013, Oakland

23 Sep-2010 10Home Automation > Gardening > Outdoor > Sprinklers

$87M rachio.comRachio

2012, Denver

74 Aug-2010 26 Home Security > Access Control $58MLatch

2014, New York City

34 Jan-2010 22Home Automation > Monitoring > Energy Usage

$138M bidgely.comBidgely

2010, Sunnyvale

89 Jun-2007 30 Smart Home Suite $1.4B netatmo.comNetatmo

2011, Paris

31 Nov-2004 12Home Automation > HVAC Control > Thermostats

$59M ecobee.comEcobee

2007, Toronto

8

Page 9: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Niche Upcoming Sectors

# of Companies Founded

Average Age

# of Companies Funded

Business ModelTotal

FundingExample

7 Sep-2013 3 Home Security > Home Network Security $25M lumahome.comLuma Home

2014, Atlanta

31 Jul-2013 12Home Automation > Monitoring > Water-related

$9M phin.coConnectedYard2014, Campbell

14 Apr-2013 6 Home Security > Motion Sensors $5M scoutalarm.comScout

2012, Chicago

10 Jun-2012 4Home Automation > Smart Lights > Controllers

$13M deako.comDeako

2015, Seattle

114 May-2012 31Home Automation > Smart Switches & Plugs

$43M beconnected.inBeConnected

2016, Gurgaon

9

Page 10: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

10

Contents

Page 11: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

YoY – Number of Rounds and Total Funding

$272M

$524M

$192M

$96M

$245M$255M

$409M$386M

$722M

9

2017

16

32

67

107

121

103

0

28

56

84

112

140

0

160

320

480

640

800

2008 2009 2010 2011 2012 2013 2014 2015 2016

# o

f Ro

un

ds

Fu

nd

ing

Am

ou

nt

in (

$M

)

11

Page 12: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

YoY – Number of Rounds by Stage

4

18

37

6271

51

7

10

18

33

36

33

4

1

4

3

2

9

0

24

48

72

96

120

2011 2012 2013 2014 2015 2016

# o

f R

ou

nd

s

Seed Early Late

12

Page 13: Tracxn Research - Smart Homes Report, May 2017

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YoY – Funding by Stage

$1M $6M $18M$30M

$55M $62M$29M

$167M$103M

$175M

$309M $317M

$66M

$1M$132M

$197M

$15M

$324M

0

160

320

480

640

800

2011 2012 2013 2014 2015 2016

To

tal

Fu

nd

ing

in

($

M)

Seed Early Late

13

Page 14: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Average Ticket Size – Early Stage

$0.2M $0.3M$0.5M

$0.6M $0.8M $1.4M$1.6M $2.1M

$7.7M$5.9M $4.5M

$7.5M$7.4M

$51.6M

$0.1M

$7.2M

$20.0M $19.9M

0.0

12.0

24.0

36.0

48.0

60.0

2011 2012 2013 2014 2015 2016

Fu

nd

ing

Am

ou

nt

in (

$M

)

Seed Series A Series B

14

Page 15: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

CompanyFunding Amount

Round Name

Date Investors

Ring Labs(Santa Monica, 2012)

$109M Series D Jan-2017Draper Fisher Jurvetson, Goldman Sachs, Qualcomm Ventures, American Family Insurance, True Ventures, J F Shea Company, Silicon Valley Bank

Vivint(Provo, 1999)

$100M PE Apr-2016 Solamere Capital

Vivint(Provo, 1999)

$72M PE Dec-2016 Goldman Sachs

Rokid(Hangzhou, 2014)

$65M Series B Oct-2016 IDG Capital Partners, Walden International

Ecobee(Toronto, 2007)

$35M Series C Aug-2016 Relay Ventures, Amazon, Thomvest Ventures

Tado(Munich, 2011)

$23M Series C Apr-2016 Inven Capital

Dessmann(Hangzhou, 2009)

$19M Series A Apr-2016 Undisclosed

Innit(San Francisco, 2013)

$18M Series A Jul-2016 Undisclosed

15

Top investments in last one year

Page 16: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

CompanyFunding Amount

Round Name

Date Investors

Smartfrog Limited(Dublin, 2014)

$16M Series C Oct-2016 Eventures, Target Global

Orvibo(Shenzhen, 2011)

$16M Series B Oct-2016 Undisclosed

Sense(Cambridge, 2013)

$15M Series A Jan-2017Shell Global, Energy Impact Partners, Capricorn, Prelude Ventures, Bolt, Charles River Ventures, iRobot

Seven Hugs(Paris, 2013)

$15M Series A Jun-2016 Xerys Gestion

Luma Home(Atlanta, 2014)

$13M Series A Apr-2016Accel Partners, Amazon, Felicis Ventures, Base Ventures, BIP Capital, Webb Investment Network, 500 Startups

Brava Home(San Francisco, 2015)

$12M Series A Sep-2016 True Ventures

BroadLink(Hangzhou, 2013)

$11M Series C Jun-2016 China Merchants Group, Sinovation Ventures

MyQubic(Beijing, 2014)

$8M Seed Aug-2016 Hwazing Capital, Plum Ventures

16

Top investments in last one year

Page 17: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

CompanyFunding Amount

Round Name

Date Investors

ConnectedYard(Campbell, 2014)

$7M Series A Dec-2016 Tandem, Playground Global, Lonza

Luma Home(Atlanta, 2014)

$7M Series A Sep-2016 Andreessen Horowitz, GV

Deako(Seattle, 2015)

$7MConvertible

DebtJun-2016 Undisclosed

Bitfinder(San Francisco, 2013)

$6M Series A Jul-2016 Undisclosed

Linkbee(New York City, 2015)

$6M Seed Jun-2016 Pegasus Capital Advisors, Loeb Enterprises

HydroPoint(Petaluma, 2002)

$5M Series C Jun-2016 Undisclosed

Bitfinder(San Francisco, 2013)

$5M Series A Aug-2016 Altos Ventures, Samsung Venture Investment

Watty(Stockholm, 2012)

$3M Series A Jul-2016 Cleantech Invest, EQT Partners, Swedish Energy Agency

17

Top investments in last one year

Page 18: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

CompanyFunding Amount

Round Name

Date Investors

Notion(Denver, 2013)

$3M Seed Jun-2016 XL Innovate, Liberty Mutual

Glue Home(Stockholm, 2014)

$3M Seed Jun-2016 Undisclosed

Sensibo(Tel Aviv, 2013)

$3M Seed Sep-2016 Motus Ventures, Lool Ventures

Wynd Technologies(Redwood City, 2014)

$3M Seed Sep-2016 Baruch Future Ventures, Acorn Pacific Ventures, Delta Electronics

Cocoon(Leeds, 2014)

$2MEquity

CrowdfundingFeb-2017 Crowdcube

Bjhike(Beijing, 2012)

$2M Seed Jul-2016 Eno Angel Fund

Nuki Home Solutions(Graz, 2014)

$2M Seed Apr-2016Up to Eleven, Venta Real Estate Group, Austria Wirtschaftsservice, AquisSanitar AG

Tank Utility(Somerville, 2014)

$2M Seed Aug-2016 Energy Foundry, Generac

18

Top investments in last one year

Page 19: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

CompanyFunding Amount

Round Name

Date Investors

Abode Systems(Palo Alto, 2014)

$2M Seed Mar-2017 Undisclosed

Leaf(Tel Aviv, 2016)

$2M Seed Aug-2016 Advanced Nutrients, CJV Capital, Phyto Partners

Deako(Seattle, 2015)

$2M Angel Apr-2016 Undisclosed

Locumi Labs(Munich, 2014)

$2M Series A Apr-2017 KPN Ventures, KfW Bankengruppe

Sprinkl(Dallas, 2014)

$1M Seed Sep-2016 Undisclosed

Viva Smart Home(Oslo, 2013)

$1M Series A Jan-2017 Solar

Astro(New York City, 2014)

$1M Seed Jul-2016 Undisclosed

Ario(Seattle, 2015)

$1M Series A Sep-2016 Undisclosed

19

Top investments in last one year

Page 20: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Funnel view of Sector

Percent of Previous

34%

29%

40%

42

18

41

102

355

1057

0 240 480 720 960 1200

M&A & IPO

Late

Series B

Series A

Funded

Founded

# of Companies

20

Page 21: Tracxn Research - Smart Homes Report, May 2017

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Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

21

Contents

Page 22: Tracxn Research - Smart Homes Report, May 2017

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Most Active Investors in Sector

18

11 11

98 8

76 6 6

0

4

8

12

16

20

Plug and PlayTech Center

Techstars Y Combinator Startupbootcamp

MetaPropNYC

SOSV HAX 500Startups

QualcommVentures

WesternTechnologyInvestment

To

tal

Nu

mb

er

of

Co

mp

an

ies

22

Bidgely Latch Pantelligent Oasys Canary Locumi Labs Grobo Luma Home Ring Labs Canary

Bitfinder Bitfinder Deako Homy Hub Latch YEELIGHT YEELIGHT Ninja Blocks August SmartThings

Page 23: Tracxn Research - Smart Homes Report, May 2017

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Where are Top Investors investing

23

Page 24: Tracxn Research - Smart Homes Report, May 2017

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Top Investor by Stage of Entry

24

Page 25: Tracxn Research - Smart Homes Report, May 2017

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Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

25

Contents

Page 26: Tracxn Research - Smart Homes Report, May 2017

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Date Company AcquirerDeal size

OverviewTotal

Funding

Feb-2017 anovaculinary.comAnova Culinary(San Francisco, 2013)

electroluxgroup.com

$250MSous vide cooker

Feb-2017 getperch.comPerch Technologies(New York City, 2014)

samsung.comApp to turn phones into surveillance cameraSamsung Accelerator

Dec-2016 getirule.comiRule(Detroit, 2009)

kramerav.comUniversal remote app for wifi enabled devicesDetroit Venture Partners, Invest Detroit, Envy Capital, IncWell, Detroit Venture Partners

$7.1M

Dec-2016 myplantlink.comPlantLink(Champaign, 2012)

scottsmiraclegro.com

Product of Oso Technologies, developer of internet connected hardware systems.IllinoisVENTURES, Serra Ventures

$848.1K

Nov-2016 okidokeys.comOkidokeys(Paris, 2013)

somfy.frSmart lock suite for smart home

Nov-2016 myblossom.comBlossom(Irvine, 2014)

scottsmiraclegro.com

Smart watering deviceWI Harper Group

$4M

Oct-2016 getmyfox.comMyfox(Labege, 2005)

somfy.com $13.1MDeveloper of complete home security and automation solutionOrkos Capital, Jaina Capital

$4.2M

Aug-2016 blueair.comBlueair(Stockholm, 1996)

unilever.comDeveloper of air quality monitoring and purification systems

26

Major Acquisitions in last one year

Page 27: Tracxn Research - Smart Homes Report, May 2017

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Major Acquisitions in last one year

Page 28: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

28

Contents

Page 29: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

April 2017Tracxn Bluebox : Smart Homes 1000+ companies in the sector, 256 funded in last 5 years, $856M invested in 2016/17

29

Page 30: Tracxn Research - Smart Homes Report, May 2017

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Top Business Models by Funding

$1.2B

$697M

$461M

0

280

560

840

1120

1400

Home Automation Home Security Smart Home Suite

To

tal

Fu

nd

ing

in

($

M)

Avg. Age Apr-12 Sep-11 Jun-07

30

# Cos. 750 202 89

Control4 Ring Labs Alarm

Savant Systems iControl Vivint

Page 31: Tracxn Research - Smart Homes Report, May 2017

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Home Automation – Business Model Description

Page 32: Tracxn Research - Smart Homes Report, May 2017

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Connected Device Management – Business Model Description

Page 33: Tracxn Research - Smart Homes Report, May 2017

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Connected Device Management – Key Trends

33

Page 34: Tracxn Research - Smart Homes Report, May 2017

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Monitoring – Business Model Description

Page 35: Tracxn Research - Smart Homes Report, May 2017

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Monitoring – Key Trends

35

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HVAC Control – Business Model Description

Page 37: Tracxn Research - Smart Homes Report, May 2017

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HVAC Control – Key Trends

37

Page 38: Tracxn Research - Smart Homes Report, May 2017

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Gardening – Business Model Description

Page 39: Tracxn Research - Smart Homes Report, May 2017

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Gardening – Key Trends

39

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Home Automation – Most Funded Companies

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Home Security – Business Model Description

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Home Security – Key Trends

42

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Home Security – Most Funded Companies

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Home Security – Most Funded Companies

Page 45: Tracxn Research - Smart Homes Report, May 2017

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Smart Home Suite – Description and Key Trends

45

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Smart Home Suite – Most Funded Companies

Page 47: Tracxn Research - Smart Homes Report, May 2017

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Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

47

Contents

Page 48: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.48

Interesting Unfunded Companies

Company Overview Business Model

Fibaro(2010, Poznan)

Home Automation solutionSmart Home Suite

Noria(2016, Philadelphia)

Connected AC for homeHome Automation

Exilong(2016, Ashdod)

Wireless irrigation monitoring and automation system Home Automation > Gardening > Outdoor > Sprinklers

BeConnected(2016, Gurgaon)

Smartplug to control devicesHome Automation > Smart Switches & Plugs

Leaf Technologies(2014, Mumbai)

Smart home based technology productHome Automation > Smart Switches & Plugs

VCU.TV(2015, Bangalore)

Smart device for video discovery, viewing with device management capabilties

Home Automation > Connected Device Management > Hubs

AwakeY(2015, Jaipur)

Smart lock with mobile accessHome Security > Access Control > Locks

Belleds(2014, San Francisco)

Smart LED lighting productHome Automation > Smart Lights

Curated list of companies by the sector analyst are defined as Interesting

Page 49: Tracxn Research - Smart Homes Report, May 2017

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Interesting Unfunded Companies

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Interesting Seed Companies

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Interesting Seed Companies

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Interesting Series A Companies

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Interesting Series A Companies

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Interesting Series B Companies

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Interesting Series B Companies

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Interesting Late Stage Companies

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Interesting Late Stage Companies

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Top Funded Deadpooled Companies

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Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

59

Contents

Page 60: Tracxn Research - Smart Homes Report, May 2017

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Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Niche Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link

Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link

Home Automation – Most Funded Companies Sub Sector Understand Link

Home Security – Most Funded companies Sub Sector Understand Link

Smart Home Suite – Most Funded Companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

60

Page 61: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

61

Contents

Page 62: Tracxn Research - Smart Homes Report, May 2017

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Smart Homes – List of Companies

Home Automation

Home Security

Smart Home Suite

Stealth Doorbell Software

355 FUNDED COMPANIES AND 702 UNFUNDED COMPANIES

COVERS THE FOLLOWING SECTORS

Page 63: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (1/95)Company Overview Business Model

Total Funding

paytm.comLagotek(2005, Bellevue)

Wireless Home AutomationEcosystem Ventures

$5.06M

Swarm Automation(1995, Medford)

Online retailer of home automation products

Noria(2016, Philadelphia)

Connected AC for home

Scoutr(2014, Washington D.C.)

Hub to monitor people proximity using smart devices

MYXYTY(2012, Sophia)

Developer of smart home enabling technology

Stachs(2013, Chennai)

Home automation solutions and products.

Node0 Labs(2015, Delhi)

IoT based mesh for home automation

PhotoElectricChefs(2015, Bangalore)

Home automation solution

Go to BM List >> Home Security

Page 64: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (2/95)Company Overview Business Model

Total Funding

paytm.comTailWind(2015, Niagara Falls)

Modules for home automation

Colt Advance International(2013, Hong Kong)

Home automation solutions

Swocket(2015, Berlin)

Development phase smart home startup

Bruno(2015, Birmingham)

Smart trash can with dust suction capacity

Beam Labs(2014, Los Angeles)

Android enabled smart projector that fits in light sockets

ELFblocks(, Birmingham)

Blocks for DIY home automation

Prizm(2013, Paris)

Learning music player

Domocracy(2013, )

PLC based home automation

Go to BM List >> Home Security

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Home Automation (3/95)Company Overview Business Model

Total Funding

paytm.comKlugKraft(2012, Gurgaon)

Smart connected products for home

RocketHome(2010, Cologne)

Internet and Technology CompanyDiehl

Q SmartHomes Ltd(2008, Chelmsford)

Custom home technology integration

Misa Smartclock(2015, Lyon)

Connected clock with personalisation featuresClock

YoYo(2014, Chicago)

Connected wall clock for homesClock

Coolest Clock(2015, Vienna)

Projection clock with personalisation optionsClock

Ingrein Design(2015, Chicago)

Smart clock for homesClock

Fixo(2014, Campobasso)

Connected clock and devices for homeClock

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Home Automation (4/95)

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Home Automation (5/95)

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Home Automation (6/95)

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Home Automation (7/95)

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Home Automation (8/95)

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Page 71: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (9/95)

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Page 72: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (10/95)

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Home Automation (11/95)

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Home Automation (12/95)

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Page 75: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (13/95)

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Page 76: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (14/95)

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Page 77: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (15/95)

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Page 78: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (16/95)

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Page 79: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (17/95)

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Home Automation (18/95)

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Home Automation (19/95)

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Home Automation (20/95)

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Home Automation (21/95)

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Home Automation (22/95)

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Home Automation (23/95)

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Home Automation (24/95)

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Home Automation (25/95)

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Home Automation (26/95)

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Home Automation (27/95)

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Home Automation (28/95)

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Home Automation (29/95)

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Home Automation (30/95)

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Home Automation (31/95)

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Home Automation (32/95)

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Home Automation (33/95)

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Home Automation (34/95)

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Home Automation (35/95)

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Home Automation (36/95)

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Page 99: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.99

Home Automation (37/95)

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Home Automation (38/95)

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.101

Home Automation (39/95)

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.102

Home Automation (40/95)

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Page 103: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.103

Home Automation (41/95)

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.104

Home Automation (42/95)

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Page 105: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.105

Home Automation (43/95)

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Page 106: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.106

Home Automation (44/95)

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Page 107: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.107

Home Automation (45/95)

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Page 108: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.108

Home Automation (46/95)

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Page 109: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.109

Home Automation (47/95)

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Page 110: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.110

Home Automation (48/95)

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Page 111: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.111

Home Automation (49/95)

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Page 112: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.112

Home Automation (50/95)

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Page 113: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.113

Home Automation (51/95)

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Page 114: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.114

Home Automation (52/95)

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Page 115: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.115

Home Automation (53/95)

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Page 116: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.116

Home Automation (54/95)

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Page 117: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.117

Home Automation (55/95)

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Page 118: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.118

Home Automation (56/95)

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Page 119: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.119

Home Automation (57/95)

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Page 120: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.120

Home Automation (58/95)

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Page 121: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.121

Home Automation (59/95)

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Page 122: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.122

Home Automation (60/95)

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Page 123: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.123

Home Automation (61/95)

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Page 124: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.124

Home Automation (62/95)

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Page 125: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.125

Home Automation (63/95)

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Page 126: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.126

Home Automation (64/95)

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Page 127: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.127

Home Automation (65/95)

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Page 128: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.128

Home Automation (66/95)

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Page 129: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.129

Home Automation (67/95)

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Page 130: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.130

Home Automation (68/95)

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Page 131: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.131

Home Automation (69/95)

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Page 132: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.132

Home Automation (70/95)

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Page 133: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.133

Home Automation (71/95)

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Page 134: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.134

Home Automation (72/95)

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Page 135: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.135

Home Automation (73/95)

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Page 136: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.136

Home Automation (74/95)

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Page 137: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.137

Home Automation (75/95)

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.138

Home Automation (76/95)

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Page 139: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.139

Home Automation (77/95)

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.140

Home Automation (78/95)

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Home Automation (79/95)

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Home Automation (80/95)

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Home Automation (81/95)

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Home Automation (82/95)

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Home Automation (83/95)

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Home Automation (84/95)

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Home Automation (85/95)

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Home Automation (86/95)

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Home Automation (87/95)

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Home Automation (88/95)

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Home Automation (89/95)

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Home Automation (90/95)

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Home Automation (91/95)

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Page 154: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (92/95)

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Page 155: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (93/95)

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Page 156: Tracxn Research - Smart Homes Report, May 2017

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Home Automation (94/95)

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Home Automation (95/95)

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Page 158: Tracxn Research - Smart Homes Report, May 2017

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Home Security (1/26)Company Overview Business Model

Total Funding

paytm.comAugust(2013, San Francisco)

Smart lock and access systemBessemer Venture Partners, Qualcomm Ventures, Maveron, SoftTech VC, SanDisk, Rothenberg Ventures, Cowboy Ventures, Comcast Ventures, Quotidian Ventures, Morado Ventures, Industry Ventures, Second Century Ventures, Rho Ventures, Winklevoss Capital Management, KDDI Corporation, Scott Belsky, CAA Ventures, Singtel Innov8, Global Brain, Dolby Family Ventures, Center Electric, QueensBridge Venture Partners

$48.00M

Qitio(2009, Warsaw)

Alarm systems based on the M2M Technology$500.00K

Domi System(2016, Verona)

Connected solution for home security

Halo Home(2015, Campbell)

Developing home security solution500 Startups

Glate(2014, Las Vegas)

Connected home security system

keylockit(2009, Tel Aviv)

Indicator to indicate the most recent lock status

Elephant Smart Security(2014, Poznan)

Connected door alarms to prevent break-ins

Home Automation

<< Go to BM List >> Smart Home Suite

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Home Security (2/26)Company Overview Business Model

Total Funding

paytm.comTijee(2015, Toronto)

Developing smart home security solutions

Homy Hub(2015, Madrid)

Connected solution to monitor and control garage doorStartupbootcamp

Access Control > Garage Door Control

$16.67K

Lock4Gate(2015, Kazan)

Solution to take remote controlled gates online Access Control > Garage Door Control

Device Linked(2014, Santa Clara)

Connected device for automating garage door Access Control > Garage Door Control

Nouslogic(2013, Irvine)

Developer of sensors and controller for home automation and security Access Control > Garage Door Control

Chamberlain(1906, Elmhurst)

Developer of garage door openers Access Control > Garage Door Control

Nold Technologies(2016, Budapest)

Smart garage door opener Access Control > Garage Door Control

Genie Company(1954, Holmesville)

Device to monitor and control garage door Access Control > Garage Door Control

Home Automation

<< Go to BM List >> Smart Home Suite

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Home Security (3/26)Company Overview Business Model

Total Funding

paytm.comGoGogate(2012, Barcelona)

Connected solution for garage doors and front gates Access Control > Garage Door Control

Asante(1988, Fremont)

Developer of smart home products Access Control > Garage Door Control

Garadget(2015, Grand Junction)

Garage door controller Access Control > Garage Door Control

Iomando(2011, Barcelona)

Provider of technology to manage gatesKeiretsu Forum, Sitka Capital

Access Control > Garage Door Control

GaragApp(2014, Vigo)

Connected device to control motor operated doorsTelefonica

Access Control > Garage Door Control

Garage Beacon(2014, Powell)

Beacon based garage door automation device Access Control > Garage Door Control

WifiGate Top(2015, Jilin City)

Wifi controller for roller shutter doors and windows Access Control > Garage Door Control

Brocel Corporation(2014, San Francisco)

Kit to monitor and control garage door Access Control > Garage Door Control

Home Automation

<< Go to BM List >> Smart Home Suite

Page 161: Tracxn Research - Smart Homes Report, May 2017

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Home Security (4/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Home Security (5/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 163: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.163

Home Security (6/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 164: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.164

Home Security (7/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 165: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.165

Home Security (8/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 166: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.166

Home Security (9/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.167

Home Security (10/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.168

Home Security (11/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.169

Home Security (12/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.170

Home Security (13/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.171

Home Security (14/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Home Security (15/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.173

Home Security (16/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.174

Home Security (17/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.175

Home Security (18/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 176: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.176

Home Security (19/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 177: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.177

Home Security (20/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 178: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.178

Home Security (21/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 179: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.179

Home Security (22/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 180: Tracxn Research - Smart Homes Report, May 2017

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Home Security (23/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 181: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.181

Home Security (24/26)

Home Automation

<< Go to BM List >> Smart Home Suite

Page 182: Tracxn Research - Smart Homes Report, May 2017

Smart Homes – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.182

Home Security (25/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Home Security (26/26)

Home Automation

<< Go to BM List >> Smart Home Suite

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Smart Home Suite (1/12)Company Overview Business Model

Total Funding

paytm.comAlarm(2000, Washington D.C.)

Wireless security and energy management systemsTechnology Crossover Ventures, Egis Captial Partners, ABS Capital Partners

$165.00M

Vivint(1999, Provo)

Developers of home automation systemsSummit Partners, Bank of America, Barclays, Goldman Sachs, Wells Fargo, Zions Bank, Peterson Partners, Regiment Capital Advisors, Madison Capital, Peterson Partners, Solamere Capital, Bregal Sagemount

$100.00M

Nest(2010, Palo Alto)

Hardware and software for monitoring home energy consumption.Lightspeed Venture Partners, KPCB, Shasta Ventures, Venrock, Point Judith Capital, GV, Google Ventures, Intertrust, Generation Investment Management, Darwin Ventures, CoyoteRidgeVC, Red Sea Ventures, C4 Ventures, PJC

$80.00M

Netatmo(2011, Paris)

Thermostat, video monitoring and personal weather station and air quality sensor devices for use with Android and iOS apps.Iris Capital, Bpifrance, Legrand, C4 Ventures

$37.80M

Orvibo(2011, Shenzhen)

Developer of suite of home automation devicesSAIF Partners, MediaTek, Legend Star, Comet Labs

$30.38M

iDevices(2010, Avon)

Smart devices which wirelessly connect to mobile devices and PCsConnecticut Innovations, Stonehenge Capital, Allegion, Stonehenge Growth Capital

$19.95M

LifeSmart(2014, Hangzhou)

Smart home solution providerSAIF Partners, Haier, Foxconn Electronics, Tisiwi Ventures

$9.40M

Home Security << Go to BM List >> Stealth

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Smart Home Suite (2/12)Company Overview Business Model

Total Funding

paytm.comMyfox(2005, Labege)

Developer of complete home security and automation solutionOrkos Capital, Jaina Capital

$4.12M

WigWag(2012, Austin)

Cloud intelligent device platform to enable home and commercial automationLinear Venture, CSC Venture Capital

$3.86M

ipDatatel(2007, Sugar Land)

Developer of wireless devices for homeGenesis Park

$2.85M

Wattio(2012, )

Home automation devices provider$2.21M

Viva Smart Home(2013, Oslo)

Provider of home automation & security solutionsInvestinor, Solar, StartupLab

$1.70M

Phantom(2013, Beijing)

Smart home solution providerMatrix Partners China

$1.50M

Silvan Innovation Labs(2008, Bangalore)

Smart home products and solutions.Infuse Ventures, The Chennai Angels

$1.42M

Cielo WiGle(2014, Redmond)

Developer of array of home automation products$500.00K

Home Security << Go to BM List >> Stealth

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Smart Home Suite (3/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (4/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (5/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (6/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (7/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (8/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (9/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (10/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (11/12)

Home Security << Go to BM List >> Stealth

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Smart Home Suite (12/12)

Home Security << Go to BM List >> Stealth

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Stealth (1/2)Company Overview Business Model

Total Funding

paytm.comTyto(2013, Burlingame)

Stealth Mode$27.73M

EVA Automation(2014, Redwood City)

Stealth mode startupFormation 8

$20.00M

Smartalyse(2014, Pune)

IoT based solution for home automationQuick Heal

$440.63K

Oxlip(2015, Bangalore)

Developing smart home devices

Homie.AI(2016, Bangalore)

Developing smart home solutions

Rain Cloud(2014, London)

Stealth mode weather device startup

Mind(2014, Modena)

Developing solutions for home automation

Heltun(2011, Yerevan)

Developing smart home hardware and software

Smart Home Suite << Go to BM List >> Doorbell

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Stealth (2/2)

Smart Home Suite << Go to BM List >> Doorbell

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Doorbell

Stealth << Go to BM List >> Software

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Software

Doorbell << Go to BM List

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Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

200

Contents

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Team

Tanuj Choudhary

Analyst – Technology Global

Amol Khedkar

Lead Analyst – Technology Global

Page 202: Tracxn Research - Smart Homes Report, May 2017

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