trade book review
TRANSCRIPT
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By: Emily Leineweber
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Mitch JoelMitch Joel
President of Twist Image
Blogger at Six Pixels of Seperation- The Twist Image Blog and Podcast
President and Founding Partner of Distort Entertainment
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Brand ImageBrand Image
Google Makes a Brand
Be present online
Be Helpful
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Finding A Finding A
Evaluate and Communicate your brand
Determine your niche
Think about your audience
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Kyle & The PaperclipKyle & The Paperclip
One red paperclip
Internet
“aha!” moment
Built a house
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Surprise!Surprise!
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Still wondering...Still wondering...
How to move with emerging technology and social media
More real life examples
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““Its a must read!”Its a must read!”
Easy read
Playbook style
Social Media is what we do!
Good life lessons