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What do the mostrenowned and trusted

publishing house in the fieldof tourism , and the Aefihave in common? The Ita-lian art of living well, accor-ding to Italy's leading diplo-mat, Ice's chairman Umber-to Vattani. And his answer isexactly the right way todescribe the Touring guide"Trade Fairs and Exhibi-tions in Italy", created froma fruitful collaboration bet-ween the publishers, Aefiand Ice. A guide book, witha parallel text in English forforeigners, which aims tobring together the useful andthe enjoyable: impart kno-wledge of the cultural andenvironmental heritage ofthe place in which the visi-tor (Italian or foreign) is atemprary resident whilevisiting a trade fair. Practi-cal information, tourismactivities and local folklore,and the best restaurants,hotels and shops. In brief, a foreigner (or visi-tor in a broad sense) is notjust brought to the trade fairpavilion, but is "coddled"too, before and after the use-ful, with the enjoyable.Which means tasting localgastronomic specialities andseeing local sites of inte-rest.Thanks to which, visi-tors will perceive the realItalian productive philo-sophy and will be able toappreciate and understandthe nature of our trade fairsystem.

Trade fairs and the territory.An indissoluble marriage,

both because of the nature of theevents (many have roots in localtraditions and specializations)and the extreme variety of ourcountry. The Fiera di Milano,for example, exploiting thedense industrial fabric of the Povalley, has acquired weight andinternational stature, whilePalermo - at the other end of thepeninsula - aspires to becomethe crossroads of the Mediterra-nean. And there is also the Fieradi Longarone (in the provinceof Belluno) - probably less wellknown than the others - whichwas inaugurated in 1959 andset down its roots determinedlyafter the Vajont dam disaster in1963, which claimed 2,000 vic-tims; Vicenza, on the otherhand, grew up around the area'sgoldsmiths.It is precisely because of theclose ties between events andthe territory that has led the Ita-lian trade fair system to deve-lop so extensively throughoutthe peninsula - unlike in Ger-many, where events are con-centrated in six centres (Hano-ver, Frankfurt, Cologne , Dus-seldorf, Munich and Berlin) -or in France, where Paris is thestar. Instead, in Italy there aremore than 1,000 trade fairs,most of them small, though thesystem is settling into a concen-tration of 60% of events in themajor regions (Lombardy,Emilia-Romagna, the Veneto,

Tuscany and Lazio). Localismvery frequently functions as afilter and stimulates firmswhich, starting in the territory,can measure themselves withcompetitors and clients andthen evolve on a more ambi-tious scale.The history of Italian firmsreveals a growing virtuousrelationship between industrialdistricts and trade fairs, whichshowcase competences andskills. The fairs are not only awindow on the world of localproductivity, but also a pointfor producers and distributorsfrom other countries to meet

and compare: at Carrara for themarble industry, Parma foragricultural and food products,Turin for books, Verona forwine, Cernobbio for textilesand Ancona for fishing. Theseare just some examples of ascenario in which Italian firms,90% of which are of small ormedium size, attend trade fairsto find interlocutors whichotherwise they would neverencounter. In turn, firms in pro-ductive districts, at the sametime allies and competitors, usefairs to valorize the competen-ces, the production chains andthe synergies of the sector.

Trade fairs and territory in Italy: an indivisible and winning relationship

From Milan to Palermo exhibitions benefit from traditional ties to support firms and improve competitiveness abroad

Year 1 Issue 2 - September 2008

“We play across the board to support exhibitors”

Which Italian sectors aremost attractive to forei-gners?

It is difficult to say, butrecently the most popularhave been logistics, theenvironment, advancedtechnology and biotechno-logy: all segments enjoyingstrong growth in ourcountry.

And trade fairs? What doesIce do to support them?

Our country organizes moretrade fair events than anyother. The furniture show,agriculture and food events,the fairs of Bologna andBari, the Fiera del Levante:these are just some exam-ples in a thriving sector. Wehave a kaleidoscope of ini-tiatives which satisfydemand from around theworld. For this reason we atIce organize missions ofoperators from the most

interested countries to bringthem to events, fixingappointments with entrepre-neurs and sessions fortesting new products.

What is the philosophybehind these meetings?

To match internationaldemand with Italian offer.Everything is meticulouslyand painstakingly organi-zed. We have had a lot ofvery positive feedback (forexample from eyewear, fur-niture and footwear manu-facturers). We also have asoftware system which mat-ches demand and offer: sowe can control and monitorthe outcome of each event.

And what about Italiantrade fairs abroad?

We are making great strides.In Russia, in Moscow we par-ticipate in the most important

They have more than aminor influence on thereduction of customs duties.In Hong Kong, for example,the strong Italian and Frenchpresence has led to customsduties on wine being lowe-red. The same goes forTokyo, where there are stilllevies on footwear. You see,the combined pressure offoreign exhibitors and localdemand can result in formsof liberalization which,without these stimuli, wouldtake much longer to achieve.

What does the future hold?

With the Fiera di Verona wehave a project for China,Japan and Russia involvingwine trade products. Vini-taly is a meeting point fordemand and offer. With theFiera di Milano we are wor-king on convincing many ofour neighbours (around theMediterranean, Tunisia) ofits great potential.

furniture fair in Eastern Euro-pe: and every year we takenew exhibitors to this event.But we also go to the agricul-ture and food fair in Paris; notforgetting events in Germany,Hong Kong, the United Sta-tes and elsewhere. Our parti-cipation at all the principaltrade fair events around theworld is growing continually.

What are the most popu-lar sectors for Italians ininternational fairs?

Practically all of them.From cars to furniture, fas-hion to textiles, agricultureand food to utensils: thereis an increasingly active andexpert Italian participationin all the principal seg-ments. But I need to stressanother very importantfunction of Italian tradefairs.

Which is?

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What is the main task of Ice, the national institute forforeign trade? "To export Italian products and makethem known abroad". What methods do you use to

achieve this? "Trade missions aimed at the mostpromising markets". Trade fairs? "One of Italy's

strong points". So says Umberto Vattani, president of Ice and former secretary general at the Ministry of Foreign Affairs

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The word to experts

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Umberto Vattani

Aefi's plans to support Italian products around the world

For some time now Aefi has beenactively supporting "made in Italy"

throughout the world. In recent years,in fact, the association has been wor-king to promote awareness of the use-fulness of the trade fair system to boostexports, but also to gather up to dateinformation on the global trade fairsystem and how it is evolving. Activi-ties to support internationalization offairs are also undertaken by monitoringthe situations in different countries incollaboration with the Ministry of Eco-nomic Development and Ice. As well asinitiating contacts with internationalassociations in various countries Aefialso organizes a rich calendar ofappointments, meetings, conventions,both at home and abroad, on the theme

of internationalization of small andmedium sized firms through the tradefair system and the strategic importan-ce of developing international allianceswhich has attracted considerable inte-rest from international operators andhas led to the initiation of contacts. Inthe ambit of activities to promote thetrade fair system in the world Aefi haseven set up a service to promote anddevelop collaboration agreements in thesector, with three objectives. Stimulatecontact with international trade fairassociations with offers of collabora-tion, convey any proposals to Italiantrade fairs and assist Italian operators inthis dialogue, also through activation ofcontacts with the relevant organizations(Ice, Simest etc.).

Trade fairs, an overseas ally for small companiesWith exhibitions abroad our firms are raising their visibility and increasing penetration in markets

In the last two years Lombardy has invested 20 million to attain this objective

Trade fairs help small andmedium sized enterprises

to penetrate the most attractiveand interesting foreign mar-kets. At a local level in Italythere is a growing number ofinitiatives to support firms

abroad. An example? The fairsin Emilia Romagna wereamong the first to showcase Ita-lian products in internationalevents dedicated to mechanics,ceramics, healthcare, tourismand leisure activities. And the

Region can boast three interna-tional fairs par excellence -Bologna, Parma and Rimini. The Lombardy Region and theLombardy Chambers of Com-merce have allotted 20 millioneuro, between 2007 and 2008,

to encourage the internationali-zation of small and mediumsized enterprises in Lombardy,which, through an ad hocdecree, have been officiallyrequested to present proposalsfor participation in internatio-nal trade fairs in Italy andabroad, or undertake trade mis-sions overseas. Five thousandvouchers have been distributed(this is the technical term forthe "ticket " enterprises needfor access to events) at a cost of11.3 million euro. Vouchers canbe obtained from recentlyinstalled automatic dispensers.Another step forward to streng-then the ties and synergies bet-ween trade fairs and small andmedium sized enterprises.

Spotlight on...33

In March the second editionof Sia Guest Dubai was held

in Abu Dhabi in the PersianGulf, organized by RiminiFiera, in which Italian hoteliersdisplayed the best of Italianhospitality to the market of theUnited Arab Emirates. At thesame time the first edition ofSun Dubai was held, dedicatedto outdoor pursuits, a partners-hip between Rimini Fiera andFiere & Comunicazioni: SunDubai also aimed to matchoffer (in this case the best Ita-lian range of outdoor furnitu-re) with a strongly growingdemand, increasingly intere-sted in style and innovation. There was success for the 2008

edition of "Ecomondo Russia-Mosca verso Kyoto", whichRimini Fiera organized in theRussian capital from April 1-4in partnership with theMinistry of the Environmentand Protection of the Land andSea and the Emilia RomagnaRegion. The event hosted agroup of Italian companies thathad met the principal Russianelectricity producers at Tek2008, an energy forum organi-zed at the Kremlin at whicharound 5 thousand delegatesfrom the Russian establishmentparticipated. Rimini Fiera also has a closepartnership with Frozen des-serts Usa, a global organizer of

trade fairs which leads the USsegment of bread-making andconfectionery exhibitions, con-stituting a joint venture newcofor the new Sigep Usa event.This show, specializing in ice-cream, will be held annuallyalternating between AtlanticCity and Las Vegas. In 2008 itwill be held in Atlantic City atthe Convention Center fromSeptember 21 - 23. There are 20thousand square metres of exhi-bition space and 100 exhibitors.

Finally, Rimini Fiera has madealliances in Brazil with FithepMercosur do Brasil (in SanPaolo), a biennial confectio-nery event, and in China withEcomondo China, a collectiveof Italian companies in theenvironmental sector. In total,in 2007, Rimini Fiera organi-zed 1,231 business meetingsinvolving 415 Italian compa-nies and 173 foreign buyersfrom 29 countries.

Big growth in 2007 for turnover and margins

The figures

Rimini Fiera grew consi-derably in 2007. The

annual general meetingapproved the consolidatedearnings of 81.3 million euro(+ 10.8% compared to 2005,a significantly comparableyear) with a gross operatingmargin of 18.4 million (+

6.4% on 2005). Also at thegeneral meeting last May 27,the partners of Rimini Fiera(most of the capital is held bythe Province, the Municipa-lity and the Chamber of Com-merce, with equal shares andthe remaining 15% by priva-te shareholders) examined

and approved the group's fiveyear business plan. Rimini's new trade fairdistrict, inaugurated in 2001,covers an area of 460 thousandsquare metres (160 thousandsquare metres of green space)with a railway station on theMilan-Bari line and a helipad.

Entirely on one level, thedistrict has 169 thousand squa-re meres of usable space, 109thousand square metres ofexhibition space, 59 squaremetres of services, 16 singlelevel pavilions and 10,600 par-king places including campervan facilities.

At Rimini internationality triumphsDubai, Russia, Brazil, China andthe United States. The Fiera di

Rimini, together with its "cousin",Bologna can be considered as

international par excellence, as itoperates in almost every continent

Panorama44

Veronafiere lays greatimportance on promotio-

nal activities abroad, essentialfor development of the struc-ture and the business opportu-nities of exhibiting compa-nies. The objective is to valo-rize the brands of the principalevents in markets with a highpotential for development andof primary interest for exhibi-tors: Eastern Europe, the US,China, Japan, Russia, Braziland the ex Soviet republics.The calendar abroad for 2008has included so far, Vinitaly

India, a show of Italian qualitywines, (January 15 in Mumbaiand January 17 in New Delhi),Vinitaly U.S. Tour Miami (ashow of wines, oil and typicalItalian products, February 11 +12) and Palm Beach (February13), Vinitaly Russia inMoscow, June 9+10 and SaintPetersburg on June 12. Thehome furnishings event "Abi-tare il Tempo" entitled "LaCasa Italiana", was held fromJune 4-29 in San Paolo delBrasile at the Museo Brasilei-ro da Escultura. In autumn it is

the turn of the Samoter TourKazakhstan (October 1), ofMarmomacc Usa-StonExpo,on October 16 in Las Vegas:an agreement has just beenreached by the Fiera di Vero-na and Hanley Wood Exhibi-tions which, among its nume-rous activities aimed at archi-tects and designers, has rati-fied the creation of a co-brand- StonExpo Marmomacc Ame-ricas. From October 27-30,the Vinitaly U.S. Tour (Italianquality wines) will be in Chi-cago, New York and Washing-

ton.In November VinitalyJapan will be in Tokyo on the17th, for its tenth edition, andin Shanghai the 19th, Beijingthe 20th and Macao on the22nd. The year closes with theSamoter Tour Russia (in Kra-snodar, in December, a showof earth moving machines forthe building trade).

Veronafiere also has closestrategic partnerships to raiseits visibility abroad. Amongits partners are the multina-tional, Reed Exhibitions,Monacofiere, Fiere di Parma,and Shanghai InternationalExhibition Centre. Not forget-ting Veronafiere's involve-ment in the implementation ofEuropean programmes. Cur-rently underway is the "pro-getto Uiv - Unione italianavini", in partnership with theEnte di Viale del Lavoro, topromote quality Europeanwines in the emerging marketsof India, China and Russia.

One million visitors boost turnover

The figures

Aturnover of 73 milllioneuro and well over a mil-

lion visitors. The figures forVeronafiere indicate constantgrowth and interesting marginsof development. In 2007 ear-nings rose 4%, to 73 millioneuro, an increse of 31.5% com-pared to 2004, which is a com-parable year for the type of

events held. The gross operatingmargin was 12.7 million euroagainst 9.8 million for 2006(+28.9%) and 11.3 million in2004 (+12.4%), while pre-taxprofits were 6.3 million euro,well over the expected 1.6 mil-lion. In total Veronafiere sold617,472 net square metres(+2%) to 14 thousand exhibi-

tors, of which 42% were foreignfor international fairs, and1,142,321 visitors (in line with2006), of which over 20% wereforeign, again for internationalfairs (with a peak of 42% offoreigners for Marmomacc anda record 37 thousand internatio-nal visitors for Vinitaly)."Behind these figures - claimed

Luigi Castelletti president ofVerona fiere - there are alliedindustries of 900 million euro,which makes the Fiera di Vero-na the leading organizer ofevents in Italy". For 2008, ear-nings are estimated at 73.3 mil-lion euro, up about 10.5% on2005, a year comparable for thetype of events held.

Only the very best at VeronaFiereVeronafiere is a European leader

for the organization of events,particularly in the agriculture

and food sectors, building andhome furnishings.

Economy and Exhibitions55

Riva del Garda Fierecon-gressi Spa has been the

Trento region's trade fair andconference centre for over tenyears. It's objective is to hostand develop new national andinternational events to sustainthe economy of the area andthe seasonal adjustment of thetourism offer. The fair's prin-cipal event is Expo RivaSchuh, the international exhi-bition dedicated to volumefootwear which will open nextyear's activities from January17-20, with the autumn-win-

ter collec-tions. The 33t h o u s a n dsquare metresof exhibitionspace at Riva del Garda willwelcome more than 1,100exhibitors, 60% of whom fromabroad, to cater to the over 11thousand retail buyers expec-ted.This year once more, at theevent held in June Expo RivaSchuh was a resounding suc-cess, with 1,106 exhibitors,including 730 from abroad

from 33 countries. "We areaware that the atypical natu-re of Expo Riva Schuh - stres-sed the director of Riva delGarda Fierecongressi, Gio-vanni Laezza - is preciselyour strength, and we will con-tinue to invest in the charac-teristics which, together withour position in the calendarof fairs in the sector, enables

us to show collections consi-derably in advance of otherevents, making us particu-larly attractive for MidEuro-pean operators, Expo RivaSchuh's principal interlocu-tors". The president of thetrade fair centre, Roberto Pel-legrini, also expressed greatsatisfaction with the successof the event.

Bolzano goes China

Energy efficiency, sustai-nable building, construc-

tion and maintenance of roadinfrastructure, alpine andwinter technology, agricultu-re and food. These are only some of thestrong points of the thrivingFiera di Bolzano. The groupboasts 25 thousand squaremetres of covered exhibitionspace and 15 thousand unco-vered, as well as an adjacentpolyfunctional structure, the

Palaonda (5 thousand squaremetres of covered exhibitionspace, with a capacity of upto eight thousand people).These are the two feathers inthe cap of the Fiera di Bolza-no, one foreign and the otherItalian. The foreigner hailsfrom the East: Alpitec China,the international fair specia-lising in alpine and wintertechnology, to be held fromFebruary 19-21 in Beijing,together with Ispo China,

Munich's international fair,while at Harbin - one thou-sand kilometres from the Chi-nese capital, the 24th winterUniversiade will take place.In an exhibition space of 20thousand square metres, com-panies which operate interna-tionally will present productsfrom various sectors: clo-thing, equipment and acces-sories for retailers and hirersof skis, ski-lifts, snowmakingmachines, equipment for

piste-maintenance and con-trol of access. Italy's featherin the cap is the fair and con-ference centre "KlimahouseRoma", which Bolzano hasexported to the capital toshow the public of the centralsouth the systems, necessitiesand advantages of energysaving in building, with 100companies and as many exhi-bition stands, in an exhibitionspace of about 2,500 squaremetres.

Footwear from around the world, lakesideAt Riva del Garda,

Fierecongressi hosts the biggestItalian shoes expo with over

1,000 international exhibitors.Eleven thousand retail buyers

are expected to attend

Panorama66

The international trade fair for alpinetechnology will be flying to Beijing next February

SSttyyllee aanndd TTeecchhaatt PPrroommoosseeddiiaa

It's time once again for theeagerly awaited appointment

with the world of seating. The32nd International Chair Exhibi-tion will be held from September13 -16, in the pavilions of UdineFiere. The trade fair district inUdine will become a referencepoint for international professio-nals in the sector. The show willbe organized thanks to the syner-gies between Udine, Gorizia Fiereand Promosedia. The pavilionswill showcase a vast range of exci-ting seating solutions. Classic andmodern styles, traditional or inno-vative, the fair will feature upco-ming developments and exploreall sectors, from the residential tocontract, office to conference,senior citizens' and children's. Theexhibition is increasingly interna-tional, with participants from allover the world, including emer-ging economies. At the last exhi-bition operators from 65 countriesattended, from Europe andbeyond, including Japan, Russia,Australia and the US. With visitorsalso from countries with develo-ping economies such as India andthe United Arab Emirates.

Genova: the nautical industry showcases its jewels

The Genova Boat Show ,the most important event

of the year for the nauticalworld, will be organized bythe Fiera di Genova SpA andUcina, the Italian Associationof Boat Industries and Ship-yards, from October 4-12.The new exhibition spaces inpavilion B confirm the stra-tegy of continuing improve-ment of the event, which, forits 48th edition, consolidatesits leadership with a vastrange of products and a spec-tacular visual display, parti-cularly the enlarged floatingsection of over 100 thousandsquare metres. Over 1,500companies participate , with

2,300 boats on show and hun-dreds of new products. It hasa very international nature(37% of exhibitors are fromabroad) and last year hosted327,000 visitors. This year

will feature the sectors ofmotor boats, sailing boats andyachts, engines, water sportsclothing, fishing and divingequipment, nautical tourismand services.

7

From October 4-12 over 2,300 boats on show in the Ligurian capital

Official manufacturers of cars andmotorcycles, classic cars, spare parts,

modelling, vintage clothing, museums, acces-sories and watches. In four words: "Vintagecars and motorcycles". This year too, fromOctober 24-26, sees the return of the cars andmotorcycles that have been the stuff of dreamsin Italy and throughout the world. Ferrari, AlfaRomeo, Mercedes, Lamborghini, Fiat, Duca-ti and more: all the principal makes, after thesuccess of 2007, will be back on display forenthusiasts at an appointment (the most impor-tant in the sector) that can boast 1,200 exhibi-

tors and over one hundred clubs. An exhibitionthat last year was the biggest in Europe for thenumber of cars and motorcycles on show, with1,600 models in a space of 90 thousand squa-re metres and 60 thousand visitors. A must forboth enthusiasts and the general public alike.According to Andrea Olivi, general managerof PadovaFiere, it is "an event that as well asbeing a reference point for collectors, is also agreat marketing opportunity for the entireEuropean car market". And this year too "Vin-tage cars and motorcycles" promises to be assuccessful as past editions.

Vintage cars and motorcycles in PadovaFrom Ferrari to Mercedes - all the most prestigious makes on display

Piacenza: overseas visitors for Geofluid

Geofluid, the international exhibition oftechnologies for the prospecting,

extraction and conveyance of undergroundfluids, will be held at the trade fair centre inPiacenza from October 1 - 4, 2008. As in pasteditions the following sectors will be inclu-ded: Geotech, GeoTunnel and GeoControl.

In 2006 there were 10,000 participants at theevent, 1,734 of whom came from 67 coun-tries. As well as the exhibition section, nume-rous meetings and seminars will be organi-zed by companies and Italian universities tokeep visitors up to date with the latest deve-lopments in the sector.

Panorama77

International trade fairs88

September September

September/October

September 15 - 16 ANTEPRIMAMilanoColours and Trends Winter 2009-2010 in leatherAnteprima - Trend Selection srlVia Brisa, 320123 MilanoTel. 02/8807711Fax 02/860032www.trendselection.comtrend@trendselection.it

September 16 - 19 MILANO UNICAMilanoInternational textile fair:Ideabiella - Ideacomo - Moda In- Prato Expo Autumn/Winter 2009- Shirt AvenueMilanoUnica Viale Sarca, 22320126 MilanoTel. 02/66101105www.Milanounica.itinfo@Milanounica.it S.I.TE.X spa.Viale Sarca, 22320126 MilanoTel. 02/66103820 Fax 02/66103844 info@modain.it Associazione IdeaBiellaVia Torino, 5613900 BiellaTel. 015/84831Fax 015/8491972info@ideabiella.it IdeaComoVia 5 Giornate, 76/H22012 CernobbioTel. 031/513312Fax 031/340022www.ideacomo.comideacomo@ideacomo.comASCONTEX Promozioni srlViale Sarca, 22320126 MilanoTel. 02/66103838Fax 02/66103863info@ascontexpromozioni.itPRATOTRADEVia Valentini, 1459100 PratoTel. 0574 455280-1 Fax 0574 21293www.pratoexpo.compratotrade@pratoexpo.it"

September 17 - 20 MICAM SHOEVENTMilanoInternational Footwear ExhibitionA.N.C.I. Servizi srlVia Monte Rosa, 2120149 MilanoTel. 02/438291Fax 02/43829233www.micamonline.comsegreteria@micamonline.com

September 18 - 21MIPELRho-Pero (MI)International Bagshow AIMPES Servizi srlViale Beatrice d'Este, 4320122 MilanoTel. 02/58451Fax 02/58451320www.mipel.comsegreteria@mipel.it

September 18 - 22ABITARE IL TEMPOVeronaInternational home furnishingsEnte autonomo per le Fiere di VeronaViale del Lavoro 837135 Veronatel.045/8298111fax 045/8298288www.veronafiere.itinfo@veronafiere.it

September 19 - 22MILANO MODA DONNAMilanoCamera Nazionale della ModaVia Gerolamo Morone, 620121 MilanoTel. 02/7771081Fax 02/77710850www.cameramoda.itinfo@cameramoda.it

September 19 - 21INTERNATIONAL AUTUMN FAIRBolzanoFiera Bolzano SpAMesse Bozen AG Piazza Fiera, 1 39100 Bolzano Tel. 0471/516000Fax 0471/516111info@fierabolzano.itwww.fierabolzano.it

September 25 - 28 MILANOVENDEMODAMilanoWomenswear collectionsEXPO CTS spaVia Generale G. Govone, 6620155 MilanoTel. 02/349841Fax 02/33600493www.expocts.itexpo@expocts.it

September 26 - 28 SIFUCNapoliInternational exhibition ofironwear, tools and paintsMostra d'Oltremare spaP.le V. Tecchio, 5280125 NapoliTel. 0817258000Fax 0817258009info@mostradoltremare.itwww.mostradoltremare.it

September 30 - October 4 CERSAIEInternational exhibition of ceramictile and bathroom furnishingsBolognaEDI.CER. SpaViale Monte Santo 4041049 Sassuolotel. 0536-804585fax 0536- 806510www.ceramictiles.itinfo@cersaie.it"

September 30 - October 4 TECNARGILLARiminiInternational exhibition of technology and supplies for the ceramic and brick industriesRimini Fiera spaVia Emilia 15547900 Riminitel. 0541-744111fax (0541) 744200www.riminifiera.itriminifiera@riminifiera.it

October 1 - 4GEOFLUIDPiacenzaInternational exhibition oftechnologies and equipment forprospecting extracting andconveying underground fluidsPiacenza Expo spaS.S. 10 Fraz. Le Mose29100 Piacenzatel. 0523-602711fax 0523-602702www.piacenzaexpo.itinfo@piacenzaexpo.it

October 2 - 5EUROMINERALEXPO 2008TorinoExhibition-market of minerals and the natural worldImmagine Natura Editrice TorinoFax +39.011.3035041immaginenatura@ageditrice.itwww.euromineralexpo.it

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October 2 - 5MARMOMACCVeronaInternational exhibition of stonedesign and technologyEnte autonomo per le Fiere di VeronaViale del Lavoro 837135 Veronatel.045/8298111fax 045/8298288www.veronafiere.itinfo@veronafiere.it

October 2 - 5CREMONA MONDOMUSICACremonaWorldwide musical instrumentsexhibitionCremonaFiere spaPiazza Zelioli Lanzini, 126100 CremonaTel. 0372/598201Fax 0372/453374 -www.cremonafiere.itaffarigenerali@cremonafiere.it

October 3 - 7BIMURho-Pero (MI)Machine tools, robots automationEFIM spaViale Fulvio Testi, 12820100 Cinisello BalsamoTel. 02/262551Fax 02/26255349www.ucimu.itucimu@ucimu.it

October 4 - 1248° SALONE NAUTICOINTERNAZIONALEGenovaFiera di Genova SpaP.le Kennedy, 116129 GenovaTel. 010/53911fax 010/5391270fierage@fiera.ge.itwww.fiera.ge.it

October 4 - 12MERCANTEINFIERA AUTUNNOParmaInternational exhibition of modernism, antiques, art and designFiere di Parma spavia F. Rizzi 67/a43031 Baganzola (PR)tel 0521-9961fax 0521-996270www.fiereparma.itmanagement@fiereparma.it

October 4 - 5TAN & NAILSBolzanoFiera Bolzano SpA Messe Bozen AG Piazza Fiera, 1 39100 Bolzano tel. 0471/516000fax 0471/516111info@fierabolzano.itwww.fierabolzano.it

October 5 - november 9FIERA INTERNAZIONALE DEL TARTUFO BIANCO D'ALBAAlba (CN)Comune di Alba (CN) tel. +39.0173.361051fax +39.0173.361051info@fieradeltartufo.orgwww.fieradeltartufo.org

October 8 - 1136° INTERNATIONAL EXPODENTALMilanoPROMUNIDI srlViale Forlanini, 2320134 Milanotel. 02/70061220fax 02/70006546 l.sanin@unidi.it

October 8 -10ENADARomaInternational amusement and gaming showAssociazione SAPARvia di Villa Patrizi, 1000161 Romatel. 06/4402718

October 15 - 18SAIEBolognaInternational Building ExhibitionBolognaFiere spaVia della Fiera, 2040127 Bolognatel. 051-282111fax 051-6374004www.bolognafiere.comdir.gen@bolognafiere.it

October 15 - 16FILOMilanoCentro CongressiAssoservizi Biella srl Via Torino, 5613900 Biellatel. 015/8483290fax 015/8485363www.filo.it -monfermoso@ui.biella.it

October 15 - 18SMAU 2008Rho-Pero (MI)International Exhibition of Information & Communications TechnologyPromotor International spaVia Milazzo, 3040121 BolognaUffici Via Merano 1820127 Milanotel. 02/2831311fax 02/28313235www.smau.itinfo@smau.it

October 16 - 19SETTIMANA DELLA VITA COLLETTIVARomaSevicol srlvia Vigliena, 1000192 Roma

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October October

October

October 16 - 19GIO SUNRiminiInternational exhibition of toys and open air gamesRimini Fiera spaVia Emilia 155 47900 Rimini tel. 0541-744111fax (0541) 744200www.riminifiera.itriminifiera@riminifiera.itFiere e Comunicazioni srlVia S. Vittore, 1420123 Milano tel. (02) 86451078 fax (02) 86453506www.sungiosun.itinfo@sungiosun.it

October 16 - 19SUN Out-style, Sea-style, SunaquaeRiminiInternational exhibition of outdoorproducts, design, furnishing,accessoriesRimini Fiera spaVia Emilia 155 47900 Rimini tel. 0541-744111fax (0541) 744200www.riminifiera.itriminifiera@riminifiera.iteFiere Comunicazioni srl Via S. Vittore, 1420123 Milanotel. (02) 86451078 fax (02)86453506www.sungiosun.itinfo@sungiosun.it

October 17 - 20FRANCHISING & TRADE Rho-Pero (MI)International exhibition of Franchising and TradeEXPO CTS spaVia Generale G. Govone, 6620155 Milanotel. 02/349841fax 02/33600493 -www.expocts.itexpo@expocts.it

October 18 - 21VALENZA GIOIELLIValenza (AL)AOV Service S.r.l.Valenza (AL)tel. +39.0131.941851fax +39.0131.939.745aov@interbusiness.itwww.valenza.org

October 20 - 21COMOCREA TEXTILE DESIGNSHOWCernobbio (CO)Villa Erba spaLargo Luchino Visconti, 422012 Cernobbio (Como)tel. 031/3491fax 031/340540 - info@villaerba.it www.villaerba.it

October 20 - 23HOTELBolzanoFiera Bolzano SpA Messe Bozen AG Piazza Fiera, 1 39100 Bolzano tel. 0471/516000 fax 0471/516111info@fierabolzano.itwww.fierabolzano.it

October 21 - 23EA Energia e AmbienteVeronaInternational conference and fair ofresources and energy technologiesEIOM - Ente ItalianoOrganizzazione MostreViale Premuda 220129 Milanotel. 02/5518.1842fax 02/5518.4161www.eiomfiere.iteiom@eiomfiere.it

October 21 - 23MCMVeronaInternational conference and fair of industrial maintenanceEIOM - Ente ItalianoOrganizzazione MostreViale Premuda 220129 Milanotel. 02/5518.1842fax 02/5518.4161www.eiomfiere.iteiom@eiomfiere.it

October 21 - 23SAF & MOTION CONTROLVeronaInternational conference and fair of factory automation solutionsand motion controlEIOM - Ente ItalianoOrganizzazione MostreViale Premuda 220129 Milanotel. 02/5518.1842fax 02/5518.4161www.eiomfiere.iteiom@eiomfiere.it

October 23 - 26FIERA INTERNAZIONALE DEL BOVINO DA LATTE, DELLA ZOOTECNIA EDELL'AGRICOLTURACremonaCremonaFiere spaPiazza Zelioli Lanzini, 126100 Cremonatel. 0372/598201fax 0372/453374www.cremonafiere.itaffarigenerali@cremonafiere.it

October 23 - 27SALONE DEL GUSTOTorinoSlow Food Promozione srlBra (CN)tel. +39.0172.419611fax +39.0172.421293info@slowfood.itwww.slowfood.it

October 24 - 26TTG IncontriRiminiTTG Italia spaVia Nota 610122 Torinotel. 011/4366300fax 011/4366979www.ttgitalia.comttgitalia@ttgitalia.com

October 24 - 26AUTO E MOTO D'EPOCAPadovaExhibition of vintage cars andmotorbikes and original spare parts PadovaFiere spaVia N. Tommaseo 5935131 Padovatel. 049/840111 fax 049/840570www.padovafiere.itinfo@padovafiere.it

October 25 - 28PA.BO.GEL.RomaDivisione Mostre Pubbliespo srlvia del Fontanile Arenato,14400163 Romatel./fax 06/6634333

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International trade fairs

October/November November

November

October 28 - 30LINEAPELLEBolognaItalian fashion preselectionLineapelle spaVia Brisa, 320123 Milanotel 02 8807711fax 02 860032www.lineapelle-fair.itlineapelle@unic.it

October 28 - 30TANNING-TECHBolognaInternational exhibition of machines and technologies for the tanning industryAssomac Servizi srlGalleria del Corso 420122 Milanotel0381-78883fax 0381-88602www.assomac.itinfo@assomac.it

November 4 - 9 EICMARho-Pero (MI)66th international exhibition of bicycles and motorcyclesEICMA spaVia Mauro Macchi, 32 20124 Milano tel. 02/6773511fax 02/66982072www.eicma.it eicma@eicma.it

November 5 - 8 ECOMONDORiminiInternational trade fair of material and energy recovery andsustainable developmentRimini Fiera spaVia Emilia 15547900 Riminitel. 0541 744111fax 0541 744200www.riminifiera.itriminifiera@riminifiera.it

November 5 - 8 KEY ENERGY RiminiInternational expo on energy and sustainable mobility, climate and resources for a new developmentRimini Fiera spaVia Emilia 15547900 Riminitel. 0541 744111fax 0541 744200www.riminifiera.itriminifiera@riminifiera.it

November 6 - 8 INTERPOMA BolzanoFiera Bolzano SpA Messe Bozen AGPiazza Fiera, 1 39100 Bolzano tel. 0471/516000 fax 0471/516111info@fierabolzano.itwww.fierabolzano.it

November 6 - 9 FIERACAVALLIVerona International horse festival and exhibition of equipment and riding activitiesEnte autonomo per le Fiere di VeronaViale del Lavoro 837135 Veronatel.045/8298111fax 045/8298288www.veronafiere.itinfo@veronafiere.it

November 7 - 9 ARTISSIMATorinoInternational fair of contemporary art in Turin Fondazione Torino MuseiTorino tel. +39.011.546.284fax +39.011.4429550info@artissima.itwww.artissima.it

November 8 - 16GOTHAParmaInternational exhibition of antiquesFiere di Parma spavia F. Rizzi 67/a43031 Baganzola (PR)tel 0521-9961fax 0521-996270www.fiereparma.itmanagement@fiereparma.it

November 12 - 15 LIFTRho-Pero (MI)International exhibition of elevators,components, accessories, tradepublications and servicesFiera Milano International spaVia Varesina, 7620156 Milanotel. 02/485501www.fmi.it info@fmi.it

November 12 - 15 TRIESTESPRESSO EXPOThe industry, trade and culture of coffeeFiera Trieste S.p.A.Piazzale de Gasperi 134139 Triestetel.040-9494111fax 040-393062 info@fiera.trieste.itwww.fiera.trieste.it

November 12 - 16 EIMA INTERNATIONALBolognaInternational Exhibition of Agricultural MachineryUnacoma Service sUrlViale A. Moro 6440127 Bolognatel. 051/6333957fax 051/6333896www.eima.iteima@unacoma.it

November 13 - 15 VISCOMRho-Pero (MI)Visual Communication Italy 2008 -International Conference and Fair ofVisual Communicationand Servicesfor the eventFiera Milano International spaVia Varesina, 76 20156 Milano tel. 02/485501 www.fmi.it info@fmi.it

November 16 - 20 EXPOSUDHOTELNapoliMostra d'Oltremare SpaP.le V. Tecchio, 5280125 Napolitel. 0817258000fax 0817258009info@mostradoltremare.itwww.mostradoltremare.it

November 22 - 25 SIA GUESTRiminiInternational Hospitality ExhibitionRimini Fiera spaVia Emilia 15547900 Riminitel. 0541 744111fax 0541 744200www.riminifiera.itriminifiera@riminifiera.it

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International trade fairs

November November/December

December

November 25 - 28 SICUREZZARho-Pero (MI)Fiera Milano Tech spaVia Gattamelata, 3420149 Milanotel. 023264282fax. 023264284www.fieraMilanotech.itdirezione@fieraMilanotech.it

November 25 - 28 SICURTECH EXPORho-Pero (MI)Fiera Milano Tech spaVia Gattamelata, 3420149 Milanotel. 023264282fax. 023264284www.fieraMilanotech.itdirezione@fieraMilanotech.it

November 27 - 29 ASPHALTICA - URBANIAPadovaInternational exhibition ofequipment and technologiesrelated to the asphalt industryPadovaFiere spaVia N. Tommaseo 5935131 Padovatel. 049/840111fax 049/840570www.padovafiere.itinfo@padovafiere.it

November 29 - December 8 AF - L'Artigiano in FieraMilanoInternational handicrafts selling exhibitionGE.FI. spaVia Canova, 1920145 Milanotel. 02/31911911fax 02/33608722gefi@gestionefiere.com

November 29 - December 1MODAPRIMAMilanoInternational fashion and accessories showPitti Immagine srlVia Faenza 11150123 Firenzetel. 055/36931fax 055/3693200dir.generale@pittimmagine.com

November 30 - December 3MIGLongarone (BL)International icecream exhibitionLongarone Fiere srlVia del Parco 332013 Longarone (BL)tel. 0437/577577fax 0437/770340www.longaronefiere.itfiera@longaronefiere.it

December 5 - 14 DecemberMOTOR SHOWBolognaInternational Motor ShowPromotor International spaVia Milazzo 3040121 Bolognatel. 051 6451011fax 051 6451099www.motorshow.itsalone@motorshow.it

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PROPRIETARIOAefi - Associazione Esposizioni e Fiere Italiane SEDE LEGALEvia dell'Arcadia, 2 - RomaSEGRETERIA GENERALEc/o Rimini Fiera Spatel.0541-744229/30

fax 0541-744512e-mail info@aefi.itPRESIDENZAc/o Mostra d'Oltremaretel.081-7258001fax 081-7258009e-mail seg.presidenza@mostradoltremare.it

EDITOREIl Sole 24ORE SpaDIRETTORE RESPONSABILEFabio TamburiniSEDE LEGALE, DIREZIONE E REDAZIONE: Via Monte Rosa n. 91 20149 Milanotel: 02.3022.4602-3 - fax: 02.3022.481COORDINAMENTOPaola De AgostiniREDAZIONECheo CondinaPROGETTO EDITORIALE, GRAFICO E ARTWORK Il Sole 24 ORE Radiocor

SERVICE PROVIDERMeetweb Sas Via del Parco Margherita 32, Napolihttp:www.aefi.it

Periodico trimestrale elettronico Reg. Trib. Milano n. 386 del 24-06-2008Anno 1, numero 2Chiuso in redazione il giorno 15 settembre 2008Copyright 2008 - Il Sole 24 ORE S.p.ARadiocor Agenzia d’informazione È vietata la riproduzione, anche parziale o a uso interno con qualsiasi mezzo, non autorizzata

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