trade marketing 101 value adds
TRANSCRIPT
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3 ways
How Trade Marketing can add value to your brand
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Trade Marketing can Add Value to Your Brand When harnessed properly Trade Marketing can offer the following VALUE to your business/brand1.Advice
2.Support
3.Direction
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ADVICE TO YOUR BRAND�Insight development�Issues based category analysis�Range, Space, Merchandising�Customer performance analysis�Category reporting, explanation and action recommendation
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SUPPORT TO YOUR BRAND
�Information provision�Promotional management�New Product Development launch support�Support brand activities
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DIRECTION TO YOUR BRAND�Strategic planning role�Customer, category, brand�Category development�POP development�Promotional strategy