Trade QualityReport

August 31th, 2014

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SUMMARY OUTLETS

TOTAL OUTLETS VISITED 738

ANTIOQUIA 99

BOGOTA 97

CENTRAL 95

COSTA 97

OCCIDENTE 89

ORIENTE 197

KA 64

Total samples Age Index 830.690

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TQI ON AUGUST INCREASED TO 87%Age index increased from 92% to 93% and sensory result maintains a good performance (94%)

* Club Colombia Negra and Redd’s Dy are not included in TQI Country Results

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REGIONALS BEHAVIOUR LAST SIX MONTHS All Regionals had a good result on August. Positive trend in Central and KA.

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* Club Colombia Negra and Redd’s Dry are not included in TQI Country Results

Poker Ligera is the brand mainly affected by TQI result.

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Age index is affected by product between 12 and 24 weeks in Poker Ligera (41,0%)

* Club Colombia Negra and Redd’s Dry are not included in TQI Country Results

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EXPIRED PRODUCT WAS NO FOUND ON AUGUSTProduct between 12-24 wk. maintained its result on August (2,6%)

CLUB COLOMBIA ROJA AGE INDEX

CLUB COLOMBIA NEGRA AGE INDEX

* Club Colombia Negra is not included in TQI Country Results

REDD’S DRY AGE INDEX

* Redd’s Dry is not included in TQI Country Results

AGE INDEX MALTIZZ SABORES PET- AUGUST

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Antioquia had a good result on August (93%)**Redd´s Dry is affected by product between 12-24 wk. (100%)

** Club Colombia Negra and Redd’s Dry are not included in TQI Country Results

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AGE INDEX ANTIOQUIA – WEEKS ON MARKET

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TQI Bogotá is affected by age index in Poker Ligera (47%)** Redd´s Dry is affected by product between 12 - 24 weeks (34,8%).

** Club Colombia Negra and Redd´s Dry are not included in TQI Country Results

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AGE INDEX BOGOTÁ – WEEKS ON MARKET

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Central had an excellent result on August (94%)

** Club Colombia Negra is not included in TQI Country Results

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AGE INDEX CENTRAL – WEEKS ON MARKET

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TQI Costa is affected by age index in Redd´s (61%)

** Club Colombia Negra is not included in TQI Country Results

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AGE INDEX COSTA – WEEKS ON MARKET

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TQI Occidente is affected by product between 12 - 24 wk. (44,7%) in Poker Ligera.** C.C Negra and Redd´s Dry are affected by expired product

** Club Colombia Negra and Redd´s Dry are not included in TQI Country Results

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AGE INDEX OCCIDENTE – WEEKS ON MARKET

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TQI Oriente had a good result on August (91%)** Redd´s Dry is affected by product between 12-24 wk. (41,4%)

** Club Colombia Negra and Redd´s are not included in TQI Country Results

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AGE INDEX ORIENTE – WEEKS ON MARKET

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KA is affected by product between 12-24 wk in all brands

** Club Colombia Negra and Redd´s Dry are not included in TQI Country Results

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AGE INDEX KA – WEEKS ON MARKET

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Córdoba (Antioquia) is the sales area affected for product between 12 – 24 weeks.POS classification C had the highest percentage of product between 12-24 wk.

MAIN MANAGEMENT AREAS WITH EX-PIRED PRODUCT

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KEY MESSAGES BY AREA

Sales

TQI on August increased to 87% Age index increased from 92% to 93% and sensory result maintains a good performance (94%) Poker Ligera is the brand mainly affected by TQI result. Expired product was no found on August Product between 12-24 wk. maintained its result on August (2,6%). Antioquia: had a good result on August (93%) Bogotá: is affected by age index in Poker Ligera (47%) Central: had an excellent result on August (94%) Costa: is affected by age index in Redd´s (61%) Occidente: is affected by product between 12 - 24 weeks (44,7%) in Poker Ligera. Oriente: had a good result on August (91%) KA: is affected by product between 12-24 wk. in all brands

Production

Sensory: results are good for Aguila, Mainstream and Premium brands. PPQA: DPMO increased on August. PPQA in Barranquilla and Tocancipa need improvement. Haze: results are good for Mainstream and Premium brands. Club Colombia from BAQ and C.C. Roja

from TOC show a punctual deviation Foam: Poker from TOC, Aguila Light from BAQ and Club Colombia from BUC and VAL need

improvement.

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Sensory results are good for Aguila and Premium brands.

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Sensory results are good for Mainstream brands

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Bavaria DPMO – PPQA DPMO increased on August

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Bavaria Six SIGMA Value for DPMO - PPQA

Month ago-13 sep-13 oct-13 nov-13 dic-13 ene-14 feb-14 mar-14 abr-14 may-14 jun-14 jul-14 ago-14

Six Sigma value 4,42 4,41 4,41 4,41 4,41 4,40 4,37 4,42 4,50 4,58 4,55 4,50 4,43

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Issues to improve PPQA

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Haze results are good for Mainstream and Premium brandsClub Colombia from BAQ and C.C. Roja from TOC show a punctual deviation

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Foam resultsPoker from TOC, Aguila Light from BAQ and Club Colombia from BUC and VAL need improvement.

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KEY MESSAGES BY AREA

Sales

TQI on August increased to 87% Age index increased from 92% to 93% and sensory result maintains a good performance (94%) Poker Ligera is the brand mainly affected by TQI result. Expired product was no found on August Product between 12-24 wk. maintained its result on August (2,6%). Antioquia: had a good result on August (93%) Bogotá: is affected by age index in Poker Ligera (47%) Central: had an excellent result on August (94%) Costa: is affected by age index in Redd´s (61%) Occidente: is affected by product between 12 - 24 weeks (44,7%) in Poker Ligera. Oriente: had a good result on August (91%) KA: is affected by product between 12-24 wk. in all brands

Production

Sensory: results are good for Aguila, Mainstream and Premium brands. PPQA: DPMO increased on August. PPQA in Barranquilla and Tocancipa need improvement. Haze: results are good for Mainstream and Premium brands. Club Colombia from BAQ and C.C. Roja

from TOC show a punctual deviation Foam: Poker from TOC, Aguila Light from BAQ and Club Colombia from BUC and VAL need

improvement.