Trade Show Considerations

By:

Glorietta Community College

Glorietta Community College

Booth Selection

• How much space is needed?

• What booths are adjacent?

• Are there restrictions or obstructions?

• What type of booth?

Glorietta Community College

Preparing a Budget

• Exhibit Design & Construction

• Space Rental Costs

• Freight Transportation

• Show Services

• Accommodation & Travel

Glorietta Community College

Booth Design Considerations

– Feature/Benefits?

– Pre-show promotion?

– Entertaining or skilled staff?

– Contest or at-show promo?

– Product interest?

– Company recognition

Glorietta Community College

Train the Exhibit Staff

• Review staffing goals

• Create training schedule

• Review competition

• Develop the sales pitches

Glorietta Community College

Manage the Leads

• Define a qualified lead

• Create lead sheets

• Create a Lead follow-up system

• Assign the lead manager

• Define Success Measurements

Glorietta Community College

Evaluation

• Number of leads?

• Staff Feedback?

• Booth Attendance?

• Sales?

• Cost per Lead?