trade show island exhibits from michael flavin st. louis trade show displays - skyline exhibits

ISLAND EXHIBITS

CUSTOM & CUSTOM MODULAR EXHIBITS FOR TRADE SHOWS AND EVENTS

EVENT MARKETING WORKS

Why exhibitors value trade shows• Raise awareness of your company & brand (88%)• Generate sales leads from new prospects (72%)• Forge industry relationships & partnership (70%)• See current clients (65%)– Source: Skyline Exhibits & Expo Magazine, The Value of Trade Shows

81% of trade show attendees have buying authorityWhich means more than 4 out of 5 people walking the aisles are potential customers for exhibitors.– Source: CEIR, The Spend Decision: Analyzing How Exhibits Fit Into the Overall

Marketing Budget

99% of marketers found more unique value from trade shows that they did not get from other marketing mediumsTheir 3 most valued aspects of trade shows were: 60% of exhibitors said they value the ability to see lots of prospects and customers at the same time; 51% of exhibitors said they value face-to-face meetings with prospects and customers; and 47% said they value the ability to meet with a variety of players face to face, such as customers, suppliers, resellers, etc.

– Source: CEIR, The Changing Environments of Exhibitions

78% of attendees travel more than 400 miles to attend a showThat means you are getting a national audience at many shows.

– Source: CEIR report, ACRR 1153.12

Island Exhibits • 1

Face-to-face marketing is now the number one business-to-business marketing medium. Why? It’s been proven that people buy from people they “like” and people they “trust” – and that takes personal interaction. Also, trade shows and marketing events give buyers the opportunity to see firsthand the offerings of various suppliers. In just a few hours a buyer can get an up-to-the-minute overview and detailed information for an entire industry.

There Are Many Aspects to a Successful ProgramWhether you’re new to trade show marketing or a seasoned veteran, there are many aspects to maintaining a successful, profitable exhibiting program. Have a plan and see it through because a good plan poorly executed is no plan at all. Then, have a good partner that you can trust to help with all the details face-to-face marketing requires.

Island Exhibits • 32 • Island Exhibits

Plan, Execute & Follow Up

Show Selection

Define Your Objectives

Varying Exhibit Spaces

When you exhibit in island spaces, you are making a commitment – the costs are larger, the expectations are higher and the risks are greater, but so is the potential. Skyline can help and give you peace of mind by making your shows easy, efficient and stress free.

If you’re a trade show veteran, you may know exactly which shows you want to attend as an exhibitor. If not, ask some of your best clients which shows they attend as buyers. Their answer is more likely to get you to a qualified audience. Skyline can also help you with selecting appropriate shows.

Depending on the scope of your event – large national show versus smaller regional shows – your exhibit spaces are likely to vary. Skyline custom modular exhibits give you the ability to make changes from show to show without compromising design appearance.

According to exhibitors, the top three trade show objectives are creating awareness, generating leads and meeting with prospects. What does a successful trade show look like to you? What’s Best For You – Purchase, Rent Or Both?

Companies that exhibit often are probably better off purchasing assets. New exhibitors, companies that only exhibit occasionally or companies that change their look often may benefit from renting. If most of your spaces are smaller, you can purchase assets to fit that space and rent assets for the occasional larger show. Skyline can help you determine the best approach for your exhibiting program.

Design for SuccessDesign your trade show exhibit well and you’ll build your brand, attract new leads and help generate sales. Miss the mark and you’ll be overlooked. Your spatial and structural design should be conducive to achieving your defined objec-tives while your graphics should embody your brand and have clear, concise messaging. Skyline designers can help.

Follow Up & MeasureDid you know that the majority of trade show leads are never pursued? Make the most of your trade show efforts and quickly follow up on leads. Also, measure your success and ROI to make better decisions around future shows. Skyline has tools that can help. Ask your dealer for Skyline’s Measurement Made Easy CD which includes 13 metrics you can use to measure, calculate, record and report.

Optimize Operating CostsYour budget is limited – and probably a smaller amount than you’d like. Custom modular exhibits are designed to reduce exhibiting expenses like shipping, drayage, installation and storage without sacrificing visual appeal or functionality. Reconfiguring modular components allows you to exhibit in varying booth spaces without investing in multiple exhibits.

“Having a premium brand image at major dental shows helped us draw some of the leading doctors in our industry. We consider that a huge success.” – Dentsply International


Custom & Custom Modular Exhibits

CustomizationWant the benefits of modular, but need custom elements? Skyline can seamlessly blend its systems with whatever custom structures you need. Skyline fabricates custom cabinets, counters, signs and much more.

Graphics AttractGraphic technologies continue to evolve and advance. Fabric has become the most popular option due to its image quality, light weight, durability and ease of use. Skyline offers a variety of graphics like fabric, solid surface, profile cut, 3D and more. All are created in-house for optimum quality, fit and finish.

Accessories Help SellFrom computers and flat screens to shelving, literature and more, design your exhibit with accessories in mind. Proper placement will help give staffers a better opportunity to educate attendees about your products and services.

Design ConsiderationsThese are some of the major areas you should consider entering the discovery phase and exhibit design process: visual impact, lighting, product display, meetings, technology integration, workstations and storage.

Which best fits your exhibit marketing program? Custom modular exhibits have become the predominant choice for most exhibitors, while traditional custom is still a fit for some larger exhibitors with larger budgets. Skyline can help you determine the best solution for you then design an exhibit tailored to fit your specific needs. Skyline has a variety of exclusive, award-winning modular systems and extensive in-house wood and metal capabilities along with project managers to guide your exhibit every step of the way.

Environments Designed to ImpressWhether you’re exhibiting in a smaller island space or a much larger area, your exhibit represents your brand and is your opportunity to make an indelible impression on attendees. From 20’ x 20’ spaces to massive environments, Skyline can help.

4 • Island Exhibits


“I think we showed that we are the No. 1 helicopter manufacturer. Skyline helped us confirm that.” – American Eurocopter


Design For Impact & FunctionalityTransform your brand into a larger-than-life event for attendees and staff with creative architecture, bold graphics and interactive elements. Remember to be true to your brand. Create greater recognition and memorability by integrating your exhibit design with your other marketing mediums, such as web, brochures, email and ads.

Highlight What’s Different and What’s New!

Instead of showing every product or service, consider highlighting those that separate you from your competition. And show what’s new! Why would trade show attendees give up their valuable time to look at products or services they have known about for years?

Your Exhibit is Your Brand Design your trade show booth space so it best fits your specific marketing objectives — spaces for brand-building graphics, lead stations, demo areas, meetings, etc. While many exhibitors find they get more leads with an open and inviting space, others find they need more mass for impact or walls for meeting areas. Focus on your top objectives, because you don’t have room for all of them!

Design SynergyFor an impactful brand presentation, the design goal of island exhibitors should be to create perfect harmony between their graphics and exhibit architecture.

GraphicsGraphics are a vital part of your exhibit! They convey who you are, what you do and what you offer. Attract attendees with quality graphics that fit your brand.

Know Your AudienceIn many industries it’s all about attention. Fewer words and a clearly stated benefits statement can be advantageous. But, in other industries, like medical and technology, details can be important. Balance your design to best reach your audience.


Attract With LightingLighting is a great way to attract the eye and bring energy to any exhibit. With CFL and LED technology, fabric graphics and light-weight systems, it’s more affordable to incorporate backlit structures into your design.

Consider Venue Rules and RegulationsDid you know that halogen lights over 50 Watts are banned in Las Vegas convention venues? Lighting and electrical regulations can vary greatly between cities and countries. Your Skyline consultant can help you select the lighting appropriate to your show or your greater exhibiting schedule. Various international cords are available for Skyline light fixtures.

Backlit Graphic StructuresBacklit towers, tables and hanging shapes command attention. Skyline’s proprietary Performa® Display Fabric is designed to be backlit and provide the very best look for your brand. Designed with a tighter weave and higher thread count than ordinary exhibit fabrics, it gives you rich, saturated graphics.

Accent LightingCustom accent lighting can support your brand and add personality to your exhibit. Skyline custom and custom modular exhibits are compatible with a variety of lighting styles.

LED EffectsLED lights can be programmed to create a variety of effects like shimmering water and to change colors in a variety of ways from a slow fade to chasing colors. LEDs create a full spectrum of color so it’s easy to match your brand.

“The design grabs attention and gets people to come inside.” – SplashTacular® Entertainment


Showcase ProductsFrame your products with brand. As much as the product itself, buyers are buying into you – who you are, what you stand for, the trust you provide and the value you offer. Promote products with graphics that proudly represent your brand.

Design For Buyers, StaffersHearing aids to helicopters. Your products probably fall within that range. Showcasing them, whatever they are, can be important to the success of your show. Design your exhibit to appropriately highlight products AND make it easy for staffers to engage, demo and sell.

In-Booth Demos & SalesA retail-like space within an exhibit can be a great place for buyers to easily try various products. Depending on the nature of your product, the show may be the best time to close sales and take orders.

Energize Dealers/Resellers Private shows, meetings or events can be an effective way to show your sales network what’s new, train them with demon-strations, and show them how to position and sell your products.

Lighting HighlightsLighting warms an exhibit and can bring greater attention to products. There are various lighting systems available and the right one largely depends on the nature of your products. Design with lighting in mind, not simply as an add on.

“The traffic was amazing. We were busy all the time.” – American Eurocopter

“Modularity also allows us to easily reconfigure the booth as our needs change from show to show.” – Navarti


Face time with top prospects is more valuable than ever and a main goal for a growing number of exhibitors.

However, only serious prospects should be invited to your conference room. If they reach that level of qualification, continue to impress them with a space(s) that shows them you are a worthy business partner.

Double Deck PrivacyDouble decks are impressive structures. Invite highly-quali-fied prospects to discuss business above the hectic trade show floor where conversations are easier held and privacy can be maintained.

Conference RoomsWindows can give conference rooms a more comfortable feel, especially smaller rooms. Frosted windows allow light in, but maintain a fair degree of privacy. Use solid panels and walls for greater privacy.

Special EventsSet the stage to immerse your clients in a unique experience. At CES, highly qualified buyers were invited to the VIP lounge (left) for refreshments and the chance to meet a celebrity representative.

Rent For Major ShowsAdd to existing exhibit assets for a larger presence at major shows. Skyline components, including conference rooms, are available for rent in all styles and sizes.

Meet With Qualified Attendees

Photo ©2011 Padgett & Co.

“The new booth definitely made a statement that we have a new creative vision for the company.” – Polaroid


Integrate TechnologyThe use of AV has increased as the price of flat screens has decreased. Motion graphics attract attention and are memorable. Make an impact on attendees and convey your message quickly and clearly with digital presentations – whether it’s video or looping images.

Self-Guided, Digital ToursTablets loaded with your interactive content make information easily accessible and allow attendees to find products or services that interest them. Locate tablets within an area that is comfortable to approach.

Hands-On For MemorabilityInteractive presentations are an easy way to engage attendees and convey your message. Hands-on experiences are much more memorable and are a great way to demonstrate your products and benefits.

Experiences & ActivitiesCreate an immersive and memorable experience for attendees. Digital invitations, promotions, games and activities will resonate with your target audience.

Video is a Tool for StaffersWhile short, energetic videos can quickly state your competitive advantage or help prove your claims, don’t ask them to do too much. You still need to rely on your staffers to have real interaction and conversation. Skyline can create videos appropriate to your message, audience and objectives.

Interactive KiosksTechnology integrated seamlessly into your exhibit provides a professional presentation and brand experience.

“The exhibit made Activision look enormous, powerful, unbeatable.” – Activision Blizzard


Workstations and StorageWorkstations and closets are invaluable for most exhibitors. Strategically placed within a well-designed exhibit, they help staffers function by making certain items accessible and securely stowing valuables.

Engage At The AisleWorkstations near the aisle can be important. Attendees won’t automatically walk into your exhibit space, so engage them at the aisle. Workstations provide a place to take leads while storing giveaways or literature out of sight, yet within reach. Consider a secure lead management system.

Secure StorageMost workstations, closets and conference rooms have optional locks for secure storage of personal items, promotional items or technology both during the show and after hours.

Custom Branded GraphicsWorkstations can be designed with matching finishes and graphics for a cohesive brand presentation. Inkjet stand-off graphics or 3D messaging add depth and interest.

Lighting AttractsMany workstations have lighting available and some are equipped with LED light strips that allow for the selection of specific colors and special effects.

Rent Workstations As NeededWorkstations in all styles can be rented. Custom graphics and lighting can be added to match your brand and exhibit.

“Skyline exceeded our expectations in creating a stunning presence for the oneworld brand.” – oneworld

“We hit a home run in terms of making an impact. We wanted to impress our partners and intimidate our competitors. It was a rousing success.” – Express Logic


The Advantages of ModularBig impact, lower costs. Skyline custom modular systems are compatible so you can create any look for any objective. Modular also has the added benefits of lighter weight, smaller packing, easier installation, the flexibility to change design and reduce your overall operating expenses.

Easier InstallationSkyline custom modular systems are designed for quicker, easier installation to reduce costs. Skyline installation technicians are highly trained for efficient I&D.

Weighs 60% Less Than CustomReduce your shipping, drayage and storage costs – and increase your ROI. A study by Tradeshow Week proved that Skyline’s custom modular exhibits weigh 60% less than traditional custom exhibits which reduces expenses and can save thousands show after show.

Packs SmallStreamlined systems and fabric graphics pack extremely small. For example, exclud-ing center tables and stools, this exhibit fits in just one crate!

Change Footprint, GraphicsDifferent shows, different spaces. At some shows it makes sense to downsize your exhibit space – and expenses – to maximize your ROI. Skyline custom modular exhibits give you the ability to make changes from show to show without com-promising design appearance. You can also easily change your graphics to adapt to different markets, divisions and messages.

Rental is a Flexible, Popular Option


Rent Any Design, Any SizeWhy rent an ordinary show contractor exhibit and blend in with so many others? With its custom modular components, Skyline can rent exhibits of all sizes and any design – from portable backwalls to massive custom island exhibits.

“I know I’m going to be using Skyline now for all of my trade shows. There’s no reason to go with anybody else when the next best option is higher price and fewer services.” – ASK Chemicals

Skyline Service Centers: Rent In the City of Your Show

Exhibits, Graphics, ServicesIt’s easy. Skyline is your single source for rental exhibits, custom graphics and services. We produce all graphics in house and offer a full range of services from design to installation so all you have to do is show up and exhibit.

“Skyline made the effort to meet our requirements and go beyond our expectations.” – Accord Healthcare (Intas)

Skyline Rental Exhibit Wins National Design AwardThis rental exhibit that Skyline designed and produced for Milliken & Co. won a design award in the ‘Best Island Exhibit Over 600 sq. ft.’ category at EXHIBITOR2014, the exhibiting industry’s premier event.

Why ship? Reduce costs by renting exhibit hardware in the city of your show. Skyline Service Centers offer rental exhibits of all designs and sizes, graphics, installation and expanded services in major venue cities: Las Vegas, Orlando, Chicago, Toronto and Shanghai.

Exhibit rental is a growing trend and can be a perfect option for many companies. Renting allows companies to change their look and layout to accommodate changing needs. You can also add rental components to your existing exhibit for a larger presence at major shows.

“We wanted a structure that looks custom. We wanted something rentable that looks professional.” – Milliken & Co.

24 • Island Exhibits Island Exhibits • 25

Complete Support Services

Show Services Coordination

Storage & Asset Management

Replacement Graphics

Skyline offers a full range of services from storage and online asset management to installation and maintenance. We do the work, which allows you to concentrate on marketing and working the show.

Skyline offers turnkey exhibit management services allowing clients to focus on their event goals and objectives. Services include completion of all show contractor service forms, man-agement of freight in and out of show warehouse, coordination of I&D teams or supervisors and union labor where applicable and exhibit return inspection.

Want to update your message or have last-minute graphic needs? Skyline can help. Skyline produces quality graphics of all kinds and even have graphic production at Skyline Service Centers in major venue cities: Las Vegas , Orlando, Chicago, Toronto and Shanghai.

Depending on the scope of your event – large national show versus smaller regional shows – your exhibit spaces are likely to vary. Skyline custom modular exhibits give you the ability to make changes from show to show without compromising design appearance. You can also rent additional assets for a larger presence at major shows.

Exhibit Installation (I&D)Skyline’s certified I&D teams are trained and experienced with Skyline systems to make sure your installation is accurate and on time. Labor offerings and rules vary between cities and shows. If you’re working with show labor, we can supervise the installation of your Skyline exhibit to ensure proper set up.

Creative Services, PromotionsCreative services to boost your trade show results or build your brand. Creative content, promotions, videos, brand identities and more. Whether a single trade show or ongoing marketing promotions, Skyline Creative Services Group can boost your results and build business. Our team has years of experience across several disciplines. See our work at: csg.skyline.com

International ServicesExhibiting internationally can be rewarding – and challenging. Skyline has trade show professionals in 30+ countries that can help you with anything from local customs and logistics to graphics and a full range of show services.

“The I&D team has certainly been amazing. They really go above and beyond. I can’t imagine working with another supplier.” – Domino North America


Local Service, Global Support

Helping the World Trade®

It’s our core purpose and it’s what we do every day. Annually, an estimated 6 billion dollars of commerce takes place within Skyline exhibits around the globe – whether that’s a lead generated, a relationship nurtured or a sale made. Our goal is to help our clients trade, grow and prosper.

Worldwide PresenceSkyline has nearly 130 dealers and representation in 30+ countries. In addition to Skyline’s global network of dealers, Skyline has Service Centers offering rental exhibits and expanded services in major venue cities: Las Vegas, Orlando, Chicago, Toronto and Shanghai.

Local teams serving you! Your Skyline exhibiting consultants – with access to designers, artists, installers and more – work with you to provide solutions that fit your specific needs and have the support of Skyline dealers around the world to help you wherever you exhibit.

Innovation, Design, QualitySkyline has earned over 100 patents and has received multiple EXHIBITOR Product Design Awards. Skyline also won PDMA’s Outstanding Corporate Innovator (OCI) award, the only global innovation award that recognizes companies for demonstrating sustained success in developing new products and services. The coveted OCI has been previously awarded to some of the world’s largest, most recognizable brands.


Why Partner With Skyline?


®

The World’s First Air-Powered Exhibit System®

Ultra lightweight, packs small and installs with the simple push of a button! Units include towers up to 16’ tall, conference rooms, hanging structures up to 16’ in diameter and custom shapes. See WindScape videos at: skyline.com/exhibits/systems/portable-windscape

Compare. Versus traditional custom builders, Skyline’s custom modular systems can create any look with the added benefits of lighter weight, smaller packing, easier installation and the flexibility to change design. Versus competing modular builders, only Skyline offers so many unique, award winning, high quality products and the full support of our dedicated teams around the world.

Our People: Experienced and DedicatedWe know exhibiting and can help you. From your local exhibiting consultant to the support-ing teams of designers, project managers, craftsmen, installers and more, we use our knowledge and expertise to make your exhibiting events successful and help you grow.

Products: Designed for EfficiencySkyline products are smartly designed and engineered to represent your valuable brand, reduce your exhibit operating costs and maximize your event ROI.

Quality: Durable Systems, Best GraphicsSkyline products are designed and built to last so you look good show after show, year after year. Skyline produces all of its graphics in house for the very best fit and finish.

Design: Transforming Your BrandSkyline exhibiting consultants and designers listen to you, then transform your brand into a marketing environment that attracts attendees and performs for your staffers.

Services: Providing Peace Of MindSkyline offers a full range of services to help you at any stage of your event marketing program. Trust Skyline to handle all the details from design to installation to storage.

Best Value A Skyline solution may not be the least expensive option available. However, combine visual impact, quality, efficiency and service and we’re confident that you’ll find Skyline to be your best option and a dedicated partner for your ongoing trade show program.

Price vs. Value“It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money — that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.

The common law of business balance prohibits paying a little and getting a lot — it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.” — John Ruskin

Skyline Exhibits3355 Discovery RoadSt. Paul, Minnesota 55121

1-800-328-27251-651-234-6592 Internationalwww.skyline.com

©2014 Skyline Exhibits

trade show island exhibits from michael flavin st. louis trade show displays - skyline exhibits

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