trademarks, logos, colors, and seal for business and ... · and seal for business and project...
TRANSCRIPT
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The Use of the University’s
Trademarks, Logos, Colors,
and Seal for Business and
Project Communications
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• Policy specifics
• Resources/Examples
• Questions
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Why do we need a policy?
• Regents priority
– They recognize that there is a problem
when we don’t consistently and correctly
use our marks, logos, and colors
– We (all of us) are expected to correct it
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Expectations
• Every U of M communication looks like a U of M communication
– Banks on the recognition and clout of the U
– Instant recognition helps our audiences sort through our many messages
– Ensures content is attributed to the U and rights protected
– Connects our efforts, multiplies our impact
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Questions
• Is your project communication:
– Intended for an internal or external
audience?
– Representing your work on behalf of the
University (official communication)?
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• Wordmark
• Maroon and gold
• Graphic Standards
• Stationery
• Usage policies
Policy
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Wordmark Block M
Copyright statement:
©2009 Regents of the University of Minnesota.
All rights reserved.
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Policy
All official umn.edu sites must use the standard Web header and footer
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Web Headers and Footers
Jennie Lijewski
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Created 2 versions
Improved search
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Customized footer
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Examples and Resources
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Office of Information Technology
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Before
110+ separate Web sites 22+ logos
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Before
Dozens of print pieces Few other templates
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After
Single home page Service-based subsites
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AfterFlyer template Card template
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AfterPowerPoint templates Posters & more
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BeforeNo Wordmark & No
Copyright:
Logo tied to Wordmark &
No Copyright:
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AfterWordmark & Copyright
included:
Project Logo separate from
Wordmark & Copyright included:
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BeforeNo wordmark or branding
elementsNo branding elements
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AfterWordmark and branding elements
included by using PowerPoint template
Department logo included:
Wordmark and branding elements
included by using PowerPoint
template:
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U Services PMO TemplatesThe U Services PMO Web Site has
project management templates that
meet policy standards
http://www.uservices.umn.edu/pmo/
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Questions
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Thank you!