trademarks: what, when and where? with andrew eisenberg
DESCRIPTION
During this course, we will cover the basics of trademark law: what to know before filing, how trademarks work, and what your responsibilities are once your trademark issues. Following the basics, we will cover untraditional uses of trademarks to provide additional protection for your products and creative works. We will also discuss use of trademarks to enhance marketing campaigns and efforts and ideas for monetizing trademarks to earn a tangible return on your investment. Andrew is an Intellectual Property Attorney located in Austin, Texas. Andrew works with a variety of companies in technology areas ranging from software and circuits to medical devices. Andrew is well versed in patent and trademark preparation and prosecution and regularly counsels his clients with regards to patent and trademark licensing and portfolio strategies. Currently, Andrew works with Lee & Hayes, the number 1 rated patent prosecution firm the in the United States. Andrew also spent time as General Counsel for an Austin based medical startup and has been named an inventor on three issued patents. Today, Andrew particularly enjoys working with startup companies and, due to his time as General Counsel, he is able to provide his clients with unique insights regarding the legal challenges associated with starting a business.TRANSCRIPT
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Trademarks
What, When, and Where
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About Your Speaker
Andrew L. Eisenberg
- IP Attorney - Lee & Hayes, PLLC- General Counsel – Audiotoniq, Inc. - Associate – L.C. Begin and Associates - Dell, Inc.
- University of Michigan – B.S.E - University of Notre Dame – J.D.
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Why IP is Important
S&P 500 S&P 500
1970
Intangible
Today
Intangible
Tangible
Tangible
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– Identifier in Commerce
– Characters, Symbols, Words, Phrases, Slogans, Images, Design Elements, Sounds, Scents, Shapes
What is a Trademark
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-Trademark Search - (USPTO.gov)- Google
- Domain Name
- Form the Entity - (Corporation, LLC, Partnership, …)
- Graphic Designs
Before Filing
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– Trademark
– Service Mark
– Registered Mark
Types
TM
SM
®
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- Word Mark
- Stylized Design
- Trade Dress
Categories
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Scope
- Geographic
- Types of Goods or Services
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- Intent to Use or Use
- Description of the Mark
- Classification (45 IC)- 1-34 Goods
- 35-45 Services
- Specimen(s)
- Description of Goods
Your Application
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Use – Timing
- Day 1 - File Use Application
- 4-8 Months - Rejection or Allowance- 3-6 Months Per Rejection
- 1 Month- Publication in Official Gazette
- 30 Day - Opposition Period
- 1 Month - Issuance
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Intent to Use – Timing
- Day 1
- File Intent to Use Application
- 6 Months - File Statement of Use
- (e.g., Specimens) - File Extension
- 5 Available- 6 Months Each
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- Continued Use- Between 5th and 6th
-Section 9 Renewal (Every 10 years)- Continued Use- Fee
- Duty to Enforce
- Generic Mark
Maintaining the Mark
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- Scope
- Confusingly Similar
- Cease and Desist Letters
Enforcement
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- Company Name and Logo
- Product Names
- Branding
- Packaging / Product
What to Trademark
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Traditional Example
V.
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Other Examples and Uses
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Questions?