trader joe's marketing strategy
DESCRIPTION
TRANSCRIPT
“It’s a Jungle Out
There”
by:jessica holli
Company Overview
privately held
350 stores 25 states
specialize in health & organic food
70% of sales from private line
“shopping is an ADVENTURE”
at Trader Joe's, our mission is to bring our customers the
best food and beverage values and the information to
make informed buying decisions. we work hard at
buying things right.
““
challenge currently
reaching very few customers through social media
goal
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Raise awareness in “new adult”/college market by 30% over a 12 month period through social media
budgetvirtual cooking lessons: $80,000
social media upkeep: $80,000SCVNGR implementation: $70,000
assorted expenses: $20,000
- - - - - - -$250,000
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evaluati on
measure traffic + SEO + ROI