traditional marketing - icsc: international … marketing ... parcourir la mode laurier québec...
TRANSCRIPT
TRADITIONAL MARKETING
ADVERTISING
Centres 150,000 to 400,000 sq. ft. of total retail space
Identity Crisis Rescued
10 Dundas East
Toronto, Ontario
Management Company: Bentall Kennedy (Canada) LP
Owner: 10 Dundas Street Ltd.
One World in the Heart of Your Community
Jane Finch Mall
Toronto, Ontario
Management Company: Arcturus Realty Corporation
Owner: Brad-Jay Investments Limited
At the Heart of the Community
Les Galeries de Hull
Gatineau, Quebec
Management Company/Owner: Ivanhoe Cambridge
Here’s to the Best Things in Life
Lynden Park Mall
Brantford, Ontario
Management Company/Owner: Ivanhoe Cambridge
Must Visit MEC
Montreal Eaton Centre
Montreal, Quebec
Management Company/Owner: Ivanhoe Cambridge
Centres 400,000 to 750,000 sq. ft. of total retail space
Break Out Your Style
Cornwall Centre
Regina, Saskatchewan
Management Company: 20 Vic Management Inc.
Owner: Kingsett Capital & Ontario Pension Board
The Really Runway
Dufferin Mall
Toronto, Ontario
Management Company: Primaris Management Inc.
Owner: H&R Reit
Les Rivieres: Inspired by Trends
Les Rivières Shopping Centre
Trois-Rivières, Quebec
Management Company: Ivanhoe Cambridge
Owner: Ivanhoe Cambridge & Sears Canada
Medicine Hat Mall Motherload
Medicine Hat Mall
Medicine Hat, Alberta
Management Company: Primaris Management Inc.
Owner: H & R Reit
Crate&Barrel | OAKRIDGE · SINCE MARCH 21, 2013
Oakridge Centre
Vancouver, British Columbia
Management Company/Owner: Ivanhoe Cambridge
Wahoo!
Uptown
Victoria, British Columbia
Management Company: Morguard Investments Limited
Owner: Greystone
Centres 750,000 to 1,000,000 sq. ft. of total retail space
Entrepôts de Marques - Brand Factory
Marché Central
Montréal, Québec
Management Company: Bentall Kennedy (Canada) LP
Owner: bcIMC Realty Corporation
The World Of Fashion In 200 Stores
Place Rosemère
Rosemère, Québec
Management Company: Morguard Investments Limited
Owner: Rosemère Centre Properties Limited
An Independent Style
Southcentre
Calgary, Alberta
Management Company /Owner: Oxford Properties Group
St. Laurent Centre presents Erica Wark
St. Laurent Centre
Ottawa, Ontario
Management Company: Morguard Investments Limited
Owner: Morguard REIT
Gorgeous Rebrand
Upper Canada Mall
Newmarket, Ontario
Management Company: Oxford Properties Group
Owner: Oxford Properties Group and CPPIB
Centres more than 1,000,000 sq. ft. of total retail space
Saving is the New Sexy
CrossIron Mills
Rocky View, Alberta
Management Company/Owner: Ivanhoe Cambridge
Parcourir La Mode
Laurier Québec
Québec, Québec
Management Company/Owner: Ivanhoe Cambridge
Where can you be inspired by...? Yorkdale Expansion Advertising
Yorkdale Shopping Centre
Toronto, Ontario
Management Company /Owner: Oxford Properties Group
BUSINESS-TO-BUSINESS
Centres 400,000 to 750,000 sq. ft. of total retail space
Plaza KIA - What's Your Drive
Centrepoint Mall
Toronto, Ontario
Management Company/ Owner: Morguard Investments Limited
Mall Street Market
Parkland Mall
Red Deer, Alberta
Management Company: Morguard Investments Limited
Owner: Morguard REIT
H&M Presents- Uptown Personal Shopping Room
Uptown
Victoria, British Columbia
Management Company: Morguard Investments Limited
Owner: Greystone
Centres 750,000 to 1,000,000 sq. ft. of total retail space
PANDORA Style Lounge
Coquitlam Centre
Coquitlam, British Columbia
Management Company: Morguard Investments Limited
Owner: Pensionfund Realty Limited
Centres more than 1,000,000 sq. ft. of total retail space
Square One Leasing Initiatives
Square One Shopping Centre
Mississauga, Ontario
Management Company: Oxford Properties Group
Owner: Oxford Properties and AIMCo
Retail Toolkit
Toronto Eaton Centre
Toronto, Ontario
Management Company/Owner: The Cadillac Fairview Corporation Limited
Company
Getting Social with Morguard
Morguard Investments Limited
Mississauga, Ontario
CAUSE RELATED MARKETING
Centres 150,000 to 400,000 sq. ft. of total retail space
Northland Mall Eco Day
Northland Mall
London, Ontario
Management Company: 20 Vic Management Inc
Owner: Capital City Shopping Centre Ltd.
The Story Garden
Sheridan Centre
Mississauga, Ontario
Management Company: Bentall Kennedy (Canada) LP
Owner: PCM Sheridan Inc.
Holiday Magic Shopping Party
Shoppers Mall
Brandon, Manitoba
Management Company: Morguard Investments Limited
Owner: Morguard REIT
Tools for School
Tecumseh Mall
Windsor, Ontario
Management Company: 20 VIC Management Inc.
Owner: KingSett Capital
Centres 400,000 to 750,000 sq. ft. of total retail space
Carlingwood's Be A Donor Drive
Carlingwood Shopping Centre
Ottawa, Ontario
Management Company: 20 Vic Management Inc.
Owner: Ontario Pension Board
HaiRaiser
Cataraqui Town Centre
Kingston, Ontario
Management Company: Primaris Management Inc.
Owner: H&R Reit
Eastgate Salutes Declaration of the War of 1812 Bi-Centennial
Eastgate Square
Stoney Creek, Ontario
Management Company: Triovest Realty Advisors Inc.
Owner: CPPIB
Big Scale Clothing Drive
Mic Mac Mall
Dartmouth, Nova Scotia
Management Company: Ivanhoe Cambridge
Owner: Mic Mac Mall Limited Partnership
Quinte Mall Goes To Prom - The Prom Project
Quinte Mall
Belleville, Ontario
Management Company: Ivanhoe Cambridge
Owner: Ivanhoe Cambridge/HOOPP Realty Inc.
Take the VOW - Stand Up to Bullying
RioCan Georgian Mall
Barrie, Ontario
Management Company: RioCan Management Inc.
Owner: RioCan REIT
Centres 750,000 to 1,000,000 sq. ft. of total retail space
Let’s Make Ovarian Cancer Unignorable
Edmonton City Centre
Edmonton, Alberta
Management Company: Oxford Properties Group
Owner: OMERS
Holiday Hearts
Coquitlam Centre
Coquitlam, British Columbia
Management Company: Morguard Investments Limited
Owner: Pensionfund Realty Limited
Penny Project
Kingsway Mall
Edmonton, Alberta
Management Company: Oxford Properties Group
Owner: OMARS
Role Mothers
Market Mall
Calgary, Alberta
Management Company: The Cadillac Fairview Corporation Limited
Owner: Cadillac Fairview & Ivanhoe Cambridge
Pickering Town Centre Farmers' Market
Pickering Town Centre
Pickering, Ontario
Management Company: 20 VIC Management Inc.
Owner: OPB Realty Inc.
Southcentre Dresses for Success
Southcentre Mall
Calgary, Alberta
Management Company /Owner: Oxford Properties Group
Centres more than 1,000,000 sq. ft. of total retail space
Québec Winter Carnival
Laurier Quebec
Québec, Ontario
Management Company/Owner: Ivanhoe Cambridge
Company
Fare Fight for Food
Bentall Kennedy (Canada) LP
Toronto, Ontario
Cadillac Fairview & Coca-Cola Arctic Home
The Cadillac Fairview Corporation Limited
Toronto, Ontario
2012 National Sweater Day
Ivanhoe Cambridge
Toronto, Ontario
Joint Center
Navigate the North
Carrefour Frontenac & Carrefour St-Georges
Quebec, Quebec
Management Company: Ivanhoe Cambridge
EVENT OR SALES PROMOTION (INCLUDES GRAND OPENING,
EXPANSION & RENOVATION)
Centres 150,000 to 400,000 sq. ft. of total retail space
It's a DUNDEAL
10 Dundas East
Toronto, Ontario
Management Company: Bentall Kennedy (Canada) LP
Owner: 10 Dundas Street Ltd.
Glitter & Glow
Cloverdale Mall
Etobicoke, Ontario
Management Company: Bentall Kennedy (Canada) LP
Owner: bcIMC Realty Corporation
Free Play
East York Town Centre
Toronto, Ontario
Management Company/ Owner: Morguard Investments Limited
Glitter, A Night of Charitable Shopping
The Mall at Lawson Heights
Saskatoon, Saskatchewan
Management Company: Morguard Investments Limited
Owner: Pensionfund Realty Limited
Holiday 2.0
Place Montréal Trust
Montreal, Quebec
Management Company/Owner: Ivanhoe Cambridge
Your Key to Ski
Village Green Centre
Vernon, British Columbia
Management Company: Bentall Kennedy (Canada) LP
Owner: OPTrust Retail Inc
Centres 400,000 to 750,000 sq. ft. of total retail space
Colors of the Season
Avalon Mall
St. John's, Newfoundland
Management Company/Owner: Crombie REIT
The Amazing Family Race
Capilano Mall
North Vancouver, British Columbia
Management Company: Bentall Kennedy ( Canada) LP
Owner: bcIMC Realty Corporation
The Big Black Bow Event
Halifax Shopping Centre
Halifax, Nova Scotia
Management Company: 20 Vic Management Inc.
Owner: OPB Realty Inc.
Hillside Guy
Hillside Centre
Victoria, British Columbia
Management Company: Triovest Realty Investment
Owner: Canadian Pension Board
A Fashion Culture
Mail Champlain
Brossard, Quebec
Management Company/Owner: Ivanhoe Cambridge
B2S with Bieber
Park Place Shopping Centre
Lethbridge, Alberta
Management Company: Primaris Management Inc.
Owner: H&R Reit
On the lookout for trends
Place Ste-Foy
Québec, Québec
Management Company: Place Ste-Foy
Owner: Ivanhoe Cambridge
A Storybook Christmas
Southland Mall
Regina, Saskatchewan
Management Company: Arcturus Realty Corporation
Owner: Retrocom
Style Uptown Fashion Swap
Uptown
Victoria, British Columbia
Management Company: Morguard Investments Limited
Owner: Greystone
Shaping Up in Style
Willowbrook Shopping Centre
Langley, British Columbia
Management Company: Bentall Kennedy
Owner: 2725312 Canada Inc/2973758 Canada Inc
The Shoe & Handbag Event
Woodgrove Centre
Nanaimo, British Columbia
Management Company: Ivanhoe Cambridge
Owner: Ivanhoe Cambridge II Inc & Woodgrove Holdings Inc.
Centres 750,000 to 1,000,000 sq. ft. of total retail space
Spring Carnimal
Market Mall
Calgary, Alberta
Management Company: The Cadillac Fairview Corporation Limited
Owner: Cadillac Fairview & Ivanhoe Cambridge
Bloom Right Here
Southcentre
Calgary, Alberta
Management Company /Owner: Oxford Properties Group
Centres more than 1,000,000 sq. ft. of total retail space
Thursday is the New Black
Pen Centre
St. Catharines, ON
Management Company: 20 Vic Management Inc.
Owner: OPB Realty Inc.
Polo Park Black Friday "No Passport Required"
Polo Park Shopping Centre
Winnipeg, Manitoba
Management Company: The Cadillac Fairview Corporation Limited
Owner: ONTREA Inc.
STC Forty and Fabulous
Scarborough Town Centre
Scarborough, Ontario
Management Company: Oxford Properties Group
Owner: Aimco & Omers Realty
Family Day
Toronto Eaton Centre
Toronto, Ontario
Management Company/Owner: The Cadillac Fairview Corporation Limited
Yorkdale Expansion Grand Opening - Celebrating First-in-Canada Labels
Yorkdale Shopping Centre
Toronto, Ontario
Management Company /Owner: Oxford Properties Group
Yorkdale Takes Dining to New Heights. Dine on 3 Debuts
Yorkdale Shopping Centre
Toronto, Ontario
Management Company /Owner: Oxford Properties Group
Joint Center
An Evening with Oprah
Eight Ivanhoe Cambridge Centres: Bayshore Shopping Centre, Crossiron Mills, Mail Champlain,
Metropolis at Metrotown, , Montreal Eaton Centre, Oakridge Centre, Rockland and Southgate
Management Company: Ivanhoe Cambridge
PUBLIC RELATIONS
Centres 150,000 to 400,000 sq. ft. of total retail space
Grévin at the Montreal Eaton Centre
Montreal Eaton Centre
Montreal, Quebec
Management Company/Owner: Ivanhoe Cambridge
Standing Tall since Day One
Place Ville Marie
Montreal, Quebec
Management Company: Ivanhoe Cambridge
Owner: Ivanhoe Cambridge & AIMCO
Centres 400,000 to 750,000 sq. ft. of total retail space
The Really Runway
Dufferin Mall
Toronto, Ontario
Management Company: Primaris Management Inc.
Owner: H&R Reit
Power Down: The Earth Hour Block Party
Hillcrest Mall
Richmond Hill, Ontario
Management Company: Oxford Properties Group
Owner: Oxford Properties Group/Montez Corporation
Crate&Barrel | Oakridge · Since March 21, 2013
Oakridge Centre
Vancouver, BC
Management Company/ Owner: Ivanhoe Cambridge
Canada's First P.F.Chang's
Shops at Don Mills
Toronto, Ontario
Management Company/ Owner: The Cadillac Fairview Corporation Limited
100 Days of Stampede Style
The CORE - TD Square/Holt Renfrew
Calgary, Alberta
Management Company: 20 VIC Management Inc.
Owner: AIMCo. and Ivanhoe Cambridge
Centres 750,000 to 1,000,000 sq. ft. of total retail space
The Gatsby Salon
St. Laurent Centre
Ottawa, Ontario
Management Company: Morguard Investments Limited
Owner: Morguard REIT
Centres more than 1,000,000 sq. ft. of total retail space
Holiday Blogger Program Public Relations
Square One Shopping Centre
Mississauga, Ontario
Management Company: Oxford Properties Group
Owner: Oxford Properties and AIMCo
Yorkdale Achieves 1 Billion Media Impressions!
Yorkdale Shopping Centre
Toronto, Ontario
Management Company/ Owner: Oxford Properties Group
Company
Cadillac Fairview Black Friday
The Cadillac Fairview Corporation Limited
Toronto, Ontario
NEW MEDIA
EMERGING TECHNOLOGY
Centres 400,000 to 750,000 sq. ft. of total retail space
Responsive Web Design
Hillcrest Mall
Richmond Hill, Ontario
Management Company: Oxford Properties Group
Owner: Oxford Properties Group/Montez Corporation
Get in the... Moodbox?
Rockland
Ville Mont-Royal, Quebec
Management Company/ Owner: Ivanhoe Cambridge
Centres more than 1,000,000 sq. ft. of total retail space
BCC FashioniCITY - Best Customer Club
Bramalea City Centre
Brampton, Ontario
Management Company: Morguard Investments Ltd.
Primaris Digital Redevelopment Project
Primaris Shopping Centres: Cataraqui Centre, Dufferin Mall, Grant Park Shopping Centre, Medicine
Hat Mall, Northland Village Mall, Orchard Park Shopping Centre, Park Place Mall, Place d'Orleans,
Place du Royaume, Regent Mall, Sherwood Park Mall and St. Albert Centre
Management Company: Primaris Management Inc
INTEGRATED DIGITAL CAMPAIGN
Centres 750,000 to 1,000,000 sq. ft. of total retail space
Spring Carnimal
Market Mall
Calgary, Alberta
Management Company: The Cadillac Fairview Corporation Limited
Owner: Cadillac Fairview & Ivanhoe Cambridge
Data Collection, Always in Style
Southcentre
Calgary, Alberta
Management Company / Owner: Oxford Properties Group
Southgate Holiday Wishlist
Southgate Centre
Edmonton, Alberta
Management Company: Ivanhoe Cambridge
Owner: Ivanhoe Cambridge and OPB
She's Got the Look
St. Vital Centre
Winnipeg, Manitoba
Management Company: 20 Vic Management Inc.
Owner: Ontario Pension Board
Centres more than 1,000,000 sq. ft. of total retail space
TEC Christmas
Toronto Eaton Centre
Toronto, Ontario
Management Company/ Owner: The Cadillac Fairview Corporation Limited
Company
Cadillac Fairview Match the Tiles, Love the Styles
The Cadillac Fairview Corporation Limited
Toronto, Ontario
Joint Center
Get RED-y
Morguard Centres: Cambridge Centre , Centerpoint Mall ,East York Town Centre and Shoppers Mall
Management Company: Morguard Investments Ltd.
SOCIAL MEDIA
Centres 150,000 to 400,000 sq. ft. of total retail space
Ottawa's Greatest Mobile Photographer
Billings Bridge Centre
Ottawa, Ontario
Management Company: 20 Vic Management Inc.
Owner: Capital City Shopping Centre Ltd
Centres 400,000 to 750,000 sq. ft. of total retail space
#SellOutForDixie
Dixie Outlet Mall
Mississauga, Ontario
Management Company: Ivanhoe Cambridge
Owner: Ivanhoe Cambridge
Are You A Speed Stylist?
Hillcrest Mall
Richmond Hill, Ontario
Management Company: Oxford Properties Group
Owner: Oxford Properties Group/Montez Corporation
Call Me Maybe
Kildonan Place
Winnipeg, Manitoba
Management Company: Ivanhoe Cambridge
Owner: Ivanhoe Cambridge /Sears Canada Inc.
Facebook Faceoff
Marlborough Mall
Calgary, Alberta
Management Company: 20 Vic Management Inc.
Owner: HOOPP - Healthcare of Ontario Pension Plan
Place Orléans Vlogger Search
Place d'Orléans
Ottawa, Ontario
Management Company: Primaris Management Inc
Owner: H&R Reit
The Bay Centre 'Picture Yourself Here' Fall 2012 Campaign
The Bay Centre
Victoria, BC
Management Company: Westcliff Management Ltd
Owner: Westcliff Management Ltd./ LaSalle Acquisitions
Tasty Tuesday
Uptown
Victoria, British Columbia
Management Company: Morguard Investments Limited
Owner: Greystone
Centres more than 1,000,000 sq. ft. of total retail space
Love It or Lose It
Metropolis at Metrotown
Burnaby, British Colubmia
Management Company/ Owner: Ivanhoe Cambridge
DESIGN AND DEVELOPMENT
INNOVATIVE DESIGN AND DEVELOPMENT OF
A NEW RETAIL PROJECT
Centres of 150,000 sq. ft. or less of total retail space
Leaside Village
Toronto, Ontario
Developer: First Capital Realty
Architect: Scoler Lee & Associates
Centres between 150,001 and 400,000 sq. ft. of total retail space
26 Marine
Vancouver, British Columbia
Developer: Canadian Tire Real Estate Limited
Architect: Musson Cattell Mackey Partnership
Centres between 400,001 and 750,000 sq. ft. of total retail space
Emerald Hill Centre
Sherwood Park, Alberta
Developer: WAM Development Group
Architect: Design Dialog
Uptown Shopping Centre
Saanich, British Columbia
Developer: Morguard Investments Ltd.
Architect: Chandler Associates Architecture Inc.
Centres between 750,001 and 1,000,000 sq. ft. of total retail space
Richmond Centre
Richmond, British Columbia
Professional Recognition:
Developer:: The Cadillac Fairview Corporation Limited
Architect: Abbarch
RENOVATION OR EXPANSION OF AN EXISTING PROJECT
Centres between 150,001 and 400,000 sq. ft. of total retail space
Appleby Village
Burlington, Ontario
Developer: First Capital Realty Inc.
Architect: Scoler, Lee & Associates Architects Inc.
Centres more than 1,000,000 sq. ft. of total retail space
Pen Centre
St Catharines, Ontario
Developer:: 20 Vic Management Inc.
Architect: MMC International Architects
Yorkdale Shopping Centre
Toronto, Ontario
Developer:: Oxford Properties Group
Architect Expansion: MMC International Architects
Architect Dine on 3: DIALOG
RETAIL STORE DESIGN
Restaurants
Hambar
Montreal,Quebec
Starbucks Sainte Catherine and Lambert-Closse
Montreal, Quebec
Su&Shi Noodle Bar
Toronto, Ontario
Stores less than 1,000 sq. ft. in area
B.Spoke
Toronto, Ontario
Chocolaterie Bernard Callebaut
Calgary, Alberta
Orly Jewellers
Laval, Quebec
Stores between 1,001 and 2,500 sq. ft. in area
Le Chateau Carrefour Laval Hommes
Laval, Quebec
Spareparts
Calgary, Alberta
Teatro Verde - Cucina
Toronto, Ontario
Urban Trail
Winnipeg, Manitoba
Stores between 2,501 and 5,000 sq. ft. in area
Aritmetik Dix30
Brossard, Quebec
Point Zero
Sainte Foy, Quebec
Stores between 5,001 and 10,000 sq. ft. in area
Uniprix
Saint-Constant, Quebec
Stores in excess of 10,001 sq. ft. in area
Canadian Tire
Vancouver, British Columbia
LCBO - Liquor Control Board of Ontario
Toronto, Ontario
National Bank of Canada
Toronto, Ontario
Premont Harley-Davidson
Quebec City, Quebec
Urban Fare
Kelowna, Briitsh Columbia