traffic jeet, how to get traffic
TRANSCRIPT
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Mytoolspro.com
http://mytoolspro.com/traffic-jeet-2-0-suite-
reviews-2/
How to get traffic
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Online marketing: TCEI-model
TRAFFICCONVERSIO
NEXCELLENCE
INNOVATIO
N
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Remember conversion rate?
Most important thing of all?
Nope…
No traffic, no conversion…
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Today: Traffic
What is traffic?
What are the main sources?
How to get traffic?
Is it free?
What can you pay for traffic?
Some handy tools for your projects!
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Analytics & Traffic
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How to get traffic?Direct traffic
Referring sites
Search engines
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Direct traffic
Good URL
Brand recognition & preference
Word-of-mouth (tell-a-friend)
Offline advertising
Promotions
PR
Repeat visitors
E-mailings
Satisfied customers
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Is direct traffic free?
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Referring sites
Incomming links
Own sites
External sites
Free
Paid
Trade
PR
Banners
Affiliates
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Paying for referral traffic
CPM- 1000 views (€ 0,50 - € 25,00)
CPC - click (€ 0,10 - € 10,00)
CPL - lead (€ 1,00 - € 250,00)
CPA - conversion (€ 5,00 - € 500,00)
Revenue share (5% - 50%)
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Search engines
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Being nr 1….
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How to be up there?
SEO - Organic
Search engine optimization
Free
Is it?
Takes time to build
How to do it?
On site optimization
Choose KeyWords to target
Write tekst with KW
Get incomming links
Link label
Optimize title/description
SEA - Paid
Search engine advertising
Costs money
Does it?
Start inmediately
How to do it?
Optimize landing page
conversion
Choose keywords
Write great ads
Manage and optimize actively
Optimize title/description
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Organic vs Paid
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Title/description: get the click!
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How much to pay for a visitor?
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How much potential traffic?
Google insight:
http://www.google.com/insights/search/
Compare volume
Seasonality
Google Adwords
http://adwords.google.com
Volume per Keyword
Cost per click
Check the long tail
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Important questions to answer!
How much traffic is there?
How will you get traffic?
What’s your plan?
Direct visitors
Repeat visitors
Referral
Search engines
SEO
SEA
What will traffic cost you?
How will you make money on your traffic?
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Course structure
1. Introduction
2. Conversion
3. Traffic
4. Excellence
5. Innovation
6. Statistics
7. Your presentations!
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Required reading this week Video:
http://www.compassonlinemarketing.nl/blog/excellence/h
oe-een-start-up-winstgevend-werd-door-slimmer-werken/
Diagram:
http://www.compassonlinemarketing.nl/wp-
content/uploads/Schermafbeelding-2011-07-25-om-
08.35.03.png
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Contact me
José J. Cabrera y Charro
Office 2.94 (sporadically)
06 5395 2422
http://nl.linkedin.com/in/josejaviercabreraycharro
http://www.compassonlinemarketing.nl/blog