trafficking media plan, ad attachments & url assignments

© 2010 MediaMind Technologies Inc. | All rights reserved

TraffickingMedia Plan, Ad Attachments &

URL Assignments

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

▸ Media Plans

▸ Master Ads & Ad Copies

▸ Mass Uploading Standard Banners

▸ Delivery Groups & Applying Rotations

▸ Publishing Ads

▸ Setting Up Ad URLs

▸ Code Packages

AGENDA


MEDIA PLANS


Media Plans

▸ Import & Export Templates


Media Plans

▸ Customizing Your Excel Spreadsheet


Media Plans

▸ Excel Template


Media Plans

▸ Media Plan vs Edit Mode


▸ Making Changes to Multiple Placements - To make the same change to multiple placements, go to the placement list, highlight multiple placements and click Edit.

▸ Single Placement Changes - To make various changes to single placements, Use Edit Mode.

▸ Creating Multiple Placements - To create placements in bulk, use Excel Trafficking.

▸ Excel Spreadsheet - Allows for editing of existing placements under the existing placements tab (with the exception of packaged placements).

Media Plan Best Practices


MASTER ADS & AD COPIES


Two “Types” of Ads▸ A Master Ad is an ad that was created in the

system by:- Create new (either manually, from bundle, or mass std.)

- Copying an ad

▸ 'Ad Copy' is an ad created in the system during the attachment process of master ad to individual placements.


Master Ad Hierarchy

▸ The Master Ad itself never gets attached to any placementNOTE: The system creates an ad copy (with separate ad ID) for every placement

Master Ad

Placement 1

Placement 2

Placement 3

Copy 1

Copy 2

Copy 3


Master Ad Hierarchy

▸ The connection between the master ad and its copies is kept, and displayed in the ads list.

▸ When editing a master ad, the system will automatically open the edit multiple screen for its copies.

Master Ad

Copy 1

Copy 2

Copy 3


Finding your Ad…

▸ When the ad is assigned to your account – in the ads list

▸ If the ad is assigned to the campaign – in the campaign Ads tab


Master Ads List

Contains Master Ads onlyNote: Ad copies created through the attachment of an ad to placements are not included in this list.


MASS CREATING STANDARD BANNERS


Mass Creation of Standard Banners

Note: An ad will be created if jpg with no matching swf is found, but not the other way around

Media agency receives all the

assets for the Std. Banners (swfs and jpgs with matching

names)

Upload the folder for creative assets (this can be done

also while creating the Std. Banners)

The system scans the folder for

matching names (jpg. & swf.) and creates an ad for

each

You can add a click through to all the ads in one go


Pre-Requisites

▸ A standard banner is made up of an image file, or of an image file and a flash file.

▸ Image and flash file name must match

▸ Flash file with no matching image will show an error and an ad will not be created



▸ Navigate to the Shortcuts Tab

▸ Select the “Mass Create Standard Banners” option

▸ Continue to add ‘New Ads in Bulk’ or a ‘Single Ad’


DELIVERY GROUPS& APPLYING ROTATIONS


Creating a New Delivery Group

▸ Navigate to the ‘Ads’ Tab (Tab #5)▸ Select Delivery Groups Sub-tab▸ Click on ‘Add New’ button to create New Delivery Group


Another Way to Create a New Delivery Group

▸ Navigate to the ‘Creative’ tab (Tab #4)


New Delivery Group

All ads assigned to your campaign appear in the bottom panel. Select the ads you want and drag & drop them to the upper area. Set up the serving logic. Attach the DG to placements.


Serving Logic – Rotations Sub Tab

Enhancements: Time Based1. Set different times for different days.

2. Default time zone: end-user's time Or set specific time zone.


Serving Logic | Automatic Optimization


Serving Logic – Frequency Capping

Enhancements: Limit imp – up to 60.

Note:Limit of impressions for the whole placement is available in the Placement set-up tab.


Serving Logic – Audience Sub Tab

Target Audience: Users are able to define

a target audience for the ads in the Delivery Group!

Ads can have a specific address!!


PUBLISHING ADS


Publishing ads

Before you can generate tags for a placement, you must publish the ads


Placements and Ads After Publishing

▸ Some restrictions take place once an ad has been published

You cannot delete the last ad in the placement

You cannot disable the last ad in the placement

You cannot make creative changes to the ad (as a client)

You cannot change the placement type


SETTING-UP AD URLS


Important!

3rd party tracking in MediaMind is defined

on the Ad level.


What This Looks Like on the Single Ad Level


Update the URLs

▸ Use Excel to make mass changes


Using Excel: Export


Edit in Excel

Non-Editable fields in Gray

Editable fields in white


Using Excel: Import


Using Excel: Import

▸ Summary emails is sent to you once completed

▸ You can check the import status at any time


Update the URLs

▸ Use “Edit” button to make limited number of changes.


CODE PACKAGES


What’s a Code Package?

▸ An HTML page, which is designated per site and campaign.

▸ It includes all the placements for a specific campaign for that site, information about it’s status, and the tags themselves.


Generating a Code Package

1. Select the sites you wish to publish ads for & send a code package to

2. Select whether to publish the ads 3. Select who to

send the code package to

4. Click Send

Note:A separate email and separate code package is created per each site!


Alerts You May Receive

▸ No published ads (or no ads)

Make sure ads are attached

Publish the ads either by checking the checkbox or one by one

▸ IO pending signatureWe will discuss in a few slides.


Publish & Send


Code Package Email

trafficking media plan, ad attachments & url assignments

Documents

ad ad copy

mediamind technologies

rights reservedthe ad

ad urlscode packagesagenda

separate ad id

rights reservednote

multiple placements

ad attachments url assignments