trafrica march 2015

TRAFRICA MOBILE MEDIA

• 100% mobile focused.

• A leading portfolio of premium mobile

media environments.

• Over 200 m+ ad impressions pm in SA

and Africa.

• Managed-media environments allow for

integrated campaigns including editorial

promotions & site take overs.

• Competit ive CPM and CPC pricing.

• Brands are able to place ads on specific

and selected tit les. By not booking with

a specific media owner Trafrica is able

to shift spend based on performance

across tit les.

• Our premium network allows

for better and enhanced

targeting.

– Site level

– Time-based targeting

– Operator

– Handset / OS

– Geo (Country level)

• The Trafrica team monitor

and manage campaigns,

analysing their performance

and adjusting as required.

T R A F R I C A B E A T S I N D U S T R Y S T A N D A R D C T R E V E R Y T I M E

PREMIUM MOBILE MEDIA

E x a m p l e s

DISPLAY BANNERS

TEXT ADS

R e a d i l y Av a i l a b l e :

Samsung

Thumbtr ibe

Freetracks

* O t h e r s i t e s

Available on request

CONTENT TEASER

R e a d i l y a v a i l a b l e

Samsung

Thumbtr ibe

Freetracks

* O t h e r s i t e s


VISUAL TEASER

R e a d i l y a v a i l a b l e

Samsung

Thumbtr ibe

Freetracks

O t h e r s i t e s


SECTIONAL SITE TAKEOVERS

THEMED SITE TAKEOVERS

Av a i l a b l e o n

Superbru

Thumbtr ibe

Freetracks

Top

Bottom

PLEASE-CALL-ME

*140*0821234567#

DIAL

FROM: 0827654321Please call +27827654321. (AD) R200,000 Life Cover for around R79pm. SMS Life to 31823 for a 1LifeDirect quote. Risk dependent SMS R1. FSP24769

Party A sends the Please-call-me command

with party B’s mobile number for free

Party B receives an SMS with the

“Please-call-me message” along with the advert

Call to action bolt-on options(receiver only)

Click to go to mobile site

Click to call

Please Call Me Back

Click to survey

Click to reward

Click to survey and reward

TARGETED SMS

Get R100 off these Unilever products: Dove conditioner, Single Magnum, 2kg Sunlight washing powder, Axe deo, Ponds BB Cream. Go to unileverdeals.mobi to get your code.

Get R10 off 700g Sasko WhiteBread & Clover2L Full Cream Milk @ Shoprite. Go to www.shoprite.mobito receive WiCode. Give code @till Valid until 5 May

S M S C A L L T O

A C T I O N W I T H M O B I

S I T E U R L

E M B E D D E D I N B O D Y

O F T E X T M E S S A G E

Get R10 off 700g Sasko WhiteBread & Clover2L Full Cream Milk @Checkers. Dial*120*885*1# for WiCode. Give code@till Valid until 5May. 10p/p TOP*130*159*1#20c/20sec

S M S C A L L T O

A C T I O N W I T H U S S D

S T R I N G E M B E D D E D

I N B O D Y O F T E X T

M E S S A G E

&/OR

TARGETED SMS

Ta r g e t i n g a b i l i t i e s :

Category of purchase

Product Purchase

Region

Store

160 characters with

spaces (Including Opt-

Out message)

Two opt ions

Lead t ime:

10 Working Days

T o t a l o p t e d - i n d a t a b a s e o f 1 1 . 6 m m i l l i o n c u s t o m e r s

SHOPRITE MOBILE MEDIA

• For the first times brands have access to a plug-and-

play, national, mobile campaign that reaches more than

11.6 million opted-in shoppers

• Targeted by

– Region

– Store

– Products purchased

• Brands are able to execute and track campaigns from

offline and mobile media, through to point of purchase

TILL SLIP MESSAGING

T A R G E T I N G A B I L I T I E S

• Region

• Store

• Time-Based

• Basket

• Item Targeting on SKU

• Multiple Item Targeting

• Item & Value Targeting

• Value Targeting

C R E A T I V E

32 character message & logo

L E A D T I M E

7 weeks from receipt of requirements

C A L L T O A C T I O N

M E C H A N I C S

• Airtime Reward

• Scan and Win

• Message and Text to Win

• Coupon for future purchases

• Electricity

• Free Music Download

• Lotto

COUPONING

E X PA N D A B L E

A display banner expands to

a ful l splash screen when

prompted by a cl ick.

CPM

CLASSIFICATION: Simple

A N I M AT E D S W I P E Y

Large Banner that enables the

user to display animations

generated from a sequence of

images or a video f i le.

CPM


RICH MEDIA

02 0503 06 0704 08 0901

I N T E R S T I T I A L

Splash screen that appears

before expected campaign page.

CPM


A N I M AT E D D I S P L AY

Clickable animated banner

that does not expand.

CPM


RICH MEDIA

02 0503 06 0704 08 0901

3 6 0 V I E W

Splash page that enables you

to compose a 360 degree view

of an object through a series

of images.

CPM


I N T E R S T I T I A L

A cl ickable splashpage f i l ls

up the screen when prompted

by a cl ick.

CPM


RICH MEDIA

02 0503 06 0704 08 0901

02 0503 06 0704 08 0901

I N - M E D I A V I D E O

Video banner at the top

of the page displays

when page loads.

CPM

CLASSIFICATION:

Advanced ( iOS only)

I N T E R S T I T I A L M O T I O N

Splash page is displayed 10

seconds before the campaign

page. Motion feature is only

capable on certain Android

and Iphone handsets.

CPM

CLASSIFICATION: Advanced

RICH MEDIA

I N T E R S T I T I A L S W I P E Y

2D splash user interface that

al lows browsing or interacting

with a set of i tems.

CPM


I N T E R S T I T I A L L O C AT I O N

Opens up before an expected

campaign page to show a

map or GPS location.

CPM


RICH MEDIA

02 0503 06 0704 08 0901

C A R O U S E L

An animated vert ical 3D ad. I t

features animated transit ions,

al lows for custom sizes and a

different number of i tems in

the carousel.

CPM


C O V E R F L O W

An interact ive horizontal 3D

graphical user interface that

al lows browsing through a

set of i tems.

CPM


RICH MEDIA

02 0503 06 0704 08 0901

02 0503 06 0704 08 0901

L I G H T TA B L E

An interact ive graphical user

interface that al lows browsing

through a group of i tems using

thumbnails as a browsing

mechanism.

CPM


A N I M AT E D S W I P E Y

An animated 2D user interface

that al lows browsing or

interacting with a set of i tems. I t

features animated transit ions,

al lows for custom sizes and a

different number of i tems.

CPM


RICH MEDIA

02 0503 06 0704 08 0901

F O R M S U B M I S S I O N

Clickable banner opens up to a

splash page form with entry

f ields submitted to a brand.

CPM


G A M E / P U Z Z L E

Splash page - users can solve

a puzzle by dragging blocks

around and share to Twitter

and Facebook.

CPM


RICH MEDIA

02 0503 06 0704 08 0901

W I PA B L E

An animated 2D interface that

reveals what is below the

surface of the fogged/blurred

screen. Limited to touch screen

handsets.

CPM


D R A G G Y & B A S K E T

Splash page that has

draggable content/ i tems.

CPM


RICH MEDIA

SPONSORED CALLS

KIM DIALS *134*130*0736788342#

JESS RECEIVES AN SMS AT THE END OF

THE CALL

You too can call a friend for free. Dial *134*130Friend Number#

AUDIO AD INSERT BEFORE CALL CONNECT

1. 2. 3.

CALL ANYONE ATANYTIME FOR FREE!

CASE STUDY

CALLS PER HOUR

THE CAMPAIGN RECORED 300 CALLS PER HOUR ON CAMPAIGN PRELAUNCH AND UP TO 5000 CALLS PER

HOUR THEREAFTER DURING PEAK HOURS

PROMOTING APPSW I T H S A M S U N G G A L A X Y

Best Picks- 50% of apps curated locally- Weekly updates- Feature lists and banners

For GALAXY includes- GALAXY Essentials- GALAXY Gifts- GALAXY Specials

Top- Top downloaded apps by users- Automatically created based on

user data- Filter by Top Free and Top Paid

GALAXY APPS OPPORTUNITIES

1. Bannersa) Webb) On Device

2. Feature in Feature lista) Webb) On device

3. Push Notification a) Normalb) Big Textc) Actiond) Big Picture

4. Exclusivity/Discounts/Freemium Dealsa) GALAXY Gifts

i. Widget featureii. GALAXY Feature List

b) Best Picksa) Feature in Top 3 best picks feature

list

PUSH NOTIFICATIONS

1. Push Notification a) Normalb) Big Text

PUSH NOTIFICATIONS

1. Push Notification a) Actionb) Big Picture

GALAXY APP NUMBERS

GALAXTY Apps Downloadsa) Total 1.8 Billion b) Daily AVG 1.5 Millionc) Monthly AVG 50

MillionGALAXY Apps South Africa Members

d) Total 16 Millione) Weekly AVG 11

Thousandf) Monthly AVG 40

ThousandGALAXY Apps South Africa Downloads

g) Total 187 Millionh) Weekly AVG 300

Thousandi) Monthly AVG 2.3

Million

Push Notification databasea) Total base 1.7 Million

Push Notification Targetingb) Age

a) From 10 to 60+c) Gender

a) M/Fd) Device

a) Screen Resolution [Device Class]b) Specific Model

e) Operator Networkf) Android OS Versiong) Time of day

LOCATION BASED ADS – POI CASE STUDY

02 April – 30 April 2014

Mobile media banners displayed on relevant Publications

Microsite Dealership Locator: http://audi.thumbtribe.co.za/portal/81827

MediaClicks: 18 772Click Rate: 0.63%

MobiSessions: 11 909Users: 10 579Top Region: GautengTop Location: Audi Centre Johannesburg

http://audi.thumbtribe.co.za/portal/81827

http://audi.thumbtribe.co.za/portal/81827

MEDIA DISPLAY

PRICING-DISPLAY

T E X T A D S D I S P L AY R I C H M E D I A

M I N M O B I L E C A M PA I G N C O S T C P C C P M C P C J a v a S c r i p t

S i m p l e A d v a n c e d

R 0 – R 4 9 9 9 9 2 . 5 0 1 5 0 5 1 6 0 1 8 0 2 5 0

R 5 0 0 0 0 - R 9 9 9 9 9 2 . 5 0 1 0 0 4 . 5 0 1 2 0 1 5 0 2 3 0

R 1 0 0 0 0 0 - > 2 . 5 0 7 0 4 . 5 0 9 0 1 2 0 2 0 0

* C a m p a i g n s e l i g i b l e f o r d i s c o u n t w i t h a m a x i m u m t e r m o f 3 m o n t h

RA

TE

(Z

AR

)

TARGETED SMS

B U D G E TC O S T P E R

S M SR E A C H

F r o m R 5 9 0 0 R 0 . 5 9 F r o m 1 0 0 0 0 t o 5 0 0 0 0

F r o m R 2 7 5 0 0 R 0 . 5 5 F r o m 5 0 0 0 1 t o 2 5 0 0 0 0

F r o m R 1 2 5 0 0 0 R 0 . 5 0 F r o m 2 5 0 0 0 1 t o 5 0 0 0 0 0

F r o m R 2 5 5 0 0 0 R 0 . 4 5 F r o m 5 0 0 0 0 1 t o 7 5 0 0 0 0

F r o m R 3 0 0 0 0 0 R 0 . 4 0 F r o m 7 5 0 0 0 1 t o 1 0 0 0 0 0 0

F r o m R 3 5 0 0 0 0 R 0 . 3 5 F r o m 1 0 0 0 0 0 1 +

4 8 H o u r l e a d t i m e

SHOPRITE SMS

S M S Q U A N T I T YTA R G E T 2

( P R O D U C T, S T O R E )TA R G E T 1

( S T O R E / R E G I O N )N O TA R G E T I N G

U p t o 1 0 0 0 0 0 0 R 0 . 6 0 R 0 . 4 8 R 0 . 4 2

2 0 0 0 0 0 0 R 0 . 5 4 R 0 . 4 2 R 0 . 3 6

3 0 0 0 0 0 0 R 0 . 4 8 R 0 . 3 6 R 0 . 3 6

4 0 0 0 0 0 0 + R 0 . 4 2 R 0 . 3 4 R 0 . 2 9

INVENTORY AFRICA

A d M a r v e l

R U N O F N E T W O R K

C H A N N E L B U Y

C P M C P C C P M C P C

S t a n d a r d 50 5 60 6.70

R i c h Media 75 5.85 85 7.50

S t a n d a r d I n t e r s t i t i a l

120 8.50 125 10

V i d e o 200 240

ABOUT

MEDIA FORMATS

TARGETING OPTIONSR

AT

E (

ZA

R)

UNIQUE VIS ITORS

ADMARVEL CHANNEL BUY

17 million+

Admarvel serves a high volume of advertising to an

extensive base of independent mobile publishers and

premium publishers. Buy blind or on a channel basis.

Country, Category, Time of Day, Day

of the Week, Carrier, In App, Specific

Device, OS, Handset Manufacturer

and Device Type Standard banner, HTML 5, Video

and Voice

ADMARVEL REACH

ADMARVEL IMPRESSIONSS O U T H A F R I C A

E G Y P T K E N YA N I G E R I A S U D A N Z A M B I A

A u t o m o t i v e 7 5 M 3 4 M 5 M 4 3 M 2 6 M 7 M

B u s i n e s s 7 7 M 3 5 M 5 M 4 4 M 2 5 M 8 M

E d u c a t i o n / S t u d e n t s 7 8 M 3 5 M 7 M 4 8 M 2 6 M 7 M

E n t e r t a i n m e n t 1 0 2 M 3 8 M 1 4 M 5 9 M 2 7 M 8 M

F i n a n c e / M o n e y 7 7 M 3 5 M 5 M 4 4 M 2 5 M 6 M

G a m i n g 9 5 M 3 7 M 1 0 M 5 0 M 2 6 M 7 M

H e a l t h c a r e / F i t n e s s 7 7 M 3 5 M 6 M 4 3 M 2 5 M 6 M

L i f e s t y l e 7 7 M 3 4 M 5 M 4 4 M 2 6 M 6 M

M e n 7 5 M 3 4 M 5 M 4 4 M 2 6 M 6 M

N e w s & I n f o 7 9 M 3 5 M 6 M 4 5 M 2 7 M 7 M

P a r e n t i n g / F a m i l y 7 4 M 3 4 M 5 M 4 3 M 2 5 M 6 M

P e t s 2 0 M 3 2 M 4 M 4 1 M 2 5 M 5 M

S h o p p i n g / F a s h i o n 7 7 M 3 4 M 6 M 4 4 M 2 5 M 6 M

S o c i a l N e t w o r k i n g 3 3 M 3 7 M 8 M 4 8 M 2 6 M 6 M

S p o r t s 11 6 M 3 6 M 1 3 M 1 0 7 M 2 7 M 9 M

Te c h / C o m p u t e r s 7 8 M 3 4 M 5 M 4 4 M 2 5 M 7 M

Te e n s 7 3 M 3 4 M 5 M 4 4 M 2 5 M 7 M

T r a v e l 7 5 M 3 4 M 5 M 4 4 M 2 5 M 7 M

W e a t h e r 7 4 M 3 4 M 5 M 4 4 M 2 4 M 6 M

W o m e n 7 5 M 3 5 M 6 M 4 5 M 2 6 M 7 M

*Impressions over 30 day period

THE MOBILE MARKET

THANK YOU

trafrica march 2015

Mobile

i t i e s

o b i s i t e u r

r d c t r e v e r y

o p t e d

s e o f

t h u s s d s t r i

s i n d u s t r y s

i o n c u s t o