ConventionsTitles and Text“Coming soon…”, since the trailer is usually released before the film is finished, or perhaps a general idea of when the film will be released.

Content and Narrative StructureThe content will vary from film to film, but for a genre like romance/rom-com, it may include previews of the characters in a relationship. An action film may feature some action shots from the film to excite the audience. There needs to be content that is somewhat unique to the genre to make it identifiable.

It will also possibly include a very basic outline of the story, but little enough so that there is still mystery to what the film is about, so the audience returns to find out more, like in the Jurassic World Super Bowl Teaser Trailer.

Since the film is unfinished, the teaser trailer may include some clips that don’t feature in the finished film, or are exclusive to the trailer, like Toy Story 3.

Institutional ElementsMay feature a short clip from the studio ident to promote studio.

Teasers may also feature the recognisable green card at the start.

Teasing the AudienceTeaser trailers to a sequel may feature characters or things seen in the previous film to associate both films together and keep it familiar but it also include new elements to show the audience that there is more to offer the story. This also links to Neale’s theory of repetition and difference.

The end of the trailer may feature something very exciting or enticing and the trailer may be left on a cliff-hanger so that the audience ask more questions, adding hype to the release of the film (seen also in the Star Wars trailer.

LengthAround 90 seconds and can vary from 1 to 2 minutes.

Branding and PromotionMay feature and promote stars in the film and the branding/logo of the film to alert the audience what to look out for if any more material for the film is released (Star Wars VII, Superman, Toy Story 3, Jurassic World).

Referenceshttps://en.wikipedia.org/wiki/Teaser_campaign

Conclusion• It is important to understand these conventions so that the teaser trailer will

appeal to the audience and advertise the film appropriately. Including certain elements from the film’s genre will allow it to be identifiable to the audience. Neale’s theory of repetition and difference means though, that whilst sticking to the conventions is important, it is also important to include something new and interesting never seen before in that genre, bending and manipulating the formula slightly, keeping the film from seeming predictable. If this was not done, the genre would become too similar and boring to the audience, and therefore the film would not be as successful. Depending on the genre of the film of my teaser trailer, this would have to be considered too. When it comes to the large Western film companies, i.e. the ‘Big Six’ conglomerates, there are a limited number of universal conflicts (man vs. machine/man vs. environment/good vs. evil) that have been tested and have achieved a large success to it is important to try and put a new twist on these themes in order to create more successful films. An theatrical example of this is the film