AUSTRALIA'S TOP-SELLING

RECREATIONAL OFF-ROAD

MOTORCYCLE MAGAZINE

TRAILRIDER 2014 MEDIA KITOFF-ROAD AND ON TRACK

REACHING MORE THAN 38,000

READERS EVERY ISSUE

Justine WyerAdvertising Sales ManagerP: (02) 9887 0641E: jwyer@universalmagazines.com.au

Miriam KeenAdvertising Sales Manager - Backpackp: (02) 9887 0604e: mkeen@universalmagazines.com.au

THE MAGAZINE Trailrider is Australia’s top selling recreational off-road motorcycle publication, reaching more than 38,000 captive audience members per issue. In each edition of this action-packed magazine, readers are invited to go off road and get on track with Editor and bike personality Stephen “Tuffy” Tuff and the Trailrider team. Tackling everything from the biggest mud enduro in Australia to an epic 10,000km adventure ride, a weekend trail ride amongst some of the best trails in Oz or going back to school for a lesson in Trail Basics, Trailrider does it all.

WHO IS THE TRAILRIDER READER?• They are predominantly male

• 68% of our readers are aged between 30 and 50; Trailrider has appeal that crosses several generations — if Dad is reading the magazine you can be sure his son is, too

• A majority are self-employed and/or tradesmen and with 72% driving a ute; the work vehicle is doubling as bike transport. Being a tradie, or self-employed, they are blokes who aren’t afraid to work hard and play hard

WHAT ABOUT BIKES AND RIDING? • More than 97% of our readers own their own dirtbike; these readers are actively involved in riding on a regular basis

• 84% of readers will make their own basic bike repairs; they spend time on their bikes and need tools to do so.

• He lives in a rural rather than metro area (60/40 split); this makes sense as 65% of readers travel less than 100km to a weekend riding destination

WHAT ELSE DO OUR READERS DO? • Almost 50% of readers use the internet daily

• 88% of readers enjoy all motorsports either as a participant or spectator

• They love the outdoors especially fishing (52%) and camping (48%)

TRAILRIDER MAGAZINEFREQUENCY: Bi-monthly

PRINT RUN: 25,000

CIRCULATION: 13,400 (Oct 01, 2009-Sept 30, 2010 CAB)

READERSHIP: 38,088

DISTRIBUTION: Newsagents, Borders book stores and selected bike stores throughout Australia and New Zealand

REACH 38,088 captive audience members with TRAILRIDER.

STEPHEN “TUFFY” TUFF, EDITORStephen “Tuffy” Tuff is just about as Trailrider as you can get! He rides, races, photographs and writes all things dirt, which makes him a rarity in the industry — and explains why the readers just can’t get enough of him. Tuffy is living the Trailrider dream and is constantly pushing man and machine to the limit as he takes on another challenge. He is not just another “bike guy” — and prides himself on delivering quality content to ensure Trailrider is a magazine that he would enjoy reading.

TRAILRIDER AND TUFFY

TRAILRIDER AND YOUWhen you invest your money in a magazine, you want to know you are reaching an audience that is relevant and receptive to your business — as well receiving a complete solution to your marketing needs. Straight advertising isn’t always the most effective way to get bang for your marketing buck. Integrated strategies include:

NO. 1

OFFROAD

INSTRUCTIONAL

DVD!

Dirt W

isewith S

hane Watts

SNA

P

Frenchman Cyril Despres powers his mighty Red Bull KTM to victory in the 2010 Dakar Rally by just over an hour from his nearest rival. This was Despres’ third Dakar win after securing victories in 2005 and again in 2007. The Frenchman is a true legend of off-road racing, having also won the infamous Red Bull Romaniacs enduro on three occasions and graced the podium at Erzberg. Cyril Despres is a true all-rounder when it comes to racing a dirtbike. What a legend.

PHOTOGRAPHY Van Oers. J.

www.digitalcamerawarehouse.com.au

Present a section in the magazine

Co-produce a DVD

Sponsor a poster

Promote your business with an advertorial or have your products featured in our magazine

CAPE YORK MOTORCYCLE ADVENTURESWhere: Based at Clifton Beach, a short drive north of Cairns in far north QueenslandWhat: One- to eight-day tours. Hire bikes availableContact: www.capeyorkmotorcycles.com.au

Featured in issue #12 of TRAILRIDER

DALBY MOTO YAMAHA TRAIL RIDESWhere: Southeast Queensland What: Fundraising trailrides with an emphasis on fun Contact: www.dalbymoto.com.au

trail aND aDVENtUrE tOUr GUiDE

QUEENSlaND

AUSSIE BIKER TOURSWhere: Noosaville, QueenslandWhat: One-day guided trail tours of the Cooloola region on the Sunshine Coast plus 14- and 21-day self-guided outback tours starting and ending in Noosa. Hire bikes are availableContact: Phone (07) 5474 1050; 4/15 Venture Drive, Noosaville; PO Box 1097, Noosaville DC Qld 4566; www.aussiebiker.com.au

Featured in issue #7 of TRAILRIDER

ViCtOria NEW SOUtH WalES

DETOUR ADVENTURESWhere: Detour Adventures are based in Kiama, south of SydneyWhat: Australian off-road motorcycle identity Lyndon Heffernan and his team run regular one-, two- and multi-day trail tours in various locations on the NSW south and north coasts and NSW/Victorian High Country. Multi-day custom rides are staged all over Australia Contact: Lyndon Heffernan (02) 4232 4580; www.offroadriding.com.au

DETOUR COFFS HARBOURWhere: Coffs Harbour, NSWWhat: Boris Everson’s rides include the Dorrigo Express taking in the Coffs area and greater surrounds. Sample the 2007 A4DE trails.Contact: Boris Everson (02)6654 4690; www.coffharbourdetour.com.au

KTM TRAIL TOURSWhere: Based on the south coast of NSWWhat: Specialises in High Country touring and complex enduro-style trail tours in the NSW/Victorian High Country and the NSW south coastContact: Lindsay Bond 0418 860 861; www.ktmtours.com.au

Featured in issues #6, #9, #18, #24 and #30 of TRAILRIDER

taSMaNia

WEStErN aUStralia

ADVENTURE TRAILRIDES LTDWhere: Based in Christchurch, South Island of New Zealand What: Operating tours in Canterbury and other areas on the South Island incorporating native forest, single track, high-country farmland and untouched beachesContact: Grenville Button +64 27 4510584 www.adventureride.co.nz

Featured in issue #7 and #8 of TRAILRIDER

PURE DIRT TOURS NZ PTY LTD What: Kiwi dirtbiking at its bestWhere: Operates tours on the North Island of New Zealand. Trails to suit all abilities, no licence requiredContact: Mike +64 27 2888243 www.puredirttours.co.nzFeatured in issue #15 of TRAILRIDER

WEST RIDER MOTORCYCLE TOURSWhere: Operates from Osborne Park in Western AustraliaWhat: Conducting one- to 12-day trail rides plus tours of the famous Canning Stock RouteContact: www.motorcycles.com.au

Where: Operates from their base near DonnybrookWhat: Guided 1-4-day trail tours including destinations such as Margaret River, Nannup, Greenbushes, Manjimup, Northcliffe and Walpole. Operating 7 days a weekContact: John and Georgina Staines on 0429 825 775 or go to www.westcoastsafaris.com.au

Featured in issues #20 and #33 of TRAILRIDER

AUSTRALIAN TRAIL BIKE TOURSWhere: Based in Donvale, VictoriaWhat: Tours from Eildon, Noojee and Mansfield in the Victorian High Country as well as Hattah, near Mildura, in far northwest VictoriaContact: Phone (03) 9874 2001

Featured in issue #7 of TRAILRIDER

OTWAY OFF-ROAD MOTORCYCLE TOURSWhere: Operates from Deans Marsh, near Lorne on the south coast of VictoriaWhat: Staging one- and two-day trail tours to Wye River and Anglesea. Suits the more experienced rider who wants a challenge. Easier trails can be arranged for less experienced riders. Ride instruction days with enduro gun Jehi Willis are also availableContact: Con Thermos 0411 610 111; www.otwayoffroad.com

Featured in issues #10, #16, #21 and #33 of TRAILRIDER

DEVIL TREK TOURSWhere: Northeast and northwest TasmaniaWhat: Ride the best Tassie has to offer, catering to all skill levelsContact: www.deviltrektours.com.au

NEW ZEalaND

HIGH COUNTRY TRAILWhere: Based in Alexandra on the South Island of New ZealandWhat: Five- to seven-day trail tours on the South Island of New ZealandContact: www.highcountry.co.nz

OVER THE TOP ADVENTURESWhere: Ride the Coromandel Peninsula, New ZealandWhat: Guided tours for small groups. Rental bikes availableContact: www.overthetopadventures.co.nz

SUNSHINE COAST ADVENTURE RIDESWhere: Sunshine Coast, QueenslandWhat: From a one-day bush blast to enduro-style tours, the boys from SCAR have it coveredContact: www.scartours.comPhone: 0408 715 717

Featured in issue #20 and #29 of TRAILRIDER

COFFS COAST TRAILRIDESWhere: Based around the Coffs Harbour coastal region of NSWWhat: One-day to one-week tours catering to the abilities of the groupContact: www.coffscoasttrailbiketours.com

THE TRAILRIDERSWhere: Based out of Sussex Inlet, NSWWhat: One- and two-day rides, with or without accommodation. Private and midweek tours availableContact: www.thetrailriders.com.au

Featured in issue #22 of TRAILRIDER

TARANAKI MOTORCYLE ADVENTURE TOURSWhere: Operating from Taranaki, New ZealandWhat: Offering one-day trips to three-day adventure toursContact: www.nzmotorcycletours.co.nz

WATAGANS TRAILBIKE TOURSWhere: Situated 1½ hour’s from Sydney CBD, at the base of the picturesque Watagan Mountain Range What: One-, two- and three-day tours throughout the central and mid-north coast of NSW. Training days are also available Contact: Bruce Hancock (02) 4975 3071; www.trailbiketours.com.au

Featured in issue #21 of TRAILRIDER

Join a trail or adventure tour for a carefree off-road motorcycle experience

FAIR DINKUM BIKE TOURS Where: Operates from Cairns in far north QueenslandWhat: Rides covering north Queensland and Cape York. Hire bikes availableContact: www.fairdinkumbiketours.com.au

Featured in issue #26 of TRAILRIDER

OUTBACK ADVENTURE TREKSWhere: Based in QueenslandWhat: Multi-day adventure rides into the Australian OutbackContact: Phone 0408 800 159 or go to www.outbackadventuretreks.com.au

OVERLANDERS MOTORCYCLE TOURSWhere: Based in South East QueenslandWhat: Offering tours from 1-day right up to 2-week adventuresContact: (07) 5442 5509 or go to www.overlandersmc.com

MT BULLER MOTORCYCLE ADVENTURESWhere: Based at the base of downhill ski village Mt BullerWhat: Mt Buller frontman Mal Palmer stages varied trail tours beginning and ending at his lodge at the base of Mt Buller and covering most of the Victorian High Country. Snow rides and snowboarding/riding tours are a highlightContact: Mal Palmer 0412 587 011; www.bullerbikeadventures.com.au

Featured in issue #13 and #21 of TRAILRIDER

ONLINE OFFROAD TOURSWhere: Based at Yackandandah, Victoria What: Seven different tours in six different locations in the Victorian High Country, fully supported with backup 4WD, an ambo and a chef in tow. Licensed with Parks Victoria and eco accredited Contact: www.onlineoffroadtours.com.au

Where: Based at Sunny Corner, around two hours drive west of SydneyWhat: Tours in and around the popular Sunny Corner region between Lithgow and BathurstContact: Geoff 0407 806060, Kev 0412 193631;www.sunnycornertrailtours.com.au

Featured in issue #27 of TRAILRIDER

OVER THE TOP ADVENTURESWhere: Ride the Coromandel Peninsula, New ZealandWhat: Guided tours for small groups. Rental bikes availableContact: www.overthetopadventures.co.nz

Helmet Cameras As Extreme As Your Sport

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