training 2 vmobile
TRANSCRIPT
The Market and Our Prospecting Approaches
The Market• Subscriber Forecast– 69.8 million in 2010 – That was a Growth of 10 million in a year or 16%
of that year• More than 95% of the mobile phone
subscribers are prepaid.• We sent 800 million to 1 billion ‘text’ (SMS)
messages daily– Texting Capital of the World
Prepaid Products
• Huge Market(3 billion subscribers)
• Micro Denomination• Long-term
consumption• Well advertised and
promoted• Selling effort is
minimal
Beauty & Wellness• Huge Market
(US$1-2 Trillion a year)
• Mostly Expensive• Short-term product
usage• Promotion is thru
channels of agents• Requires
testimonies
Prepaid Market
• The wireless telephony penetration is expected to reach 74.1% of the population in 2010.
• The average operator-wide ARPU in the Philippines is forecasted to be at US$5.47 (approximately PhP246) per user.
• Expected average annual growth of 12%.
Mobile Telephony Outlook
“By the year 2010, the telecommunications
industry in East Asia is predicted to reach a total
of 211 Billion Dollars.”
Ben Petrazzini
Vmobile Distributors Nationwide
• Manila, San Fernando-Pampanga, Pangasainan, Palawan, Bacolod, Nueva Ecija, Camarines Sur, Pasay, Zamboanga, Cagayan de Oro, Kabanklan, Lubao- Pampanga, Davao
Our Prospecting Approaches
• A B CA = P.E.A.R.L.S.B = result seekersC = practice dummies (in a positive way)
• “Opinion” Style• 3rd Party
For people that you don’t know:
• Door-to-Door / Drop-Ins• Cold Calls• Flyers• Brochures• Stickers• Posters• Direct Mail
• Communities: – communities, organizations, etc. (online or offline)
• Online advertising– Sulit.com, buyandsell.com (online auction sites)– Smartparenting.com (non biz communities)