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T R A I N I N G G U I D E 2 0 1 6

THE VERELLEN EXPERIENCE

THE VERELLEN COLLECTION Upholstery Visual Guide Case Goods Visual Guide Lighting Visual Guide

THE VERELLEN PROCESS Our Manufacturing Process From High Point to your Home Frame Construction Our Sustainable Promise Our Frames Our Suspension and Support Our Upholstery Fillings Our Pillows + Toss Fabrics and Tailoring Our Slipcovers and Stitching Options and Details Model (Style)/ Size Sectional Configuration Upholstered v. Slipcovered Stitch Details/ Thread Color Seat/ Pillow/ Toss Configuration Additional Details Caster/ Foot Caps/ Leg Finish Custom Options Sleeper Styles Swivel Styles Upgrades/ Changes

RESOURCES Getting Started Taking an Order COM Form Care and Maintenance Warranty Information Retail Showroom Display Guide Boutique Program

GLOSSARY/ Q+A

TABLE OF CONTENTS

Sometimes the heart sees what is invisible to the eye.

THE VERELLEN EXPERIENCE

Like all classic American things – fast cars, baseball games, the blues, jazz, rock and roll – Verellen furniture was born from a spark of innovation with a nod to tradition. Subsequently refined and polished with a global point of view.

Our signature couture styling gives each piece a timeless beauty, unmatched quality engineering, and design to last for generations.

As an eco-friendly manufacturer, we pride ourselves on sourcing the most sustainable materials available – FSC Certified lumber, reclaimed metal coils, hand-spun natural fibers, and even recycled packing materials – all a Verellen standard.

Every piece of furniture in our line is made-to-order at our manufacturing facility in High Point, North Carolina – a city with a

century-long furniture making tradition. Here, generations of craftsmen lend their artistry and expertise to each and every piece in our line. Planed, sanded, double-doweled, measured, cut, sewn.

All by hand. All by design. And all for you.

When something is both beautiful and well made, hand-crafted and timeless, it is the best of both worlds. Sustainably sourced and designed to endure. Tradition transformed by innovation.

Belgian conception meets American perfection.

Hand-tuftedHand-hammeredHand-applied finishesHand-tiedDouble-doweledKiln-dried solid hardwoodDressmaker details

Verellen was founded in 1999 by high-school sweethearts Tom and Sabine Verellen. They met at 16 years old and both knew already they were going to expand their horizons beyond their native Antwerp, Belgium.

Tom’s passion for fabric and design led to the beginning of Verellen’s fine upholstery line, which brings a new modern Belgian aesthetic - mixing natural materials with elegant lines and silhouettes, incorporating the American know-how for engineering and comfort.

After living for several years in Ohio they settled in High Point, North Carolina where they founded what is Verellen today. Not only did they start a company together, but also created what we call the “Verellen aesthetic” – a mix of their Belgian heritage and their new-found home – a perfect combination of European sophistication and American comfort.

As a policy, Verellen keeps the design process in-house with Tom as principle designer. Sabine leads the softer side of the design process – with fabric and detail development.

What started as a small business has now evolved into a growing enterprise that employs over 100 people – with o�ces on the East and West coast of the US, and a European o�ce and distribution center in Antwerp, Belgium.

OUR PURPOSEWe wake up every day excited to discover and pursue new ideas. Our commitment to creating innovative products and processes builds upon a legacy of furniture making traditions, while seeking to preserve our precious natural resources and sustain future generations that depend on our responsible actions. We advocate collaboration and are committed to giving back to the communities of suppliers, employees, and customers that believe in and share our purpose.

OUR VISIONWe o£er the finest products in the home furnishings industry with a commitment to professional, ethical, knowledgeable, and exemplary performance throughout our manufacturing process, supplier and customer interactions, and community engagement.

OUR MISSIONWe concept, design, and create objects of desire for the home. It’s our business and our passion.

OUR PURPOSEWe wake up every day excited to discover and pursue new ideas. Our commitment to creating innovative products and processes builds upon a legacy of furniture making traditions, while seeking to preserve our precious natural resources and sustain future generations that depend on our responsible actions. We advocate collaboration and are committed to giving back to the communities of suppliers, employees, and customers that believe in and share our purpose.

OUR VISIONWe o£er the finest products in the home furnishings industry with a commitment to professional, ethical, knowledgeable, and exemplary performance throughout our manufacturing process, supplier and customer interactions, and community engagement.

OUR MISSIONWe concept, design, and create objects of desire for the home. It’s our business and our passion.

Upholstery is our core. We are a comfort-driven brand, building an extensive collection from the success of our original founding sofa lines (Camille and Pauline) to the 100+ lines we o£er today.

Verellen showcases two new collections each year: April/ October in the US at the High Point International Home Furnishings Market, and in January/ September in Paris at Maison & Objet.

Verellen Showroom in High Point, NC

Did you know that in addition to our gorgeous made-to-order upholstery, we also make dining chairs, benches, banquettes, barstools, occasional chairs, o¢ce chairs, ottomans, exposed wood upholstery, beds, bedding, tables, lamps, and mirrors?

THE VERELLEN COLLECTIONAt Verellen, we pride ourselves on creating unique, hand-made upholstery. Skillfully carved frames, “Couture” tailored slipcovers, hand-applied trims, finishes and nailheads combine to create our signature elegant simplicity.

Verellen sofa styling is typically a lower sitting piece with lots of depth. Our pieces are known for “sitting in” rather than “sitting on”. The deeper sit of our upholstery is a characteristic of our brand – we call this our European Depth, which is our standard depth.

For those customers who would like less seat depth, we o£er an American Depth option which is 4-5” less deep than the standard listed in the catalog, though this dimension is specific to each frame. Please see individual tearsheets for frame specific dimensions.

AMELIE BANQUETTE ANAISSleeper Available

GABESwivel Available

HARPER KATIE

COMO BISTRO

LEYLASwivel Available

SAWYER

SLOANESleeper Available

TERRENCE VALENTINASleeper Available

2016NEWVERELLEN NEW INTRODUCTIONS

L OV E

ALOISSwivel Available

ANDERSON BENEDICT CHAIR BLANCHE

CAMILLESleeper/ Swivel Available

BARREL BACK CHAIRSwivel Available

CHARLOTTE CLARENCESwivel Available

FERNANDO

DUKESleeper/ Swivel Available

ELLY OTTOMAN

EMERSON GREGOIRESleeper/ Swivel Available

GREGORY HANNAHSleeper/ Swivel Available

ISABELLA DINING KLARASwivel Available

JULIETTE KATE KATIE

LEYLASwivel Available

MABELSwivel Available

MAXIM NICOLASSleeper/ Swivel Available

VERELLEN ESSENTIALS

NOELLA WING NORAH Swivel Available

OWENSleeper Available SAWYER

SIENNASleeper Available

OLIVERSleeper Available

SOPHIESleeper Available

STELLA

VICTORIA Swivel Available

THEOSwivel Available

THIBAUTSleeper/ Swivel Available

VICTORSwivel Available

VINCENT OTTOMAN

VERELLEN ESSENTIALS L OV E

BAILEY BERKELEY CLEMENCE CROSBY

DUKESleeper/ Swivel Available

BONNIE

DYLAN EMERSON

IZZY

EMILESwivel Available

ERIN

GRANT KLARASwivel Available

LEONIE LEVI

MABELSwivel Available

MONTANAMALLORY MELANIESleeper Available

MILOSwivel Available

NINA OWENSleeper Available

SAWYER STELLA TERRENCE

VERELLEN MODERN

ABBY ANDREA AUGUSTSleeper/ Swivel Available

CHELSEA

CLARENCESwivel Available

ANTOINE

CLYDESleeper/ Swivel Available

CRAYTON

GREGOIRESleeper/ Swivel Available

ESME ESTELLE

GAVIN GREGORY KATE KATIE

LAWRENCESwivel Available

MILLIESleeper/ Swivel Available

LEON LELYASwivel Available

MANUEL

NICOLASSleeper/ Swivel Available

THIBAUTSleeper/ Swivel Available

WYATT

VERELLEN PURE + SIMPLE

ROMAINSleeper Available

NOAHSwivel Available

ALICIA ANAISSleeper Available

CAMILLESleeper/ Swivel Available

COURTNEY

EMMASwivel Available

BLANCHE

GRIFFIN GUSSleeper/ Swivel Available

MAXIM

HANNAHSleeper/ Swivel Available

JUSTINE

MARILYNSleeper/ Swivel Available

NATHAN OLIVERSleeper Available

OLIVIASleeper Available

RAFAELSleeper/ Swivel Available

SIENNASleeper Available

ROBIN SABINESleeper Available

SERGIO

SLOANESleeper Available

VALENTINASleeper Available

VICTORSwivel Available

SOPHIESleeper Available

VERELLEN TIMELESS CLASSICS

WOOD FINISH OPTIONSTables are constructed in Walnut or Ash, specify finish from options below:

AMSTERDAM BARCELONA BRUGES ROUND COMO

CROSS

BRUGES

FERMETTE GHENT

SEVILLE

PALMA PUB

ROUND BISTRO STAD

VERELLEN TABLES

Painted Black on Ash

Painted Vanillaon Ash

White Washon Ash

Grey Washon Ash

Smooth Smokeon Ash

Dead Flaton Walnut

Clear Satin Sealeron Walnut

Raw Coalon Ash

Coalon Ash

White

LAMP SHADE OPTIONS

CharcoalOatmealSlubby White

BOLOGNA BOLZANO COMO CORTONA FIRENZE

LUCA MILAN PARMA PISA ROME

SICILY SORRENTO TURIN URBINO VERONA

VERELLEN LIGHTING

At Verellen, we are proud to manufacture our upholstery in the USA. Every piece in our line is produced locally in our High Point manufacturing facility. From our o�ce personnel to our woodworkers, design team and expert craftsmen, we are proud to be a part of a century-old North Carolina tradition of furniture manufacturing.

High Point – renowned for its furniture and textile industries since the end of the 19th century – is geographically located amongst abundant hardwood forests, freshwater streams, and verdant agricultural fields. This ideal location attracts a host of industrial manufacturers in the furniture and textile industries, and continues to nurture generations of skilled labor in the home furnishings industry. In our manufacturing facility, furniture making knowledge and expertise is still being passed

from father to son and mother to daughter. This, in turn, provides a level of quality that you can only find in a few places around the world. Some even say High Point is to furniture what Detroit is to cars.

THE VERELLEN PROCESS

OU

R M

AN

UFA

CT

UR

ING

PR

OC

ES

S

OUR SUSTAINABLE PROMISEWood used for our frames is kiln-dried from managed and sustainable forests; wood glues are non-toxic, coils made from post-consumer recycled metals. Each process in our manufacturing is overseen and managed by our quality and engineering team.

From our color ways Belgian Linen® line, fabrics o£ered in Oyster, Flax, Natural, and Oatmeal are eco-friendly – meaning they are not dyed and are woven from minimally processed yarns. Our leading Belgian Linen supply mill, Libeco, has been operating carbon neutral in Flanders, Belgium since 2013. Even our packaging products are made from recycled materials.

OUR FRAMESAs a member of the Forest Stewardship Council (FSC), we are doing our part to protect the way the world’s resources are managed. It is our pledge and commitment to manufacture our upholstery from the most sustainable materials available.

All our frames are made of solid, FSC certified maple, walnut, or ash – hardwoods known for their fine, straight grain and stability. All premium grade wood is purchased already hand-selected to obtain the finest, straightest, and minimal knotted wood boards for our frames, ensuring optimum strength and less cracking over time.

Lumber is delivered weekly to our manufacturing facility. Each piece is then milled and cut to pattern. Verellen frames are always “four-way connected” - meaning they are doweled, glued, stapled, and screwed – this time honored process is an industry standard in high-end upholstery and guarantees the most stable frame construction.

For all our natural grey or white wash leg finishes we use hand-applied rubbed finishes.

OUR SUSPENSION AND SUPPORT8-way hand tied coil springs are the mark of quality seating in the upholstery industry, and one of the defining qualities of the Verellen collection.

Our craftsmen start with a network of recycled metal coil springs set on a base of high-strength sheathing. Coils are systematically hand-tied and knotted with strong hemp twine, so they are connected in a symmetrical pattern. This creates an even suspension for the most comfortable and quiet seating. Back support for most of our pieces also begins with high-strength sheathing.

Depending upon the design, some styles require the added back support of sinuous springs and stretched natural burlap for optimum comfort. In some cases, seating is not 8-way hand-tied, but instead uses stretched high performance webbing.

For padding on the body of the frame, we use natural resource polyurethane foam, polyester fiber, and cotton batting.

OUR SUSPENSION AND SUPPORT8-way hand tied coil springs are the mark of quality seating in the upholstery industry, and one of the defining qualities of the Verellen collection.

Our craftsmen start with a network of recycled metal coil springs set on a base of high-strength sheathing. Coils are systematically hand-tied and knotted with strong hemp twine, so they are connected in a symmetrical pattern. This creates an even suspension for the most comfortable and quiet seating. Back support for most of our pieces also begins with high-strength sheathing.

Depending upon the design, some styles require the added back support of sinuous springs and stretched natural burlap for optimum comfort. In some cases, seating is not 8-way hand-tied, but instead uses stretched high performance webbing.

For padding on the body of the frame, we use natural resource polyurethane foam, polyester fiber, and cotton batting.

UPHOLSTERED FABRIC

POLY FIBER

DECKING

FIBER

BURLAP

BURLAPEDGE ROLL

SPRINGS

FOAM

FIBER

RE-BOND

PROPEX

FSC CERTIFIED MAPLE

GLUE

STAPLES

DOUBLE DOWEL

SCREWS

FOAM

RECYCLED METAL SPRINGS8-WAY HAND TIED

TICKING

FEATHER DOWN

DECONSTRUCTED GREGOIRE

OUR UPHOLSTERY FILLINGSThe comfort of any upholstered seat is determined by the filling, as is the outward shape of the piece. At Verellen, we specify the most natural, resilient fillers available and o£er several options for seating. Please note each piece in our collection has been designed with a specific seat cushion we feel best suits the frame. Though we do o£er optional fills at an upcharge, we suggest ordering the standard cushion specified on the tear sheet.

Our standard seating for most frames is Foam Down Seating. It includes a natural resource polyurethane foam core sandwiched between two sanitized duck feather-down layers, and entirely encased with a downproof ticking. This ticking passes Cal 117:2013.

On some frames, we o£er Spring Down Seating – the same natural resource polyurethane foam core is filled with mini-metal coils that add longevity and structure to the seat cushion. This core is sandwiched between two sanitized duck feather-down layers, and then encased entirely with a downproof ticking. This gives a more supportive seating option.

OUR PILLOWS + TOSSBack pillows and toss are natural feather (90%) and down (10%) and use flame retardant down-proof ticking. A hypoallergenic micro-denier feather alternative pillow fill is available on request.

VERELLEN AT A GLANCE

•Hand-crafted upholstery: made to order from our High Point, NC manufacturing facility

•Eco-friendly manufacturing processes and materials

•Double-doweled, screwed, and water-based glues used in frame construction

•8-way hand-tied spring system

•Access to exclusive line of Belgian Linens and other natural fabrics

•Custom options available

VERELLEN AT A GLANCE

•Hand-crafted upholstery: made to order from our High Point, NC manufacturing facility

•Eco-friendly manufacturing processes and materials

•Double-doweled, screwed, and water-based glues used in frame construction

•8-way hand-tied spring system

•Access to exclusive line of Belgian Linens and other natural fabrics

•Custom options available

OUR PILLOWS + TOSSBack pillows and toss are natural feather (90%) and down (10%) and use flame retardant down-proof ticking. A hypoallergenic micro-denier feather alternative pillow fill is available on request.

FABRICS AND TAILORINGVerellen has a wide range of fabrics in our own collection consisting of authentic Belgian Linens®, the finest natural leathers, and unique one-of-a-kind fabrics from around the world.

CUSTOMERS OWN MATERIALCUSTOMERS OWN LEATHER

COM/COL can be applied to our frames. COM with no repeat will be priced at Grade EL2. COM with a nap and/ or repeat will be priced at Grade A.

You will need to obtain a quote from your CSR for yardage requirements and submit a COM form. In order to get a quote please note the width and repeats of the fabric you are looking to use. Also, if the fabric must be run up the bolt or if it can be railroaded. Finally, if the fabric has a pattern or repeat we will need an image of the fabric to showcase this.

CUSTOMERS OWN MATERIALCUSTOMERS OWN LEATHER

COM/COL can be applied to our frames. COM with no repeat will be priced at Grade EL2. COM with a nap and/ or repeat will be priced at Grade A.


16" x 16" 18" x 18"

22" x 22" 24" x 24"

16" x 16" 18" x 18"

22" x 22" 24" x 24"

16" x 16" 18" x 18"

22" x 22" 24" x 24"

16" x 16" 18" x 18"

22" x 22" 24" x 24"

16" x 16" 18" x 18"

22" x 22"

16" x 20" 15" x 30"

16" x 16" 18" x 18"

22" x 22" 24" x 24"

16" x 20" 15" x 30" 14" x 24"

16" x 16" 18" x 18"

22" x 22"

16" x 20" 15" x 30"

OUR SLIPCOVERS AND STITCHINGVerellen is well-known for the tailored “couture” slipcover. Our covers are made to order and are fitted to each piece individually for the perfect look. Replacement covers may involve a return of the original cover for precise duplication. We recommend dry-cleaning only for our slipcovers.

All slipcovers are patterned to fit our upholstery just as a dress fits its form. Fabrics are hand cut and sewn by master seamstresses trained in the upholstery and garment industries. Slipcovers are secured with an overlocked stitch to prevent fraying. Additional stitching details are o£ered for both beauty and fit. 24" x 24"

14" x 24"

24" x 24"

14" x 24"

UPHOLSTERED v. SLIPCOVEREDMost silhouettes are available in both upholstery or slipcover with a few exceptions where a slipcover is not appropriate. Our upholsterers come from the best manufacturers in the business - with knowledge in diamond tufting, channel tufting, barrel back construction, and pattern matching. There is no upcharge for one versus the other, but a selection must be made on your order.

Slipcovered pieces are upholstered in muslin and the slipcover is sewn and put on the frame for fitting.

Duke Loveseat - Upholstered

Duke Loveseat - Slipcovered

MODEL STYLES + SIZESEach sofa line comes in 8-10 sizes. They range from a club chair to a chair, chair ½ (60”), loveseat (72”), condo (86”), sofa (98”), and xl (110”). Some sofa frames have additional frames available.

All sofa silhouettes are available in a Standard (European) Depth or a less deep option known as American Depth. These dimensions can be found on your tear sheets and are specific to each frame. There is no upcharge to specify American Depth, however you must note it on your order or standard depth will be made.

A few notes about tables: All of our tables come in standard sizes which are listed on the tear sheets but can also be customized. Our standard wood species for tables are ash and walnut, which are beautifully grained, stable and sustainable wood species. Tables can be made of ash or walnut. Refer to upcharges list for pricing.

Gregoire XL - 110”w

Gregoire Sofa - 98”w

Gregoire Condo - 86”w

Gregoire Loveseat - 72”w

Gregoire Chair - 44”w

Gregoire Loveseat

Gregoire Chair & Half - 60”w

Gregoire Swivel Chair - 35”w X 37”d

SECTIONAL CONFIGURATIONSectionals: not all family lines can be made into a sectional.

NOTE: When pieces are made into a sectional, sizes may di�er. Please refer to the sectional guide for reference.

LAF

RAF

Left Arm Facing Chaise

Right Arm Facing

Right Arm Facing Chaise

Left Arm Facing

RAF

LAF

LAF

Left Arm Facing with Return

RAF

Left Arm Facing

LAF

RAF

Right Arm Facing with Return

Right Arm Facing

LAF

Left Arm Facing with Return

RAF

Right Arm Facing Left Arm Facing

LAF

RAF

Right Arm Facing with Return

* Please refer to your catalog to specify our modular styles, Ernie and Evan.

Dual Back PillowsLoose Bench Seat Cushion

Loose DualSeat Cushion

Tight SeatCushion

Multi Back Pillows

SEAT CUSHION OPTIONS BACK PILLOW OPTIONS

Back Pillow Options:

SEAT/ PILLOW/ TOSS CONFIGURATIONWe o�er both dual and bench seating, boxed and knife edge styling.

Standard options (seating, back pillows, and toss pillow amount and configurations) are listed on the tearsheet, with customizable options available for many styles. Please reference upcharge list.

16” x 16”

Knife-Edge TossSpecify: Double Needle, Topstitch, Closed

Flange, Open Flange, Inside Out Stitch or Applied Flange.

8”Diameter x 20”

BolsterSpecify: Double Needle, Topstitch, Inside Out Stitch or Applied Flange.

Notched Bottom/Knife-Edge Toss

Specify: Double Needle, Topstitch, Closed Flange, Open Flange, Inside Out Stitch

or Applied Flange.

18” x 18” 20” x 20” 22” x 22” 24” x 24”

15” x 30”16” x 20”14” x 24”

20” x 20” x 3

Box Style TossSpecify: Double Needle, Topstitch,

Inside Out Stitch or Applied Flange.

Pillow Program-Standard Sizes

16" x 20" 15" x 30" 14" x 24"

8" x 20"

20" x 20" x 3" Boxing 14" x 18" x 2" Boxing

14" Closed Flange 1

2" Closed Flange

1" Open Flange 38" Applied Flange3" Open Flange

1/8 InchClosed Flange

16" x 20" 15" x 30" 14" x 24"

8" x 20"


14" Closed Flange 1

2" Closed Flange


16" x 20" 15" x 30" 14" x 24"

8" x 20"


14" Closed Flange 1

2" Closed Flange


16" x 20" 15" x 30" 14" x 24"

8" x 20"


14" Closed Flange 1

2" Closed Flange


8" x 20"


14" Closed Flange 1

2" Closed Flange

1" Open Flange 3" Open Flange

8" x 20"


14" Closed Flange 1

2" Closed Flange




3/8 InchApplied Flange

Inside Out Stitch

1 InchOpen Flange

8" x 20"


14" Closed Flange 1

2" Closed Flange

1" Open Flange 3" Open Flange

3 InchOpen Flange

14” x 18” x 2”

STITCH DETAILS/ THREAD CHOICESDetail selections are part of what make Verellen so unique! Each piece comes with a standard stitch detail, though customization options are available.

We also o«er a beautiful range of Luxe Stitches for additional customization. Luxe Stitches are available as an upcharge depending on the frame.

If you want the standard option, please select standard stitch detail. When filling out your order or quote, please also choose a thread color.

Blanket Stitch Large Skip Stitch

Chevron Stitch Pinched Stitch

Cross Hatch Stitch on Welt Heavy Double Needle Stitch3

8" Applied Flange" Applied Flange

Double NeedleTopstitch Welt

Open Flange-Fabric Open Flange-Leather

Inside Out

1/2” Applied Flange 1/2” Closed Flange

Also Available:•1”and 3” Open Flange

Also Available:•1/8” and 1/4” Closed Flange

Ficelle

Mist

Deer

Gunmetal

Marron Glace

Willow

Dark Red

Grey Black

Brown

White

ADDITIONAL DETAILSMany of our pieces have special detail options such as nail bands, nail heads, applied flanges, and hand-applied trims. We o�er a number of stitch details and thread colors to extend the customization of our line.

THREAD COLORSSTITCH DETAILS

ADDITIONAL DETAILSMany of our pieces have special detail options such as nail bands, nail heads, applied flanges, and hand-applied trims. We o�er a number of stitch details and thread colors to extend the customization of our line.

NAILHEAD SELECTIONS NAILBAND SELECTIONS

Old Silver: XL, Large, Medium

Natural: XL, Large, Medium, Mini

Pearl Grey: XL Pewter: #2

Black Nickel: Large, Medium, Small

Gold/White: Large, Medium, Small

Pearl White: Large, Medium

Beige: Medium, Small

Special Beige: Medium

Conical: Nickel

Galvanized Tack

Casual Linen

Eco Linen

Sheer Linen

Leather

Suede side of Leather

Nickel: Large, Medium, Mini

Hammered Pewter #1, SmallHammered Copper #1, SmallPewter: Large, Medium, Small, Mini

BUTTONS

DECORATIVE TRIMS AND DETAILS

See tear sheet for specific placement.

3” Large Horn

2.5” Coconut

Square Bone

Alicia Large & Small

Fabric Covered Buttons:: #36, #30, #22

Oval Horn 1” Chestnut Horn 1” Coconut

Moxie Metal Cap Pearl Grey

Old Silver

Grey Loopy Trim #2 Two Layer Rosette for Tufting1/4” Round Decorative Braid #6White Loopy Trim #3

CASTERS/ FOOT CAPS/ LEG DETAILSWe finish all of our legs, whether you can see them or not so please refer to your wood finishes or to the Detail Selection page and make a selection.

Standard finishes with no upcharge are Greywash, Whitewash, Espresso, Coal, and Raw Coal.

All other finishes have an upcharge and the prices can be found on our upcharge list on our website under Sales Tools.

A NOTE ON WOOD FINISHESThough it may seem like a small detail, your wood selection actually has a more important function.

Because our frames are constructed of FSC Certified hardwoods like maple, ash, and walnut, the leg finish actually determines the wood we will use to make your frame. To avoid delays in the processing of your order, please fill out the entire order form - including leg finish.

A NOTE ON WOOD FINISHESThough it may seem like a small detail, your wood selection actually has a more important function.

Because our frames are constructed of FSC Certified hardwoods like maple, ash, and walnut, the leg finish actually determines the wood we will use to make your frame. To avoid delays in the processing of your order, please fill out the entire order form - including leg finish.

WOOD FINISH OPTIONSTables are constructed in Walnut or Ash, specify finish from options below:

Painted Black on Ash

Painted Vanillaon Ash

White Washon Ash

Grey Washon Ash

Smooth Smokeon Ash

Dead Flaton Walnut

Clear Satin Sealeron Walnut

Raw Coalon Ash

Coalon Ash

CUSTOMIZE YOUR VERELLENCustomers love that we o£er modifications to frame dimensions so clients can truly fit their upholstery into their specific space. With more than 5500+ SKU’s to choose from there is a piece for every room in your home from bedroom to kitchen, living to dining, indoors and out.

If you have a request that is not listed in this training guide, please contact your Customer Service Representative.

VERELLEN CUSTOMIZATIONMore and more clients are using our custom shop for their clients with special applications. Here are some of the most common customizations. Please call for pricing and upcharges for these options:

o Change to pillow configuration

o Change to either length or depth of overall frame

o Change to seat back or arm height

o Custom configurations to sectionals

o Application of customer provided fabrics and leathers

o Custom seat heights

o Adding button tufting details

o Slipcover pattern alterations

Custom orders will require a drawing be completed by our design department and a signature signing-o£ before we begin production.

VERELLEN CUSTOMIZATIONMore and more clients are using our custom shop for their clients with special applications. Here are some of the most common customizations. Please call for pricing and upcharges for these options:

o Change to pillow configuration

o Change to either length or depth of overall frame

o Change to seat back or arm height

o Custom configurations to sectionals

o Application of customer provided fabrics and leathers

o Custom seat heights

o Adding button tufting details

o Slipcover pattern alterations

Custom orders will require a drawing be completed by our design department and a signature signing-o£ before we begin production.

GETTING STARTEDOnce your account has been established, you can access the password protected Dealer Portal of our website using the password that has been given to you. You will use your customer number to register your account. Once you have logged into your account, you can access all of our tear sheets, sales tools, and price lists.

Tear sheets will have images of the item, all standard sizes the item is available in, standard details and dimensions. The price list will give you the price of each item by the grade of fabric. EL2 is the price we use to quote COM with no repeat and Grade A for COM fabrics with a repeat or nap. Grade C is the price we use to quote COL pricing. The price list will also give you the upcharges for contrasting pillows (price is per pillow by

grade of fabric). Finally, all of the standard details for the piece will also be listed on the tear sheet.

The Sales Tools category on the website is where you will find information about most customizations, packing fees, upcharges and pricing for fabrics by the yard. Please reach out to your Customer Service Representative or Territory Manager with any questions if you cannot find the answers you need under the Sales Tools tab.

Your Sales Kit includes all of your beautiful fabrics, leathers, wood finishes, nail board and thread board. If you are needing a color way other than what is shown, please ask your CSR – it may be something we can get but just don’t swatch.

RESOURCES

STEPS

TIMELINE

DETAILS

VERELLEN ORDER TIMELINE

QUOTE

Request a quote and/ or submit

completed order form to your

Customer Service Representative

by email.

STEPS

TIMELINE

DETAILS

ORDERING

A quote becomes an

order when we have all detail

selections, COM/ COL forms, 50% deposit, and a

signature on the quote.

All custom orders require a signed CAD drawing.

COM/ COL

We must receive COM/ COL at our

factory before your order goes into production.

MANUFACTURING

BILLING & SHIPPING

You will receive an invoice for the

balance due when the order is

complete.

All goods are shipped FOB by the customer’s

preferred carrier.

CARE & MAINTENANCE

See specific care guidelines for

fabrics and leathers.

Slipcovers should be dry-cleaned only, and spot

treated as needed for stain

control.

Quotes valid for 30 days

6-8 weeks for standard orders/

8-10 weeks for custom orders

Shipping time depends on carrier

We recommend daily, weekly, and

monthly maintenance

TAKING AN ORDERUnder Sales Tools you will find an order form. You can use this as a reference or to submit an order. Some information about ordering your piece:

Ten Steps to Ordering:1. Style/ Model/ Depth2. Size 3. Upholstered or Slipcovered 4. Fabric or Leather Selection/ COM/ COL5. Stitch Detail/ Thread Choice6. Seat/ Pillow/ Toss Configuration7. Nailhead/ Nailband8. Caster/ Foot Caps/ Leg Finish9. Additional Options10. Upgrades/ Custom Options/ Changes

Soy-based poly/down wrap

Grade: Fabric Name: Color:

Order FormStyle:

Fabric Selection:

Upholstered Slipcovered Topstitch

Double-Needle

Welt

Thread Color to match

Standard Multi-Back Dual-Back

Standard Loose Bench Seat

Seat Construction: Spring Down

Toss Pillows:

Specify where applicable

Finish: White Wash Grey Wash Espresso Other

Nailhead Color: Nail Band

Standard

Dual Seats

Buttons

Date: Company:

Size:

No Stitch DetailFlange

Select Thread Color: Luxe Stitch:

Kit One Kit Two

Extended Price:Packing Fee:

:

Trims and Special Detailing:

Details/Change/Options:

Nailhead Size:

COM Form Attached

Inside Out Stitch

Standard Depth American Depth Sectional Form Attached

Optional Pillow

Painted White

Page _____of ______

Quantity: Unit Price:

Purchase Order #

CFA Required

Sidemark

Legs: Standard Caster Decorative Caster Glides OnlyFoot Cap Leg Change

04/11/16 REVISED

Painted Black

Slipcovers: Standard Tight Seat Style

Loose Seat Style Tight Seat (Uph. tight seat)

Upcharges:

Upholstery: Standard Applied Skirt

Upholstery and Slipcover Details: Waterfall Skirt



Tri-Back

Tight Bench Seat

COMPLETED ORDER FORM Sept 24, 2016 Elle Interiors

Clyde

Sturdy Boy

Large Toss: Laundered Casual Linen Bone- no stitch detail

Small Toss: Nolan Grey- No stitch detail

Ironware

Heavy Double Needle021

XXL

X

X

XXX

X

X

XX

X

1 1

1

QUOTESTypically you will request all quotes from your customer service representative. This includes custom and COM quotes. You can use the order form found on the website under Sales Tools as a checklist or submit your order with your own purchase order. Because we create your order to custom specifications, there will be lots of questions. We understand the options are there to maximize your ability to create and customize. We encourage you to explain or even draw what you are hoping to achieve if you cannot express it with the order form. Quotes are valid for 30 days and we can only give an actual estimated ship date once the deposit is received, the order is in production, and fabrics have been received.

ORDERS A quote becomes an order when we have all of the detail selections, COM forms (if applicable), 50% deposit, and a signature on the quote and signed CAD drawings for custom orders, beds, or sectionals. In addition, the order will not go into production until we receive your fabric or COM at our factory.

Once all of the information is received, your CSR will send you a final sales order. It is your responsibility to review this sales order to make sure everything is correct. Our production time for standard orders typically takes about 6-8 weeks (after receipt of fabric) and we are able

to accomplish this by not putting anything into production that could possibly hold up the line (and therefore the orders behind it).

We have a separate production line for custom items which typically take 8-10 weeks. If you have an item that you are trying to meet a deadline for, please advise your CSR so they can tell you if there are any delays in production prior to placing your order. We always strive to meet our deadlines, but cannot work towards this if we do not have a clear understanding of what your needs are. We manufacture by hand. It is part of our commitment to quality. We have no inventory waiting to go into production and each piece is engineered individually, made to order.

A Verellen Order Form must accompany all orders. Verellen acknowledges all orders in writing. If an order is placed without complete information, it is considered an incomplete order and will be placed on hold. After receiving all required information and a 50% deposit, the order will be released and placed into the line of production. All custom orders require a signed CAD drawing and a 50% deposit. A handling fee of 2.5% will apply on all credit card transactions. A credit card form can be found on the website, under “Sales Tools”.

ORDER CHANGES OR CANCELLATIONS Orders cannot be changed or cancelled after they have been released into production. A released order means that all paperwork has been processed, all materials have been ordered and the order is on the production schedule. Changes are allowed to orders on HOLD only - ie. waiting on fabric, deposit, or information to be released into production.

BILLING AND SHIPPINGYou will receive an invoice for the balance due when the order is complete. We occasionally get requests to prepay the balance to help expedite the order onto the truck. Your balance due will be reflected at the bottom on your order as long as no changes have been made during the process. You are welcome to send the balance at any time however we cannot send you a final invoice until the order is complete. You will need to set up your own trucking service. We do not have a standard shipper that we use, as we ship all over the world. Please be sure to specify a shipper and where we are shipping to and check these details on your order confirmation. We will contact them as soon as the order is ready to pick up. The shipper will bill you directly. Verellen is not responsible for any damages done to the furniture once it is in the shippers hands. Any discrepancies need to be handled directly with the shipper.

All goods are shipped FOB by the customer’s preferred carrier. Sizes and weights are provided to carriers as a guide for cost estimates and are subject to slight variations. All claims for damages or loss in transit are the responsibility of the customer upon signing the bill of lading by the driver at the factory. Since orders are shipped FOB, Verellen accepts no responsibility for shipping or transit damages. If damages occur, retain all packaging materials for the carrier’s inspection. It is the customer’s responsibility to inspect received items and acknowledge damage claims with the carrier upon receipt. These claims must be reported to our Verellen customer service department within 5 days of delivery.

RETURNS/ CLAIMSAll claims resulting from manufacturing defects, shortages, or errors must be made within 30 days of receiving the order. No claims for local repair or servicing to merchandise will be honored unless prior authorization is received from Verellen. If the merchandise is to be returned, Verellen will issue a Return Authorization Form. Items will not be accepted without a Return Authorization Form. A photo must accompany all returns or claims.

COM/ COL (Customer’s Own Material/ Customer’s Own Leather)COM/COL can be applied to our frames. COM with no repeat will be priced at Grade EL2. COM with a nap and/ or repeat will be priced at Grade A.


Our COM quoting process is contingent upon receiving your fabric information. We cannot give a quote on how much yardage we are going to need for sure until we know all of the information about which fabric you are specifying. Please do not order your COM until you have received a COM quote you’re your CSR. If you have any concerns about the fabric being a solid or not, or potentially needing to be backed, please send us a cutting of the fabric for inspection. We are always happy to take a look to avoid problems or unexpected expenses later. Again, we cannot put an order into production until your COM is received.

A Verellen COM Form must accompany the order before it can move into production. A

sample of the COM fabric must be attached to the COM Form showing the face of the fabric and the correct direction. We also ask that you specify the direction by checking o£ the box at the bottom of the form. We request you attach a copy of the COM form to the bolt of fabric to ensure it arrives with the correct information from your order.

All yardage quotes for COM are based on no repeat, plain cover and railroaded application. The order will NOT be scheduled for production until ALL COM fabric has been received for the order. If there is a problem with the COM fabric, you will be notified. If the COM received is di£erent from what was originally quoted, Verellen will need to re-evaluate the yardage needed and additional yardage may be required.

We prefer to have the COM form in advance of the fabric arriving so we can accurately price and verify your order for manufacturing, and to inspect your fabric once it arrives. Once your order has a deposit paid and is signed o£, it goes into production.

ALL COM Fabrics should be shipped to this address: Verellen 5297 Prospect Street High Point, NC 27263

CARE AND MAINTENANCEProper care and maintenance of your Verellen upholstery, casegoods, and lighting will ensure generations of enjoyment. The following pages provide an overview of specific care guidelines.

Cleaning & Care InstructionsFor fabrics protected with Nano-Tex

Don’t wait; the best way to protect fabrics is to remove spills and stainsfrom them as soon as possible. Nano-Tex minimizes staining in protectedfabrics, but cleaning may still be necessary. So remove spills immediatelyto make sure there will be minimal to no staining on the fabric. B utdon’t worry; if spills go unnoticed for a while, Nano-Tex will make surethat your fabric cleans quickly and above all easily. Just follow theinstructions below.

B eyondS pill-ProofDurable,B reathable,Cleanable

ALL FAB R IC APPLICATIONS

Clean liquid spills quickly with a clean, dry cloth:

• For liquid spills, gently blot (don’t rub) spill immediately with an absorbent clothwhile spill is still fresh.Wipe off with clean water and a clean, dry cloth if needed.

For semi-solid spills, try to lift the spot off of the fabric:

• Working in a circular motion or removing the spill from the side is often the bestmeans to lift spills from the fabric.Change towel surface frequently until spot has been transferred off of the fabricand onto the absorbent cleaning cloth. Try to avoid pressing the spill orspreading the stain.

• Wipe off with clean water and a clean, dry cloth if needed.

For semi-solid spills, try to lift the spot off of the fabric:

If a spill does not come off with water and a clean, dry cloth, add a mild detergentmixed with water and repeat circular motion. Mild detergents such as Sport Wash,Tide Free, or Cheer Free work best.

• If a stain remains, a solvent may be needed to remove the stubborn stain. It is recommended to use odorless mineral spirits, dry cleaning fluid such asperchloroethylene or Fantastik Orange Action All Purpose Cleaner. B leach can also be used on bleach cleanable fabrics.Wipe off with water and a dry clean cloth. Do not rub harshly. The harder yourub when cleaning a spill, the deeper the soil can be pushed into the fibers.

• R emove all soap or cleaning agent residue from the surface with clean water.

After using a cleaning chemical on a Nano-Tex® treated fabric, the fabric should be fully flushed with water to avoid any negative effects of residue build-up from the cleaner.

To spec Nano-Tex call 866.891.6266 or visit ProtectB eauty.comNano-Tex® is a registered trademark of Nano-Tex, Inc.

CARE AND MAINTENANCEProper care and maintenance of your Verellen upholstery, casegoods, and lighting will ensure generations of enjoyment. The following pages provide an overview of specific care guidelines.

CARE AND CLEANING INSTRUCTIONSFINISHED/SMOOTH LEATHERFor regular care and cleaning, dust periodically with a dry cloth to remove residual dust and prevent dirt from building up. No harsh cleaners or solvents should ever be used on the leather, as they could abrade the finish or topcoat o� the article. For stubborn stains and spills, a lightly damp cloth with warm water should be blotted on the stain to lift and remove it. If this does not work, a mild soap and water solution (Palmolive or Dawn) should be mixed and then blotted to release the

Specially formulated products such as Moore & Giles, Inc. leather cleaner and conditioner can be used to rejuvenate fine leather surfaces, however, some leathers are inherently sensitive so these products should be spot tested before overall use.

CLEANING NUBUCK, SUEDE OR UNFINISHED UPHOLSTERY LEATHERNaked, nubuck, suede or unfinished upholstery leather has no protective film on its surface, making it susceptible to soil-ing and staining. Moore & Giles leathers including Satin Suede, Cottswald, American Bison Nubuck, and Remington are either waterproofed during tanning or treated with water repellant, so they will o�er more stain resistance than untreated suede/nubuck. Regular cleaning of Nubuck/Suede can best be done using a vacuum cleaner, following by brushing the nap back up using a soft nylon brush. When spills do occur, blot excess liquid immediately with a clean white absorbent cloth or sponge. If neces sary, use clear lukewarm water and a clean, white cloth that is well wrung and gently wipe the spill dry using a blow dryer. At the same time, brush the a�ected area with a soft nylon brush. Light soiling, dry stains and marks can sometimes be removed by using a pencil eraser or a dry cleaning pad to gently rub the a�ected area. Finish by vacuuming and brushing the nap with a nylon brush. Butter, oil and grease are real problems for Nubuck. First wipe o� excess butter, oil or grease using a clean, white, drycloth. Do not apply water to these types of stains because it usually pushes the stain in deeper or smears it. After wiping up the excess, leave it alone as the spot should dissipate into the leather in a short period of time. If the spot does not dissipate in several days, try sprinkling the area with baby powder or baking flour, then cover it with a damp towel. Allow this to set for about one hour. Remove the damp cloth, dry with a blow dryer, vacuum up the flour and brush the nap back up using a soft nylon brush. Repeat this procedure until the spot is removed. Ink or marker stains can sometimes be removed by using a pen eraser or a dry clean-ing pad. In most cases, this lightens up the mark, but will not remove it completely. Sanding the ink or marker stain with 400-grit sandpaper will also help lighten the mark, but caution should be taken because this can also lighten the color of the area being sanded. DO NOT USE CLEANING CHEMICALS ON NUBUCK OR SUEDE.

CARE AND CLEANING INSTRUCTIONS—HAIR ON HIDE LEATHERFor regular care and cleaning, periodically use an acrylic, soft-bristle brush to remove residual dust and prevent dirt from building up. No harsh cleaners or solvents should ever be used on the leather.

For stains and spills, use a cloth lightly dampened with warm water to blot the spot to lift and remove it. If this does not work, a mild soap and water solution (Palmolive or Dawn) should be mixed and then blotted to release the stain and then

Specially formulated products such as Moore & Giles, Inc. leather cleaner and conditioner can be used to rejuvenate fine leather surfaces, however, some leathers are inherently sensitive so these products should be spot tested before overall use.

WARRANTY LANDSCAPEVerellen stands behind its product which is handcrafted with careful attention to detail, and will review concerns and provide the appropriate action to resolve issues.

FABRIC: Verellen strives to provide an accurate representation of fabrics, however, variations may occur. The mills from which we source our fabric use strict guidelines to maintain color standards, but variations are expected due to the nature of the fabric. Upholstery fabrics, including slipcovers, are warranted for one year against fraying or dye transfer when cleaning instructions have been followed. Wearing, wrinkling, fading, and pilling are not covered. Application of any soil resistant treatment negates the fabric warranty. Fabrics are a naturally variable raw material. Di£erences in texture, color, or appearance among fabrics are not within the control of the manufacturer nor considered defects. Natural color changes, exposure to extreme temperature changes and direct sunlight may cause color changes and are not covered by the warranty. COM is not covered by this warranty.

LEATHER: Full grain leather is a natural product. Color variation, pull-up e£ects, healed scars, fat wrinkles, belly stretch marks and other natural markings are a signature to its authenticity and should be viewed as features of the product. These characteristics enhance the beauty and quality of the hides and are not considered defects. Each hide will absorb the dye process di£erently, both within the hide and from the hide, making every piece distinct and completely unique. Therefore, such variations are not covered by warranty.

CUSHIONING: Verellen cushioning is designed and constructed to create a comfort that is uniquely specific to each line of furniture we manufacture. Our first style of cushioning begins with an eco-friendly soy-based foam, poly fiber and feather ticking. Many styles include the Spring/ Down option which o£ers a firmer, more structured ride. Available on specific styles, we have also designed an all feather duvet pad seat (refer to your catalog for these selections). All Verellen pillows and toss are 90% feather/ 10% goose down. Cushions and pillows are warranted against the abnormal loss of resiliency for one year from the date of purchase by the original purchaser, as long as cushions and pillows are used under normal wear and normal conditions.

Abnormal wear and loss of resiliency should not be confused with flattening of the foam, feathers, and fibers, which are considered normal wear and are not considered defects under this warranty.

VARIATIONS: Because of the natural materials used in the upholstery manufacturing process, and the fact that the product is handmade, minor variations will occur from piece to piece. These are not considered defects under this warranty. Verellen reserves the right to modify the product from its original form shown on showroom floors or in catalogs. Such modifications are not considered defects under this warranty.

RETAIL SHOWROOM DISPLAY GUIDEWe are honored to have you as a retail partner, and thrilled to o£er this guide to help you better understand how to sell the Verellen Collection.

To maintain that o£-the-showroom-floor feel, we recommend the following maintenance schedule for your Verellen pieces:

Daily maintenance: 1. Flu£ toss pillows and back cushions 2. Straighten out slipcovers3. Smooth out and adjust seat cushions

Weekly maintenance: 1. Vaccumming/ dry brushing2. Steam to remove wrinkles in the fabric

Monthly maintenance:

1. Flip and readjust seat cushions2. Dry clean slip covers (as needed) for stain control

VERELLEN SHOWROOMSVerellen showcases two collections each year for refresh of your floor and inventory: April/ October in the US at the High Point International Home Furnishings Market, and January/ September in Paris at Maison & Objet.

We invite you to join us for the preview of each collection!

Our showroom is open to the trade during the HPMKT by

appointment:

515 South Hamilton StreetHigh Point, NC 27260

[email protected]

and by appointment in Antwerp:+32 3 28 06 00

[email protected]

VERELLEN SHOWROOMSVerellen showcases two collections each year for refresh of your floor and inventory: April/ October in the US at the High Point International Home Furnishings Market, and January/ September in Paris at Maison & Objet.

We invite you to join us for the preview of each collection!

Our showroom is open to the trade during the HPMKT by

appointment:

515 South Hamilton StreetHigh Point, NC 27260

[email protected]

and by appointment in Antwerp:+32 3 28 06 00

[email protected]

VERELLEN BOUTIQUESThe Verellen Boutique is more than just a retail experience; it is a place to be immersed in the Verellen lifestyle. Our Verellen Boutiques are strategically located in sustaining markets around the US. As a Verellen Boutique partner, you will experience significant advantages over our V3 level customers, including:

•Territory protection •Opening order incentives (includes a 20% discount on Market refresh orders, 2x/ year)•Marketing materials including custom printed look books, catalogs, branded promotional items, boutique swag, cross promotions and co-advertising opportunities•Premium merchandising materials including larger fabric swatches and custom displays•Price protection •Priority Scheduling with approved, standard orders•VIP treatment from our top Customer Service Representatives•In-store sales training 2x/ year•Early access appointments for buyers before each HPMKT

The aesthetic of a Verellen Boutique is in keeping with the aesthetic of the Verellen showroom in High Point, and features only Verellen brand products. No competing upholstery or casegood lines may be shown within the Verellen Boutique. Accessories, wall décor, and additional lighting through our preferred vendors will be allowed.

Should you be interested in learning more about our Boutique program, please contact Ericka Saurit at [email protected] or your Customer Service Representative.

GLOSSARY Q+A1. Tight seat vs loose seat2. Applied skirt 3. Gussets/ skirts/ button options4. Sectional Configuration (LAF/ RAF)5. Railroaded vs Up the Roll6. American Depth vs European Depth7. COM/ COL8. Luxe Stitch9. FSC10. Foam Down vs Spring Down11. 8-way Hand Tied12. Double Dowel13. Ticking/ Decking/ Propex14. Upholstered vs Slipcovered15. Scattered Back vs Dual Back16. Nailhead vs Nailband

1. What are my cushion fill options? 2. Can I customize your tables? 3. Do you o£er a stain treatment option? 4. How do you ship? 5. How do I price out a custom piece? 6. Why do you not print COM requirements on each piece? 7. Will you rush an order for an upcharge?8. Is the Walnut with Dead Flat Sealer durable? 9. How long should I expect it to take to hear about a backorderered fabric? 10. Do you stock your fabrics? 11. Will changing the seat cushion on one piece make it feel more like another piece? 12. What are your top sellers?

Q+A1081 TA N NERY ROW - FOREST, VA 24551 - T 1 800 737 0169 - MOOR EANDGIL ES INC .COM

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