Training Session 7

Needs Analysis and Marketing

Topics Covered

1. Brief overview of NEEDS ANALYSIS2. What drives a Decision Making3. Marketing Material

Number of Businesses in U.S.U.S. Census Bureau

• Employer Businesses 5.8 Million

• Non Employer Businesses 22.7 Million

• Total of over 28 Million businesses

Advertising (Avenues)• Avenues to get the

Marketing Message out

HOW Many are in your Area?http://quickfacts.census.gov/qfd/states/34000.html

2 Buying Principals Know Now and Forever!

1. NEED and WANT• People will only buy if they

perceive they need it• “Need” must out way fear of

loss

2. TRUST and LIKE• People buy from people

they TRUST!• People buy from People they

Like!• Benedict Arnold Syndrome

Marketing Messages

depends on Niche

Advertising Avenues

Free or Paid methods

Prospect In Marketing

Pipeline

Done for you Marketing Services

Emails, Texts

Marketing Templates

Webinars

Website, FB Page, Posts

Client for one or more of our

Services

Client RETENTION!Increase ROI!

SALES CYCLE

NEEDS ANALYSIS

Provoke Needs and Wants

Needs Analysis Questions establish Credibility!

What are they doing nowHow is it workingWhat do they like about itWhat would they change about itWhat results do they wantCHIROPRACTOR EXAMPLESee Analysis form

What Drives Decisions!

• Will it benefit me, benefit others, costs pros and consequences

• Do I really need it, whats in it for me

The formula! The Power of PAIN!

Fear of Loss vs• PAIN• ALWAYS RULES

• $$$$$$$$$$$$$

Possibility of Gain• PLEASURE

• BUSINESS, CLIENTS

Quick Links

Direct to page on site• www.AE1stPageGoogle.com• www.AE1stinMobile.com• www.AEMobileMe.com• www.AEVideoSamples.com• www.AEHelpMe.com• www.AEMobilized.com• www.aegetmesales.com/pricing.html• Marketing Pieces are in the Dropbox quick

link

Direct to Google web tools• www.AEGoogleMe.com

Future Webinars

• How all services work together (Double your Income)

• How to make the sale and set up the client

• How to build your empire

• How to Retain Clients with out Selling!!!!

• Specialty Niche Marketing

• Social Media Responsibilities

Assignments1.PROVIDE SMANTHA WITH YOUR NAME, EMAILCELL. PIC AND WE ARE GOING TO RANK A VIDEO INYOUR AREA2. 25% Promo to get you started, 50% for COI!3. Review AEMobilized.com (QUIZ COMING UP)4. Sharing our company FB Posts (12p-8p)5. Text you coach your finished with this webinar and your questions