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T R A I T S O F T H E M O D E R N M A N

© Edgar Middle East 2018

M E D I A K I T 2 0 1 8 1

EDGAR has established itself as one of the leading luxury lifestyle titles across the Middle East. Over the last 8 years EDGAR has positioned itself as the go to reference in men’s lifestyle interests. Using a casual yet authoritative tone EDGAR presents the months must haves in fashion, news, automotive, horology, gadgets, travel and more. Edgar is published monthly and distributed across the Middle East using a proven strategy that benefits from retail, private and partner distribution channels. Edgardaily.com presents the titles in a digestible format better suited to our online consumer whilst providing added value to our readers and partners alike by providing additional services and insights aimed at bringing our community and partners together within the Edgar universe.

The Magazine

M E D I A K I T 2 0 1 8 2

Celebrating the life of the discerning modern man, EDGAR has a carefully tailored 16,000-strong print run which targets a savvy readership of High Net Worth Individuals between the age 29 and 55.

Our Audience

Gender Male: 93%

Age Under 30: 15%Between 30 - 45: 60%Over 45: 25%

Annual Revenues Under $100k: 25%Between $100k - $200k: 35%Over + $200k: 40%

Job Position

Executive: 15%Middle Management: 35%Senior Management: 50%

M E D I A K I T 2 0 1 8 3

2 4 E D G A R D A I L Y . C O M N OV E M B E R 2 0 1 7

N OV E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 2 5

My first gig was in 1997 at a

comedy club in Twickenham,

just outside London,” he

explains. “The guy on before

me was an ‘alternative ventriloquist’ who

drank while working his puppet’s mouth. He

got booze everywhere.

“The compere said, ‘Please will you wel-

come Omar Darjeeling!’. I pranced on and

slipped in all his spillage. I picked myself up

and clambered to the microphone, which

refused to budge from the stand. When it

finally did, it hit my head with such force a

three-inch cut appeared across my brow.

“Then I realised I’d pulled the mic so hard

the cord had disconnected. So I took a step

forward to pick it up and fell headfirst off

the stage. I was helped back up by punters

(‘Brilliant, mate, don’t stop!’) but the stage

was so high that I had no choice but to heave

my left leg up and walrus myself back up

stomach first.

“As I lifted my leg, my black trousers rip-

ped, revealing my white underwear. Then,

as I shuffled chest-first on to the stage, my

grey shirt soaked up the spillage. Sweaty and

concussed, I waited for the noise to die down

and said, ‘Can I start again?”.’

Omid Djalili plays Music Hall at Jumeirah

Zaabeel Saray Hotel The Palm on November

11; platinumlist.net

[ T H E C O M E D I A N ]

Omid Djalili –

my first gig

Ahead of his Dubai

gig the Brit recalls his

disastrous first stand-

up show

A G E N D A

[ T H E Y A C H T ]

Go sea this

Sailing fans at this month’s Abu Dhabi Grand Prix should keep their eyes peeled for

Pershing’s new luxury yacht, which will make its Middle East debut at the marina track.

The futuristic, high performance Pershing 70 has a top speed of 46 knots – not as fast

as Lewis Hamilton and his pals, but quick enough.

pershing-yacht.com

[ T H E WA T C H ]

Top duo

It used to be said in

style circles that ‘black

and brown = fashion

frown’, but these two

new watches from

Fendi show that the two

colours can live together

in harmony. The Selleria

Man 42mm automatic

watch comes in two

models: black stainless

steel with an embossed

carbon fibre pattern

on the dial or a version

with an 18-carat rose

gold plated bezel and

crown; both have three

interchangeable straps.

An inner transparent

dial carries the date

numbers which are

revealed at 4 o’clock.

AED 11,200;

fendi.com

Sotheby’s Dubai will

host its very first auc-

tion in the city this

month, and anyone

can attend, even if you don’t

want to buy something for your

dining room wall.

A selection of art from, and

inspired by, the Middle East

will go under the hammer on

November 13 in an auction titled

Boundless: Dubai.

Items for sale come from a

wide range of categories inclu-

ding 20th century and contem-

porary Middle Eastern art,

photography, prints, books and

manuscripts, arts of the Isla-

mic world, Orientalist art and

jewellery.

Pieces will be displayed at

Sotheby’s gallery space in DIFC

from November 6-12 where

curator and art expert Ashkan

Baghestani will guide visitors

through the exhibition.

Baghestani, Sotheby’s Arab

& Iranian art specialist believes

the cultural scene of the region

is evolving as tastes broaden,

adding, “By uniting outstanding

and rare examples of works

by the likes of Mona Hatoum,

Kader Attia, François-Xavier

Lalanne, Franz West, Kahlil

Gibran, Tracey Emin, Ali Bani-

sadr, Samia Halaby and Sohrab

Sepehri, the sale will shine a

light on the extraordinary and

sometimes unexpected links that

bind them.”

November 13; sothebys.com

Le Marché Arabe by

Antoine Malliarakis, painted

in 1934. Estimated sale

price: $30,000 - 40,000

[ T H E A U C T I O N ]

Hammer time

Sotheby’s first art auction in the UAE

aims to unite the region



Carefully researched, essential pieces are

at the core of Mr P., a new collection from

men’s clothing website Mr PorterMister menswear

Imagine if iTunes became a band and

released its own album. That’s kind of

the idea behind Mr P., a new clothing

brand for men from the design team at

menswear retail website Mr Porter.

Selling quality menswear and accessories

from top brands for the last six years on its

website has given Mr Porter invaluable insight

into what men want to wear. And now, after

serving its apprenticeship, Mr Porter launch-

es its clothing line on November 7.

Only one year in development, Mr P.’s

gestation process has been swift. The label

will release 26 essential core pieces such as a

white oxford shirt, a grey sweatshirt, a denim

jacket (made with high quality Japanese sel-

vedge denim), a Breton stripe top, a navy suit

and a white t-shirt.

Alongside these menswear mainstays, Mr

P. will unveil a capsule collection of seasonal

items every three months, the first of which

in November is inspired by British artist

Lucian Freud. Further capsules will follow in

February and April 2018, inspired by Brit art-

ist David Hockney and actor Dennis Hopper.

Right now the collection is only tops and

bottoms with accessories and shoes arriving

in autumn 2018. Suits will be sold as separates

so you can update them when they get tired.

Most of the collection is made in Italian work-

shops used by Dries van Noten and Givenchy.

One detail EDGAR liked when we saw

a sneak preview of the collection is the

longer length of its shirting, something often

requested (or probably moaned about) by Mr

Porter customers. Shirt tails at Mr P. won’t

escape the waistband of your trousers when

you bend over or reach for something.

Pricing is reasonable with nothing in the

range over AED 5,000. T-shirts start at AED

270, knitwear is between AED 900 and AED

1,100 and suits come in at AED 3,000. The

most expensive piece in the collection is a

leather aviator jacket at around AED 4,800.

mrporter.com

S T Y L E

1. Bottega Veneta, AED 10,300

2. Coach, AED 3,000

3. Halm, AED 9,660

4. LaLaQueen, AED 4,400

5. Longchamp, AED 3,380

Dubai-based leather goods

company Ryoko

FIVE REASONS

WE LOVE…

(5)

(3)

(1)

(4)

(2)

The leather

The league table of leather quality goes

like this: full grain, top grain, genuine

leather. Ryoko use full grain leather

sourced from Japan and Italy because it

has the strongest and most durable fibres.

The colour

Bags and accessories are vegetable tanned

inside traditional wooden drums and fin-

ished by hand. Vegetable tanned leather

gets softer and darker with age. In other

words, the leather reflects your journey.

The name

Ryoko is a Japanese word meaning

‘travel’. How appropriate.

The stitching

Wallets from Ryoko are hand-stitched

with a needle using Japanese waxed

thread. Each stitch is interlocked to

make them stronger.

The owners

Husband and wife team, Anirban and

Noon Basu have a love for travel and pho-

tography. They visited tanneries around

the world to research leather craftsman-

ship. Anirban actually learned to hand-

stitch leather goods while on holiday in

Thailand and sometimes makes proto-

types for Ryoko himself.

ryokobags.com

New Balance refreshes

its classic 574 shoe

Need to

know

THE LAUNCH

The 574 was first launched in 1988 as a

high performance running shoe (below).

Back then it contained the ground breaking

ENCAP midsole for cushioning and stability.

THE NUMBER

574 relates to the technological elements

within the shoe. The higher the last two digits

the more hi-tech the shoe.

THE SALES

The 574 has sold around 10 million pairs

worldwide.

THE FAME

Some pretty famous people have worn the

574, including Barack Obama, Pharrell,

Kanye West and Rihanna.

THE FUTURE

This iconic shoe continues to evolve with the

latest 574 Sport hybrid (top). Next year we’ll

see the new, sleeker lifestyle 574V2.

newbalance.com

Wardrobe essentials

from Mr P.

M O V E

G U T S Y

B Y D A M I E N R E I D

The evolution of the

Land Rover Discovery

has divided opinion, but

our writer is a convert

G U T S YIt takes courage to change the face of

the Middle East’s favourite car, the Land

Rover, but that’s exactly what has happe-

ned with the all-new Discovery and, to be

fair, for some, it’s taking a little

while to accept

and embrace.

The new, radically different looking Land

Rover Discovery has polarised opinion among

Emiratis and Middle East off-roading geeks as

it has shed its rugged, boxy, high-riding look

with the wide-opening single tailgate for this

far more sleeker, lower and rounded shape.

If you think this is a shock, wait till

they go

after the untouchable Land Rover Defender

next year, but let’s leave that for another day.

For now though, the Discovery gets the

biggest overhaul in its 28-year history both

cosmetically and, thanks to a brace of new

electronic driver and off-road aids, under the

skin as well.

From front on, it now has the characteristic

Range Rover nose and even diehard fans are

begrudgingly accepting this. However things

change once the eye moves past the C-Pillar

and around to the rear where it’s decidedly

softer and has carried over probably one trait

from the earlier iterations: the stepped hipline

around the back.

Reflected as an off-set licence plate positio-

ning, it gives the impression of wearing an eye

patch and for the OCD-affected out there, the

lack of symmetry is a little hard to take.

However you could also argue that Land

Rover owners aren’t so vain and have attached

so much loyalty to the brand because of what

it can do and not what it looks like.

Given that the boxy earlier versions and the

Defender were no oil paintings either, they did

the job of off-roading better than just about

anything else out there and after our time with

the fifth-generation, 2017 Discovery, I can say

that probably still stands true.

The new Discovery is nearly 500kg lighter

than the old LR4 due to it abandoning its

old-style chassis and going for a monocoque

construction, which comprises 85 per cent

aluminium thanks to the new PLA (Premium

Lightweight Architecture) platform it has bor-

rowed from the new Range Rover and Range

Rover Sport models.

The Discovery feels much more nimble

and reacts to steering changes faster but it’s

the outstanding electronic Terrain Response

System where it really shines.

We encountered snow, mud, ice, gravel,

road and more during our drive through a

quagmire in the Utah highlands. A particularly


“ I H A D B I G U P S A N D

B I G D O W N S A N D I

W A N T E D T O Q U I T

S W I M M I N G H U N D R E D S

O F T I M E S B U T I N E V E R

G A V E U P ”


How did you handle injury?

My worst injury was the result of my own

stupidity. I broke a wrist before the Olympic

trials for 2008 when I slipped on some ice.

I had a golf ball-sized lump on my wrist and

I had surgery. But I was in the water train-

ing the next day. I had a trainer who knew

me so he helped me to rehab the injury.

Whenever I had something that hurt I’d tell

my trainer and we’d get ahead of it.

We saw you racing against a great

white shark recently. What happened

there?

The shark beat me! I’m a massive fan of

sharks. Really, I am the biggest nerd about

the ocean and animals. I swam with seven

species of sharks and seeing a 13 feet long

hammerhead six inches in front of my face

was one of the coolest things I’ve seen.

Would you like to go free diving with

great whites?

It’d be fun, but I don’t think my family

would let me. I dove with a guy who’s dived

70 times with sharks and he said they were

big teddy bears. I’d love to see orcas in the

wild off the coast of New Zealand; it’s really

cool to watch creatures in open water.

Last question: what was your motto

during your career?

Don’t. Give. Up. Never, ever, ever give up. I

can share hundreds of stories when I want-

ed to quit swimming from the age of 15 to 25

because I didn’t enjoy it but I had goals, and

goals are so important – I believe that 100

per cent. For me to be here today with my

accomplishments, I had to have lofty goals

and I always wanted more. Nothing else

motivated me. I like the Biggie Smalls song,

Sky’s The Limit and that is so true. If you

want something bad enough, do it. I had big

ups and big downs but I believed I wanted

to win eight gold medals. People thought I

was crazy but I believed that I could achieve

it. You have to dream.

underarmour.com

BRAND WATCH

Much like the careers of its stellar list of

ambassadors, including Michael Phelps,

the birth of Under Armour began with

sweat. Founder Kevin Plank played Ameri-

can football for the University of Maryland

in the 1990s and became frustrated at how

his t-shirts became heavy with sweat when

he played. He worked on creating clothing

from a lightweight fabric instead that took

the sweat away from the body.

Plank started his business in 1996 but it

took off a year later when he sold Under

Armour kit to 12 NFL teams. Driven by

its ‘I will’ slogan, Under Armour overtook

Adidas in the United States and now sells

almost $2 billion worth of apparel every

year. A vital part of the brand’s success

is high-profile partnerships with some

of the world’s best sports stars. Steph

Curry (NBA), Jordan Spieth (golf), Bryce

Harper (MLB), Andy Murray and Sloane

Stephens (tennis), Tom Brady (NFL) and

Anthony Joshua (boxing) are some of the

big names staring down at visitors to the

brand’s new store in The Dubai Mall. Jason

Archer, Under Armour VP for Emerging

Markets, called it “an underdog brand” and

analysts predict it will soon challenge Nike

for top spot in the sportswear market.

Steely determination

underpinned Phelps’

extraordinary

success in the pool

R I D I N G

H I G H

See the best of planet Earth on two wheels with

these extraordinary motorbike road trips

B Y M A T T B A R B O U R

N OV E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 6 7R I D I N G

H I G H xxxxxxxxx

DALES AND MOORS,

Yorkshire, England

Kendal to Whitby (180km)

This one-day ride across North Yorkshire

offers non-stop bends, fast straights, wild

scenery and gentle vales dotted with

market towns. The A684 launches you

over the Pennines to Hawes, gateway

to the Yorkshire Dales National Park via Left: Cruising the

PCH in California

Above: Yorkshire,

England

While travel to most

people involves

words like ‘com-

mute’, and ‘delay’,

for motorbike riders,

the joy is in the journey itself. Nature’s

beauty never seems to beguiling as from

the seat of a saddle, which combined

with the ultimate rush of cranking open

the throttle as you power up passes and

switch through snake bends, makes bik-

ing holidays every man’s dream. Here

are six of the world’s best routes for the

perfect mix of hair-raising bends and stag-

gering scenery, whether for a day out or

a longer adventure.

Aysgarth to Leyburn. Turn south here to

Masham for Ripon and Thirsk, then over

the heather-clad moors via Pickering to

drop down to the peaceful fishing village

of Whitby, where you could celebrate an

exhilarating ride with fresh fish and chips

and a pint of local ale.

WHO: White Rose Tours;

motorcycletours.co.uk



This page:

Shirt, printed

shirt, jeans,

Tattoo sneaker

boot, Odyssee LV

sunglasses

Opposite page:

Mountain stripe

crewneck

Edgar has a unique and unrivalled distribution platform that benefits from multiple touch points, relevant to the titles audience. Edgard Middle East has a mature and focussed distribution strategy that capitalises on its regional hub and utilises the distribution network of its publishing group.

Magazine Reach

Breakdown

• Emirates Airlines• Subscription & Targeted mailing• Cigar Lounges, Restaurant, Coffee shops• First/ Business Class Lounges• Hotels• Subscription & Targeted mailing• Advertising Agencies & Professionals• Spas. Sport Clubs/ Members Clubs• Upscale Hospitals & Clinics• Limo• Business Hubs • Retail

Circulation

Print16,000 Copies

FrequencyMonthly - 10 Issues/year

TargetMale HNI

MarketUAE/Middle East

AuditBPA

Strategy78% Targeted Distribution22% Subscription & Retail

“In our last interview EDGAR asked me some of the most challenging and soul searching questions given to date. They clearly understand that in highend artisanship,

the journey is as important as the product.”

MAX BUSSER Founder of MB&F watches

“As far as I’m concerned, Edgar is really cool. It’s not like other men’s magazines. It covers current topics of real interest in an intelligent way and makes for very interesting

reading. It keeps me in the know.”

NATHAN OUTLAW Chef at Burj Al Arab

“I love the quality of Edgar Magazine, their sense of luxury, their coherence. Isabelle Garnerone has made, in Edgar, a magazine that is extremely masculine but in where a

wide range of marques are brilliantly featured.

RICHARD MILLE President & CEO

M E D I A K I T 2 0 1 8 5

ArmaniAS&S - Mad GalleryAudemars PiguetBallyBentley Middle East BlancpainBreitlingBulgariChopard MECK watchChristian DiorDolce & GabbanaJimmy ChooJW MarriottLGLouis Vuitton MaseratiMercedesMissoni Richard MilleTod’sZegna

Selected Advertisers & Brand Partners

M E D I A K I T 2 0 1 8 6

Editorial Calendar

Edition

Feburary 2018

March 2018

April 2018

May 2018

June 2018

July / August 2018

September 2018

October 2018

November 2018

December 2018/January 2019

Issue #62

#63

#64

#65

#66

#67

#68

#69

#70

#71

Theme

Action Issue

Art Issue

Technology Issue

Power Issue

Travel Issue

Sport Issue

Style Issue

Entrepreneur Issue

Culture Issue

Dubai Issue

Distribution

Feburary 1, 2018

March 1, 2018

April 1, 2018

May 1, 2018

June 1, 2018

July 1, 2018

September 1, 2018

October 1, 2018

November 1, 2018

December 1, 2018

3 2 E D G A R D A I L Y . C O M N O V E M B E R 2 0 1 7 N O V E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 3 3

Carefully researched, essential pieces are at the core of Mr P., a new collection from men’s clothing website Mr Porter

Mister menswear

Imagine if iTunes became a band and released its own album. That’s kind of the idea behind Mr P., a new clothing brand for men from the design team at

menswear retail website Mr Porter. Selling quality menswear and accessories

from top brands for the last six years on its website has given Mr Porter invaluable insight into what men want to wear. And now, after serving its apprenticeship, Mr Porter launch-es its clothing line on November 7.

Only one year in development, Mr P.’s gestation process has been swift. The label will release 26 essential core pieces such as a white oxford shirt, a grey sweatshirt, a denim jacket (made with high quality Japanese sel-vedge denim), a Breton stripe top, a navy suit and a white t-shirt.

Alongside these menswear mainstays, Mr P. will unveil a capsule collection of seasonal items every three months, the first of which in November is inspired by British artist Lucian Freud. Further capsules will follow in February and April 2018, inspired by Brit art-ist David Hockney and actor Dennis Hopper.

Right now the collection is only tops and bottoms with accessories and shoes arriving in autumn 2018. Suits will be sold as separates

so you can update them when they get tired. Most of the collection is made in Italian work-shops used by Dries van Noten and Givenchy.

One detail EDGAR liked when we saw a sneak preview of the collection is the longer length of its shirting, something often requested (or probably moaned about) by Mr Porter customers. Shirt tails at Mr P. won’t escape the waistband of your trousers when you bend over or reach for something.

Pricing is reasonable with nothing in the range over AED 5,000. T-shirts start at AED 270, knitwear is between AED 900 and AED 1,100 and suits come in at AED 3,000. The most expensive piece in the collection is a leather aviator jacket at around AED 4,800.mrporter.com

S T Y L E

1. Bottega Veneta, AED 10,300 2. Coach, AED 3,0003. Halm, AED 9,660

4. LaLaQueen, AED 4,4005. Longchamp, AED 3,380

Dubai-based leather goods company Ryoko

FIVE REASONS WE LOVE…

(5)

(3)

(1)

(4)

(2)

The leatherThe league table of leather quality goes like this: full grain, top grain, genuine leather. Ryoko use full grain leather sourced from Japan and Italy because it has the strongest and most durable fibres. The colourBags and accessories are vegetable tanned inside traditional wooden drums and fin-ished by hand. Vegetable tanned leather gets softer and darker with age. In other words, the leather reflects your journey.

The nameRyoko is a Japanese word meaning ‘travel’. How appropriate.

The stitchingWallets from Ryoko are hand-stitched with a needle using Japanese waxed thread. Each stitch is interlocked to make them stronger.

The ownersHusband and wife team, Anirban and Noon Basu have a love for travel and pho-tography. They visited tanneries around the world to research leather craftsman-ship. Anirban actually learned to hand-stitch leather goods while on holiday in Thailand and sometimes makes proto-types for Ryoko himself.

ryokobags.com

New Balance refreshes its classic 574 shoe

Need to know

THE LAUNCHThe 574 was first launched in 1988 as a high performance running shoe (below). Back then it contained the ground breaking ENCAP midsole for cushioning and stability.

THE NUMBER 574 relates to the technological elements within the shoe. The higher the last two digits the more hi-tech the shoe.

THE SALESThe 574 has sold around 10 million pairs worldwide.

THE FAMESome pretty famous people have worn the 574, including Barack Obama, Pharrell, Kanye West and Rihanna.

THE FUTUREThis iconic shoe continues to evolve with the latest 574 Sport hybrid (top). Next year we’ll see the new, sleeker lifestyle 574V2.newbalance.com

Wardrobe essentials from Mr P.

G O L D E ND A Z EH A Z Y , S U N - S O A K E D

A F T E R N O O N S O F

C A L I F O R N I A ’ S P A S T

A R E T H E I N S P I R A T I O N

B E H I N D L O U I S V U I T T O N ’ S

S P R I N G / S U M M E R 2 0 1 8

P R E C O L L E C T I O N

This page: Hawaiian shirt, trousers, LV monogram mule waterfront

Stylist: Jade ChiltonPhotographer: Mann Butte

6 2 E D G A R D A I L Y . C O M N O V E M B E R 2 0 1 7 N O V E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 6 3

This page: Shirt, printed shirt, jeans, Tattoo sneaker boot, Odyssee LV sunglassesOpposite page: Mountain stripe crewneck

Business Cars Arts & culture Food & drink Grooming Interviews

Photography PoliticsRegional news & events Science Shopping

Sport Style Technology Travel Watches

Topics

“For a brand like Santoni, always looking at uniqueness, quality and modernity, EDGAR represents a perfect partner. With its distinctive design, amazing photography and rich contents, it speaks to

the modern man and stands for a very influential style guide. I would recommend EDGAR to those smart people who have interests in fashion, lifestyle, and travel.”

GIUSEPPE SANTONI

CEO of Santoni shoes

“At Bentley, we are dedicated to providing the ultimate expression of luxury and performance for our discerning Middle East customers. EDGAR celebrates the region’s desire for true quality and

elegance so we are always pleased to see Bentley represented in the magazine.”

ROBIN PEEL Head of Marketing and Communications International at Bentley

“True luxury has always been a question of education, an eye for detail and good taste. This globalised world is becoming more and more impersonal with ‘followers’ rather than ‘opinion makers’, it’s a

delight to discover the substance of EDGAR. I had the pleasure to spend a moment in time with Robert Chilton, sharing these values of true luxury, based on distinctiveness and craftsmanship. EDGAR is a

very interesting publication, a clear contribution to keeping these values alive.”

PASCAL RAFFY Owner of Bovet watches

M E D I A K I T 2 0 1 8 8

Magazine Rates

Size/Position Rate

Front Cover Gatefold

Inside Front Cover Spread

1st Double Page Spread (DPS)

2nd Double Page Spread (DPS)

3rd Double Page Spread (DPS)

Outside Back Cover

Inside Back Cover

DPS before Contents

DPS after contents

Full Page Opposite Contents

Full Page Opposite Editorial Note

Full Page Opposite Contributor Section

Full page Opposite Agenda section opener

Full Page within 25 pages after contents

Full Page

Digital and native advertising rates are available on request. All placement rates are subject to VAT at the current rate. Terms and conditions provided on request.

$20,500

$16,500

$14,800

$14,400

$14,000

$15,000

$11,500

$13,000

$11,800

$10,700

$9,800

$9,800

$9,500

$8,200

$7,200

FULL SIZE 210 MM X 265 MM (TRIM SIZE)

220 MM X 275 MM (BLEED SIZE)

DPS SIZE 420 MM X 265 MM (TRIM SIZE)


GATEFOLD SIZE 410 MM X 265 MM (TRIM SIZE)


M E D I A K I T 2 0 1 8 9

The foundations have been placed for Edgar to build a robust social media following which will act as a highlight to the features that are in print and online and to communicate directly with our dedicated following.

Demographics

Unique visitors131,006

Unique visitors GCC108,682

Page views GCC269,531

Time on Site2:23 Minutes

Gender Male: 76.7%Female: 23.3%

United Arab Emirates: 52.15% Saudi Arabia: 11.0% Bahrain: 5.85%Oman: 5.73%Qatar: 5.39%Kuwait: 2.84%Rest of the world: 17.04%

Mobile68.0%

Non-mobile32.0%

EDGARdaily.com Traffic & Demographics

M E D I A K I T 2 0 1 8 10

Social Media Reach

Facebook25,000 Likes

Instagram1600+ Followers

Twitter1300+ Followers

M E D I A K I T 2 0 1 8 11

EDGARdaily.com Advertising

*Home page with wallpaper takeover: $1250 per day*Home page takeover without wallpaper: $1000 per day

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