tranont mission statement - amazon s3 · tranont’s logo is the main piece of the brand. proper...

STYLE GUIDE

Tranont Mission Statement

Tranont Vision Statement

Change the world’s economy, one household at a time.

We offer individuals world class fi nancial education and training, fi nancial management tools, digital protection and wealthbuilding services.

CONTENTS 1 Logo

2 Secondary Logos

3 Logo Usage

4 Color

5 Typography

6 Online Elements

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LOGOS

Tranont’s logo is the main piece of the brand. Proper usage is essential.

Preferred usage of the logo, in either horizontal or vertical variation, includes using the color logo on a white background. If the logo is placed onone dark, solid color, the color of the Tranont logo must be all white. Using the colored logo on a colored background is not permissible. Also, using the white version of the logo on a background of more than one color is not permissible.

If you are an Associate of Tranont and wish to use Tranont’s logo on any print or electronic media for distribution or display, you must use the bottom two variations of the logo with the verbiage “Independent Associate”.

Please be aware of the required whitespace around the logos in both forms (x) that may not be intruded upon. The font and typography used in the Tranont logos may not be altered.

2Secondary

Logos

SECONDARYLOGOSTranont has secondary logos which are used in conjunction with certain products and services that Tranont offers.

Tranont’s secondary logos must use the same guidelines of white space, typography, and color usage that are set for Tranont’s main logo. This includes using white versions of these logos on solid backgrounds of one color only.

Using the colored logos on a colored background is not permissible. The colored logos should be used only on a white background, preserving white space around the logos that follows the same spacing rules as with Tranont’s main logo.

Logo Usage3

LOGOUSAGEThese illustrations demonstrate proper and improper usage of Tranont’s main and secondary logos.

Tranont’s main and secondary logos may be used full color in their default colors. The colors of the logos may not be altered or changed.

Colored versions of the logos may only be placed on a white background preserving surrounding whitespace. White versions of the logos may only be placed on a solid, colored background preserving surrounding blank space. The colored background should be dark enough for Tranont’s logos to be readable with good contrast between logo and background.

Adding text, images, or color of any kind over Tranont’s logos is not permissible.

The Tranont Ball part of the logo may be used on its own, but the typography part may not be used without the Tranont Ball.

Tax Bot Product

4Color

COLOR

Tranont’s color palette is vibrant and reflects Tranont’s tone of voice: Professional, modern, and strong.

Hexadecimal variations of each color should be used first in all media platforms, including print, web, and presentation materials and environments. Not all colors have exact PANTONE color codes, so PANTONE equivalent color codes are provided; however, hexadecimal color codes should be used first. CMYK and RGB codes match the hexadecimal colors and can be used for print materials.

Saturation changes are allowed provided there is no variation to the original hue. This rule also applies to Tranont’s main and secondary logos.

PANTONE7462 C

Hexadecimal# 05538a

CMYK98 72 21 5

RGB6 84 138

PANTONE305 C

Hexadecimal#58adda

CMYK61 16 3 0

RGB89 174 218

PANTONE166 C

Hexadecimal#e35205

CMYK0 76 100 0

RGB227 82 5

PANTONE356 C

Hexadecimal#399544

CMYK79 18 100 4

RGB58 149 69

PANTONE200 C

Hexadecimal#b61f24

CMYK19 100 100 11

RGB182 31 36

PANTONE7677 C

Hexadecimal#79549d

CMYK62 8 3 0

RGB121 84 157

PANTONECool Gray 8 C

Hexadecimal#888b8d

CMYK23 16 13 46

RGB136 139 141

5Typography

TYPOGRAPHY

In keeping with Tranont’s modern brand, chosen typography is sans-serif, clean, and easy to read.

Helvetica Neue should be the main font used for all media environments, whether for Tranont’s websites and affiliated websites, print pieces, or presentation material.

Gill Sans may be used as a secondary font on both Tranont’s websites and affiliated websites and also for print and presentation materials.

When coding in the font-family on Tranont’s websites and affiliated websites, the font-family should be Helvetica Neue, Gill Sans, sans-serif.

Care should be taken with kerning and leading for both fonts and any available weight for both fonts may be used.

Serif fonts should not be used at all with Tranont’s brand in any environment.

Helvetica Neue

LIGHTAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9

REGULARAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

BOLDAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

CONDENSED BOLDAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

Gill Sans

LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

REGULAR


BOLD


6Online

Elements

ONLINEELEMENTSOnline elements and assets can range from imagery to graphic elements like icons, glyphicons, and online stock imagery.Stock photos may only be used if either it is free for use imagery or if it is legal property of Tranont or its affi liates. All imagery and iconography used on Tranont’s environments or Tranont’s affi liates’ environments must refl ectTranont’s mission, tone of voice, brand, and be respectful. All off ensive, rude, vulgar, pornographic, nude, or suggestive imagery, iconography, and/or typography is not permitted in any environment for any reason.

Consideration of whitespace with edges and elements, whether in electronic or print media, should be taken. At least 8px of space should separate elements not in the same grouping. This rule applies to all imagery, iconography, typography, and other elements used in Tranont’s branding and all its environments.

BOOTSTRAP 3 GLYPHICONS

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