transactional & transformational leadership style, motivation and the effect on team

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1 Transactional & Transformational Leadership Style, Motivation and the Effect on Team Performance & Team Creativity (Stripped/Edited Version) Foreword: This is the stripped version of the original research paper. The researcher was obliged to cut out the company’s name and background due to confidentiality agreements. Moreover, the participants of this research were given full disclosure and anonomity to protect their careers in case anything that was said could be considered as harmful for them or the company. Therefore, this paper will have less insight into how the case findings were derived and how these are supported by citations from the interviews. However, the findings and theory presented in this paper are nonetheless considered to be of value to the field of research on leadership. Master Thesis Author: Jansen, Richard Student ID: 10323651 MSc Business Studies – International Management University of Amsterdam Supervisor: J.P. Lindeque Second Reader: J.D. Belschak Date: 18 March 2013

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Page 1: Transactional & Transformational Leadership Style, Motivation and the Effect on Team

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Transactional & Transformational Leadership Style, Motivation and the Effect on Team Performance & Team Creativity (Stripped/Edited Version) Foreword: This is the stripped version of the original research paper. The researcher was

obliged to cut out the company’s name and background due to confidentiality agreements.

Moreover, the participants of this research were given full disclosure and anonomity to

protect their careers in case anything that was said could be considered as harmful for them or

the company. Therefore, this paper will have less insight into how the case findings were

derived and how these are supported by citations from the interviews. However, the findings

and theory presented in this paper are nonetheless considered to be of value to the field of

research on leadership.

Master Thesis

Author: Jansen, Richard

Student ID: 10323651

MSc Business Studies – International Management

University of Amsterdam

Supervisor: J.P. Lindeque

Second Reader: J.D. Belschak

Date: 18 March 2013

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Abstract

This study examines how the characteristics of transformational leadership are considered to

influence team creativity in a dynamic environment & how those of transactional leadership

influence team performance within a routine environment. In addition, this research examines

what influences team members’ motivation and how this affects their performance or

creativity. The right mixture of leadership style and motivational constructs increases routine

team performance or dynamic team creativity.

A sample of two teams in different contexts (routine and dynamic) is selected and a multiple

case study design is used in which data is acquired through semi-structured interviews and

surveys. Subsequent analysis has led to mixed support of the working propositions; a mixed

leadership style dependent on the situation at hand is most likely to flourish for a creative

team, whereas a mixed leadership style dependent on outcome results is most likely to

flourish for a routine team. The findings indicate for both teams that commitment,

communication, extrinsic rewards and empowerment are highly influential for motivation.

Increasing motivation leads to higher performance in the routine team and to higher creativity

in the dynamic team.

The results offer managers an insight on what style of leadership fits best in different

situations and how employee motivation can be stimulated, thereby increasing performance or

creativity. Moreover, this study provides support for future research towards the studying of

mutually inclusive leadership styles instead of exclusive leadership styles.

Keywords: Transformational leadership; Transactional leadership; Creativity; Motivation;

Performance; Team; Work context; Empowerment; Rewards; Commitment; Communication;

Feedback

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Acknowledgements

It wouldn’t have been possible to write and complete this thesis without the help and support

from the friends and family around me.

Above all, I would like to sincerely thank my supervisor Dr. J.P. Lindeque for his expertise,

support, feedback and understanding throughout this thesis process. His guidance has been

invaluable for the completion of this research and therefore my sincere gratitude.

Furthermore, I would like to thank my parents for their help and support throughout this

process, in particular my father for aiding me to get in contact with the company. Without

their help, this research could have fallen apart. Furthermore, I would like to thank the CEO

of the UK based company for giving me complete access to his company, and also my sincere

gratitude to all the interviewees that have contributed greatly to this study with their kindness

to participate and openness during the interviews. Their contributions have been of the utmost

importance for this research.

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Table of Contents

1. Introduction ............................................................................................................................ 7

2. Literature Review ................................................................................................................. 12

2.1 Transformational & Transactional Leadership ............................................................... 12

2.2 Motivation, Commitment and Creativity & Performance .............................................. 19

2.3 Team Creativity & Performance ..................................................................................... 22

3. Methodology ........................................................................................................................ 27

3.1 Research Philosophy and Quality Criteria...................................................................... 27

3.2 The Case Study Research: .............................................................................................. 29

3.3 Research context ............................................................................................................. 31

3.3.1. Case criteria and selection: ......................................................................................... 31

3.3.2. Semi-structured interviews and adapted surveys ........................................................ 32

3.3.3. Background of the company: ...................................................................................... 36

3.4 Data collection & analysis methods ............................................................................... 37

3.4.1. Interviews ................................................................................................................... 37

3.4.2. Surveys ....................................................................................................................... 39

4. Results .................................................................................................................................. 44

4.1 Team Routine/Stable Survey & Interview results .......................................................... 44

4.1.1 Team routine/stable survey results .............................................................................. 44

4.1.2 Team routine/stable interview results .......................................................................... 47

4.1.2.1. Work context and present factors ............................................................................ 47

4.1.2.2. Leadership style and present factors ........................................................................ 48

4.1.2.3. Communication and present factors ........................................................................ 49

4.1.2.4. Expectations and present factors ............................................................................. 49

4.1.2.5. Commitment and influences .................................................................................... 50

4.1.2.6. Empowerment and present factors .......................................................................... 51

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4.1.2.7. Rewards and present factors .................................................................................... 51

4.1.2.8. Motivation and influences ....................................................................................... 52

4.1.2.9. Team characteristics and present factors ................................................................. 53

4.1.2.10. Performance and influences ................................................................................... 53

4.1.3 Comparing interview and survey results ..................................................................... 56

4.2 Team Dynamic/Creative Survey & Interview results..................................................... 58

4.2.1. Team dynamic/creative survey results ....................................................................... 58

4.2.2. Dynamic/creative team interview results ................................................................... 59

4.2.2.1. Work context and present factors ............................................................................ 59

4.2.2.2. Leadership style and present factors ........................................................................ 60

4.2.3. Comparing interview and survey results .................................................................... 68

4.3 Cross-case analysis ......................................................................................................... 70

4.3.1. Comparison of the survey results of the teams ........................................................... 70

4.3.2. Comparison of the interview results between the teams ............................................ 72

5. Discussion ............................................................................................................................ 79

5.1 Propositions linked to team routine/stable...................................................................... 79

5.2 Propositions linked to team dynamic/creativee .............................................................. 82

6. Concluding Remarks ............................................................................................................ 86

6.1 Limitations ...................................................................................................................... 88

6.2 Scientific relevance and managerial implications .......................................................... 89

6.3 Suggestions for future research ...................................................................................... 89

7. References ............................................................................................................................ 90

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Index of Tables and Figures

Table 1. Linking the propositions to the questions .................................................................. 34

Table 2. Comparison between team and leader (Team Routine/Stable) .................................. 46

Table 3. Interview results team routine overview ................................................................... 55

Table 4. Comparison results on leadership team routine/stable ............................................... 57

Table 5. Comparison between team and leader (Team Dynamic/Creative) ............................ 59

Table 6. Interview results team creative overview ................................................................... 67

Table 7. Comparison results on leadership team dynamic/creative ......................................... 69

Table 8. Comparison survey scores between teams & leaders ................................................ 71

Table 9. Comparison interview results ..................................................................................... 78

Table 10. Results of the propositions linked to routine/stable team ........................................ 82

Table 11. Results of the propositions linked to dynamic/creative team ................................... 85

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1. Introduction For a company to achieve consistent above normal market performance, it must create a

sustainable competitive advantage that is unique from its competitors (Barney, 1991; Porter,

1985). Barney (1991) suggests ‘that firms obtain sustained competitive advantages by

implementing strategies that exploit their internal strengths, through responding to

environmental opportunities while neutralizing external treats and avoiding internal

weaknesses’ (Barney, 1991. p. 99). In today’s economic community, worldwide competition

and rapid technological change have put pressure on companies trying to increase their

effectiveness (Mumford, Scott, Gaddis & Strange, 2002). Furthermore, stimulating creative

behavior as well as increasing work performance can be seen as two important aspects that are

increasingly important for organizational survival. Creativity and better performance is an

aspect found at the employee level of the organization. Finding out how management can

influence the employees to perform better and be more creative can hold the key to gaining

this competitive advantage and how to benefit more from it. At the center of organizational

performance are the employees; however this seems to be a level that is often overlooked and

underrated by management. Thereby, not realizing that one of the core competences an

organization can improve is its employee performance. Leadership is considered by many

researchers as one of the most, if not the most, influential factor that influences employees’

creative behaviors and performance (Amabile, 1998; Jung, 2001; Mumford & Gustafson,

1988) and the success of organizational teams (Zaccaro, Heinen & Shuffler, 2009). Therefore,

researchers have spent so much time and attention in studies the last decade on how

leadership can influence and improve employee performance. There are two types of

leadership styles that have been the topic of most research of the last decades on leadership:

transformational leadership and transactional leadership. Previous research has shown the

importance of different aspects and behaviors of leadership for team performance (DeRue,

Barnes & Morgeson, 2010; Manz & Sims, 1987).

Due to the rising complexity of issues (external pressures, time restraints) that organizations

need to take into consideration and deal with, creative work is frequently carried out in teams

consisting out of members with unique specialized work roles (Hoever, v. Knippenberg & v.

Ginkel, 2012). Most employees work in teams organized and directed by a leader. The leader

has a great responsibility as this is the person that is responsible for the employees, their

evaluation and coordination. Previous research suggests that there are two basic behavioral

approaches to team leadership: a coaching, person-focused approach and a directive, more

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task-focused approach (Burke et al., 2006). DeRue et al. (2010) propose that team member

performance can be stimulated by the right type of leadership by invoking different kinds of

stimulation, and in particular motivation. Osterloh, Frey and Frost (2001) discuss in their

study that the management of employee motivation should be seen as a source of distinctive

firm competences. The right type of leadership that invokes motivation within teams could be

the key to increasing employee creativity and performance.

The two types of leadership that have received most attention in studies are transformational

and transactional leadership (e.g. Nederveen Pieterse, v. Knippenberg, Schippers & Stam,

2009; Zhang, Tsui & Wang, 2011, 2010; Basu & Green, 1997; Kahai, Sosik & Avolio, 2003;

Jaussi & Dionne, 2003). Transformational leadership is commonly described in previous

research as a style of leadership that transforms employees to rise above their self-interest by

changing their morale, beliefs, ideals, interests, and values, motivating them to perform better

than initially expected (Bass, 1985; Yukl, 1999). Transactional leadership is commonly

described as a more directive form of leadership that delegates compliance of his employees

through both rewards and punishments (Bass, 1985; Yukl, 1999). Some studies of

transformational leadership have proposed that transformational leadership has a positive

influence on employee performance outcomes (creativity and innovation) in contrast to

transactional leadership (e.g. Nederveen Pieterse et al., 2009, Shin & Zhou, 2003; Zhang et

al, 2011). The results of the study of Zhang and Bartol (2003) showed that transformational

leadership is positively related with group creativity. They proposed that the growth of firms

in a highly competitive and dynamic context depends critically on the firms' capacity to be

creative and innovative. However, transactional leaders were considered to impede speaking

up and deviant behaviors resulting in a “culture of silence” that may be essential for creativity

to flourish (Zhang et al, 2011). On the other hand, there have also been some studies that have

shown contradictory findings in these relationships, making the overall findings inconsistent

(Basu & Green, 1997, Kahai et al., 2003, Jaussi & Dionne, 2003). Surprisingly, the results of

the study of Kahai et al (2003) observed that creativity was higher under transactional

leadership than under transformational leadership.

Employee creativity, an aspect of innovative behavior, has received slightly more attention as

an outcome variable of transformational and transactional leadership according to Nederveen

Pieterse et al. (2009). These studies are not only divided by contrast in results, but also in their

way of researching (field or experimental studies). The results of previous experimental

studies have shown that employees of transformational leadership are positively related with

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creative performance (Jung, 2001; Jung & Avolio, 1999). Moreover, these results were also

found in previous field studies (Shin & Zhou, 2003, Gumusluoglu & Ilsev, 2009). However,

the laboratory studies done by Jaussi & Dionne (2003) found no positive relationship. More

surprisingly was that the laboratory study of Kahai et al. (2003) even found a more positive

relationship with transactional leadership. A difference in doing field or laboratory studies

does not give a clear view on the results of the influences of the different leadership styles.

The contradictory findings give the opportunity to look into different variables and a different

approach. Previous studies suggested using a multi-level perspective for future research in

studying leadership that proposes multiple contexts (e.g. Zhang & Bartol, 2003; Kahai et al.,

2003). A very important aspect in the possible research could be the context and setting in

which the employees and leader are active. Transformational leadership is argued to have a

positive influence on employee performance outcomes in a decentralized, creative and non-

routine working environment, whereas transactional environment is argued to have a more

positive effect on routine, simple and centralized work tasks. Not much emphasis has been put

on researching the difference between transformational and transactional leadership in regards

of the context it takes place in, as was performed by De Hoogh, den Hartog & Koopman

(2005). Unfortunately, like the majority of previous research, their findings are based on

results derived from surveys and questionnaires, which are perceived to be more prone to the

loss of meaning and explanation along with often disregarding the context and surroundings it

takes place in (Myers, 2009). Moreover, Yukl (1994) suggested that in contrast to most

research on leadership, future research should focus on studying the perceptions that

employees have on their leader instead of focusing on the perception leaders have on their

own behavior.

This study chooses to focus on a multi-level perspective researching two leadership styles

accross multiple different contexts that were proposed as future research suggestions by prior

research as mentioned in the previous paragraph. In addition, this study addresses the gap of

the forementioned limitations by doing in-depth multiple case analysis performing and

analyzing both surveys and in-depth interviews (triangulative research) with two different

teams and their leaders working in contrasting contexts within the same company, thereby not

only focusing on the perception of the leader, but also on the perception of the team. More

specifically, the objective of this research is to find out how transactional leadership style

influences (routine) performance in a team set in a stable working context and how

transformational leadership style influences creativity in a team set in a dynamic working

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context. Furthermore, this study will examine how performance or creativity is influenced by

employee motivation and how motivation is influenced by leadership style and other factors

that are considered to be influential for motivation (e.g. commitment, communication,

rewards & empowerment). These factors and their relation to motivation are all described in

the upcoming literature review.

A small multinational enterprise based in London was chosen as the company to do the case

study research for the following reasons: a) the company gave the researcher full assistance

and access to the company, b) the teams of the company were in line with the requirements

made in this research, c) the company is a multinational enterprise which increases the

generalizability of the findings to other multinational companies.

The findings of this research display a mixed leadership style dependent on and adaptive to

the situation at hand to be most likely to flourish for a creative team, whereas a mixed

leadership style dependent on outcome results is most likely to flourish for a routine team.

This study adds new insights about the leadership style and the influence it has on employee

creativity and performance across different contexts, and in addition, how the motivation of

an employee is perceived to be influenced and by what constructs. The findings of this

research would help managers (especially leaders) to become more aware on what style of

leadership is most appreciated and influential according to the context the team works in.

Furthermore, it helps managers to become more aware and better understand the motivational

constructs of employees and what they considered as most influential for motivational state

which leads to higher creativity and performance.

The remainder of this study is structured as following. In the upcoming literature review the

concepts of transactional leadership and transformational leadership are reviewed, which are

used to describe why they are believed to flourish in their related work context. Moreover,

performance, creativity and motivation are reviewed and explained how they are believed to

influence each other according to previous research. Subsequently, 9 propositions are

formulated which hold the potential influential factors of performance and creativity.

Subsequently, in the methodology section, an extensive description of the multiple case

research design will be presented with a background of the participating company and on how

the results were gathered and analysed. A multiple case study approach was adopted in which

qualitative data is collected through semi-structured interviews with two different teams and

the team leaders at the same company. Quantitative data is collected through surveys given to

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these same teams to complement the qualitative data. This study has used surveys adapted

from previous research of Bass & Avolio (1996) and interviews based on the same surveys

and those of Manz & Simz (1987). The validity of the propositions is analyzed in the results

and discussion sections. At last, this research concludes with a summary of the key findings,

limitations of this research, scientific relevance and managerial implications and suggestions

for future research.

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2. Literature Review This study will focus on researching the influence of the leadership style on employee

performance and creativity within two different teams operating in contrasting environments.

The study focuses on two leadership styles and their characteristics, within distinct

environments in which according to previous studies they have the biggest positive effect.

Furthermore, motivation and commitment will be discussed and how they impact creative and

non-routine performance. Empowerment, rewards, feedback, commitment and

communication are all factors considered to influence and shape motivation. A higher

motivation is believed to result in higher routine team performance and higher dynamic team

creativity based on previous literature.

2.1 Transactional & Transformational Leadership There are many different types of leadership styles, but recent study has strongly put

emphasize on just two types of leadership: transformational leadership and transactional

leadership. Some authors refer to charismatic leadership instead of transformational

leadership. Previous research has indicated that team leaders engage in a variety of behaviors

aimed at facilitating team functioning and performance (Morgeson, DeRue & Karam, 2010).

Transformational leadership is more commonly defined as influencing employees by

“broadening and elevating followers’ goals and providing them with confidence to perform

beyond the expectations specified in the implicit or explicit exchange agreement” (Dvir,

Eden, Avolio, & Shamir, 2002: p.735). This type of leadership is considered to be more

proactive and more involved in the work of the employees. Transformational leadership

involves encouraging the team to manage its own tasks and developing the team’s capacity to

function effectively without direct intervention from the team leader, this form of leadership

focuses on coaching the team and empowering its self-management (Morgeson et al., 2010).

In contrast to the more coaching form of leadership, some team leaders engage in a more

directive style by actively intervening in a team described as transactional leadership

(Morgeson, 2005). Transactional leadership is commonly described as a form of leadership

that delegates compliance of its employees through both rewards and punishments. It is

commonly described as an exchange commitment where the employee receives a reward in

exchange for accomplishing specific objectives. Expectations on these objectives are clarified

beforehand and the immediate self-interests of leaders and followers are addressed (Bass,

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1985; Yukl, 1999). Displaying transactional leadership means that employees agree with or

comply with the leader in exchange for external and/or internal rewards (praise, monetary

rewards, and resources) or the avoidance of disciplinary action (Bass, Avolio, Jung & Berson,

2003). Clarifying goals and objectives and providing recognition by the leader once

objectives are achieved should result in employees and teams achieving (above) expected

levels of performance (Bass, 1985).

One of the many major differences mentioned in studies of transactional and transformational

leadership is the way in which leaders influence and stimulate their employees. Many authors

believe that transformational leadership shows signs of empowering and motivating behaviors

that stimulates employees’ ability to become more innovative and creative and enhances their

work performance. Bass (1985) described transformational leadership as leaders that increase

the motivation, attitude and morals of their employees, thereby motivating them to perform

even better than initially expected (Yukl, 1999). Employees are intrinsically stimulated to rise

above their current capacity and become more efficient and effective. Transformational

leadership can be seen as a higher-order construct compromising several components

including influencing and stimulating employees. The component idealized influence can be

described as leading by exception, guiding as a role model for the team. Additionally, it

includes sacrificing self-gain for collective gain, thereby stimulating employees to do so as

well (Pieterse et al., 2010). Employees are motivated by the influencing vision shared by

transformational leadership. Intellectual stimulation is described as encouraging team

members to think for themselves and not consider everything as given, whereas

individualized consideration posits providing support for the individual development needs of

team members (Nederveen Pieterse et al, 2010). By giving employees more responsibility and

autonomy in their jobs, they should become more motivated and the enjoyment of their work

would be perceived as higher.

Proposition 1: Transformational leadership brings more responsibility and self-autonomy

(intellectual stimulation) in work which leads to more creativity through motivation

Previous studies on transactional leaders described the leadership style as influencing their

team through task-focused behaviors; transactional leaders clarify what they expect from their

team. Furthermore they announce the rules, standards & procedures, and what the individuals

will receive upon completing the tasks (Bass, 1985; Burns, 1978; House, 1996). The

individual team members choose to accept the task in expectation to benefit from what they

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get in return. Transformational leadership qualities are contrasted with the characteristics of

transactional leadership as this is defined as supporting status quo through mutual leader and

follower self-interests across three major factors: contingent reward, active management-by-

exception, and passive management-by-exception (Bass, 1985; Bass and Avolio, 2000). The

contingent reward refers to the leader giving clear expectations and offering recognition,

acknowledgement and agreed upon rewards when expectations are met by the follower. With

active management-by-exception, transactional leaders specify the standards for compliance

and punishment for non-compliance, as well as what stands for ineffective performance (Jung

& Avolio, 2000). This makes the task a routine job in which clear standards are set that must

be fulfilled by the follower. The passive management-by-exception dimension emphasized

close monitoring and giving them feedback if necessary.

Most studies propose that with transactional leadership, employees tend to be more likely

extrinsically motivated, whereas with transformational leadership it is more likely that they

are intrinsically motivated. However, there are always exceptions to the case as former

research has shown that transactional leadership (in combination with rewarding for

performance) to be positively related to employees’ commitment, satisfaction, and overall

performance (Bycio, Hackett, & Allen, 1995; Hunt & Schuler, 1976; Podsakoff, Todor,

Grover & Huber, 1984). Moreover, it tends to not only be related to organizational outcomes

such as performance (Lowe, Kroeck & Sivasubramaniam, 1996), but also to organizational

commitment (Pillai, Schriesheim, & Williams, 1999). Organizational commitment is the

degree to which an employee is attached to the company, involved, not willing to leave and

feels obligated to continue performing for the organization (Meyer & Allen, 1991).

Transactional leadership can build a certain level of trust if the agreed upon appointments

between employees and leader are met according to Bass et al. (2003). Knowing what to

expect from each other can increase commitment and build a longstanding relationship with

the employee and his leader (Sullivan, Mitchell, & Uhl-Bien, 2003; Sanders & Schyns, 2006).

This is especially the case when agreements are being fulfilled by the leader when tasks are

successfully performed.

Proposition 2a: Transactional leadership aids in having clear mutual expectations and

meeting those expectations encourages trust of employees and leads to higher commitment

Proposition 2b: A long-standing relationship between leader and employee aids in having

clear mutual expectations

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Employees are more likely driven by factors like bonuses and salary promised for completing

the task given to them by their leader according to previous literature on transactional

leadership referred to as transactional contingent reward style (Bycio et., 1995; Hunt &

Schuler, 1976; Podsakoff et., 1984). This exchange relationship between the leader and the

employees is based on a contract that involves positive reinforcement for a higher level of

performance (Avolio & Bass, 1988). Emphasis is put on facilitating the achievement of

objectives agreed upon by employees and their leader, and can be seen as similar to path-goal

theory (Avolio & Bass, 1988; House & Mitchell, 1974). It is argued that transactional

leadership has a negative influence on creativity as employees are not completely free in their

performance, instead are limited and therefore need to focus on merely completing the goal

without room for personal interpretation. These employees are not expected nor stimulated to

go beyond their initial expectations. In addition, they are also not motivated to try out creative

solutions to challenge the status quo (Bass, 1985; Avolio and Bass, 1995). Transactional

leaders give clarifications about the limits and boundaries to within an employee can reach the

given goal, deviating from this goal is not appreciated. Transactional leaders clarify to each

team member their responsibilities, the tasks that must be accomplished, the performance

objectives, pin point performance problems, direct poorly performing members and tell the

benefits that can be gained related to the self-interests of the employees for compliance

(Morgeson et al., 2010). In its more corrective form, the transactional leader specifies the

standards for compliance, and may punish followers for being out of compliance with those

standards (Bass & Avolio, 2000).

Afterwards and during the work performance, the employee will get feedback about meeting

these expectations, as it will indicate the leader’s predilections. Their performance is closely

monitored based on a pre-assigned standard which makes the work considerable as routine.

The transactional leader tends to intervene into the employees’ work process only when their

performance deviates from the pre-assigned standard and is also referred to as ‘management

by exception’ (Bass & Avolio, 1993). The perception of the leader’s preferences is likely to

result in demeaning effects on employees, blocking them from their own creative

opportunities. Moreover, transactional leadership may be perceived as controlling and

demotivating, finally leading to less creative behavior (Deci & Ryan, 1987). However, in

certain jobs that are for example more routine-oriented, creative behavior is not considered as

a necessity and therefore might be less appreciated if an employee shows this type of

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behavior. Previous research has indicated that a more directive form of leadership can also

enhance team performance (Manz & Sims, 1987;, Pearce & Sims, 2002).

The two types of leadership behavior should not be intertwined because of their underlying

motives or values regarding the leadership role. Even though previous studies suggested that

transformational leaders are mostly team-oriented by their self-sacrificing nature and appeal

to their employees to go beyond their self-interest for the benefit of the team, Zhang et al

(2011) suggested that transformational leaders may have a self-interest motive. Bass and

Steidlmeier (1999) proposed the term pseudo-transformational leadership to describe a leader

that demonstrates most characteristics expected from transformational leadership but has an

underlying motive of self-interest and self-satisfaction seen as more important the interest of

the group. Similarly, transactional leaders may appear to be self-focused because of their

demand for employees to obey their laid-down objectives without deviation, it is however

considered a possibility that transactional leaders actually have the best interest for the team's

benefit (Zhang et al, 2011).

Another difference between studies done on transformational and transactional leadership is

the environment in which the leadership type is most effective. According to several authors

transformational leadership is most likely to flourish in environments characterized by

complex challenges, great opportunities for change and a high degree of self-autonomy (e.g.

Bass, 1985; Conger, 1993; Shamir & Howell, 1999).

Proposition 3a: ‘Transformational leadership will flourish in more creative-oriented and

dynamic working environment’

Bass and Avolio (1993) suggested that transformational leaders are more likely to flourish at

organizations that face rapidly changing technologies and dynamic markets than in

organizations operating under routine and stable conditions. Moreover, Bass (1985) mentions

that transformational leadership is more likely to flourish in times of distress or change and is

influenced by the personality and values of the leader. Shamir and Howell (1999, p.264)

complement this by stating that ‘while perceptions of the environment as calling for change

and the identification of opportunities for change are not fully determined by environmental

conditions, and potentially exist in all circumstances, they are more likely to emerge in

dynamic environments’. Studies have shown that follower creativity will flourish when a

supervisor provides specific behaviors, which are characteristic for an unique leadership style,

such as transformational leadership (Jaussi & Dionne, 2003; Shin & Zhou, 2003). In

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comparison to employees under transactional leaders, employees influenced by

transformational leaders have been found to have higher creative performance on idea

generation tasks in experimental studies (Jung, 2001; Jung & Avolio, 2000).

Many authors discussed that transactional leadership fits best in an environmental context that

is stable and certain. It is considered that this form of leadership is more likely to operate

within the boundaries of the existing system, has a preference for risk avoidance whilst

emphasizing process rather than substance as a means for maintaining control. Moreover, they

are considered to be effective in stable, routine and predictable environments in which

monitoring current activity against prior performance is the most effective strategy (Lowe et

al, 1996).

Proposition 3b: ‘Transactional leadership will flourish in more routine-oriented and stable

working environments’

Personality might be an important aspect in leadership, especially transformational leadership.

The charisma and appeal of a leader might be a skill that can be learned and mastered by an

individual by focusing and expressing the important personality aspects that belong to it,

making it a possibility for organizations to train personnel to learn how to become a

transformational leader or a transactional leader. Empirical evidence in previous studies has

shown that transformational leadership behavior can be learned (Barling, Weber & Kelloway,

1996; Dvir et al., 2002). Furthermore, life experiences can play a vital role in the development

of transformational leadership (Avolio, 1999). Leaders who demonstrate idealized attributes

and idealized behaviors (formerly the ‘charisma’ dimension) could earn the acknowledgement

and respect from their employees by carefully considering their employees’ needs above those

of their self-interest, talking about their most important values and beliefs, and emphasizing

the importance of the moral and ethical consequences of major decisions and outcomes

(Avolio, 1999; Bass, 1985). Bass (1985) proposed that transformational leaders bring about

these effects by comprising four major factors: charisma, inspirational leadership, intellectual

stimulation, and individualized consideration. De Hoogh et al (2005) proposed that

personality can be seen as an important attribute concerning charismatic leadership in

predicting leader behavior and effectiveness, but the personality factors for transactional

leadership and transformational leadership depends on the degree of which the environment is

seen as dynamic. The results of De Hoogh et al. (2005) indicated that the relationships

between transformational and transactional leadership differ depending on the context. This is

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in line with the literature previously mentioned. Therefore this study will focus merely on the

environment that matches best with the leadership style based on the previous literature

research. Bass et al (2003) mention that although the literature on transformational and

transactional leadership has grown rapidly over the past 15 years, only a few of these studies

have examined how transformational and transactional leadership actually predicts

performance (Dionne & Jaussi 2003; Dvir et al., 2002). Therefore there is still much to be

discussed on this topic. The choice to examine both leadership styles and their strengths

within specific context in this study seems to be a logical choice based on this assumption.

This study will focus on transformational leadership within a non-routine and dynamic

environment in which creativity is likely to flourish. Whereas transactional leadership will be

studied within a routine-task and stable environment in which performance is expected to

flourish.

Transformational Leadership

Dynamic

Stable

Transactional Leadership

Figure 1. Leadership style according to context

(Source: adapted from Graen et al., 2010; Bass & Avolio, 1995)

Idealized

Influence

Inspirational

Motivation

Intellectual

Stimulation

Individualized

Consideration

Contingent

Reward

Management

-by-

exception

Self-

Interest

Motivation

Directive

Approach

Laissez-

faire

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2.2 Motivation, Commitment and Creativity & Performance In this section motivation, commitment, creativity and performance are described and how

they are related to each other according to previous research done on the topic. Furthermore,

this section gives an insight on how these concepts are being referred to throughout this study

and which approach is taken in line with previous research.

This study opted to make a distinction between creative performance and routine (non-

creative) performance in line with previous research (Madjar, Greenberg & Chen, 2011;

Oldham & Cummings, 1996). Routine performance is ‘the effectiveness with which an

employee performs activities that contribute to the organization’s technical core’ (Borman &

Motowidlo, 1997, p. 99), whereas creativity can be considered a separate dimension of

performance (Madjar et al., 2011). Creative performance will be referred to as ‘creativity’

throughout this paper, whereas routine performance will be referred to as ‘performance’.

Creativity can be seen as the joint novelty and usefulness of ideas regarding products,

approaches, processes, services and problem-solving (Amabile, 1998; Zhou & Shalley, 2010).

There are many different kinds of motivation found by prior research (e.g. extrinsic, intrinsic,

effectance and competence motivation), however previous research has given most attention

to intrinsic motivation and extrinsic motivation (e.g. Deci and Ryan, 1985; Amabile, 1998;

Oldham and Cummings, 1996; Jaussi and Dionne, 2003). Motivation can be seen as a coin

with two opposite sides, on the one side there is intrinsic motivation and on the other side

there is extrinsic motivation. Deci & Ryan (1985) described intrinsic motivation as the

motivational state in which employees are driven by their pure interest in the work rather than

being driven by external rewards delivered upon completing the task. Moreover, Amabile

(1998) also agreed that intrinsic motivation influences employees’ decision to initiate and

persist in creative efforts over time. Some examples of instruments than can be offered to

stimulate intrinsic motivation are gaining more knowledge, gain more responsibilities in the

current job and feeling more psychologically empowered. Previous research has shown that

transformational leadership has an effect on creativity by influencing employees’ intrinsic

motivation (Amabile, 1998; Oldham and Cummings, 1996; Shin & Zhou, 2003). However,

there is also empirical evidence for the contrary (Jaussi & Dionne, 2003). Intrinsic rewards

would refer to personal satisfactions inherent in the action itself that can include curiosity,

pride, and the perceived pleasure of learning something new (Covington & Müeller, 2001).

Whereas extrinsic motivation relates to the motivation an employee gets from extrinsic

rewards (Deci and Ryan, 1985). Many studies have believed intrinsic and extrinsic motivation

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to exist exclusively and no crossover to be possible (e.g. Deci and Ryan, 1985; Amabile,

1998; Oldham and Cummings, 1996). However, in line with the research of Covington and

Müeller (2001), this study believes that these types of motivation can be related and therefore

will look at the overall motivation of employees instead of making a distinction. This is also

in line with the definition of work motivation given by Pinder (1998, p.11) ‘work motivation

is a set of energetic forces that originates both within as well as beyond an individual’s being,

to initiate work-related behavior, and to determine its form, direction, intensity, and duration.’

Proposition 4a: Higher motivation leads to higher employee performance

Proposition 4b: Higher motivation leads to more employee creativity

Another important construct considered to be closely related with motivation is commitment

(e.g. Meyer, Becker & Vandenberghe, 2004). There’s been a lot of research done on the topic

of commitment and motivation, because evidence has shown that there are benefits to be

gained by companies by having a motivated and committed workforce (Meyer & Allen, 1997;

Pinder 1998). Meyer et al. (2004) argued that commitment and motivation are two

distinguishable, but related concepts. Moreover, commitment is considered to be a component

of motivation. Therefore, this research will assume that commitment is a factor that influences

motivation. Commitment is described as ‘a force that binds an individual to a course of action

that is of relevance to a particular target’ (Meyer & Herscovitch, 2001, p. 301).

Proposition 5a: Higher commitment leads to higher employee performance through

motivation

Proposition 5b: Higher commitment leads to higher employee creativity through motivation

Previous research has shown that committed employees are more prone to invest an increase

of effort on behalf of their organization (Meyer & Allen, 1997).

Extrinsic rewards come in the form of receiving incentives, getting promotions, recognition,

salary and status which lead to the employee feeling ‘extrinsically’ motivated. It can be

summed as a quid pro quo deal stimulating an employee’s motivation and is handed down by

their superior. According to the study of Baer, Oldham and Cummings (2003), jobs that are

perceived as complex and where creativity plays an important role taking place in a dynamic

environment are less likely to perform better than initially expected when much emphasis is

placed on extrinsic rewards. Several studies (e.g. Collins & Amabile, 1999) argued that

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extrinsic rewards can diminish motivation if employees are rather intrinsically rewarded.

Therefore it is suggested that leaders should focus on creating conditions in which motivation

is encouraged.

Proposition 6a: Extrinsic rewards lead to higher employee motivation for routine teams

Creativity can be seen as an outcome, focusing on the production of new and useful ideas

concerning products, services, processes, procedures’ and problem solving solutions (e.g.

Amabile, 1996; Oldham & Cummings, 1996). During the creative work process, the parties

involved must define a problem, gather information, and they must progressively refine and

extend initial ideas in order to come up with a solution that can be implemented (Mumford et

al., 2002). Previous studies have shown that a high level of motivation is needed for creativity

to occur (e.g. Collins & Amabile, 1999). In order for creativity to flourish, leadership needs to

play an active role in fostering, encouraging and supporting creativity (Shalley & Gilson,

2004) and are likely to do so with a proper contingent-reward style. According to the study of

Mumford et al. (2002) creative employees tend to be more motivated by intrinsic reward, by

virtue of their curiosity and achievement motivation. Intrinsic rewards relate to intangible

rewards gained at work and were categorized in four categories by Thomas, K. (2009):

- Sense of meaningfulness: Relates to feeling that your work has a significant impact on

the organization and is of value to the team and company. It includes feeling a part of

the whole company.

- Sense of choice: relates to the degree of freedom and feeling empowered at work.

- Sense of competence: relates to receiving positive feedback on your work when you

exceed your standard performance or quality of output

- Sense of progress: relates to given opportunities to learn new things and feel that your

work is on track and moving in the right direction set out by an employee self.

Proposition 6b: Intrinsic rewards lead to higher motivation for creative teams

An important factor of motivation gained from intrinsic rewards is the degree of

psychological empowerment. Psychological empowerment is a motivational construct

originating in an employee’s perception of having choice in initiating and regulating actions,

having the ability to perform the job well (i.e. self-efficacy, laissez-faire leadership), being

able to have an impact on the working environment, and thus creating more meaningfulness

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to their job (Spreitzer, 1995; Thomas & Velthouse, 1990). Psychologically empowered

individuals see themselves as competent and feel the ability to influence their jobs and

working environments in meaningful ways, showing signs of proactive behavior, taking

initiative, and acting on their own (Spreitzer, 1995; Thomas & Velthouse, 1990). Employees

working in a dynamic environment with creative jobs are more likely to be associated with

this freedom and become more psychologically empowered, thereby becoming more

motivated through ‘intrinsic rewarding’ than employees working in a stable environment with

routine jobs. Nederveen Pieterse et al. (2009) therefore suggest that transformational

leadership is likely to inspire highly psychologically empowered employees to actually make

use of the possibility to take matters in their own hand and feel more inspired to show creative

behavior. It is contrasted to exerting transactional leadership style where less psychological

empowerment is expected to come out of leading to employees being less inclined to be

motivated, because it is not appreciated to deviate from the objectives. Therefore,

transactional leadership is more likely to fit in conditions where low psychological

empowerment is expected. Transactional leadership communicates what is expected of the

employee in terms of rules and standards, monitors whether these expectations are met,

thereby providing a sense of direction and emphasis on meeting the objectives without

deviation more than give opportunities for creativity (Nederveen Pieterse et al, 2009). Highly

empowered employees might consider this as controlling and therefore demotivating resulting

in less creative behavior (Deci & Ryan, 1987). However, extrinsic rewards can be a factor

under these conditions to make up for the low perceived psychological empowerment, thereby

creating a stimulant for the employees to perform their task well. A clear distinction must be

made that the enacted leadership style is considered to be responsible for influencing the

feeling of empowerment of an employee and not the context the work takes place in. For

instance, a self-employed person working a routine job can feel high psychological

empowerment. It is the way that an employee is approached and bounded by their leader that

can make them feel less psychologically empowered in their work.

2.3 Team Creativity & Performance This section links the concepts of creativity and performance mentioned in the previous

paragraphs to the concept of team. Furthermore, in this section is described what a team is and

which other factors are believed to influence creativity and performance in teams according to

previous literature.

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As mentioned previously, creativity plays an important role in the organizations’ ability to

adapt to changing environments and is widely recognized (Zhou & Shalley, 2010; Hoever et

al., 2012). Employees are being encouraged by leadership to take initiative, be innovative, and

develop creative solutions to work-related problems on one side, while on the other side

employees are encouraged to make their work more standardized and routine, cost effective,

and efficient (Madjar et al., 2011). Due to the rising complexity of issues that organizations

face nowadays, teams consist out of more unique specialized work roles where every member

is responsible for their part (Hoever et al., 2012). A team consists out of a small number of

people with complementary skills working together towards a common goal or performance

objectives (Katzenbach & Smith, 1993). Previous theories suggest that whenever the

members of these teams differ in their task-relevant perspectives and knowledge, it will lead

to higher creativity (Jackson, 1992; Hoever et al., 2012) and teams will benefit most when

they engage in information elaboration (Hoever et al., 2012). Bundling these different abilities

may likely equip the team with the tools to successfully perform tasks.

Proposition 7a: A team consisting out of unique task-oriented members leads to higher team

performance

Proposition 7b: A team consisting out of unique task-oriented members leads to higher team

creativity

As mentioned before, this study makes a distinction between creative performance and

routine (non-creative) performance in line with previous research (Madjar et al. 2011; Oldham

& Cummings, 1996). Creative performance is being referred to as creativity throughout this

paper, whereas routine performance is being referred to as performance. Creativity is

considered as vital for organizations and creative work is frequently done in teams, however

little is known about how teams perform creatively (Hoever et al, 2012). This lack of

knowledge on team creativity is caused by a strong emphasis on research focusing more on

individual creativity than on team creativity (Shalley & Gilson 2004). Creativity is often

defined as divergent thinking and is measured as flexibility, originality, innovativeness and

elaboration (Paulus, 2000). Elaboration is posited to be the most important team process

considering the benefits that can be derived from this diversity and is defined as the exchange,

discussion, feedback and integrations of ideas, knowledge, and insights relevant to the team’s

objective (van Knippenberg et al., 2004). The wide use of teams for creative tasks is based on

the idea that they bring a wider pool of perspectives and knowledge to the table (Hoever et al.,

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2012), thereby generating more ideas and solutions from which teams are expected to benefit

on creative tasks (Jackson, 1992). Team member attributes (ability, motivation) and task

demands (complexity, required creativity) additionally affect whether diverse knowledge and

perspectives are elaborated on (Hoever et al., 2012). Furthermore, another important aspect

that needs to be taken into account is team empowerment and is related to promoting team

performance (Kirkman & Rosen, 1999). Empowerment was defined earlier as a form of

motivational construct. Two dimensions of organizational structure and design related to

empowerment in are decentralization and formalization (Mintzberg, 1979). Clearly the

decentralization of decision making is related to autonomy, considered as a critical element of

empowerment. However, the relationship of formalization with empowerment is not so clear

on the first instance. Formalization can be described as a destructive force to empowerment as

formalization of job roles may hinder empowerment by constraining teams’ flexibility and

creativity, or it could be related to specific values, bring more structure to the work and clarify

goals which can be regarded as beneficial to empowerment by reducing within-company

environmental uncertainty faced by the team (Hempel, Zhang & Han, 2012). Formalization

can be seen as a coin with two sides, it could be beneficial to empowerment or it might be

destructive. This leads to the formulation of the following propositions:

Proposition 8a: Empowerment leads to higher employee performance through formalization

Proposition 8b: Empowerment leads to higher employee creativity without formalization

Kirkman & Rosen (1999) formulated four dimensions regarding empowerment: autonomy,

potency, impact, and meaningfulness. Autonomy perceptions are related to the degree of

freedom the team perceives in their decision making. Empowered teams share the belief in

their common potential capabilities focused on mutual performance rather than specific task

performance (Kirkman & Rosen, 1999). A member of the team perceives the job as

meaningful when it is regarded as important, valuable and worthwhile doing (Spreitzer, 1995;

Thomas & Velthouse, 1990). Therefore, empowered teams share the belief that their mutual

work has an impact on the organization (Hempel et al., 2012).

The ability to learn and giving team members the opportunity to improve themselves can be

considered as an important aspect contributing to organizational success (Senge, 1990). Team

feedback is considered to play an important role in this. Previous research has suggested that

feedback influences and shapes the effort of an employee (Walter & Van der Vegt, 2012) and

can therefore increase team performance and its commitment to the company as a whole.

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Feedback can be described as having a clarifying or directing function in which specific goals

are being more clarified or making sure that employees are more directed towards the goal by

the leader (Nadler, 1979). Team members who receive feedback on the performance of their

overall team are more likely to focus their efforts on possible ways to facilitate team

performance (Walter & Van der Vegt, 2012). Van der Vegt, de Jong, Bunderson and

Molleman (2010) posited that feedback will lead to an emphasis on a collective improvement

orientation instead of a focus towards self-improvement. The team member is therefore more

likely to commit towards the overall goal and well-being of the team. This leads to the

formulation of the following proposition:

Proposition 9a: Team feedback will lead to an increase of employee commitment

Kratzer et al., (2006) show in their results that there is support for task characteristics and the

proper management and evaluation are positively related to team creativity through variability

(Kratzer et al., 2006). Proper management and leadership styles were identified as

complementing sets of external factors that shape this effect and is in line with the research of

Shin & Zhou (2007). Moreover, Kratzer et al. (2006) also discuss the importance of proper

type of communication in their research. This research proposed that proper communication

could be considered as helpful in the creative process and implementation of ideas (Kratzer et

al., 2006). Therefore, having a good communication could aid in providing new insights,

knowledge and information from other members in the organization that could stimulate

creativity. Furthermore, previous research has indicated that commitment is strongly

influenced by communication (e.g. Meyer & Allen, 1997). A team leader could be considered

as responsible for ensuring good overall communication for the team. It was proposed in

previous research that effective leadership should be considered as one of the most important

factors in the success of organizational teams (Zaccaro et al., 2009).

Proposition 9b: Proper communication leads to higher employee commitment

Proposition 9c: Ensuring proper communication in the team leads to higher creativity

All the formulated propositions and concepts are shown in the conceptual model (figure 2). In

the conceptual model it is shown how the concepts are related to each other. Performance and

creativity are the output concepts of this research and are each linked to a different team. Each

team is categorized by their working environment and will both follow the same path down

the conceptual model only the dynamic team will end up at creativity, whilst the stable team

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will end up at performance. Hence, the teams will be categorized as team dynamic/creative

and team routine/stable.

Figure 2. Conceptual model based on propositions

Source: Author

Leadership Style: Transactional/Transformational

Working Environment (WP 3a,b)

Communication and Feedback (WP 9 a, b, c)

Commitment (WP5 a & b)

Motivation WP 4 a,b)

Empowerment (WP8a)

Clear expectations WP2 a, b)

Performance Creativity

Team Characteristics (WP 7a, b)

Empowerment (WP8b)

Intellectual Stimulation (WP1)

Rewards (WP 6a,b)

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3. Methodology This section describes the methodology used in this research. It contains an extensive

description of the philosophical assumption used, the multiple-case study, research context

and the data collection & analysis techniques. The overall philosophical assumption used for

the research in this study can be described as post-positivist. The research design of this study

is a multiple-case study and will also be described in the following section. The data

collection technique used, were interviews and surveys. The results derived from the

interview data collection were coded and analyzed using qualitative software, whereas the

survey results were analysed using descriptive statistics. The following section will describe

the research design structure more extensively as to why these approaches were used in this

study.

3.1 Research Philosophy and Quality Criteria Based on the underlying assumptions of this research, this study can be classified as post-

positivist research. Propositions have been formulated in terms of independent concepts and

how they are related, and effect between them in the previous chapter based on past literature

on the subjects (Eisenhardt, 1989; Yin, 2003). This research seeks to genereealize existing

theory to understand the phenomena (Yin, 2003; Eisenhardt, 1989). The assumptions made in

positivistic research is that ‘reality is objectively given and can be described by measurable

properties, which are independent of the observer (researcher) and his or her instruments’

(Myers, 2009; p. 37). This is not completely in line with this research; therefore a post-

positivist philosophy seems to be more suited for this research in particular. The major

difference between post-positivist and positivist assumption is that post-possitivism is seen as

critical realism whereas positivism is seen as naïve realism (Guba & Lincoln, 1994).

Positivism assumes that its findings are to be accepted as facts or laws, whereas post-

positivism assumes its findings as non-falsified and therefore may be regarded as probable

facts or laws (Guba & Lincoln, 1994).

Furthermore, triangulation (the use of qualitative and quantitative research) is a method often

used in post-posivitism and is also used in this research to give the researcher the option to

look at the subject from different angles whilst trying to diminish the disadvantages

associated with both research types (Myers, 2009; Guba & Lincoln, 1994). The quantitative

data collection method used in this research is interviews and the qualitative method used is

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surveys. One of the major disadvantages of doing quantitative research without qualitative

research is that a lot of meaning and explanation is lost and the context in which it takes place

is disregarded (Myers, 2009). Qualitative research makes up for this loss in this research as it

gives the researcher the option to explore deeper into these questions. Therefore making the

results more valid than quantitative results independently would be. A big disadvantage of

using only qualitative research however, would be that it is often more difficult to generalize

the data and results to a larger population, because the sample size is in most cases too small

for generalization on account of the researched phenomenon taking place in one location

(Myers, 2009). The reasons for a smaller sample size is that it is more difficult to gain full

access to multiple companies, let alone one company and furthermore it is more time

consuming to collect data than it would be with qualitative data (Myers, 2009). However, the

surveys used in this research could be used to overcome this disadvantage.

The surveys used in this research are an adaptation from the Multifactor Leadership

Questionnaire (MLQ-5x/Short Form) of Bass and Avolio (1995); therefore the researcher has

the option and ability to compare the survey results against other public made research data

that used the same survey whilst having explanatory quantitative data to back the results up

and show how these survey results are derived. The biggest strength of qualitative research is

in contrast to quantitative research, that it gives the opportunity to study the subject more in

depth and is less subject to loss of context. The survey results by itself can be considered as

somewhat ‘empty’ and are subject to the researcher’s interpretation to explain how these

results came into being without regarding the context in which it took place to make it more

generalizable across a population (Myers, 2009). Having qualitative research besides

quantitative research makes up for this weakness. Furthermore, triangulation decreases the

chance that questions on the survey have been mistakenly answered due to misunderstanding

the terms or questions and are directly taken as granted for the results. The interview data

gives the researcher the ability to look at what the participant actually meant with their

answer. Therefore, triangulation increases the validity and generalizability of a research by

having each approach cancel out each others weaknesses, while keeping the strengths of both

types. However, it should be mentioned that the main focus of the data used in this study will

be based on those derived from the interviews due to the advantages of qualitative research

outweighing those of quantitive for this particular research. For instance, the interview

questions are more extensive and go deeper into the subjects than the surveys do, but the

interview questions do overlap with all questions asked in the surveys and therefore have the

extra benefit of providing an explanatory factor (Yin, 1994). Furthermore, previous research

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on leadership (Conger, 1998) had indicated the following as the biggest advantages of doing

qualititative research on leadership in contrast to quantitative research:

- provides more flexibility to follow up on the unforeseen ocurrance of ideas during

research and to explore processes more effectively;

- more emphasis is put on contextual factors and social meaning and how it affects

individuals, which is advantageous particularly in the social sciences;

- ability to study symbolic dimensions and social meaning

Thereby, it is safe to assume that the advantages of qualitative research related to this study

outweigh those of the quantitave research method and therefore an emphasis will be put on

the results derived from the qualitative research.

3.2 The Case Study Research: A case study can be defined as the investigation of an occurring phenomenon in a real-life

context, for example in an organization, in which the lines between phenomenon and context

are not clearly visible (Yin, 2003). This means that the phenomenon being studied is being

researched within its context in which it takes place (Myers, 2009). Moreover, the researcher

has absolutely no control on the situation in contrast to laboratory studies. This distinguishes

this study from the previous studies done on the subject of leadership that took place in

laboratory settings (e.g. Kahai et al., 2003; Jaussi & Dionne, 2003) where the researcher tries

to maintain control over their variables and separates the context in which it takes place from

the phenomenon (Myers, 2009).

A research design’s primary focus is to link the data to the findings (Yin, 2003). Poor research

designs leave the quality of the research and general validity of the findings subject to

challenge. Therefore, the critical design phase must be well-conducted and adequately

specified (Eisenhardt, 1994; Yin, 2003). Yin (2003) considered five important compononts

essential for a good case study design:

1. Presenting a clear and adequate specification of the theoretical issues and, from this,

the questions that frame the study.

2. Clearly defining the unit(s) of analysis

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3. Clearly specifying the selection criteria for choosing the case studies

4. Choosing an appropriate and effective data collection and analysis approach.

5. The criteria for interpreting the findings

Yin (2003) and Eisenhardt (1994) considered case study method as most likely to be

appropriate for ‘how’ and ‘why’ questions. Therefore, initially a good research question

needed to be formulated that sets out the rest of the research and fits this type of research. The

second component involves having good propositions that direct attiontion to a concept that

needs to be examined within the theme of the study. The third component unit of analysis is

considered to be the basis for the case and its key determinant remains the research question

defined for the study (Yin, 1989). Proper case selection is considered a crucial part and must

be determined by the research purpose, questions, propositions and theoretical context (Yin,

1989). Finally, it is considered very important to decide which data is necessary to support or

reject the propositions, and to decide on the criteria for interpreting the findings.

In this research, the propositions were developed prior to carrying out the case study research

as an attempt for testing and refining these propositions in the real-life context. This is in line

with Yin’s case study approach (2003) where he discussed the importance of propositions and

emphasis is put on validity & reliability in order to ensure that the case study meets the

quality requirements of a positivistic study.

The biggest advantages of a case study research is that it provides face validity and it allows

the research to be done in real-life situations where things aren’t perfectly conditioned,

therefore making it less difficult for most researchers to identify with (Myers, 2009). On the

other hand, there are some disadvantages associated with a case study. It can be quite difficult

to gain full access to a company, besides that it can also take a long time to actually gain this

access and finally do the research at the company as the researcher is quite dependent on the

company’s time schedule. The researcher has no full control over the situation. This is a

problem the researcher of this study underwent, resulting in a month’s delay of gathering the

data and writing up the results.

Validity consists out of construct validity (operationalizing concepts), internal validity

(exclusion of alternative explanations and illegitimate relationships) and external validity

(relating to the extent to which the findings can be generalized) (Yin, 2003). This research

follows the example of Yin (2003) using different sources of evidence to ensure construct

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validity, namely surveys and interviews. By providing the backgrounds of the organization

and the teams that are being analyzed to test the theory and prior propositions contribute to

the internal validity of this research. The external validity is improved by performing a multi-

case study based on Yin’s (2003) replication logic. This theory consists out of literal

replication, indicating that each case is considered as an individual experiment where similar

results are expected to be found or on the contrary, the exact opposite results are expected to

be found based on the previous literature (theoretical replication) (Yin, 2003). Furthermore,

external validity is increased by adopting a multiple-case study, as Eisenhardt (1989)

proposed that each case within a multiple case design can incrementally increase the degree of

generalizability. Eisenhardt proposed that "cases may be chosen to replicate previous cases or

extend emergent theory, or they may be chosen to fill theoretical categories and provide

examples of polar types." (1989, p. 537). Considering that Eisenhardt (1989) and Yin (2003)

are seen as prominent authors on the subject of qualitative case study, this research is mostly

structured to meet the requirements set up by their work.

3.3 Research context 3.3.1. Case criteria and selection:

For this multi-case study, a multinational company was approached that preferably had a set

of two different teams. These teams can be categorized as dynamic/creative and

routine/stable. Based on previous literature, the expectance is that the results of the teams will

be opposite. This is in line with Yin’s (2003) theoretical replication. The minimum of each

team needed to be 5 participants (including the leader) to ensure a good sample size and

improve generalizability of the results.

The case selection was based on two factors, the degree of access at the company and the

sample variation set up in the two previous mentioned categories. The first factor was

completely determined by the company, but full cooperation and access needed was given to

the researcher. This factor includes the company’s provision of needed resources, that is to

say exempting personnel from work to aid in the interview, providing the researcher with

information on the company and the projects it is involved in and making a private room

available for conducting the interview.

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The second factor could partially be influenced by the researcher. The company aided in

selecting and providing the teams, however the researcher had the final sayings on which

teams to interview and which people to ensure that the requirements previously mentioned are

completely met. The team categorized as dynamic/creative operates in a dynamic

environment involving creative problem-solving tasks. On the other hand, the team

categorized as routine/stable operates in a stable environment that focuses on what is

classified as more routine tasks.

3.3.2. Semi-structured interviews and adapted surveys

Interviews were conducted based on a set of questions adapted from previous research

conducted by Bass & Avolio (1995) and Manz & Simz (1987) with each team member and

leader. In line with the suggestion of Yukl (1994), this research focusses on the perception

that the team members have of their leader and the perception of the leader self. Yukl (1994)

proposed that future research should focus more on the perceptions that employees have on

their leader in contrast to most of previous research where the results are obtained by the

leader’s self-evaluation. Therefore, the questions for the team members and team leader differ

slightly in the way it is formulated to fit the view of the participant more, but the essence of

the questions remain the same. The interviews are semi-structured involving the use of some

pre-formulated questions in order to get all important aspects answered by every participant to

ensure cross-checking whilst maintaining an open window leaving room for new questions or

topics that might emerge during the interview. The interviewee could also give more thoughts

on the subject that was considered as possibly useful and perhaps missed by the researcher at

the end of the interview. These interviews were completed one-on-one in a closed room to

ensure the complete privacy of this conversation. Before the interviews were conducted, the

participants were asked to fill out a survey constructed by Bass & Avolio (1995)

complemented by questions on the perceived working environment, age, gender, duration at

the company, role and duration of that role. The leaders received a slightly adapted survey

that was based on their views on the team, however the essence of the questions remained the

same in order to remain the possibility of cross-checking both forms of surveys. The surveys

consist out of questions measured on a five-point Likert scale, 0 meaning ‘not at all’ and 4

meaning ‘frequently, if not always’. The surveys were also conducted in presence of the

researcher so that if anything unclear with the questions would arrive, the researcher could

step in and provide explanation. The surveys would provide extra validity if they match with

the interviews results and provide the possibility to easily and quickly get a direct comparison

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between both cases. The interviews give the possibility to go deeper in on these questions in

more details and provide the explanation on why the interviewee chose their answer on the

survey. A consent form was disclosed indicating how far comfortable the interviewee is with

the degree of anonymity and the use of a recorder device. These interviews and questionnaires

are confidential and therefore will be not made visible for anyone except the researcher of this

paper. This is for the general safety and protection of the careers of the employees and to

decrease the possibility of biased outcomes. The general outcome and results of all the

interviews will be used to support or reject the propositions made and will hold the

information that further supports this research paper. These results will provide this research

with possible recommendations and conclusions that might be beneficial to the studies on this

subject and moreover to multinational companies in general.

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Table 1. Linking the propositions to the questions

Questions: P1 P2a P2b P3a P3b P4a P4b P5a P5b P6a P6b P7a P7b P8a P8b P9a P9b P9c

Can you give a description of your job? (Context, work autonomy, formalization consequences)

X

X

X

X

X

X

Can you give a description of the team? (Task specialization, involvement of the leader, degree of independence, related creativity/performance)

X

X

X

X

X

Can you give a description of the leader? (Shared vision/belief, directive or coaching, degree of mutual trust, knowledgeable, commitment, expectations, rewards

X

X

X

X

X

X

X

X

X

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Table 1. (continued)

Questions: P1 P2a P2b P3a P3b P4a P4b P5a P5b P6a P6b P7a P7b P8a P8b P9a P9b P9c

How is the feedback procedure structured? (direct/indirect, coaching/directive, stimulating rewards)

X

X

X

How do you perceive the overall communication? (team, organizational)

X

X

X

What do you consider as most important in your work? (commitment, motivation, rewards, communication, satisfaction)

X

X

X

What would you like to see different in your job and company?

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

Source:Author

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3.3.3. Background of the company:

The multi-case study was performed at a company based in London, UK. The company

provided full assistance in aiding with the research. The company has branch offices and

operations across Europe, North-Americ and Asia. It is a multinational enterprise with

specialized operations selling and marketing niche European and U.S. manufactured

equipment across different regions of the world.

The company operates through 3 divisions:

- Technologies – integration, manufacturing, sales & distribution

- Outsourcing - manufacturing & engineering outsourcing

- Manpower – engineering services & personnel consultancy

The company is quite diverse in their operations and the markets they serve. It provides

flexibility for manufacturing companies as it offers project-based contracted personnel all

over the world. These personnel can be seen as ‘freelancers’ working on project-based

contracts. Most of their customer companies don’t have the resources nor the worldwide

network needed to find clients for their products. Therefore these companies turn to this

company to provide aid in marketing their products on their behalf. These are considered as

projects for the company. Their extensive worldwide network of partners and resources could

be considered the major key asset of this company compared to potential competitors.

The interviews were conducted on site in London. Two teams were made available by the

company in line with the requirements (set up by the researcher) of this research. The team

regarded by the company as being involved with more routinized work is responsible for the

operations aspect. Whereas the team that is considered as being involved in more creative-

based work is responsible for bringing in, setting up projects & contracts and outsourcing

personnel. The operating team is responsible for carrying out the manufacturing and

engineering projects brought in by the project team. This involves the ordering and delivering

of components and equipment disclosed in the projects brought in by the other team. Each

team has a separate leader that is responsible for monitoring their performance and ensuring

that the team is achieving their objectives in time.

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3.4 Data collection & analysis methods This section describes the data analysis methods used to examine the data collected from the

interviews and surveys. The interview data is used to test and refine the working propositions

seeking to answer ‘how’ and ‘why’ questions (Yin, 2003). The survey data is used to make a

direct and distinct comparison and quick overview of the two teams, whilst not having any

explanatory power without the interview data. Furthermore, it categorizes the leadership style

present at that time according to the team and the leader.

3.4.1. Interviews

Initially, the recorded interviews needed to be translated into transcripts before they could be

coded and categorized. The next step is to do a content analysis of the transcripts where the

aim is to look for the useful information and to systematically allocate the content to the pre-

formulated categories and afterwards be able to quantify and interpret the outcomes (Payne &

Payne, 2004). Ryan and Bernard (2003) refer to this method as thematic coding. The

researcher needs to formulate categories containing key terms related to the theme of the

study. These categories become codes in which the useful sentences, terms or paragraphs

from the transcripts can be linked to. Miles and Huberman (1994: p. 56) described it as the

following ‘Codes are tags or labels for assigning units of meaning to the descriptive or

inferential information compiled during a study. Codes are attached to ‘chunks’ of varying

size – words, phrases, sentences, or whole paragraphs, connected or unconnected to a specific

setting’. These codes are linked to the theme of the research and lead to the explanation to the

‘how’ and ‘why’ of the subject being studied.

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Figure 3. Conceptual model based on the transcript categories

Source: Author

Leadership Style -Leader involvement -Leader knowledge -Leader personality -Feedback form and interaction

Working Environment -Structured procedures, standards -Degree of freedom at work

Communication (related to inspirational motivation) -Shared Belief & Vision -Regular meetings -Organizational Communication

Expectations -Longstanding relationship - Build-up trust

Rewards -Intrinsic -Extrinsic

Empowerment (related to intellectual stimulation) -Structured procedures, standards -Degree of freedom at work

Commitment -Longstanding relationship - Build-up trust - Mutual feedback -rewards as promised -motivation

Motivation -Communication -Feedback -Mutual feedback -Agreements - Rewards

Performance -Increase performance -Freedom work related to performance -Team characteristics -Rewards

Creativity -Increase creativity -Freedom work related to creativity -Team characteristics -Rewards

Team Characteristics -Team description

Empowerment -Structured procedures, rules & standards

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The themes used in the coding process were derived from the key terms used in the

propositions. These themes are: ‘Leadership style’, ‘Working environment’, ‘Idealized

influence’, ‘Communication’, ‘Empowerment’, ‘Rewards’, ‘Commitment’, ‘Motivation’,

‘Performance’, ‘Creativity’ and ‘Team characteristics’. Codes have been assigned in these

categories that relate most to the themes in combination to what has been discussed in the

interviews. The themes of the surveys of Bass & Avolio (1995) are ‘Idealized influence’,

‘Inspirational motivation’, ‘Intellectual stimulation’, ‘Individualized considered’, ‘Contingent

reward’, ‘Management-by-exception’ and ‘Laissez-faire leadership. These themes are broken

down to multiple codes used in the transcripts and moreover acted as guidelines for the semi-

structured interview questions. Idealized influence is connected to the codes: build-up trust

and longstanding relationship. Inspirational motivation relates to the following codes: shared

belief & vision, motivation and leader involvement. Intellectual stimulation is linked to the

codes of feedback form, leader involvement and commitment. Whereas individualized

consideration is related to feedback & interaction and regular meetings. Contingent reward is

subdivided into the codes of rewards and expectations. Management-by-exception relates to

structures, procedures & standards. Finally, the laissez-faire relates to the degree of freedom

at work. The recorded interviews were transformed into transcripts using word processing

software called Word. Afterwards the transcripts were coded and analyzed using Nvivo,

qualitative research software recommended by Myers (2009).

3.4.2. Surveys

The data of the surveys were put into a statistics program called SPSS. The variables were

labeled and combined according to the study of Bass & Avolio (1995). The sum of the scores

per combination indicate how the value should be interpreted on a score range with 0-4 being

low, 5-8 being moderate and 9-12 considered as high. Figure 4 gives a more detailed

overview of these variables, their combination per factor and how their scores should be

interpreted. It also provides a description of all 7 themes that appeared in the survey. The

adapted surveys for the leader and team members can be found in figure 4 with a description

how these scores should be combined and interpreted. The results were derived using

descriptive statistics.

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Figure 4. Survey Questions

Multifactor Team Member Questionnaire Instructions: This questionnaire provides a description of your leader’s leadership-style. Twenty-one descriptive statements are listed below. Judge how frequently each statement fits your situation. KEY: 0 = Not at all 1 = Once in a while 2 = Sometimes 3 = Fairly often 4 = Frequently, if not always

1. I feel good around my team leader. 0 1 2 3 4 2. My team leader expresses with a few simple words what I

can and should do. 0 1 2 3 4

3. My team leader enables me to think about old problems in new ways. 0 1 2 3 4 4. My team leader helps me to develop myself. 0 1 2 3 4 5. My team leader tells me what I need to do to be rewarded for my work. 0 1 2 3 4 6. The team leader is satisfied when I meet agreed-upon standards. 0 1 2 3 4 7. The team leader is content to let me continue working in the same

way as always. 0 1 2 3 4

8. I have complete faith in my team leader. 0 1 2 3 4 9. The team leader provides appealing images about what I can do. 0 1 2 3 4

10. The team leader provides me with new ways of looking at puzzling things. 0 1 2 3 4 11. The team leader gives regular feedback about my work. 0 1 2 3 4 12. The team leader provides recognition/rewards when I reach my goal. 0 1 2 3 4 13. The team leader does not try to change anything, as long as things

are working. 0 1 2 3 4

14. The team leader gives me complete freedom to do their work. 0 1 2 3 4 15. I feel proud to be associated with my team leader. 0 1 2 3 4 16. My team leader helps me to find meaning in my work. 0 1 2 3 4 17. My team leader helps me to rethink ideas that I would never had

questioned myself before. 0 1 2 3 4

18. My team leader gives personal attention when I need it. 0 1 2 3 4 19. My team leader lets me know what I can get for what I accomplish. 0 1 2 3 4 20. My team leader tells the standards I need to know to carry out my work. 0 1 2 3 4 21. My team leader does not ask more of me than is absolutely essential. 0 1 2 3 4 22. I perceive my job and its tasks as ever-changing and non-routine. 0 1 2 3 4

General Questions: Q. What is your gender? Q. What is your Age? o Male o Female Q. What is your role at the company? Q. For how long have you been in this role?

Q. How long have you been at this company?

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Multifactor Leadership Questionnaire Instructions: This questionnaire provides a description of your leadership style. Twenty-one descriptive statements are listed below. Judge how frequently each statement fits you. The word “others” refers to your employees/group members. KEY: 0 = Not at all 1 = Once in a while 2 = Sometimes 3 = Fairly often 4 = Frequently, if not always

1. I make others feel good to be around me. 0 1 2 3 4 2. I express with a few simple words what we could and should do. 0 1 2 3 4 3. I enable others to think about old problems in new ways. 0 1 2 3 4 4. I help others develop themselves. 0 1 2 3 4 5. I tell others what to do if they want to be rewarded for their work. 0 1 2 3 4 6. I am satisfied when others meet agreed-upon standards. 0 1 2 3 4 7. I am content to let others continue working in the same way as

always. 0 1 2 3 4

8. Others have complete faith in me. 0 1 2 3 4 9. I provide appealing images about what we can do. 0 1 2 3 4

10. I provide others with new ways of looking at puzzling things. 0 1 2 3 4 11. I let others know how I think they are doing. 0 1 2 3 4 12. I provide recognition/rewards when others reach their goals. 0 1 2 3 4 13. As long as things are working, I do not try to change anything. 0 1 2 3 4 14. Whatever others want to do is O.K. with me. 0 1 2 3 4 15. Others are proud to be associated with me. 0 1 2 3 4 16. I help others find meaning in their work. 0 1 2 3 4 17. I get others to rethink ideas that they had never questioned before. 0 1 2 3 4 18. I give personal attention to others who seem rejected. 0 1 2 3 4 19. I call attention to what others can get for what they accomplish. 0 1 2 3 4 20. I tell others the standards they have to know to carry out their work. 0 1 2 3 4 21. I ask no more of others than what is absolutely essential. 0 1 2 3 4 22. I perceive the team’s work and their tasks as ever-changing

and non-routine. 0 1 2 3 4

General Questions: Q. What is your gender? Q. What is your Age? o Male o Female Q. What is your role at the company? Q. For how long have you been in this role?

Q. How long have you been at this company?

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Interpretation Scores Questionnaires

Idealized Influence (items 1, 8, & 15) _____ Factor 1

Inspirational Motivation (items 2, 9, & 16) _____ Factor 2

Intellectual Stimulation (items 3, 10, & 17) _____ Factor 3

Individualized Consideration (items 4, 11, & 18) _____ Factor 4

Contingent Reward (items 5, 12, & 19) _____ Factor 5

Management-by-exception (items 6, 13, & 20) _____ Factor 6

Laissez-faire Leadership (items 7, 14, & 21) _____ Factor 7

Score Range: High = 9-12 Moderate = 5-8 Low = 0-4

SCORE INTERPRETATION

Factor 1. Idealized Influence indicates whether you hold subordinates’ trust, maintain their faith and respect, show dedication to them, appeal to their hopes and dreams, and act as their role model.

High score indicates Transformational leadership characteristic Low score indicates Transactional leadership characteristic

Factor 2. Inspirational motivation measures the degree to which you provide a vision, use appropriate symbols and images to help others focus on their work, and try to make others feel their work is significant.

High score indicates Transformational leadership characteristic Low score indicates Transactional leadership characteristic

Factor 3. Intellectual stimulation shows the degree to which you encourage others to be creative in looking at old problems in new ways, create an environment that is tolerant of seemingly extreme positions, and nurture people to question their own values and beliefs and those of the organization.

High score indicates Transformational leadership characteristic Low score indicates Transactional leadership characteristic

Factor 4. Individualized consideration indicates the degree to which you show interest in others’ well-being, assign projects individually, and pay attention to those who seem less involved in the group.

High score indicates Transformational leadership characteristic Low score indicates Transactional leadership characteristic

Factor 5. Contingent reward shows the degree to which you tell others what to do in order to be rewarded, emphasize what you expect from them, and recognize their accomplishments.

High score indicates Transactional leadership characteristic Low score indicates Transformational leadership characteristic

Factor 6. Management-by-exception assesses whether you tell others the job requirements, are content with standard performance, and are a believer in “if it ain’t broke, don’t fix it.”

High score indicates Transactional leadership characteristic Low score indicates Transformational leadership characteristic

Factor 7. Laissez-faire measures whether you require little of others, are content to let things ride, and let others do their own thing.

Source: Adapted from Bass & Avolio (1995)

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The mean of each factor per team was calculated to make a direct comparison between the

scores of the teams. These results can be found in the next section.

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4. Results The next section will provide an overview of the results derived from the data. As mentioned

in the methodology section, this research consists out of two different data collections. First,

the results from the surveys will be presented to give a quick overview and comparison of the

two teams and their scores on the different factors. Secondly, the results from the coded

interview transcripts will be presented. The transcript results are the main focus for the results

in this study as they are more extensive and act as a complementary explanatory extension to

the ‘empty’ survey results. These results will hold the explanatory power that will explain the

‘how’ and ‘why’ of the phenomenon studied and support the working propositions (Yin,

2003; Eisenhardt, 1989). Moreover, the interview results not only give an explanation on why

the present leadership style is perceived as it is by the team, but also provide the style of

leadership that is considered to be most efficient in this context.

4.1 Team Routine/Stable Survey & Interview results 4.1.1 Team routine/stable survey results

This research focuses on studying two different teams that are subject to different work

environments concerned with different approaches for outcomes. In table 2 the results of the

routine/stable team is presented. This table gives a comparison of the scores of the variables

between the leader and the overall team. The survey results display the present style of

leadership according to the team members and the team leader self. The survey findings are

presented in a logical fashion following the line of order in which the themes are described in

the survey of Bass & Avolio (figure 4). The comparison will provide an indication of how the

team perceives the leader and how the leader perceives him and if those perceptions match

(see table 2). Previous research considers transactional leadership to be most effective in a

suiting context which is considered to be a routine working environment (Lowe et al, 1996;

De Hoogh et al.).

As can be seen in table 2, the scores of the team and the leader can be considered in most

cases as not that different. There are only two cases where the perceptions on the leader can

be seen as quite distinctive, namely individualized consideration and laissez-faire leadership.

In the individualized consideration factor, the leader has a score of 5,00 where the leader

perceives himself as moderate, in contrast to the teams score of 8.50 which can be seen as

moderate/higher. The leader is perceived by the team as being quite interested in their well-

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being, assigns tasks individually to the team members and pays attention to those that need it

in the team (Bass & Avolio, 1992). This is considered as an aspect of transformational

leadership (Pieterse et al, 2010; Bass, 1985). However, there has also been previous

contrasting research indicating that it might be a possibility for transactional leadership to be

team-oriented (Zhang et al, 2011). Therefore scoring high on this factor does not necessarily

indicate one type of leadership. Furthermore, the scores on laissez-faire leadership can be seen

as even more different. Here the leader has a score of 4, whereas the team has a score of 9.

Laissez-faire leadership can be described as giving the team members room to do their own

thing, involvement of the leader is quite low and it is expected that the team members are able

to handle the projects individually (Bass & Avolio, 1992). This is considered as another

aspect of transformational leadership when the score in this factor is high. So according to the

team, the leader can be characterized by another transformational characteristic (Spreitzer,

1995; Thomas & Velthouse, 1990). However, the leader perceives this differently, in fact as

much lower and therefore more fitting with transactional leadership. This is a quite

remarkable difference and unfortunately cannot be explained by the results of the survey

alone. This is a good example of where the survey results lacks of confidence and explanatory

power (Yin, 2003; Myers, 2009). The interview results might give more insight on this

difference.

Another remarkable result is the scores on management-by-exception. Both the team and

leader perceive this as equally high. The leader can be described by this factor as telling the

team members the job requirements, being content with ‘standard’ performance leaving no

room for out of the box thinking and not open to new ways of working if the results are being

met. This is in line with the previous research on transactional leadership (Bass, 1985; Bass &

Avolio, 2000) and depicts the leader in this aspect as transactional.

However, in general, the leader is perceived by the team and the leader self as moderate on

nearly every factor. Therefore, the present style of leadership can be characterized between

transactional leadership and transformational leadership in. To be distinctively characterized

as a one type of leader, the results should be either low or high on multiple factors depending

on the description of those factors (see figure 4). One clear distinction can be made with the

scores on management by exception indicating a more transactional leadership approach.

Whereas the team perceives the leader as more transformational based on the factors of

individualized consideration, idealized influence and laissez-faire leadership. This is not in

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line with previous research that argued for a distinctive transactional leadership style to be

present in a routine/stable context.

Table 2.

Comparison between team and leader (Team Routine/Stable)

Factor Team Role Mean of Total score per team

Implied Leadership Style

Idealized Influence

Leader 8,00 (Moderate) Mix of styles

Team members 8,75 (Moderate/High) Mix: higher degree of

Transformational

Inspirational Motivation

Leader 7,00 (Moderate) Mix of styles

Team members 5,75 (Moderate) Mix of styles

Intellectual Stimulation

Leader 6,00 (Moderate) Mix of styles

Team members 6,25 (Moderate) Mix of styles

Individualized Consideration

Leader 5,00 (Moderate) Mix of styles

Team members 8,50 (Moderate/High) Mix: Higher degree of

Transformational

Contingent Reward

Leader 6,00 (Moderate) Mix of styles

Team members 7,75 (Moderate) Mix of styles

Management By Exception

Leader 9,00 (High) Transactional

Team members 9,00 (High) Transactional

Laissez-faire Leadership

Leader 4,00 (Low) Transactional

Team members 9,00 (High) Transformational

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4.1.2 Team routine/stable interview results

In this section the results of the interviews are displayed and described. It will consist out of the

results per team depending on their work context. Due to the confidentiality forms signed by the

interviewees prior to the interviews, the researcher was opted to remove most of the data that gave

a clearer insight and overview on how and why these results came into being. Therefore, this

section will give a mere overview of the results derived from the interviews on the present factors

and influences.

Firstly, the interview results of the routine/stable team will be presented. The results are

presented in a table that is ordened in a specific way and is upheld for the results of both

teams. The tables are based on the themes (categories) that were discussed in the previous

section (4.3 Data collection & analysis methods) and can be found in the overview of the

conceptual model in figure 3. These themes are presented in the table in a logical order

consistent with the conceptual model (figure 3). The themes are subdivided into the

corresponding codes that are related to that theme. The themes are reciprocated by presence

and influence which can be explained as whether it is seen as a causal factor or influenced

factor. The themes reciprocated by presence show the extent to which the corresponding

codes are present in this case and the quotes will give more insight on this matter. The themes

reciprocated by influence show the degree to what extent the themes and their present codes

have an influence on the theme. This causal and influential relation can also be derived from

figure 3. The quotes will give support to the findings and can be used to give more insight on

‘why’ and ‘how’ these findings came into being. It should be noted that during the

conductment of the interviews it became clear that the team leaders are not responsible or in

charge of every single aspect being studied in this research like extrinsic rewards, shared

vision and overall communication. These aspects are in the hands of the CEO of the company

and that person has final sayings on how these aspects are treated. However, the team leaders

do have the possibility to point out and suggest the necessity or change needed in these

aspects at the CEO, but that does not necesarrily guarantee execution of the suggestions.

Therefore, some aspects were more related to organizational level (top management) instead

of the team leader. But it is taken into account forming the results if the leader has made

suggestions on that topic to the CEO on behalf of the team.

4.1.2.1. Work context and present factors

Table 3 shows the results of the interviews of the routine/stable team. In line with the

beforehand requirements set for this team, this team perceives their working context as high

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in routine. Moreover, the team indicates that there are certain procedures and standards

involved in their jobs that they must follow in order to complete their task in an efficient way.

The leader of the team also describes himself as a person that wants everything very

structured, whilst maintaining the urge to improve these structures and standards. However,

the team doesn’t perceive having structures and standard procedures as bounding or limiting

in their work and most of them declare having enough freedom to structure and do their jobs

on their own terms around these procedures. This freedom is mostly described as having own

time management within the deadline framework of the project. Therefore, the degree of

freedom was considered as moderate and the standards, rules & procedures were considered

as high with a small tendency towards moderate.

4.1.2.2. Leadership style and present factors

The leader is depicted by the team as a very friendly, helpful and supportive person. The

leader is described as the type of leader that can be charismatic, but able to step back and be

strict and professional when necessary. The leader is considered by him and the team to be

medium/highly involved in the team’s work. This was broken down into multiple reasons by

the team, like unauthorized work where the leader needs to step in. However, the leader is not

considered as much involved in the daily work of the team member and does not constantly

monitor their performances and this view is also shared by the leader self. This would indicate

the leader involvement as medium. Moreover, the leader is considered as very knowledgeable

on most work aspects of the team and this is considered as an important characteristic by all

of the team members. The leader is considered to know what is concerned in everyone’s tasks

and the requirements that are needed. For these reasons, and especially for the leader having

knowledge in all work aspects of the team, the leader’s knowledge was considered as high.

Furthermore, the team and leader have both indicated that there is constant and direct

communication taking place between the team and leader. It was indicated by the team and

leader that regular feedback meetings or sessions do not often take place within the team or

even at all at organizational level. It was indicated by both the team and leader that the leader

gives feedback on performance when needed during the regular communication that takes

place with individual team members. Therefore, feedback interaction was considered to be a

moderate extent.

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4.1.2.3. Communication and present factors

It was indicated that there is no real company vision or direction present at this company. It

was indicated as an aspect the company is lacking of and a communicated clear direction in

which the company is headed or aiming for would be very appreciated by not only the team

members, but also the leader. This is one of the indications that a team leader can also be

bound or limited in his decision making power by the CEO of the company. As mentioned

earlier, team feedback was done on occasion during regular interaction between member(s)

and leader, however organizational feedback sessions do not often take place in general, only

when perceived as necessary. Furthermore, it was noted by all the interviewees that a review

on organizational level is not often done after completion of a project to reflect back on the

team’s performance or the entire organization’s performance as a whole. The communication

within the entire organization is considered low and can be considered as detrimental to the

performance of employees, a positive solution would be to be better informed on the

organization as a whole. An offset that can be derived from this is that different departments

act in isolation from each other and have no knowledge of what exactly is going on in the

other departments, causing an isolated feeling, separating it from the other departments in

relation to work and information.

Organizational communication was noted as low. However, the within team communication

and interaction was perceived by all interviewees as much better.

4.1.2.4. Expectations and present factors

Most of the employees in the team have been working at the company for the duration of a

couple of years and also under the same team leader who has been there from the start,

therefore it was considered by the team and leader to have a longstanding relationship with

each other. Having worked with each other for a long period was experienced by all

interviewees as resulting in knowing each other’s strengths and weaknesses as well as

knowing what to expect from one and another. Therefore, the presence of a long-standing

relationship was considered to have a high influence on the expectations that the team and

leader have of each other. All of these reasons were indicated by most of the team to have

lead to having a high build-up trust between the team and leader. This perception was shared

by the leader. However, it was also indicated that the trust of the leader and his team should

not be regarded as too high, as this could result in an offset, eventually being detrimental to

the team. The team leader should able to step back, when necessary, and become a strict and

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professional leader if a team member would go out of line or show signs of decreasing

performance. It was reckoned this to be the case for the team leader, as being able to step back

and take control when necessary. Not just taking the word of the team member as a guarantee

that performance will be better, but take corrective action as a guarantee. Therefore, this trust

between the leader and team was indicated as medium/high. That in combination with a high

long-standing relationship leads to the overall expectations present being considered as high

within this team.

4.1.2.5. Commitment and influences

This study proposed that commitment is influenced by the themes ‘expectations’ and

‘communications’ (figure 3). In the preceding paragraphs was mentioned which factors of

these themes were perceived as present according to the interviews with the team members

and to what extent (figure 3). ‘Expectations’ is a theme expected to have a high influence on

the degree of commitment team members feel towards their work and company. Having a

leader that knows his team well and vice versa was perceived by the team members and leader

as an important characteristic for feeling more committed towards the team and for some also

to the company. Therefore, expectations (longstanding relationship and build-up mutual trust)

were considered to have a high influence on commitment in this team. Furthermore,

communications was also perceived as an important aspect to increase commitment from the

team members and leader. However, this was only indicated towards organizational

communication and not communication within the team (including the leader) self. The

communication within the team self was considered as good. It was often mentioned like in

the previous paragraph, that there is not enough organization communication as in regular

meetings/briefings in which employees are informed about the progress of the company and

direction it is headed. This results in a feeling of isolation of the team from the rest of the

company which eventually leads to becoming less committed to the overall cause. This is not

an aspect directly related to the team leader per se, but it does indicate the importance of

communication in general and the influence it has on employee commitment. For these

reasons, communication is considered to have a high influence on the commitment of

employees in this team.

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4.1.2.6. Empowerment and present factors

As mentioned before, the team members considered having structures, rules and standard

procedures in their work in relation to the routineness involved in their work. However, it was

not perceived as bounding or limiting by the team members in their job. It was actually

considered as helpful and providing a sense of direction if needed. It was believed to be seen

in terms of a safety net to fall back on in case it would be needed. Moreover, they perceive

enough freedom in their jobs to structure it in their own way (self-management). According to

Hempel et al. (2012) this can be referred to as empowerment in routine work even though

rules, structures and standards are involved.

4.1.2.7. Rewards and present factors

Some forms of rewards cannot be handed down or promised by the team leader self, but is

decided at the organizational top level. This was clearly indicated by the team members and

leader in the interview on several occasions. This is another indication that a team leader does

not necessarily has all the autonomy to make such decisions. In this case, the CEO of the

company has the full autonomy of rewarding employees. However, this still gives the

opportunity to examine the influence that specific rewards can have based on the desires of

the team members.

Based on the interviews, there is a low presence of extrinsic rewards at this company. There

are practically no incentive rewards nor developmental opportunities made available within

this company. Both intrinsic and extrinsic rewards are considered as important as half of the

team members indicated wanting more opportunities to learn new things and develop

themselves more in order to become less replacent (sense of progress; Thomas, 2009).

However, these opportunities were not really provided. Monetary rewards do seem to be more

appreciated in general than other forms of rewards. Furthermore, work was considered as not

always having a significant impact on the organization, not receiving appraisal for the team’s

work in the organization (sense of meaningfulness; Thomas, 2009). This is related to intrinsic

motivation and is also partially related to the isolation of departments within this company,

being unaware of each other’s accomplishments and work. There is considered to be a sense

of choice, as mentioned earlier these team members do feel empowered in their work

regardless of the structured procedures and standards. Most of the interviewees indicated that

extrinsic and intrinsic rewards should come hand in hand. Therefore, it was considered that

the presence of intrinsic rewards and extrinsic rewards were low according to this team. In

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general, there doesn’t seem to a clear incentive system in place within this organization based

on the information given by the interviewees.

4.1.2.8. Motivation and influences

This research assumes in line with previous literature (e.g. Collins & Amabile, 1996; Bear et

al, 2003; Spreitzer, 1995; Walter & Van der Vegt, 2012) that the motivation of the team

members are influenced by ‘communication’, ‘empowerment’ and ‘rewards’ (figure 3). In the

foregoing paragraphs these themes were discussed by out of what factors they consist and to

what degree it was considered as present in this case.

Organizational communication within the organization was regarded by the entire team as an

important aspect of communication influencing motivation, but also for the team leader and

therefore received a higher emphasis than the other communication factors by the

interviewees in relation to motivation. Furthermore, rewards were also considered to have a

high influence on the motivation of the individual team members by all interviewees. Both

types of rewards were seen as having a low presence within the firm, but were perceived as

nearly equally important factors than can influence the motivation of a team member.

However, there seemed to be a favor specifically towards monetary rewards within this team,

instead of e.g. appraisal or developing rewards. On multiple occasions it was indicated that it

was believed that extrinsic and intrinsic rewards should come hand in hand by some of the

team members and leader, and therefore should not be looked at separately when trying to

motivate employees. Receiving a monetary reward was considered by some team members as

an indication that the work is performed well and leads to the perception of more satisfaction

and enjoyment in the work. It establishes a form of proudness within the team member

influenced upon receiving the monetary reward. The monetary reward would then act as a

form of recognition or appraisal. Receiving a form of reward for your effort and performance

would make a team member feel appreciated and therefore more driven to perform better on

regular occasion was behind the reasoning of these same interviewees.

Empowerment was considered to be present in this team even though rules, structured

procedures and standards were considered present in this routine line of work and is in line

with previous research of Hempel et al. (2012). The rules, structured procedures and standards

involved in this team were not considered as limiting or bounding, but perceived as helping

and making the job less complicated at times. Furthermore, the leader was considered by the

team members as not being involved too extensively in their daily tasks and the team

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members perceived having enough room for their own work and time management within

these boundaries. However, feeling empowered in their work was not perceived as the highest

by most team members as a high influential factor for motivation. Only a few of the team

members, including the leader perceived empowerment as an influential factor towards job

satisfaction, which eventually would lead to motivation.

4.1.2.9. Team characteristics and present factors

While describing the team characteristics, an analogy was made comparing the team to a

football team, consisting out of different players with each having their own individual skills

that bring something to the team. All the team members described their team as consisting out

of different members all having their own specialized role within the team and working

together towards the same outcome. It is also perceived by everyone as an important

characteristic for an efficient team. The results of previous research (Hoever et al., 2012)

show the same outcomes, that teams function better with different roles.

4.1.2.10. Performance and influences

The most important outcome studied in this team in relation to the research topic is the

performance. This study proposed that motivation, team characteristics and empowerment are

all considered influential factors that can increase performance (figure 3). Motivation was

considered as an important aspect by most of the team members and leader on their

performance. A decrease of motivation resulted in feeling less inclined to go the extra mile for

the company and performing better than is necessary.

As mentioned before, team characteristics were perceived by the team members as an

important factor for good team performance. They indicated that having a diverse team adds

to the overall team performance and was considered to be the present in this team.

Having a team leader that is not directly involved in the daily tasks of the team and not

constantly monitoring their performance was considered by most as pleasant in their work.

Rules, structured procedures and standards were perceived as helpful in their work instead of

creating a sense of feeling limited by these boundaries. Furthermore, having the ability to

manage and structure their own work within the boundaries of the deadline and rules,

structures and standard procedures is nonetheless perceived as satisfactory and pleasant. A

few team members had indicated that if everything would be more strictly, it would most

likely decrease their job satisfaction resulting in less performance. This all relates to feeling

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empowered in routine work by having structures and clear goals and how this benefits

performance (Hempel et al., 2012).

In table 3 an overview of the interview results can be found with the present codes per theme

and how the degree to which these themes are considered influential. Furthermore, illustrative

quotes were provided in this table to show how these results came into being.

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Table 3. Interview results team routine overview

Themes Codes

Work Context Routine: High

Rules, standards & structured procedures: Moderate/High Degree of Freedom: Moderate

Leadership style (presence) Leader Personality: Friendly, helpful and professional Leader Knowledge: High

Feedback form and interaction: Directive/coaching and Moderate Leader involvement: Moderate

Communication (presence) Shared belief & Vision: Not present Overall Feedback frequency: Low (only when necessary) Organizational communication: Low

Expectations (presence) Longstanding relationship: High

Build-up trust: Moderate/High

Commitment (influences) Expectations influence: High

Communications influence: High

Empowerment

(Presence)

Structured Procedures: Moderate/High

Degree of freedom: Moderate

Rewards (Presence) Intrinsic: Low

Extrinsic: Low

Rewards as promised: Not present

Motivation (influences) Communication: High

Rewards: High

Empowerment: Moderate

Team Characteristics (presence) Task specific roles: High Performance (influences) Motivation: High

Team characteristics: High

Empowerment: High

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4.1.3 Comparing interview and survey results

It should be noted that the interviews were more extensive than the surveys and covered more

aspects involved in the team and organization that were studied in this research. The surveys

are more directly related to the leadership style that was perceived as present. Therefore, only

the results related to the leadership aspects covered in the surveys can be compared with those

results derived from the interviews. In table 4 the comparison between both methods are

presented for team routine/stable. The results are based on the interpretation of the total mean

per theme scores of the surveys and the interpretation of the interview codes that are linked to

those themes (see section 4.3). When comparing the results of both methods, it can be

concluded that the results from the surveys and interviews match in general. There are not

much clear dissimilarities to be noted besides a few minor differences, therefore only a few

themes are being described. Idealized influence is considered to be somewhat higher in the

interviews than in the surveys. The explanation for the high trust was having worked with

each other for a long time, thereby knowing what to expect from each other and indicating

that this relates to having trust. It could be that the survey scores were scored lower due to the

questions regarding acting as a role model and appealing to their dreams and hopes which

were not considerd relevant during the interviews. Contingent reward scoring a bit lower than

the survey results can be explained by the interview results indicating that the leader of this

team is not in charge of certaint rewards and therefore can’t promise them. It was therefore

considered to be low/moderate as expectancies are still being emphasized, but not in relation

to rewards. Laissez faire is moderate as it was indicated that there are structured procedures

and standards present that members are bound by, but within those boundaries are free to

structure and time manage their work. This can be the reason why the leader scored low on

the surveys and team members scoring high, both giving a higher emphasis on one each end

of this spectrum. The leader put more emphasis on the structured procedures, whereas the

team had put more emphasis on the freedom within those boundaries. However, these remain

the researcher’s own interpretations on what could be the reason why the answers are

different between the surveys and interviews. This indicates the offset of validity the findings

of surveys can be prone to.

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Table 4.

Comparison results on leadership team routine/stable

Factor Method Team Role Mean of Score Implied Leadership Style

Idealized

Influence

Survey

Leader Moderate Mix of styles

Member Moderate/High Mix: higher degree of

Transformational

Interview Leader High Transformational

Member High Transformational

Inspirational

Motivation

Survey Leader Moderate Mix of styles

Member Moderate Mix of styles

Interview Leader Moderate Mix of styles

Member Moderate Mix of styles

Intellectual

Stimulation

Survey Leader Moderate Mix of styles

Member Moderate Mix of styles

Interview Leader Moderate/High Mix: higher degree of

transformational Member Moderate/High Mix: higher degree of

transformational

Individualized

Consideration

Survey Leader Moderate Mix of styles

Member Moderate/High Mix: higher degree of transformational

Interview Leader Moderate Mix of styles

Member Moderate Mix of styles

Contingent

Reward

Survey Leader Moderate Mix of styles

Member Moderate Mix of styles

Interview Leader Low Mix: higher degree of

transformational Member Low Mix: higher degree of

transformational

Management

By Exception

Survey Leader High Transactional

Member High Transactional

Interview Leader High Transactional

Member Moderate/High Mix: higher degree of transactional

Laissez-faire

Leadership

Survey Leader Low Transactional

Member High Transformational

Interview Leader Moderate Mix of styles

Member Moderate Mix of styles

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4.2 Team Dynamic/Creative Survey & Interview results 4.2.1. Team dynamic/creative survey results

In table 5 the results of team dynamic/creative are presented. Likewise, a comparison is made

between the leader’s perceptions and that of the team members. Previous research expects that

transformational leadership is most likely to flourish in dynamic contexts (Bass, 1985; Bass &

Avolio, 1993; Shamir & Howell, 1999). The comparisons of factor scores that stand out in

this table are inspirational motivation, contingent reward and laissez-faire leadership. In the

case of inspirational motivation, the leader perceives himself as quite low (4.00) whereas the

team regards him higher as moderate (6.75). The leader regards him as not focusing much on

providing a vision and trying to make the work of the team members feeling as significant

(Bass & Avolio, 1992). Scoring high on this factor would indicate a characteristic of

transformational leadership and was expected in this context in line with research mentioned

previously. A slight difference can be found between the scores of the factor contingent

difference, summarizing the leader’s score as low and the team’s score as moderate.

Contingent reward can be described as making clear to the team what needs to be done in

order to be rewarded, emphasize expectations and rewarding the individual team members

when their expectations are met (Bass & Avolio, 1992). Scoring low and moderate could

indicate that there is no clear reward system or it is not clearly described what is expected

from the team in order to be rewarded. Contingent reward is associated with transactional

leadership (Bass 1985; Bass & Avolio, 2000) and scoring low would contrast this aspect. A

more remarkable difference can be found at laissez-faire leadership where the leader’s self

perception is much lower (4.00) than that of the team (7.75). The team regards the leader as

letting them do their own thing and is content and trustworthy with letting them take care of

business by themselves, whereas the leader regards that is as nearly the contrary. This same

remarkable difference was found at the routine/stable team and could indicate that the leaders

and the team have different perceptions on the meaning of the questions. In general, the

overall team perceives the leader as moderate on most factors whilst the leader perceives him

in general as lower on specific factors. In overall, a high score in the factors idealized

influence, inspirational motivation, intellectual stimulation, individualized consideration and

laissez-faire leadership was expected in line with previous research on transformational

leadership (Bass, 1985; Bass & Avolio, 2000; Pieterse et al, 2010). This does not give a clear

indication of one type of leadership, however it leans a bit more towards transactional

leadership than it does towards transactional leadership.

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Table 5.

Comparison between team and leader (Team dynamic/creative)

Factor Team Role Mean of Total Score Implied Leadership Style

Idealized Influence

Leader 8,00 (Moderate) Mix of styles

Team members 8,25 (Meoderate) Mix of styles

Inspirational Motivation

Leader 4,00 (Low) Transactional

Team members 6,75 (Moderate) Mix of styles

Intellectual Stimulation

Leader 7,00 (Moderate) Mix of styles

Team members 7,75 (Moderate) Mix of styles

Individualized Consideration

Leader 6,00 (Moderate) Mix of styles

Team members 6,50 (Moderate) Mix of styles

Contingent Reward

Leader 4,00 (Low) Transformational

Team members 5,25 (Moderate) Mix of styles

Management By Exception

Leader 6,00 (Moderate) Mix of styles

Team members 7,50 (Moderate) Mix of styles

Laissez-faire Leadership

Leader 4,00 (Low) Transactional

Team members 7,75 (Moderate) Mix of styles

4.2.2. Dynamic/creative team interview results

4.2.2.1. Work context and present factors

In table 6 the results of the interviews are presented for the dynamic/creative team. In line

with the requirement made prior to conducting the interviews, this team and leader perceived

the working environment as high in dynamic (constantly changing). Furthermore, the team

members perceived their work related freedom as quite high and are not bound by many

standard procedures and structures that are set up for the job. The leader also mentioned that

the team members were free to completely structure their work as they deemed fit as long as it

would bring in satisfactory results. Therefore, the degree of freedom is considered to be high

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in this team. The only bounding standards and structured procedures that were considered as

applicable were those of setting up contracts, deadlines and concerning payments of

outsourced manpower in their line of business. Previous research (e.g. Mintzberg, 1979;

Kirkman & Rosen, 1999)) has shown that creativity is most likely to flourish with a high

degree of freedom and not bound by standards and structured procedures.

4.2.2.2. Leadership style and present factors

The leader of this team was considered as slightly distant and directive by some of the team

members. This could be seen as a detrimental attribute, whilst it can also be considered to be a

good thing, being a strong and directive leader that leads the way. The leader himself

acknowledges the forementioned and would describe him as a non-charismatic person that

does not give out motivational speeches, but a person that leads by example and with his work

ethic. Work results seemed to be the most important outcome for this leader. When feedback

is given, it’s mostly done in a directive manner. However, feedback does not seem to be given

often within this team. The team and leader both pointed out that feedback in the team was

only given when necessary, and necessary meaning when results were bad. The team depicted

the feedback style as mostly directive and low on coaching, this is in line with the leader’s

self opinion that he is not a motivational speaker, but wants to set out an example. Therefore,

interaction was considered to be low between the team and leader. All of these

beforementioned factor results are considered as distinctive traits for transactional leadership

by previous research (e.g. Bass & Avolio, 1997; Scott DeRue et al., 2010). Furthermore, the

self perception of the knowledge of the leader was not considered as higher than those of the

team members, but more specialized in his own tasks. This perception was shared by half of

the team; while in contrast, the other half of the team members considered their leader as very

knowledgeable on most aspects of the organization. The leader explained his perception by

saying that he considered his team members as having the knowledge and skills on their own

working area that the leader self does not necessarily need to possess and found this a

necessity for a good functioning team. A few other members agree that a leader does not

necessarily need to possess all the skills or knowledge of all aspects of the team. Therefore,

the leader’s knowledge was considered to be moderate. Furthermore, the involvement of the

leader in the work of the team was perceived as quite low according to the results of the

interviews. There were multiple reasons for this indication. The team members and leader self

declared that the leader only gets involved in the team when it is really necessary, this relates

to very urgent deadlines or when performance is considered as questionable by the leader.

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This is considered as a positive characteristic of the leader by the team. A less involved leader

was considered as favored in this team. Another reason that became clear from the interviews

was that the leader of this team is quite often widely dispersed and unavailable due to constant

travelling. This was also the case for some of the other team members, therefore the

expectancy was that team members are able to do their work individually and this could

explain the high degree of freedom and lack of standards and structured procedures.

Therefore, the leader’s involvement was considered to be low in this team.

4.2.2.3. Communication and present factors

This team also mentioned that there is not really a shared vision or communicated direction

made clear within the organization. This was also acknowledged by their leader. It was

perceived as an important aspect by most team members and was perceived to make the work

feel empty, as in somewhat meaningless on occasions. Feedback seemed to be scarce within

this team. Members of the team talked about only having feedback sessions when the

performance of the team was bad or when things are going wrong. The leader also

acknowledged that there were not many occasions where feedback was given, unless it was

very necessary. A reason indicated for this was the constant travelling and being remote from

the team, but also that the entire team was rarely on location at the same time. If feedback was

given, these sessions would be done with the entire team and not on a personal level, however

as mentioned, not frequently. Most team members indicated that appraisal did not seem to be

given often or even at all in this team. Therefore, feedback was considered to be low. In

general, the communication within the organization was perceived by the team members as

low. This is in line with the results of the interview of the routine/stable team. It was even

indicated by some of the dynamic/creative team members that a monthly briefing with all the

other departmens would be appreciated, but because of time restraints and important members

being on travel frequently it seemed to be difficult to enact these regular meetings within the

company. The overall presence of communication can be considered as quite low based on

these factors.

4.2.2.4. Expectations and present factors

Build-up trust and longstanding commitment were considered by most interviewees as an

important aspect in this type of work. A few of the team members are quite new to the team

and therefore didn’t speak of a long-standing relationship yet. They would consider the

longstanding relationship to be medium and not a big influential factor yet. The other team

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members had been in this team for quite some years now and considered it to be helpful to

know someone for a long time. It was perceived as aiding in knowing what to expect from

each other and having shared experiences to relate back on. Trust was also considered by the

leader as an important issue as it was regarded as necessary to trust other members to

handling their part of the work and come through for the team, foremost when the leader is

constantly remote from the team due to travelling. Longstanding relationship was considered

to be moderate/high and the build-up trust to be moderate.

4.2.2.5. Commitment and influences

This study proposed that commitment is influenced by the themes ‘expectations’ and

‘communications’ (figure 3). In the preceding paragraphs was mentioned which factors of these

themes were perceived as present according to the interviews with the team members and to what

extent. Expectations are considered to have a high influential effect on the commitment of the

team members. Longstanding relationship was partially considered to be an influential factor

of expectations for commitment, but only by the team members who have been working with

the same leader for a longer period of time. The other team members did not consider this to

be as influential for their commitment as build-up trust. It was considered by most team

members as very detrimental to their trust and eventually to their commitment towards the

company if agreed-upon promises are not delivered. It was seen as detrimental to their self-

esteem and the perception of their work when promises made by a leader wouldn’t be

delivered upon. Communication was perceived by nearly all interviewees as low, especially in

the form of an organizational periodic feedback, organizational briefings and even regular

team meetings. Therefore, it was considered that communication and expectations have a high

influence (primarily due to ‘build-up trust’) on commitment based on the results of this team.

4.2.2.6. Empowerment and present factors

Empowerment is broken down into two factors: structured procedures and degree of freedom.

As mentioned earlier, the team perceived their work related freedom as high and structured

procedures as low. The team indicated that they are allowed to structure their job in any way

as they wanted to and considered their work as being very open. Furthermore, as mentioned

earlier it was considered by the leader that every person knows their own job best and

therefore should be left completely free to carry out that work as they best see fit unless the

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results start to deteriorate. This freedom without layed out structures procedures and standards

were perceived by all team members as satisfactory and pleasant, and even considered by

most as necessary for this line of work. Only budget decisions were mentioned as a factor that

could act as a constraint and would need approval from the team leader before carrying out

the work. Having a high degree of freedom was considered as pleasant by all team members,

however it was perceived by one member that on certain hectic ocassions a more strict

procedural guideline could be beneficial as individuals could become too easy minded and

less efficient. This was partially in line with the thoughts of the leader, who believed work

related freedom to be good as long as the results are met. For these reasons, structured

procedures and standards were considered to be low and the degree of freedom to be high.

4.2.2.7. Rewards and present factors

As was also mentioned earlier in the routine/stable interview results, there doesn’t seem to be

a clear bonus or incentive structure present at this company and this perception was shared by

this team. Therefore, it was considered that there is a low presence of monetary rewards.

Furthermore, all team members shared the opinion of the importance of both intrinsic as

extrinsic rewards as beneficial constructs for motivation and satisfaction. Nearly all team

members thought that both types of rewards should come and be considered hand in hand. It

was by said by one of the team members that you can’t ignore the one or the other; they

should come hand in hand. This belief was shared amongst most of these interviewees.

Moreover, it was said that just rewarding a person every year would temporary intrinsically

satisfy a person, but would become pointless in the end if you don’t provide opportunities to

develop that person as well. In this team, the sense of meaningfulness related to individual

work was also considered low. There was not much appreciation shown for the work done,

thereby most other employees in the organization would not be able to tell what each team

member exactly is working on. This resulted for some team members in perceiving that their

work does not necessarily have a significant impact on the organization or is considered as of

value to their leader. This indicated the low emphasis put on receiving/handing intrinsic

rewards in this team. However, there seems to be a slight higher preference towards monetary

rewards. Based on the interviews it seemed to be mostly influenced by factors derived from

outside the company like family status, economic status and other external uncertainties that

would place more value on money, instead of intrinsic rewards like appraisal or gaining

knowledge. If these conditions would all be in a ‘perfect’ state, less emphasis would be placed

on monetary rewards. In general, there seemed to be a low presence of rewards at this

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company even though it was highly valued by the team. The team leader argued that extrinsic

rewards were not a subject of discussion in this company. When profits were made, these

profits would be shared amongst all the employees regardless of their individual or team

performances and therefore there was not a real incentive reward structure present. Therefore,

the leader believed that the only tools available for rewarding in this company were appraisal

and positive feedback or salary increase and promotion. Furthermore, he argued, that even

though intrinsic rewards were considered to be important by him, he believed that monetary

rewards were the main aspiration of everybody.

Overall, the results indicated that rewards as promised were considered to be low, moreover

both extrinsic and intrinsic rewards were also perceived to be low according to the results of

this team.

4.2.2.8. Motivation and influences

This research assumes in line with previous literature (e.g. Collins & Amabile, 1996; Bear et al,

2003; Spreitzer, 1995; Walter & Van der Vegt, 2012) that the motivation of the team members are

influenced by ‘communication’, ‘empowerment’ and ‘rewards’ (figure 3). In the foregoing

paragraphs these themes were discussed by out of what factors they consist and to what degree it

was considered as present in this case.

Motivation is expected to be influenced by organizational communication, rewards and

empowerment in in line with previous research (e.g. Collins & Amabile, 1996; Bear et al, 2003;

Spreitzer, 1995; Walter & Van der Vegt, 2012) and can be found in figure 4. In the preceding

paragraphs these themes were discussed by the factors they consist out of and to what degree it

was considered as present for this team. Within this team organizational communication was

considered as an important influential factor for their motivation. It was perceived by most

that the company does not invest time in their people, trying to find out what moves them and

what their desires are. Moreover, the communication also lacks in informing the entire

information on what direction the company is headed in or to reflect back on past projects

with the other departmens. This was regarded as very demotivating by most of the team

members. Furthermore, credit and acknowledgement were also perceived to be never given by

some team members and again this was regarded upon as very demotivating. Getting

appraisal was considered to give an extra motivational push for certain team members. The

leader does indicate the importance of regular meetings and giving feedback, however does

not seem to have the time to follow up on regular meetings, briefings or be the type of person

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to give motivational feedback without realizing that this is leading towards demotivating

some of the team members. Moreover, rewards were considered to be a good stimulation for

extra motivation and it was acknowledged that they do not necessarily come in the form of

money by the leader and team members, however monetary rewards are most favored. Some

team members have indicated that only money does not necessarily lead to an extra

motivational push as job satisfaction, efficiency and acknowledgement could do for them.

Being able to perform your own job well to your own likings and according to your own

structure was considered to be an important motivational influence. Therefore, by feeling

highly empowered in your job it is very likely that this will lead to higher motivation for these

team members and is in line with previous research (e.g. Mintzberg, 1979). It was considered

that all of communication, rewards and empowerment all have a high influence on the degree

of motivation a team member has.

4.2.2.9. Team characteristics and present factors

The team was described as very diverse and consisting out of unique member each

responsible of bringing a different aspect to the team by all of the interviewees.

4.2.2.10. Creativity and influences

The most important outcome studied in this team in relation to the research topic was the

creativity. This study proposed that motivation, team characteristics and empowerment are all

considered influential factors that can increase creativity (figure 3). Motivation was

considered as an important factor that influences team members’ creative performance

(Collins & Amabile, 1999) through beforementioned present factors. Some members

indicated to be less inclined to go the extra mile now, because of decreased motivation.

As mentioned before, everyone had something unique to bring to the team and the creative

performance of the team would benefit from this. This was also considered in this research as

an influential factor for creativity besides motivation and empowerment in line with previous

(Jackson, 1992; Hoever et al., 2012).

Furthermore, empowerment also seemed to have a big influence on creativity. It was

perceived according to the results that having a high element of freedom aids in the possibility

to come up with new ideas. Moreover, gaining more responsibilities and not being bound by a

low degree of autonomy due to standards and structured procedures were also regarded as

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helpful for creativity. Therefore it was considered that motivation, team characterstics and

empowerment are big influences for creativity by this team.

In table 6 a quick overview of the interview results can be found with the present codes per

theme and how the degree to which these themes are considered influential. Furthermore,

illustrative quotes were provided in this table to show how these results came into being.

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Table 6. Interview results team creative overview

Themes Codes

Work Context Dynamic: High Standards & structured procedures: Low

Degree of Freedom:High

Leadership style (presence) Leader Personality: Directive,distant, professional

Leader knowledge: Moderate

Leader involvement: Low

Feedback form and interaction: High Directive /low Coaching &Low Presence

Communication (presence)

Shared belief & Vision: Not present

Overall Feedback Frequency:Low

Organizational Communication: Low

Expectations (presence) Longstanding Relationship: Moderate/High

Build-up Trust: Moderate

Commitment (influences)

Expectations Influence: High

Communication Influence: High

Empowerment (Presence)

Structured Procedures: Low

Degree of Freedom: High

Rewards (Presence) Intrinsic: Low Extrinsic: Low presence Rewards as promised: Low

Motivation (influences)

Communication: High

Rewards: High

Empowerment: High

Team Characteristics (presence)

Task specific roles: High

Creativity (influences)

Motivation: High

Team characteristics: High

Empowerment: High

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4.2.3. Comparing interview and survey results

However, when a comparison is made between the results of the surveys and the results on

present factors from the interviews of team dynamic/creative, a high count of dissimilarities

between the interview and surveys results can be noted except for the themes idealized

influence and inspirational motivation (table 7). This high count of dissimilarities can

indicate an offset of the validity of one of these research methods, most likely the surveys as

they hold less explanatory power on how these results were derived and the reasoning behind

it. This could indicate that certain survey questions were not clear to the interviewees or were

misunderstood during the filling out of the surveys, but were clearer during the interviews.

These dissimilarities can lead to different results concerning the working propositions,

therefore as mentioned in the methodology section, the emphasis is given on the usage of the

interview results to support the working propositions on the fact that the interviews are more

extensive, cover more aspects and qualitative results have a more explanatory power (Yin,

1991). Moreover, the extensiveness of the interviews are not just characterized by more

explanatory power, but also by the dinstinguishable results consisting out of information on

factors present at the time and information on factors considered as most effective by the

interviewees.

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Table 7.

Comparison results on leadership team dynamic/creative

Factor Method Team Role Mean of Score Implied leadership Style

Idealized

Influence

Survey Leader Moderate Mix of styles

Team member Moderate Mix of styles

Interview Leader Moderate/High Mix: higher degree of

transformational Team Member Moderate Mix of styles

Inspirational

Motivation

Survey Leader Low Transactional

Team Member Moderate Mix of styles

Interview Leader Low Transactional

Team Member Low/Moderate Mix: higher degree of transactional

Intellectual

Stimulation

Survey Leader Moderate Mix of styles

Team Member Moderate Mix of styles

Interview Leader Low Transactional

Team Member Low Transactional

Individualized

Consideration

Survey Leader Moderate Mix of styles

Team Member Moderate Mix of styles

Interview Leader Low/Moderate Mix: higher degree of

transactional Team Member Low Transactional

Contingent

Reward

Survey Leader Low Transformational

Team Member Moderate Mix of styles

Interview Leader Moderate/High Transactional

Team Member Low/Moderate Mix: higher degree of transformational

Management

By Exception

Survey Leader Moderate Mix of styles

Team Member Moderate Mix of styles

Interview Leader Low Transformational

Team Member Low Transformational

Laissez-faire

Leadership

Survey Leader Low Transformational

Team Member Moderate Mix of styles

Interview Leader High Transformational

Team Member High Transformational

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4.3 Cross-case analysis In this section a comparison will be drawn between the results of the surveys and interviews

of the dynamic/creative team and routine/stable team Firstly, a comparison will be made

between the survey results of the different teams and leaders, followed by the comparison

between the interview results. Furthermore, the results of the cross-case analysis were used to

compare the cases based on the results of the two research methods to find patterns which

could support the propositions formulated in this study and will be briefly discussed

(Eisenhardt, 1989). These propositions will be described more extensively in relation to the

results and linked to previous theory or used to formulate new possible theories in the

following discussion section.

4.3.1. Comparison of the survey results of the teams

When the survey results between both teams are compared and the perceptions on present

leadership styles (see table 8), a clear distinction should be visible between the two expected

leadership styles according to previous research (Bass, 1985; Bass & Avolio, 2000; Shamir &

Howell, 1999; Lowe et al, 1996; Jaussi & Dionne, 2003; Shin & Zhou, 2003). It is expected

that the scores of the routine/stable will lean towards what is favorable for transactional

leadership in contrast to the dynamic/creative team that is expected to show more

characteristics of transformational leadership. However, this does not seem to be apparent in

this case. In most factors both teams score almost equal, but there are some scores that can be

distinguished from this. With intellectual stimulation the dynamic/creative team scores higher

than the routine/stable team. This factor is related to the degree those team members are being

encouraged to look at the task in creative and new ways and are surrounded by an

environment tolerant to what appears as extreme positions (Bass & Avolio, 1992). This can be

subscribed to the creative aspect of the dynamic team. Remarkably, the routine/stable team

perceives the leader more towards the characteristics of a transformational leader than the

dynamic/creative team depicts their leader according to the results of the factors

individualized consideration and laissez-faire leadership. Additionally, the contingent reward

and management by exception scores indicate the routine/stable leader more towards

exercising transactional leadership. Previous research (Bass, 1985; Bass & Avolo, 2000)

clearly indicates that the factors contingent reward and management-by-exception are

considered as transactional leadership qualities. In contrast, Bass (1985) proposed that

transformational leadership qualities comprise the factors: idealized influence, inspirational

motivation, intellectual stimulation and individualized consideration. No strong indicators can

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be found to support these theories based on the survey results. Unfortunately, no clear

explanations can be given for these remarkable results based on the surveys alone.

Table 8. Comparison survey scores between teams & leaders

Factor Team Context & Role Mean of Total score per team

Implied Leadership Style

Idealized Influence

Routine/stable Leader 8,00 (Moderate) Mix of styles

Member 8,75 (Moderate/High) Mix: higher degree of Transformational

Dynamic/creative Leader 8,00 (Moderate) Mix of styles

Member 8,25 (Moderate) Mix of styles

Inspirational Motivation

Stable Leader 7,00 (Moderate) Mix of styles

member 5,75 (Moderate) Mix of styles

Dynamic Leader 4,00 (Low) Transactional

member 6,75 (Moderate) Mix of styles

Intellectual Stimulation

Stable Leader 6,00 (Moderate) Mix of styles

Member 6,25 (Moderate) Mix of styles

Dynamic Leader 7,00 (Moderate) Mix of styles

Member 7,75 (Moderate) Mix of styles

Individualized Consideration

Stable Leader 5,00 (Moderate) Mix of styles

Member 8,50 (Moderate/High) Mix: higher degree of Transformational

Dynamic Leader 6,00 (Moderate) Mix of styles

member 6,50 (Moderate) Mix of styles

Contingent Reward

Stable Leader 6,00 (Moderate) Mix of styles

member 7,75 (Moderate) Mix of styles

Dynamic Leader 4,00 (Low) Transformational

member 5,25 (Moderate) Mix of styles

Management By Exception

Stable Leader 9,00 (High) Transational

member 9,00 (High) Transactional

Dynamic Leader 6,00 (Moderate) Mix of styles

member 7,50 (Moderate) Mix of styles

Laissez-faire Leadership

Stable Leader 4,00 (Low) Transactional

member 9,00 (High) Transformational

Dynamic Leader 4,00 (Low) Transactional

member 7,75 (Moderate) Mix of styles

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4.3.2. Comparison of the interview results between the teams

Fortunately, in addition to the surveys, the interview results can give more insight and

explanations on why and how these remarkable results have come about and can be found in

the in this section. In addition to the results of factors being present at the time, the interview

results also hold information given by the team members as what is considered most effective

according to them.

4.3.2.1. Work context

In table 9 a comparison is drawn between the survey and interview results of both teams can

be found. The first clear distinction that can be made is how the work context was perceived

by the teams. The entire routine/stable team perceived their work context as highly routine, in

contrast to the dynamic/creative team which perceived it to be constantly changing, therefore

highly dynamic. Another clear distinction that can be made in line with the expectations of

this study is the standards and structured procedures that seemed to be highly present

according to the routine/stable team, whereas the dynamic/creative team considered having

not many standards and structured procedures involved in their work. Furthermore, the

perceived work related freedom was considered to be moderate in the routine/stable team,

whilst it being perceived as high in the dynamic/creative team.

4.3.2.2. Leadership style

This section describes to what extent the propositions related to leadership style, and more

specifically how leadership style in relation to the work context and the theme of

‘expectations’, and ‘empowerment (in relation to intellectual stimulation)’, are in line with

the findings of this research (table 9). However, a remark should be made that two different

findings concerning leadership style in each team were found, one related to the present

leadership style and the other related to what is perceived as most preferred and influential by

the team members. The latter one is considered to be of higher value for discussing the

propositions.

Based on the results discussed in the previous section, the present leadership style of the

routine/stable team can be depicted as a mixed leadership style bearing distinctive traits of

both transactional and transformational, however with a slightly higher tendency towards

transformational (see table 9). In the interviews of the routine/stable team members it became

apparent that a friendly, charismatic and open leader with the ability to become strict and

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directive if a team member shows sign of slacking resulting in lower results. Furthermore, in

contrast with transactional leadership, the leader should only be moderately involved and not

constantly be monitoring the every move of an employee. A leadership with the ability to let

the strings a bit lose was perceived as the best leadership style according to this team.

Furthermore, a good leader was considered to be highly knowledgeable according to this

team. These characteristics would indicate a preference towards a mixed leadership style that

bears the distinct transformational charismatic personality, but with the ability to become

transactional depending on the performance. However, this is considered not to be in line with

the propositions made in this study where a dinstinct transactional leadership style was

expected in this work context (Lowe et al., 1996)

Whereas in the dynamic/creative team, the present leadership style can also be described as a

mixed leadership style, but with a slightly higher tendency towards transactional (see table 7).

According to the results of the dynamic/creative team members a preference was given for a

leader that is professional, approachable and more charismatic, but also able to be strict when

the situation calls for it. Moreover, the leader does not necessarily need to have high

knowledge of all team aspects, but at least to a moderate extent as in having a general

knowledge on all aspects. In this team a low to moderately involved leader was preferred,

depending on chaotic situations where more involvement of the leader is needed to affirm

stricter control of the process or when results decline. This was considered to be related to the

high degree of freedom in this team, thus in such situations need to be bound. These

characterics would also in this case indicate a preference towards a mixed leadership style

consisting out of distinct transactional and transformational leadership style traits depending

on the situation. It becomes apparent in both teams that a leader should be able to wear two

different hats depending on the occurring situation. The propositions of this study expected

transformational leadership as most likely to flourish in a dynamic/creative work context

(Bass 1985; Conger 1993; Shamir & Howell, 1999).

Bass (1985) stated that effective leadership needs to consist out of both transactional and

transformational leadership traits. The forementioned results of both teams are in line with

this statement of Bass’ (1985) effective leadership style.

4.3.2.3. Communication

Both teams indicated that there was not a communicated shared vision or mutual belief

present within the team or organization. Furthermore, this was perceived as something that is

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missing and would be considered of value to increasing the meaning of their work. The loss

of a shared vision was considered to be related to the lack of organizational communication

and isolation of departments according to most team members in both teams. The

routine/stable team leader seemed to attach a higher value to the lack of organizational

communication than the dynamic/creative team leader, who considered it as of value, but not

a subject that needed prioritization according to the interviews. This value placed on

organizational communication stems from both teams and can be considered as a construct of

proper communication in relation to the propositions formulated on communication in this

study.

4.3.2.4. Expectations

This section covers the presence of the factors build-up trust and longstanding relationship

related to the propositions on expectations formulated in this study.

All the team members of the routine/stable team have worked with the same leader for over a

couple of years now. Whereas, two team members of the dynamic/creative team were newer

to the team in comparison to the other team members who have been working with the same

leader for more than two years. Therefore, based on these results a higher degree of

longstanding relationship is present in the routine/stable team, than in the dynamic/creative

team. Moreover, in general the build-up trust was considered to be higher for the

routine/stable team than it was for the dynamic/creative team related to possible

misconceptions on promises. Bligh and Schyns (2007) proposed in their research that

promises made by the leader can lead to employees’ ‘romanticizing’ their leader and build

expectations around them, until in the long run when promises don’t come true and

employees’ expectations are not lived up to, it can result in detrimental behaviors and

decreasing efforts by those employees.

4.3.2.5. Commitment

This section describes to what extent the propositions related to commitment are in line with

the findings of this research (table 9).

The members of both teams considered longstanding relationship and build-up trust to be

highly influential for their commitment towards their leader. This is considered to be in line

with the proposition of this study on expectations in relation to commitment. However, it

needs to be mentioned that this is not necessarily due to transactional leadership style as was

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proposed, on account of mentioning earlier that there is not distinct transactional leadership

present in neither of the teams. Both teams indicated that proper organizational

communication is preferred and that it could increase commitment. Therefore, the findings of

the routine/stable team are considered to be in line with the propositions on commitment in

relation to proper communication. Despite there not being an overall consensus on the

importance of organizational communication in team dynamic/creative, the findings are still

considered to be most likely in support with the propositions due to the fact that the

propositions are directed at employee commitment level. Furthermore, in team routine/stable

team feedback was not considered to be as influential for commitment as overall

organizational communication (this including overall mutual feedback sessions and briefings).

This was considered to be partially in line with the dynamic/creative team, placing more

emphasis on the importance of team feedback, but also still considered overall organizational

communication as most influential for commitment.

4.3.2.6. Empowerment

According to the interviews both teams feel empowered in their work, however in contrasting

ways. The routine/stable team perceived enough freedom to organize their work to their

personal taste within the boundaries set by the structured procedures and considered these

standards and procedures as a ‘safety net’ to fall back on when sitations became hectic or

suddenly changed. This resulted in job satisfaction despite being bounded by procedures. On

the other hand, the dynamic/creative team considered having complete freedom as an

important influential factor for higher creative performance and also job satisfaction.

Therefore, in line with the propositions of this study, both teams were considered feeling

highly empowered in their work, however due to contrasting factors (Hempel et al., 2010;

Kirkman & Rosen, 1999; Kirkman et al., 2004)

4.3.2.7. Rewards

Both teams indicated that incentive reward systems were considered to have a low presence

within the company. Albeit, the leader of the routine/stable team foremost indicated not

having the autonomy to make such decisions. In remark of the leader of the dynamic/creative

team, the leader indicated only having the options to reward team members with appraisal or

positive feedback. Other possibilities were seen as almost non-existent in his opinion. Both

teams indicated to favor monetary rewards over other forms of rewards. For the routine/stable

team this is considered to be in line with the proposotions formulated in this study. On the

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contrary, this slight favorism towards extrinsic rewards was also apparent in the

dynamic/creative team and is not in line with the proposition of this study. Especially team

members with a family place more value towards monetary rewards due to uncertain factors

deriving from outside the company. A smaller amount of members per team indicated to favor

gaining new knowledge, responsibilities and appraisal as favorable for perceiving more job

satisfaction. A small part of each team considered rather having intrinsic rewards, however

the majority in each team favored extrinsic rewards. The general consensus across both teams

however was the belief that both rewards come in hand in hand.

4.3.2.8. Motivation

The propositions of this study on motivation are nearly all considered to be supported

according to these results. Overall motivation in the routine/stable team was perceived to be

highly influential mostly by rewards, but also organizational comunnication This was also

indicated by the dynamic/creative team. However, this team also put more emphasis on team

feedback as an important influence for motivation, which was considered to be missing more

than in the other team. In addition, the findings of this study indicate that there might be a

possible relation between organizational communication and intrinsic rewards, in particular

sense of meaningfulness. Thomas (2009) stated that the sense of meaningfulness is a part of

intrinsic rewards described by the perception an employee has relating to the significant

impact the work has on the organization and is considered of value to the team and company.

It includes feeling part of the whole company. Therefore, increasing organizational

communication could be seen as intrinsic rewarding, placing more value on the perception of

the team member’s work and also thereby increasing motivation. In contrast, the

dynamica/creative team leader indicated that according to him extrinsic rewards, specifically

monetary rewards are the motivational aspiration of everyone. However, the team members

considered intrinsic and extrinsic rewards to come hand in hand, even though a slight

preference was given towards monetary rewards in this team due to external environmental

factors (related to family and uncertain economical conditions). Rewards were considered to

be quite non-existent in any form in this team; therefore it was considered that just a sign of

appreciation or recognizing good effort by the leader could already increase motivation for

some team members.

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4.3.2. 9. Team characteristics

Both teams and leaders indicated that their team consisted out of unique members and that

this was believed to contribute to the performance of the routine team and the creative

performance of the dynamic team.

4.3.2.10. Performance/Creativity

This section described to what extent the working propositions related to performance (in the

case of the routine/stable team) and creativity (referring to the dynamic/creative team) and

more specifically how the three interrelated categories of ‘motivation’, empowerment.’ and

‘team characteristics’ are in line with the findings of this research (table 9).

In line with the propositions motivation is regarded upon as highly influential towards

performance and creativity.

Empowerment was also considered to be beneficial towards performance, however not as

highly influential as it was considered to be for creativity according to the dynamic/creative

team. Empowerment was considered to be beneficial in the first case as it was regarded as a

‘safety net’ that was there in case they were needed, as in reducing environmental uncertainty

faced by the team (Hempel et al., 2012).

Both teams and their leaders consistently shared the opinion that a good functioning team

should exist out of members with unique task characteristics, abilities and specialized roles

that would complement each other and this would eventually lead to higher creativite or

routine performance (Katzenbach & Smith, 1993; Hoever et al., 2012).

All of the propositions of this study related to performance and creativity are considered to be

supported based on these results.

These findings will be more elaborately discussed in relation to the propositions formulated in

this study and related to findings of previous research. This discussion can be found in the

following section.

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Table 9. Comparison interview results

Themes Codes Team Routine Leader Routine Team Creative Leader Creative Work Context Routine/Dynamic Routine: High Routine: High Dynamic: High Dynamic: High

Standards & structured procedures

Moderate / High Moderate / High Low Low

Degree of Freedom Moderate Moderate / High High High Leadership style (presence)

Leader Personality Friendly, Helpful, Professional

Friendly,Strict procedures, Open-minded

Lead-by-example, Non-charismatic

Professional, Strong, Directive, Distant

Leader Knowledge High High Moderate Moderate Feedback form & interaction Mixture, Moderate Mixture, Moderate Directive, Low Directive, Low Leader involvement Moderate Moderate Low Low

Communication (presence)

Shared belief & Vision Not present Not present Not present Not present Overall Feedback frequency Low Low Low Low Organizational communication Low Low Moderate Low

Expectations (presence) Longstanding relationship High High Moderate/ High High Build-up trust Moderate / High High Moderate High

Commitment (influences)

Expectations influence High High High Moderate/ High Communication influence High High High Moderate/ High

Empowerment (Presence)

Structured Procedures Moderate / High Moderate / High Low Low Degree of freedom Medium / High Medium High High

Rewards (Presence) Intrinsic Low Low/ Moderate Low Moderate Extrinsic Low Low Low Moderate Rewards as promised Not present Not present Low Moderate

Motivation (influences)

Communication High High High Moderate Rewards Moderate / High High Moderate / High High Empowerment High High High High

Team Characteristics (presence)

Task specific Roles High High High High

Performance/Creativity (influences)

Motivation High High High High Team characteristics High High High High Empowerment High Moderate / High High High

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5. Discussion This section discusses how the findings of this research are in line with the working

propositions; thereby explaining to what degree the theoretical constructs of this study could

be applied to real-life situations concerning leadership styles and teams.

First, all the findings about the propositions are discussed in relation to prior research and

how they are present in these cases. Secondly, the findings about the propositions are

discussed in relation to what is preferred by the teams and considered as most valued to

influence their creativity and (routine) performance. It became apparent during the interviews

that the present situations are not necessary in accordance with the more valued situation

appraised by the team’s members. Therefore, the propositions will only be linked to the

beliefs and assumptions of the team’s most influential constructs for motivation, performance

or creativity and most appreciated leadership style.

5.1 Propositions linked to team routine/stable The results on the propositions of this study have led to mixed results (see table 10). First, the

leadership style expected to most likely flourish in the routine/stable work context was

transactional leadership. In line with previous research (Lowe et al., 1996), this study

expected transactional leadership to be present in a stable and certain context as this form of

leadership was considered more likely to operate within the boundaries of the existing system,

has a preference for risk avoidance whilst emphasizing process rather than substance as a

means for maintain control. Even though some of these elements were found to be present

according to the results, there was more a presence of a mixed leadership style with elements

of transactional leadership and transformational leadership. Bass (1985) proposed that

effective leaders should demonstrate traits of both transformational and transactional

leadership. However, Bass (1985) does not give any real causal explanations of how and why

a mixed leadership style is deemed most efficient in real situations, moreover lacks the

empirical evidence to support this statement. These findings are also in line with the

(reformulated) path goal theory of House (1996). According to the findings of this study, the

mixed leadership style of the routine/stable team is explained as by being more related

towards inadequate employee performance, where the leader needs to step in and act strict.

Whereas in ‘regular’ situations, a more charismatic and laissez-faire leadership is appreciated.

Thereby, the findings of this case support the statement of Bass (1985) concerning ‘effective’

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leadership style by linking this mixed leadership style to performance outcomes. This is in

line with the ‘management-by-exception’ of Bass & Avolio (1993) proposing that the

transactional leader tends to intervene into the employees’work process only when their

performance deviated from the pre-assigned standard. When performance is considered

adequate, the leader can be more charismatic, friendly and less controlling as this was

regarded to be most pleasant by the team members. This is considered to be in line with the

research of Deci & Ryan (1987) that states that constant transactional leadership may be

perceived as controlling and demotivating, which in this case will lead to less adequate

performance outcomes. Therefore, propositions 3b is considered to be partially supported.

Proposition 2a is considered only to be partially supported on the findings showing that

having clear mutual expectation does encourage trust of employees and leads to higher

commitment, nevertheless is not necessary aided by transactional leadership.

As expected, the findings on having a long-standing relationship between leader and

employee and having clear mutual expectations are in line with proposition 2b of this study

(Sullivan et al., 2003; Sanders & Schyns, 2006).

The propositions about commitment were nearly all fully supported by the preceding findings

of this team (table 10). All interviewees indicated that commitment is considerd to be

increased by proper communication, in this case organizational communication. In addition,

clear expectations between leader and team members were perceived to increase trust which

leads to increased employee commitment. Team feedback was also considered as an

important aspect, but not as important to commitment as organizational communication was

perceived. Therefore, this proposition is only partially supported. Again this emphasizes the

importance that must be put on proper communication and strongly communication can

influence commitment (Kratzer et al., 2006; Meyer & Allen, 1997). Commitment is

considered to be a construct that is distinguishable from, but closely related to motivation

(Meyer et al., 2004). Less commitment leads according to the findings to less motivation

within the team. Therefore, more commitment is likely to result in more motivation.

In line with the proposition of this study, extrinsic rewards were considered to be more

influential than intrinsic rewards for routine teams, in particular monetary rewards. This was

also the case for creative teams and both teams share the opinion that these types of rewards

should not be considered in exclusive ways, but as mutually inclusive. Furthermore, the

reason for the emphasis towards favoring monetary rewards can be explained with Maslow’s

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hierarchy of needs theory (1970) stating that if the lower boxes (biological & physhiological

needs and safety needs) of the pyramid are sufficiently covered in regards of team member’s

family, housing, food, safety, etc., it would become more likely that intrinsic rewards would

be more valued referring to the top boxes (figure 5).

Figure 5. Maslow’s Hierarchy of Needs

Source: adapted from Maslow A.H. (1970)

All propositions concerning performance are supported. The findings indicate that

empowerment was perceived in a routine work environment and was perceived as reducing

uncertainty and thereby ensuring performance instead of being regarded upon as bounding

and detrimental towards performance in line with prior research (Hempel et al., 2012).

Furthermore, teams consisting out of unique task-oriented members were considered to lead

to higher performance (Katzenbach & Smith, 1993; Hoever et al., 2012).

In the case it was evident that a lack of motivation resulted in team members being less

inclined to perform above the minimal requirements. Consequently, higher motivation is

likely to increase performance.

Self-actualization personal growth and fulfilment

Esteem needs

achievement, status, responsibility, reputation

Safety needs

protection, security, order, law, limits, stability

Biological and Physiological needs basic life needs

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Table 10.

Results of the propositions linked to routine/stable team

Description Results

Proposition 2a Transactional leadership aids in having clear mutual expectations and meeting those expectations encourages trust of employees which leads to higher commitment

Partially supported

Proposition 2b A long-standing relationship between leader and employee aids in having clear mutual expectations

Supported

Proposition 3b Transactional leadership will flourish more in routine-oriented and stable working environments

Not supported

Proposition 4a Higher motivation leads to higher employee performance Supported

Proposition 5a Higher commitment leads to higher employee performance through motivation

Supported

Proposition 6a Extrinsic rewards lead to higher employee motivation for routine teams

Supported

Proposition 7a A team consisting out of unique task-oriented members leads to higher team performance

Supported

Proposition 8a Empowerment leads to higher employee performance through formalization

Supported

Proposition 9a Team feedback will lead to an increase of commitment Partially supported

Proposition 9b Proper communication leads to higher employee commitment

Supported

5.2 Propositions linked to team dynamic/creativee The findings on the propositions linked to the creative team have also led to some mixed

results. In line with previous research (Bass, 1985; Conger, 1993; Shamir & Howell, 1999)

this study expected that transformational leadership would be the most likely style considered

to flourish in a dynamic/creative work context. The team did indicate to prefer a more leader

that was more charismatic and approachable, than the leader currently mostly displaying

transactional leadership traits. A mixed leadership is according to this team also regarded as

most effective (Bass, 1985). Thereby, the findings of this case also support the statement of

Bass (1985) concerning ‘effective’ leadership style by linking this mixed leadership style to

performance outcomes. This is explained by as a mixed leadership dependent on the situation

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that takes place, thereby indicating a leadership to be most effective if it is able to and willing

to adapt according to the situation at hand. It was indicated that the leader should be able to

step in and be more controlling and remove some of the freedom when the situation calls for

it. These findings regarding the preferences of the dynamic/creative team are in line with the

path goal theory of House (1996) stating that a leadership style should be adopted that is

fitting for the occurring situational characteristics of the working environment. As this team’s

working environment is considered to be dynamic and constantly changing, the leadership

style should be mixed and the leader should have the ability to adapt to a style fitting to the

occurring situation (House, 1996). Additionally, the leader should also be able to recognize

the situations that are occurring and be willing to change the leadership style to fit this

situation in the most effective way. If the occurring situation is unapparent, Somech &

Wenderow (2006) suggest a transformational leadership style to identify the key factors of the

situation and choose the most effective style to match that situation.

Moreover, the team regarded having a high degree of freedom accompanied with

responsibilities in their work which led to more job satisfaction, but were not indicated to lead

to more motivation. In addition, more responsibility was also not necessarily related to

transformational leadership as the findings suggest a mixed leadership style with a tendency

towards transactional leadership style present. However, self-autonomy (intellectual

stimulation) was perceived as lacking and was indicated to be a possible factor for increasing

team member’s motivation. This is related to the charismatic and approachable part related to

transformational leadership that could lead to higher motivation and eventually more

creativity, by providing motivational speeches to stimulate the team members intellectually.

The team leader did indicate, as mentioned in the findings, that he was not the type of leader

considered to give motivational speeches. On the basis of these findings, proposition 1 is

partially supported.

As expected, the findings on having a long-standing relationship between leader and

employee and having clear mutual expectations are in line with proposition 2b of this study

(Sullivan et al., 2003; Sanders & Schyns, 2006). This same result was found in the routine

team.

The propositions about commitment were nearly all fully supported by the preceding findings

of this team (table 11). All interviewees indicated that commitment is considered to be

increased by proper communication, in this case organizational communication. In addition,

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84

clear expectations between leader and team members were perceived to increase trust which

leads to increased employee commitment. Team feedback was also considered as an

important aspect, more importantly than the other team perceived it to be. An explanation

could be that this team indicated that they only have team feedback sessions when results are

believed to be disappointing and never in general. This increases the emphasis put on the

importance of proper communication and strong communication can influence commitment

(Kratzer et al., 2006; Meyer & Allen, 1997). Also here the findings suggest that commitment

is considered to be a construct that is distinguishable from, but closely related to motivation

(Meyer et al., 2004). Less commitment leads according to the findings to less motivation

within the team. Therefore, more commitment is likely to result in more motivation.

In contrast with prior research (Mumford et al., 2002), extrinsic rewards were considered to

be more influential than intrinsic rewards for creative teams, in particular monetary rewards.

However, it was indicated that intrinsic rewards were also believed to be beneficial towards

motivation, there was just at the moment a higher favoring towards monetary rewards

according to most team members and were all related to external environmental conditions.

This was also the case for the routine team as previously mentioned. Here, both types of

rewards were also considered to be mutually inclusive. The previous reasoning for the

emphasis towards favoring monetary rewards explained with Maslow’s hierarchy of needs

theory (1970) can also be accounted for here.

All propositions concerning creativity are supported, except for the one mentioned earlier

being partially supported (table 11). The findings indicate that empowerment contributes to

more creativity, but also to motivation by having more autonomy and freedom to structure

and influence work in one’s own favored fashion, giving more meaning to the work

(Nederveen et al., 2009; Deci & Ryan, 1987; Spreitzer, 1995). Furthermore, teams consisting

out of unique task-oriented members were considered to lead to higher creativity in line with

prior research (Katzenbach & Smith, 1993; Hoever et al., 2012).

In the case it was also evident that a lack of motivation resulted in team members being less

inclined to perform above the minimal requirements. Consequently, higher motivation is

likely to increase creativity. Thereby, improving the previous mentioned constructs is

considered to increase motivation which leads to higher creativity.

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Table 11.

Results of the propositions linked to dynamic/creative team

Description Results

Proposition 1 Transformational leadership brings more responsibility and self-autonomy (intellectual stimulation) in work which leads to more creativity through motivation

Partially supported

Proposition 2b A long-standing relationship between leader and employee aids in having clear mutual expectations

Supported

Proposition 3a Transformational leadership will flourish in more creative-oriented and dynamic working environment

Not Supported

Proposition 4b Higher motivation leads to more employee creativity Supported

Proposition 5b Higher commitment leads to higher employee creativity through motivation

Supported

Proposition 6b Intrinsic rewards lead to higher motivation for creative teams

Partially supported

Proposition 7b A team consisting out of unique task-oriented members leads to higher team creativity

Supported

Proposition 8b Empowerment leads to higher employee creativity without formalization

Supported

Proposition 9a Team feedback will lead to an increase of commitment Supported

Proposition 9b Proper communication leads to higher employee commitment

Supported

Proposition 9c Ensuring proper communication in the team leads to higher creativity

Supported

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6. Concluding Remarks This study investigated how the characteristics of transformational leadership are considered

to influence team creativity in a dynamic environment & how those of transactional

leadership influence team performance within a routine environment. Prior research suggested

that transformational leadership was to flourish in dynamic contexts by giving more freedom

and responsibilities to employees, thus creating more substance and meaning to the work

resulting in more motivation and creativity (e.g. Bass, 1985; Jung, 2001). Transactional

leadership, in contrast to transformational leadership, was believed to flourish in routine

environments and is described as an exchange relationship in which expectations are clarified

and the immediate self-interests of leaders and employees are addressed (e.g. Lowe et al.,

1996). When the goal is achieved, employees are rewarded upon as expected (Bass, 1985).

This was considered in this study to lead to higher motivation resulting in increased

performance in contexts characterized by high degrees of standardization and structured

procedures. However, limitations were that most of previous research has based their findings

of perceptions of leader’s own behaviors (Yukl, 1994), did not take the context in which the

work took place into account and based their findings on surveys which are subject to biased

outcomes and lack explanatory power (Myers, 2009).

This study overcomes these limitations pointed out in previous literature by an in-depth

multiple case study design with two teams of the same company operating in different

working contexts. Interviews and surveys were used to gather information on the perception

of the team members on the situation and their leader and the perception of their leader. The

goal of this research was to examine how transformational

This study, in line with the future research suggestions made in prior research (e.g. Yukl,

1994; Zhang & Bartol, 2003; Kahai et al., 2003), overlap these limitations though an in-depth

multiple case analysis in two different teams that work in contrasting contexts in the same

company. The goal of this study was to examine how the characteristics of transformational

leadership are considered to influence team creativity in a dynamic environment & how those

of transactional leadership influence team performance within a routine environment. In

addition, this research examines what influences team members’ motivation and how this

affects their performance or creativity. The right mixture of leadership style and motivational

constructs increases routine team performance or dynamic team creativity. House (1996)

proposed eight leadership styles in relation to specific situations which are believed by this

research to be most effective; however House does mention that most effective leadership in

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87

relation to outcomes can be achieved in ways which are not considered in the present theory.

The findings of this study support the propositions of the path goal theory of House to the

extent that leaders should choose a leadership style that fits the situation, thereby opting for a

mixed and able to adapt leadership style, instead being long-term fixed. This study suggests

that the most effective leadership style is very dependent on the team at hand and the situation

it is working in, therefore suggests that leaders and organizations should find out what

motivates their employees and furthermore find out which leadership style is deemed most

effective with that team. If the occurring situation is unapparent for a leader, Somech &

Wenderow (2006) suggest a transformational and charismatic leadership style to identify the

key factors of the situation, find out what motivates the team members and choose the most

effective style to match that situation.

The findings of this study indicate that in a stable environment characterized by routine work

a mixed leadership style is most effective dependent on the performance of employees. This

leadership is characterized as transformational in regular situations and transactional when

performance of team members is considered below standard. In this case, the leader needs to

become more transactional, displaying strict and controlling behavior to correct the slacking

team member(s). Whereas in a dynamic environment characterized by creative work, a mixed

leadership most effective, however dependent on the situation at hand. Dynamic

environments are prone to constant changing and therefore the leadership style should adapt

with the context to the most effective leadership style fitting that situation. In regular and

uncertain situations, a transformational type of leadership is considered most effective to find

out what type of situation is occurring and to match the leadership style to fit that situation.

The findings of this research also show that motivation is influenced by multiple factors:

commitment, proper communication, feedback and rewards. A remarkable finding of this

study is that in contrast to previous research (e.g. Mumford et al., 2002) extrinsic rewards, in

particular monetary rewards were considered as the most desired form of reward for not just

the routine team, but also the creative team. In addition, this desire for specific rewards are

not shaped by the internal factors at the company or within the team, but derive from external

factors related to the private situation of the employees. These factors that shape the desire of

an employee can be explained by Maslow’s hierarchy of needs (1970). Furthermore, the

findings of this research suggest that increasing motivation results in increased performance

in routine teams and increased creativity in creative teams. Organizations and team leaders

can improve performance/creativity by finding the perfect balance of the constructs that

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88

influence motivation of team members. In addition, the findings also suggest that a team

consisting out of different members each specialized in their own task and all bringing a

unique contribution to the team is beneficial to the performance and creativity of a team.

Moreover, empowerment in teams characterized by routine work contexts are perceived by

perceiving structured procedures and standards as decreasing organizational uncertainty

thereby being beneficial towards performance. Whereas, teams characterized by creative a

working context feel empowered by having more autonomy, responsibilities and freedom that

are beneficial for creativity.

6.1 Limitations Although the findings of this study are encouraging for research on leadership, there were several

limitations that can be pointed out in its design. First, is that the research is done at only at one

multi-national company; therefore the results might be considered to be less generalizible for a

bigger population. As pointed out by Myer (2009) for doing a multi-case study it is very difficult

to get full access to a company that is willing to participate and give up their time for an outside

research. Furthermore, the researcher acknowledges the need to do a cross-check between the

survey results of previous research to compare results; however access to previous survey data on

this subject is limited to the reach of the researcher. Thereby, making the survey results more a

secondary and complemantary source in comparison to the interview results. This resulted in

having the focus more on the interview results for the discussion of the findings, thereby putting

less emphasis on the survey results.

Another limitation of this study is that it is unlikely that this researcher will do a follow up study

with the same teams at the same company. It would be very informative to explore the results of a

follow up research in which the leaders have taken up on the advice of this paper and display the

most effective leadership style according to their teams and what the effect on the outcome of the

teams would be.

Furthermore, a major limitation of this research is the confidentiality promised to the interviewees

in regards to getting the most honoust and unbiased information from them. The majority of

interviewees and leaders have indicated wanting to stay anonymous and don’t want the citations

of this research to be published. Publishing this paper could identify what was said by which

employee and could possibly harm their future career. Therefore, the researcher has opted to

completely defer the public making of this research in its complete form. This could mean that

this research will never be an addition to the field of research on leadership or at least not in its

full extent.

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6.2 Scientific relevance and managerial implications The results offer managers an insight on what style of leadership fits best in different

situations and how employee motivation can be stimulated, thereby increasing

performance/creativity. Moreover, this study provides a basis for future research towards the

studying of mutually inclusive leadership styles instead of exclusive leadership styles. The

findings of both work contexts (dynamic and stable) suggest a mixed leadership style to be

most effective dependent on the type of situation occurring. This study thereby shows support

for the (reformulated) path goal theory of House (1996). House (1996) suggested 8 leadership

styles that could fit according to the situation at hand, but recognized that these leadership

styles are not necessary the most effective leadership style. He mentioned that a different, not

considered leadership style is also likely to fit the situation at hand. This paper aims to raise

awareness amongst leaders and organizations to invest more time and resources in finding out

more about their employees to get the full potential out of them. Many organizations

underestimate the importance of the employees on organizational performance and the huge

amount of organizational potential benefits that can be derived from them. The key to getting

the full potential of employees is to better understand their motivation and their desires.

Organizations can benefit from stimulating and motivating their employees to achieve better

than expected, resulting in more efficient performance and higher performance outcomes and

creativity.

6.3 Suggestions for future research Future research could overcome the limitations drawn in this research by researching this

topic on leadership on a larger scale consisting out of more samples of teams from

multinational companies. It would also be interesting to see what the findings would be when

companies of different regions are investigated and compared to see how cultural differences

can play a part in the effect of leadership style and see if culture plays a part in which factors

motivates employees. Furthermore, a follow up research would be interesting in which the

previous made suggestions to leaders in the preceding research is followed up by and where

the teams, leaders and outcomes are re-evaluated after a period of time would be very

informative to investigate if the suggestions truly have had effect.

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