transactive networks in the new zealand retail context
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Transactive Networks
Jaime Silk, Advisian | December 2016
Technological, social and digital shifts are creating new and exciting opportunities for
the energy market
Great innovation is being developed, helping people and businesses bypass many market barriers. For example, peer-to-peer energy trading, community energy platforms, smart homes products, grid assisted PV.
There is real value in the transactive grid, where every day people buy and share electricity with each other, dynamically changing behaviours to meet theirpersonal goals.
However, for this to be a success, everyone must be across the grid’s vision and value.
The Transactive Grid
Components of a transactive grid experience include:
The Sharing and Social Economy
The Internet of Energy
Big Data and Analytics
Consumer Energy
Assets
Many are innovating to find the sweet spot:
PV/ESU Sale
PV/ESU Lease
IHD/ Smarts
Securitise
Peer-to-Peer
Community Schemes
ESU/DR Services
Mobile Bills (EV,
PV)
Energy Advising
Integrated Billing
Seeking Opportunity From TechnologiesConsumer Energy Assets | IOT | Analytics | Social | DigitalInnovating to Meet Business ConstraintsLower cost to service | Reduced churn | Agile | Low/flexible investmentDeepening Consumer RelationshipsDifferentiating from price | Driving acquisition/retention.Creating ValueCreate and capture value for consumers | Cutting risk profiles
Exam
ples
of s
ervi
ce/p
rodu
ct in
nova
tion
that
is h
elpi
ng to
find
the
‘swee
t sp
ot’
Whilst others are holding back until they see the value:
“The market is healthy.”“New tech take up is
tiny.”“Its too early to invest.”
80% renewables in New Zealand – technically and economically
does more investment make sense?
11% more
consumers on TOU
Record switching
1.7% Retail
Price Fall, 1st In 15
Years
77%growth in installed
PV
Innovation
in players & offers
2105 EA KPIs
Transactive grids are where we all come together to create value, but…
They mean different things to
different parties who speak
different languages:
Micro-gridsDistributed Energy Resources
Peer-to-PeerCommunity Energy
Distributed Systems OperatorsMobile Power Bills
Virtual Power Plants
The starting point is the consumer telling us things aren’t right…• Prosumers become very
engaged consumers• Retail prices drive frustration,
which drives self-use of PV (60-70%)
• For incumbents this is volume ‘lost’ (25-33%)
The result… • Prosumers bear more ‘costs’• The system ‘pushes’ up prices
Supplied kWh
PV Kwh
Stepping into the sharing economy
When someone has a surplus of something – space (Airbnb), underused car and time (Uber) – this can be ‘shared’ with and used by people who need or want these things at a lower price point and more conveniently. ‘Sharing’ can also apply to energy…With a few changes in people’s habits, 88% of PV from one home can be consumed instantly across 3 homes*.
Gridmates
*Research homes, EEA Conference 2106
The sharing economy works because…
Everyone is different• Habits
• Flexibility• Motivators
• Physical environment
People’s ability to change their use of
energy is a factor of their material
environment, learned energy practices and
learned habits.
Material Culture
‘Be frugal’
Energy Practices
Material Culture
‘Make it happen’
Energy Practices
Material Culture
‘Be efficient’
Energy Practices
Material Culture
‘Make it easy’
Energy Practices
Energy Economic Energy Extravagant
Energy Efficient Energy Easy
Energy consumers’ habits can be grouped into 4 groups:
Energy extravagantEnergy poor
Energy efficient Energy easy
Sharing creates value through…
Least cost to change
Social connections
Incidental demand Productive
sitesEfficient
use
• Matching prosumers’ solar PV generation to consumers (sharesumers) who have the least cost to change energy use to use that generation
• Sharing surplus solar PV with someone’s demand that already matches your production
• Creating incentives for investing in solar PV at productive sites rather than simply at home
• Finding the best use for generation• Connecting with people who want to achieve the same goals as you
Connecting people in networks around technology can:
• Make customers sticky (i.e. mobiles)
• Turn customers to advocates• Create a multiply effect (i.e. one
engaged prosumer can draw in two to three sharesumers)
• Open doors to new conversations
Sharing on networks spreads costs of fixed assets (i.e. reducing everyone’s prices).
But how do you engage 1000s of people on potentially
millions of devices?
A Chain Reaction?
Sharing needs trust. In reference to the transactive grid, trust needs a meter.
For now…
blockchain offers a distributed database technology that can securely log every
transaction or event in real time, with instant access for automated decision, reconciliation
or settlement……anywhere, to any device.
For example:
2 Nov 2016
Stepping into the digital economy – the new energy
conversation
Frank and other AI apps start relevant, low cost dialogues
A conversation that is automated
Frank – one of the next generation of intelligent personal assistants - looks at what is known about us and starts a relevant conversation at a time when we are likely to be interested.
For example…
Frank and other AI apps start relevant, low cost dialogues
Scenario 1: Frank knows from past behaviours I like ‘green’ stuff so am likely to be interested in solar PV. Frank uses the weather to wait for several sunny days when I will have seen lots of solar PV producing ‘free’ energy for others and starts a conversation.
A conversation that is automated
Frank and other AI apps start relevant, low cost dialogues
Scenario 2: Frank knows solar PV can’t go on my roof (might know I rent etc.) but still like ‘green’ stuff, so after several sunny days Frank asks if I want to share in other peoples solar PV.
A conversation that is automated
Frank and other AI apps start relevant, low cost dialogues
Scenario 3: Frank sees when I have had a very big power bill so targets a ‘can I help you’ question when it comes through.
A conversation that is automated
A conversation that is informed and relevant
Smart meter data and analytics enable a relevant, targeted dialogue.
Underlying (estimated) activity can include:
• Morning showers• Day time load
• Peaky discretionary load• Peaky winter heating
• Sustained winter heating… add personal history and local context, and offer
real help.
Chart Source: Piclo
A conversation that is digitally targeted to business or consumer value
A data analytics model can link back to value drivers, including:
• Network constraints and prices
• Energy market price peaks
• Reserves• Renewable or low GHG
generation• Surplus PV
… connecting markets, consumers and appliances.
Source: Enphase
Source: EA
Source: Orion
Sharesumers can be offered specific choices tailored to:
• Their load analysis• Known preferences• Physical appliances
… the Internet of Things (IoT) extends convenience, choice and trust.
Hi, care to share some load and save on your bill? Select options
Scheduled appliance
Managed water
Get text prompts
Hi, there is local PV available, want to share in it? Select options
A conversation that is personalised
Scheduled appliance
Managed water
Get text prompts
A conversation connecting people
Prosumers and sharesumers can be engaged to share by inviting other consumers to use the system and drive behaviour change.
Source: Gridmates
Hi, find your friends and neighbours. Invite to share.
Peter H
The kids
Local suggestions
A conversation that can help to do some good in the community
For example:“Don’t get angry at feed in prices, donate and feel good!”“Rent a roof from the school or a neighbour in need.”
Relevant, intelligently targeted services can be shared between many participants,
including:
• Solar city (i.e. PV, ESU, self use)
• First gas and supply chains
• Mitre 10 – smart thermostats, appliances,
insulation• Share PV in town - where
your EV is parked
A conversation that creates value through a transactive ecosystem
Hi, we think we can meet your needs better.
Hi, your heating energy use looks high. Our friends can help.
Off peak bonuses
Better solar use
Check out PV
EV Extras
Battery Payout
Cut my bill
Using plug in heaters
Need comfort
Cut my impact
Transactive grids for consumers
can be personal and simple when we all participate.
When innovators and incumbents start to think: Digital | Social | Connected
…we will create value for everyone
DISCLAIMERThis presentation has been prepared by a representative of Advisian.The presentation contains the professional and personal opinions of the presenter, which are given in good faith. As such, opinions presented herein may not always necessarily reflect the position of Advisian as a whole, its officers or executive.Any forward-looking statements included in this presentation will involve subjective judgment and analysis and are subject to uncertainties, risks and contingencies—many of which are outside the control of, and may be unknown to, Advisian. Advisian and all associated entities and representatives make no representation or warranty as to the accuracy, reliability or completeness of information in this document and do not take responsibility for updating any information or correcting any error or omission that may become apparent after this document has been issued.To the extent permitted by law, Advisian and its officers, employees, related bodies and agents disclaim all liability—direct, indirect or consequential (and whether or not arising out of the negligence, default or lack of care of Advisian and/or any of its agents)—for any loss or damage suffered by a recipient or other persons arising out of, or in connection with, any use or reliance on this presentation or information.